How leading brands execute programs with inspections, corrective action plans and tasks
Are you disappointed with how your brand is performing in retail stores? Do you ever feel like you and your retail partners aren’t on the same page? If you find yourself nodding your head to those questions, perhaps your retail strategy is missing an important component: collaboration. When CPG companies and retailers form collaborative partnerships, … Continue reading 5 Tips to Improve CPG and Retailer Collaboration
...and What You Can Learn from Them Is everything moving online now? With ecommerce, subscriptions, delivery services — not to mention free shipping being more popular than ever — one might wonder if consumers still have the need to go out and shop. The short answer is yes. Consumers are continuing to flock to physical … Continue reading 4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…
Use this sample CPG Merchandising Checklist to create or update your visual merchandising program across your retail partner locations. Shelves Shelves are stocked. No product holes. There are no unauthorized items. All authorized items are stocked on the shelf. Correct planogram used for the location and category (attach a photo). Number of “facings” is appropriate … Continue reading CPG Merchandising Checklist