Holiday Prep Guide [INFOGRAPHIC]

The holiday season accounts for 20% of the retail industry’s annual sales, and it is responsible for up to 30% of some individual retailers’ total sales. Are you prepared? The accompanying infographic, Small Business Holiday Prep Guide, is intended to serve as a holiday preparation checklist when it comes to two of the most important … Continue reading Holiday Prep Guide [INFOGRAPHIC]

8 Sales Boosting Opportunities for Q4

The holiday season is upon us and your stores, where  80% of total holiday sales happen, are the battleground for sales and margins! While Christmas is important to brick-and-mortar retailers (responsible for more than $1 trillion spent on decorations, parties, food, and gifts in the US alone) having a successful Q4 means paying attention to every … Continue reading 8 Sales Boosting Opportunities for Q4

7 Holiday Merchandising Examples to Win Over Q4 Shoppers

We’re in the 4th quarter of 2019, and you know what that means — some of the year’s top holidays — Halloween, Thanksgiving, Hanukkah, and Christmas are upon us.  The National Retail Federation expects holiday sales to increase between 3.5% and 4.4% over 2019, citing the continued growth of the U.S. economy and a rise … Continue reading 7 Holiday Merchandising Examples to Win Over Q4 Shoppers

Crowded mall at Christmas - Store Operations

Tips for Smooth Store Operations This Holiday Season

The holidays are a time of cheer, celebrations, and (unfortunately) stress. Days are busier, nights are longer and the overall well-being of yourself and your store staff is often compromised due to the extra demands that the holiday season brings. There are a lot of things to consider when it comes to preparing for this … Continue reading Tips for Smooth Store Operations This Holiday Season

6 Social Media Marketing Tips to Drive Holiday Sales

We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey. In an age when consumers are inundated with messages online, what can you do to stand out? To shed light on these questions, here’s a … Continue reading 6 Social Media Marketing Tips to Drive Holiday Sales

CPGs: 6 Steps to Ensure a Successful Holiday Season

It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season