How top retail and hospitality brands execute programs and standards on time, in full, at every site
Brand standards span broad areas of a retail or hospitality network, including branding, customer service, product assortment, preferred vendors, merchandising, cleanliness, human resources, security, loss prevention and fire prevention. They govern how the business should be presented, and how programs should be implemented. Most retail and hospitality groups communicate and expect franchisees and managers to … Continue reading 🚀 What Are Brand Standards?
Brand standards span broad areas of a retail or hospitality network, including branding, customer service, product assortment, preferred vendors, merchandising, cleanliness, human resources, security, loss prevention and fire prevention. They govern how the business should be presented, how specific objectives should be completed and how programs should be implemented. Most customer-facing franchise-based groups, especially in … Continue reading 6 Reasons to Measure Brand Standards
When we went paper less, we all assumed we'd magically become more efficient. Whiz-bang, look at us saving data! However, you can be just as inefficient with technology as you can without. Capturing data electronically does not, in and of itself, make it efficient. To make matters worse, multi-unit operators now collect more data about … Continue reading It is Time to Abandon Excel for Brand Standards
You need to check brand standards across your retail or hospitality business, for all franchisees and locations. How do you do that? Do you rely on district managers, their experience and personal touch or do you deploy checklists for all to fill-out? Checklists largely consist of yes/no answers to standard questions. When a district manager … Continue reading District Managers or Checklists?
In a retail and hospitality environment, a checklist is a collection of brand standards and best practices. What goes on the checklist reflects what matters to the brand (strategic initiatives, seasonal programs, etc…), what the brand is required to do (laws and regulations, health and safety, etc…) and what it aspires to be, operationally and … Continue reading Calibrating Checklists and Teams
Why a lexicon? Many industries have their own vocabulary to describe the various facets and nuances of their trade. Retail audits (also called store walks or store inspections) are no exception. This is the lexicon for retail audits, retail execution and brand standards. It is based on Bindy's interactions with operations and brand-standards minded retailers … Continue reading Lexicon of Retail Audits and Brand Standards
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