How leading brands execute programs with inspections, corrective action plans and tasks
Problem: Merchandising CONVERSION at 3,200 locations In 2015 one of the world's largest consumer packaged goods company (henceforth referred to as "CPG") approached Bindy with a problem. They reached an agreement with a major quick service restaurant group (henceforth referred to as "QSR") to have their products listed at 3,200 restaurants. The CPG would display … Continue reading Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants
Do you suffer from chronic "field pain? This sort of pain hurts sales, increases costs and damages the brand. This pain hurts financially, slows down operations and puts the business at risk. Do you need relief? Read on. The pain: Relying on “theory” and wishful Thinking. Theory is what head office envisions, in terms of … Continue reading 4 Ways To Relieve the Pain of Retail Operations
Seasonal in-store merchandising is like the proverbial gift that keeps on giving. Programs like Halloween and Christmas may run for a few weeks only, but they have year-round benefits. Let’s look at a few. Seasonal in-store merchandising is a profits magnet Products selected for seasonal merchandising typically come with higher built-in margins. Seasonal merchandising leads … Continue reading Why Seasonal In-Store Merchandising Keeps on Giving
Ninety percent of purchasing decisions are based on visual appearance alone! Additionally, while product companies spend an average of 19% of their budget on promotional campaigns, less than 40% of displays are executed properly. If you are failing at merchandising, or merchandising execution, you are missing out on sales, period. Use merchandising audits to ensure … Continue reading Merchandising Audits: Purpose, Scope and Methods