With the amount of competition out there, retailers are looking for new and better ways to stand out in the crowd. Most are looking at bigger and better ads, having a great online store, and a growing presence on Social Media. While all of these are good ideas, they usually take time to show results. … Continue reading 4 Ways Visual Merchandising Improves Customer Service and Engagement
Tag: merchandising execution
Retail Merchandising – The Definitive Guide
Who is this guide for? This definitive guide to retail merchandising is for multi-unit retailers in industries such as pharmacies, spas, clinics, telecommunications, furniture, thrift, and quick-service/fast-casual restaurants. This guide also helps manufacturers or distributors of consumer packaged goods. In retail, "merchandising" applies to a broad scope of organizational activities: product design, display design, product … Continue reading Retail Merchandising – The Definitive Guide
5 Lighting Techniques for Visual Merchandising to Increase Sales
Does retail lighting boost sales? Gerry Weber, a fashion retailer in Germany saw its sales increase by 12% in one pilot store, after installing a new lighting scheme. If you are still using fluorescent tubes, it is definitely time for an upgrade to LED. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed … Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales
How to Build a CPG Merchandising Checklist
What should go on a CPG merchandising checklist? Whether you are a consumer packaged goods company starting a new merchandising program or a CPG, wholesaler or distributor with an existing program, we have prepared a list of best-practices, intentionally high-level, to help you build your CPG merchandising checklist and store visit workflow. Think about the checklist’s … Continue reading How to Build a CPG Merchandising Checklist
Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants
Problem: Merchandising CONVERSION at 3,200 locations In 2015 one of the world's largest consumer packaged goods company (henceforth referred to as "CPG") approached Bindy with a problem. They reached an agreement with a major quick service restaurant group (henceforth referred to as "QSR") to have their products listed at 3,200 restaurants. The CPG would display … Continue reading Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants