Halloween is now a huge commercial holiday. According to the National Retail Federation (NRF), 73% plan to celebrate this year spending up to $4.1 billion on costumes, $3.9 billion on decorations, and $2.7 billion on candy. Retailers who focus their marketing efforts on Thanksgiving and the end of Q4 are missing out on a major … Continue reading Un-BOO-lievable Halloween Strategies for Retailers
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