How leading brands execute programs with inspections, corrective action plans and tasks
Eighty-six percent of retailers report there is a correlation between well-executed visual merchandising and conversion rates. Using a Visual Merchandising Checklist in-store helps ensure your programs are executed on time and across all locations. Use this sample Visual Merchandising Checklist to create or update your visual merchandising program across your locations. STORE EXTERIOR The store … Continue reading Visual Merchandising Checklist
The start of the year is always a good time to ideate and come up with new business practices. And one of the most important areas to consider when making changes is your retail store design. Aesthetics, shopping behaviors, and consumer preferences are always evolving, so you need to make sure that your store’s look … Continue reading New Year, New Look: 9 Ways to Spruce Up the Design of Your Retail Stores
Here’s some good news: with the number of COVID-19 cases decreasing in several parts of the world, various states and cities have started easing up on their restrictions, allowing businesses to safely resume their operations. The bad news? The coronavirus is still out there. If people aren’t careful, we may experience a second wave of … Continue reading 10 Merchandising Tips for Driving Sales During COVID-19
Visual merchandising in retail is the practice of presenting services and products to customers in a way that engages and motivates the customer to purchase. As stores reopen and we move into Q4, many retailers are looking for ways to level-up their visual merchandising to welcome customers back and attract new ones. We know you … Continue reading Visual Merchandising in Retail: Best Blogs
Benjamin Franklin wisely said that “failing to plan is planning to fail.” While he wasn’t specifically referring to the retail industry, the adage could not ring more true — especially when it comes to merchandise planning for your retail store. If the merchandise you order and so diligently display in your store and on your website … Continue reading Merchandise Planning: The Clever Retailer’s Guide for How to Do It Right
Now more than ever, retailers need to find ways to stay more competitive. Your product, price, and customer service, while important, can no longer be what you hang your brand’s hat on alone. Stores need to ensure that they are creating an experience for their customers and increasing engagement. One way retailers can accomplish this is … Continue reading 4 Ways Using Technology in Retail can Increase Sales
With the amount of competition out there, retailers are looking for new and better ways to stand out in the crowd. Most are looking at bigger and better ads, having a great online store, and a growing presence on Social Media. While all of these are good ideas, they usually take time to show results. … Continue reading 4 Ways Visual Merchandising Improves Customer Service and Engagement
If you’re in retail, we’re willing to bet that getting more visitors to your location is pretty high up on your wishlist. When you increase foot traffic to your retail store you also increase sales and revenue opportunities. This translates to a higher bottom line and a healthier retail business. That’s why it’s important to … Continue reading 5 Tips for Creating Campaigns That Increase In-Store Traffic
A point of purchase display (aka POP display) is a critical sales and marketing tool for retailers and CPGs. POP displays can introduce and educate shoppers, encourage them to try a product, and ultimately drive sales. Point of purchase displays can also enhance a retail store. The best ones breathe life into your space, making … Continue reading 10 Point of Purchase Display Tips to Increase Retail Sales
Who is this guide for? This definitive guide to retail merchandising is for multi-unit retailers in industries such as pharmacies, spas, clinics, telecommunications, furniture, thrift, and quick-service/fast-casual restaurants. This guide also helps manufacturers or distributors of consumer packaged goods. In retail, "merchandising" applies to a broad scope of organizational activities: product design, display design, product … Continue reading Retail Merchandising – The Definitive Guide
In-store sales accounted for 80% of all sales during the 2018 holiday season. That’s huge! And every retailer knows it. That’s why we see hints of Christmas and other winter holiday promotions creeping into stores as soon as the first leaves turn brown. So how do you differentiate your brand and your products to customers … Continue reading Boosting Holiday Sales: Visual Merchandising Tips for the Golden Quarter
Merchandising is — and will continue to be — one of the biggest drivers of sales and customer engagement in retail. How your store is merchandised influences everything from brand perception to customer experience, which is why it’s important to keep your merchandising initiatives fresh and relevant. Part of doing that requires paying close attention … Continue reading 5 Retail Merchandising Trends to Watch Out for
Instagram has proven to be a boon for many businesses. According to the Instagram, more than 200 million users visit at least one Business Profile daily and a third of the most-viewed stories on the platform are from a business. Those numbers tell us that Instagrammers have an appetite for content posted by businesses, so … Continue reading 6 Ways to Use Visual Merchandising to Drive Social Shares
Everything that customers perceive when they walk into your store falls under the category of retail merchandising –– from the curb appeal of your window display to customers’ experience with your POS system at checkout. By merchandising products in the right way, you can keep traffic moving throughout your store, maximize inventory visibility, and turn … Continue reading 5 Retail Merchandising Mistakes that are Killing your Sales
Merchandise will sell itself when it looks good. But when it doesn’t, even the best product can sit on your shelves gathering dust! You need an environment that attracts customers, entices them to spend time in the store, and encourages them to purchase impulsively while they are there. Here is a list of 4 store … Continue reading 4 Retail Store Layout Tricks That Increase Sales
Customer needs must be a priority for store merchandising. While the right products and price points are important, it’s the customers that make the difference. Without a combination of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive about two years. To … Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales
The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading Holiday Visual Merchandising Tricks That Can Be Used All Year
Does retail lighting boost sales? Gerry Weber, a fashion retailer in Germany saw its sales increase by 12% in one pilot store, after installing a new lighting scheme. If you are still using fluorescent tubes, it is definitely time for an upgrade to LED. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed … Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales
Visual merchandising creates an impact and makes an impression on every guest who visits your business. Anything the customer can see from the outside of the store and throughout the interior can work to optimize the retail space. From storefront displays to signage and overall floor plan, effective visual merchandising techniques work cohesively to reflect … Continue reading 7 Visual Merchandising Techniques to Increase Sales
Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make. That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t … Continue reading 8 Tips for Creating and Executing Winning Retail Displays