Halloween is now a huge commercial holiday. According to the National Retail Federation (NRF), 68% plan to celebrate this year spending up to $3.2 billion on costumes, $2.7 billion on decorations, and $2.6 billion on candy. Retailers who tend to focus their marketing efforts on Thanksgiving and the end of Q4 are missing out on … Continue reading Un-BOO-lievable Halloween Strategies for Retailers
