How to Turn Underperforming Retail Associates into A-Players

Your front-line employees play a critical role in the success of your retail business. Sales associates are often the first live touchpoint the shoppers have with your brand when they walk into your store. They can influence a customer’s mood, shape their perception, and ultimately impact a shopper’s purchase decision.  For this reason, you need … Continue reading How to Turn Underperforming Retail Associates into A-Players

10 Ways to Motivate Retail Staff During the Holidays

We all know how impactful the holiday shopping period is to every retailer. And it’s only getting bigger.  NRF now expects that 2021 holiday sales could grow as much as 11.5 percent over 2020. You’re busy coordinating promotions and campaigns, visual merchandising plans, expedited shipping options — the list doesn’t end.  One important task to remember? … Continue reading 10 Ways to Motivate Retail Staff During the Holidays