How top retail and hospitality brands execute programs and standards on time, in full, at every site
Making the most of sales and promo periods can earn your store a ton of revenue. In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. But it also requires having an … Continue reading How to Manage Seasonal Sales and Promotions Across Multiple Locations
Guess what’s costlier than diamonds these days? Acquiring customers in the retail industry. That’s right. The customer acquisition cost in retail has skyrocketed in the last eight years, recording a whopping 222% increase. How did we get here? Among other things, stricter regulations around consumer privacy, the imminent demise of third-party cookies, and the launch … Continue reading 5 Store Operations Best Practices Every Manager Must Implement
Retailers and consumers alike have been facing the brunt of inflation of late. You don’t have to be an expert in economics to see how dramatically the prices of everything — from gas to household essentials — have been rising since the past year. June 2022 recorded an inflation rate of 9.1%, the highest we’ve … Continue reading How to Run a Thriving Retail Business Amidst Economic Uncertainty
Values related to sustainability, community, and corporate social responsibility (CSR) have become front and center for consumers, which is why many brands have ramped up their CSR efforts over the last few years. However, it’s worth pointing out that some retailers have long been prioritizing these values. We’re referring to co-op stores. Also known as … Continue reading 7 Tips to Successfully Manage a Retail Co-op
All retailers should know how to hold a sale since promotions and discounts are easily one of the best ways to boost your bottom line. It creates a sense of urgency amongst consumers, and also helps to introduce your brand to new customers who haven’t encountered you before. However, sale events can also reduce your … Continue reading How to Hold a Sale without Killing Your Profits
One of the most essential measures when it comes to running a brick-and-mortar store is getting foot traffic. The more traffic you generate translates into more opportunities for sales and customer engagement, which in turn leads to the main goal — increased revenues. For small and large retailers alike, having a storefront that customers enjoy and … Continue reading Reasons Why Customers are Walking Past Your Store
Franchising is a great way to expand your brand and make a bigger geographical footprint. Take note: there's more to building a successful franchise business than simply handing out a few brand guidelines and letting your franchisees run with it. The most successful franchises go the extra mile. Often, franchisees are new to the industry … Continue reading Franchising in Retail: 7 Ways HQ Can Support Franchisees
Retail district store managers have a ton of responsibility — and they play a valuable role in the business’s overall success. A good district manager oversees the operations of all stores within a given district or area. They can juggle everything from staff development, compliance, and sales to customer satisfaction, all while serving as an … Continue reading How to Be a Better Retail District Manager
Everything that customers perceive when they walk into your store falls under the category of retail merchandising –– from the curb appeal of your window display to customers’ experience with your POS system at checkout. By merchandising products in the right way, you can keep traffic moving throughout your store, maximize inventory visibility, and turn … Continue reading 5 Retail Merchandising Mistakes that are Killing your Sales
Retailers — actually, all entrepreneurs — are busier than ever, with most business owners feeling like they don’t have enough time. Research by management consulting company The Alternative Board found that 72% of business managers feel overwhelmed by their roles and responsibilities. Can you relate? If so, then you should make it a priority to … Continue reading 7 Manual Processes Every Retailer Should Quit Doing
We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey. In an age when consumers are inundated with messages online, what can you do to stand out? To shed light on these questions, here’s a … Continue reading 6 Social Media Marketing Tips to Drive Holiday Sales
The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading Holiday Visual Merchandising Tricks That Can Be Used All Year
20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for your retail business. You need to offer compelling reasons to get customers into your stores. Below, some tips to … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season
All humans share similar psychological and emotional triggers — gravitating toward pleasure versus pain, amusement versus boredom, and satisfaction versus discontent. The average consumer naturally weighs costs and benefits when shopping. Retailers can utilize a range of psychological techniques to influence shoppers’ behavior and ultimately increase conversions and total sales during the holiday season and … Continue reading 10 Ways To Use Consumer Psychology To Increase Sales In Retail
While the regulations around cannabis retail in Canada are still being ironed out, we do know one thing: the industry is booming. According to Deloitte, "Total recreational and medical sales between 2018 and 2021 are estimated to be $11 billion in Canada overall, two-thirds (67.8%) of which was for recreational cannabis." Clearly, there are a lot … Continue reading 5 Tips to Help Your Cannabis Dispensary Stay Compliant
More than 1 billion shoppers find the products and services they need and want online today. It has become increasingly difficult to get customers into a physical store and even harder to keep them engaged long enough to make a purchase. The good news is, with the right techniques, you can improve the overall in-store … Continue reading How to Create a Memorable In-Store Experience for Your Customers
So you arrive early every day and stay late. Sometimes you work overnight. You do everything you are asked to do by your District Manager. Heck, you even check in on your team on your days off. You are working hard to succeed, and yet you still have come up short in sales and customer … Continue reading As a Manager, Are You Really That Important?
One of the best things about being a retailer today is having access to a multitude of tools, apps, and platforms that can make your work life more efficient. While merchants of the past relied heavily on manual admin, paperwork, and inefficient communication channels, modern retailers enjoy the benefits of speed, automation, and cloud-based systems. … Continue reading 10 Retail Apps, Tools, and Platforms That Take Your Stores to the Next Level
When running a small business, there are no small decisions. You have to dig into the retail details and analytics that deliver the data behind every transaction and interaction that happens in your store. That’s where Key Performance Indicators (KPI) come in — numeric values that indicate whether your business is reaching its targets. They … Continue reading Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them
If you’re in retail, you’re likely in the middle of planning for the holidays — and for good reason. Known as the biggest shopping event of the year, the holiday season consistently brings in tremendous foot traffic and sales. Last year, sales in November and December rose 5.5% compared to the same period from the … Continue reading From Seasonal to Loyal: 5 Tips for Converting Holiday Shoppers into Year-Round Customers
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