Your front-line employees play a critical role in the success of your retail business. Sales associates are often the first live touchpoint the shoppers have with your brand when they walk into your store. They can influence a customer’s mood, shape their perception, and ultimately impact a shopper’s purchase decision. For this reason, you need … Continue reading How to Turn Underperforming Retail Associates into A-Players
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10 Ways to Motivate Retail Staff During the Holidays
We all know how impactful the holiday shopping period is to every retailer. And it’s only getting bigger. According to the historical sales data by the National Retail Federation, holiday retail sales have more than doubled over the last 20 years. You’re busy coordinating promotions and campaigns, visual merchandising plans, expedited shipping options — the … Continue reading 10 Ways to Motivate Retail Staff During the Holidays