Holidays: What Retailers Need to Know

The holiday season is undoubtedly the most important shopping event in the retail industry. Which is why proper planning and preparations are key. The best way to get ahead is to anticipate consumer trends and behaviors so you can adapt accordingly for the holidays.  While no one can accurately predict the future (particularly in today’s … Continue reading Holidays: What Retailers Need to Know

10 Ways to Motivate Retail Staff During the Holidays

We all know how impactful the holiday shopping period is to every retailer. And it’s only getting bigger.  The National Retail Federation (NRF) predicts more than 165 million shoppers for the 2019 holiday season. Customers plan to spend about $1,047.83 this year, a 4% increase from 2018.  You’re busy coordinating promotions and campaigns, visual merchandising … Continue reading 10 Ways to Motivate Retail Staff During the Holidays

Holiday Prep Guide [INFOGRAPHIC]

The holiday season accounts for 20% of the retail industry’s annual sales, and it is responsible for up to 30% of some individual retailers’ total sales. Are you prepared? The accompanying infographic, Small Business Holiday Prep Guide, is intended to serve as a holiday preparation checklist when it comes to two of the most important … Continue reading Holiday Prep Guide [INFOGRAPHIC]

8 Sales Boosting Opportunities for Q4

The holiday season is upon us and your stores, where  80% of total holiday sales happen, are the battleground for sales and margins! While Christmas is important to brick-and-mortar retailers (responsible for more than $1 trillion spent on decorations, parties, food, and gifts in the US alone) having a successful Q4 means paying attention to every … Continue reading 8 Sales Boosting Opportunities for Q4

5 Not-to-be-Ignored Shopper Demographics for Q4

Q4 is the busiest selling season for retailers. This means more consumers in your stores and restaurants. This is an opportunity to sell and create brand awareness among consumer groups you may not normally interact with at other times of the year. Take advantage of this chance to boost your bottom line. We have 5 … Continue reading 5 Not-to-be-Ignored Shopper Demographics for Q4

Un-BOO-lievable Halloween Strategies for Retailers

Halloween is now a huge commercial holiday. According to the National Retail Federation (NRF), 68% plan to celebrate this year spending up to $3.2 billion on costumes, $2.7 billion on decorations, and $2.6 billion on candy. Retailers who tend to focus their marketing efforts on Thanksgiving and the end of Q4 are missing out on … Continue reading Un-BOO-lievable Halloween Strategies for Retailers

7 Holiday Merchandising Examples to Win Over Q4 Shoppers

We’re in the 4th quarter of 2019, and you know what that means — some of the year’s top holidays — Halloween, Thanksgiving, Hanukkah, and Christmas are upon us.  The National Retail Federation expects holiday sales to increase between 3.5% and 4.4% over 2019, citing the continued growth of the U.S. economy and a rise … Continue reading 7 Holiday Merchandising Examples to Win Over Q4 Shoppers

Boosting Holiday Sales: Visual Merchandising Tips for the Golden Quarter

In-store sales accounted for 80% of all sales during the 2018 holiday season. That’s huge! And every retailer knows it. That’s why we see hints of Christmas and other winter holiday promotions creeping into stores as soon as the first leaves turn brown.  So how do you differentiate your brand and your products to customers … Continue reading Boosting Holiday Sales: Visual Merchandising Tips for the Golden Quarter

Crowded mall at Christmas - Store Operations

Tips for Smooth Store Operations This Holiday Season

The holidays are a time of cheer, celebrations, and (unfortunately) stress. Days are busier, nights are longer and the overall well-being of yourself and your store staff is often compromised due to the extra demands that the holiday season brings. There are a lot of things to consider when it comes to preparing for this … Continue reading Tips for Smooth Store Operations This Holiday Season

Valentine’s Day In Retail: Interesting Facts and Emerging Trends

Seasonal programs like Valentine's day drive big profits for retailers and restaurants.Valentine’s Day spending is expected to top 20 billion this year! The average spend is also up from $143.56 to $161.96 (a 13% increase from last year). And while most Americans still spend the majority of their Valentine's Day budget on a significant other, the National Retail … Continue reading Valentine’s Day In Retail: Interesting Facts and Emerging Trends

From Seasonal to Loyal: 5 Tips for Converting Holiday Shoppers into Year-Round Customers

If you’re in retail, you’re likely in the middle of planning for the holidays  — and for good reason. Known as the biggest shopping event of the year, the holiday season consistently brings in tremendous foot traffic and sales. Last year, sales in November and December rose 5.5% compared to the same period from the … Continue reading From Seasonal to Loyal: 5 Tips for Converting Holiday Shoppers into Year-Round Customers

6 Social Media Marketing Tips to Drive Holiday Sales

We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey. In an age when consumers are inundated with messages online, what can you do to stand out? To shed light on these questions, here’s a … Continue reading 6 Social Media Marketing Tips to Drive Holiday Sales

Holiday Visual Merchandising Tricks That Can Be Used All Year

The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading Holiday Visual Merchandising Tricks That Can Be Used All Year

How to Get Customers Offline and Into Your Stores This Holiday Season

20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for your retail business. You need to offer compelling reasons to get customers into your stores. Below, some tips to … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season

Father’s Day in Retail: Interesting Facts and Emerging Trends

Seasonal programs like Father’s day drive big profits for retailers and restaurants. Father’s Day spending is expected to reach 16 billion in 2018! “Fathers, husbands and sons can expect to feel the love this Father’s Day,” NRF President and CEO Matthew Shay said. “Over the past decade, spending on Father’s Day gifts has increased significantly. Retailers are ready with … Continue reading Father’s Day in Retail: Interesting Facts and Emerging Trends

3 Industries that Slam Dunk March Madness

Retailers who consistently score a marketing slam dunk during March Madness do so because they know their customers. These brands have spent time understanding who their customers are, where they engage and address the specific wants and needs of their target audience when they plan their March Madness marketing.  To inspire your March Madness marketing … Continue reading 3 Industries that Slam Dunk March Madness

Mother’s Day in Retail: Interesting Facts and Emerging Trends

Mother's day is the third largest retail holiday in the U.S, following Christmas and the back-to-school season. Seasonal programs like Mother's day drive big profits for retailers and restaurants. Mother’s Day spending is expected to total a near-record $25 billion in 2019! “Mother’s Day spending has been growing consistently over the past several years, and this year’s spending is expected … Continue reading Mother’s Day in Retail: Interesting Facts and Emerging Trends

CPGs: 6 Steps to Ensure a Successful Holiday Season

It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season

Why the 4th Quarter is Critical to Retail

The 4th quarter is essential to a retailer’s bottom line. It is the biggest quarter for retail sales in the United States. The biggest quarter for retail sales The months between October and December are commonly known as “the holiday season”. They include consumer-spending holidays and celebrations such as Halloween, Thanksgiving, Hanukkah, Kwanzaa and Christmas. … Continue reading Why the 4th Quarter is Critical to Retail

7 Tips to Guarantee the Success of Your Holiday Programs

The holiday season is practically here, and if you’re in retail, you’re likely all geared up for the coming months. You probably have your holiday inventory ready to go, and you have a number of programs planned out. From seasonal promotions to winter-themed window displays, you know exactly what you’ll implement this holiday season to … Continue reading 7 Tips to Guarantee the Success of Your Holiday Programs