How to Market Your Sustainable Brand

The scientific community and members of the public are increasingly concerned about the future of the environment. More consumers are reflecting on the sustainability of their own lifestyles, and this is mirrored in the brands they support and their purchasing choices. As consumers give more thought to environmental responsibility, many retailers are adopting more responsible … Continue reading How to Market Your Sustainable Brand

4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…

...and What You Can Learn from Them Is everything moving online now? With ecommerce, subscriptions, delivery services — not to mention free shipping being more popular than ever — one might wonder if consumers still have the need to go out and shop. The short answer is yes. Consumers are continuing to flock to physical … Continue reading 4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…

CPGs: 6 Steps to Ensure a Successful Holiday Season

It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season

5 Essential Components for a Successful In-Store CPG Launch

Fact: CPG product launches are tough. According to I.R.I, more than 10,000 new products hit the retail shelves each year, but “less than 10 new launches capture more than $100 million in year-one sales.” If you’re a CPG firm looking to launch a new product, then your work is clearly cut out for you. How … Continue reading 5 Essential Components for a Successful In-Store CPG Launch

4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

Having the ability to connect with consumers across various channels (i.e. physical retail stores, ecommerce, mobile, and social media) isn’t just a “nice to have.” It’s an absolute must. Make no mistake: your customers are using several channels to research, browse, and buy. Brands that want to stay competitive need to engage consumers at multiple … Continue reading 4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

How to Build a CPG Merchandising Checklist

What should go on a CPG merchandising checklist? Whether you are a consumer packaged goods company starting a new merchandising program or a CPG, wholesaler or distributor with an existing program, we have prepared a list of best-practices, intentionally high-level, to help you build your CPG merchandising checklist and store visit workflow. Think about the checklist’s … Continue reading How to Build a CPG Merchandising Checklist

CPG Merchandising Checklist

Use this sample CPG Merchandising Checklist to create or update your visual merchandising program across your retail partner locations.   Shelves Shelves are stocked. No product holes. There are no unauthorized items. All authorized items are stocked on the shelf. Correct planogram used for the location and category (attach a photo). Number of “facings” is … Continue reading CPG Merchandising Checklist

8 Tips for Creating and Executing Winning Retail Displays

Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make. That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t … Continue reading 8 Tips for Creating and Executing Winning Retail Displays

5 Tips to Improve CPG and Retailer Collaboration

Are you disappointed with how your brand is performing in retail stores? Do you ever feel like you and your retail partners aren’t on the same page? If you find yourself nodding your head to those questions, perhaps your retail strategy is missing an important component: collaboration. When CPG companies and retailers form collaborative partnerships, … Continue reading 5 Tips to Improve CPG and Retailer Collaboration

How to Engage Gen Z Shoppers In-Store

Heads up, brands and retailers  — Generation Z, also known as Post-Millennials,  is starting to hit the stores. Tomorrow’s shoppers are just beginning to come into their own, with an estimated $44 billion in buying power according to Marketo. They’re shaping up into a force to be reckoned with. Brands who’ve only been focusing on … Continue reading How to Engage Gen Z Shoppers In-Store

Ready for the Future? 3 CPG Trends to Watch

“What does the future hold for CPGs?” It’s an interesting question, and one that’s not always easy to answer. Market and consumer trends can be unpredictable. And sometimes, the technologies you expect to hit it big fall flat (remember Google Glass?) while the real game changers come in when you aren’t looking. But as tricky … Continue reading Ready for the Future? 3 CPG Trends to Watch

5 Consumer Trends for Brands (and How to Keep Up)

The CPG landscape is more competitive than ever. The shopping habits of consumers have changed dramatically over the last few years, and brands who fail to keep up risk losing market share to more innovative and forward-thinking companies. Don’t let this happen to you. Ensure that your brand stays relevant by keeping an eye on … Continue reading 5 Consumer Trends for Brands (and How to Keep Up)