Seasonal in-store merchandising is like the proverbial gift that keeps on giving. Programs like Halloween and Christmas may run for a few weeks only, but they have year-round benefits. Let’s look at a few.
Seasonal in-store merchandising is a profits magnet
Products selected for seasonal merchandising typically come with higher built-in margins. Seasonal merchandising leads to higher sales and even higher margins and profits. Ho-Ho-Ho to that!
Seasonal in-store merchandising is a customer magnet
In-store merchandising creates excitement. A seasonal program is a perfect way to rekindle the excitement of your existing customers, to reach out to lost customers and to acquire new ones. A customer who is excited and engaged is more likely to develop a long-lasting loyalty towards your brand and stores.
Seasonal in-store merchandising is a franchisee magnet
A dynamic brand not only attracts customers, it also attracts potential franchisees. Multi-unit retailers often spend considerable resources – dedicated websites and trade-shows – attracting new franchisees. Franchisees-to-be are more likely to invest their life savings with an exciting brand than with one perceived to be dull and stale.
In conclusion…
Seasonal in-store merchandising plays a large role in the short and long-term success of a retail brand. Make sure your programs are executed in full, everywhere, every time. Make sure issues are addressed promptly and satisfactorily. And lastly, make sure you have the necessary process, workflow and software to communicate, audit and report on the state of merchandising execution in your stores.
OTHER MERCHANDISING RESOURCES
Refer to the Merchandising category for checklists, how-tos and best practices for merchandising.
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