What Are Brand Standards?

Brand standards span broad areas of the operations of a franchise network, including customer service, product preparation, merchandising, cleanliness, human resources, security, loss prevention and fire prevention. They govern how specific tasks should be completed and what a successful implementation outcome entails. Most customer-facing franchise-based groups, especially in industries such as hospitality, food service and … Continue reading What Are Brand Standards?

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6 Reasons to Measure Brand Standards

Brand standards span broad areas of the operations of a franchise network, including customer service, product preparation, merchandising, cleanliness, human resources, security, loss prevention and fire prevention. They govern how specific tasks should be completed and what a successful implementation outcome entails. Most customer-facing franchise-based groups, especially in industries such as hospitality, food service and … Continue reading 6 Reasons to Measure Brand Standards

It is Time to Abandon Excel for Brand Standards

When we went paper less, we all assumed we'd magically become more efficient. Whiz-bang, look at us saving data! However, you can be just as inefficient with technology as you can without. Capturing data electronically does not, in and of itself, make it efficient. To make matters worse, multi-unit operators now collect more data about … Continue reading It is Time to Abandon Excel for Brand Standards

District Managers or Checklists?

Let's say you need to check brand standards across your business, for all franchisees and locations. How do you do that? Do you rely on district managers, their experience and personal touch or do you deploy checklists for all to fill-out? Checklists largely consist of yes/no answers to standard questions. When a district manager fill-out … Continue reading District Managers or Checklists?

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Calibrating Checklists and Teams

In a retail and hospitality environment, a checklist is a collection of brand standards and best practices. What goes on the checklist reflects what matters to the brand (strategic initiatives, seasonal programs, etc…), what the brand is required to do (laws and regulations, health and safety, etc…) and what it aspires to be, operationally and … Continue reading Calibrating Checklists and Teams

Lexicon for Retail Audits and Brand Standards

Why a lexicon for retail audits and brand standards? Many industries have their own vocabulary to describe the various facets and nuances of their trade. Retail audits (also called store walks or store inspections) are no exception. This is the lexicon for retail audits, retail execution and brand standards. It is based on Bindy's interactions … Continue reading Lexicon for Retail Audits and Brand Standards