How leading brands execute programs with inspections, corrective action plans and tasks
Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make. That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t … Continue reading 8 Tips for Creating and Executing Winning Retail Displays
What should go on a CPG merchandising checklist? Whether you are a consumer packaged goods company starting a new merchandising program or a CPG, wholesaler or distributor with an existing program, we have prepared a list of best-practices, intentionally high-level, to help you build your CPG merchandising checklist and store visit workflow. Think about the checklist’s … Continue reading How to Build a CPG Merchandising Checklist
Use this sample CPG Merchandising Checklist to create or update your visual merchandising program across your retail partner locations. Shelves Shelves are stocked. No product holes. There are no unauthorized items. All authorized items are stocked on the shelf. Correct planogram used for the location and category (attach a photo). Number of “facings” is appropriate … Continue reading CPG Merchandising Checklist
Problem: Merchandising CONVERSION at 3,200 locations In 2015 one of the world's largest consumer packaged goods company (henceforth referred to as "CPG") approached Bindy with a problem. They reached an agreement with a major quick service restaurant group (henceforth referred to as "QSR") to have their products listed at 3,200 restaurants. The CPG would display … Continue reading Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants
Conducting store audits should be on the to-do list of every retailer, and for good reason — retail audits help you uphold company standards, improve operations, and promote a safe in-store experience. But what exactly are the types of store audits you should conduct and how often should you do them? More importantly, how can … Continue reading 3 Types of Store Audits Every Retailer Should Conduct
We are often asked what should go on a store merchandising checklist. Sometimes this question comes from a consumer packaged goods company starting a new merchandising program or a retailer that wants to increase their sales. Other times, it comes from a brand with an existing program looking to curate or improve their current checklists … Continue reading How to Build a Store Merchandising Checklist
The scope of this post is to discuss what should happen before, during and after an audit for merchandising in a store. Here's how to conduct a merchandising audit in 10 steps across your stores. With a view to sharing best practices with in-store execution, store data collection and retail audits, Bindy has also created these guides … Continue reading Conduct a Merchandising Audit in 10 Steps
In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory
Seasonal in-store merchandising is like the proverbial gift that keeps on giving. Programs like Halloween and Christmas may run for a few weeks only, but they have year-round benefits. Let’s look at a few. Seasonal in-store merchandising is a profits magnet Products selected for seasonal merchandising typically come with higher built-in margins. Seasonal merchandising leads … Continue reading Why Seasonal In-Store Merchandising Keeps on Giving
Ninety percent of purchasing decisions are based on visual appearance alone! Additionally, while product companies spend an average of 19% of their budget on promotional campaigns, less than 40% of displays are executed properly. If you are failing at merchandising, or merchandising execution, you are missing out on sales, period. Use merchandising audits to ensure … Continue reading Merchandising Audits: Purpose, Scope and Methods
It is often said that success in retail boils down to execution. How well do retailers execute today and what is the cost of merchandising execution non-compliance? We had the opportunity to discuss the current state of in-store execution with James Tenser, Director at the In-Store Implementation Network. Below are some of the key findings … Continue reading The Cost of Merchandising Non-Compliance