⭐ What Are Brand Standards in Retail and Hospitality and Why Measure Them?

Brand standards span broad areas of a retail or hospitality network, including branding, customer service, product assortment, preferred vendors, merchandising, cleanliness, human resources, security, loss prevention and fire prevention. They govern how the business should be presented, and how programs should be implemented. Most retail and hospitality groups communicate and expect franchisees and managers to … Continue reading ⭐ What Are Brand Standards in Retail and Hospitality and Why Measure Them?

⭐ Misconceptions about Brand Standards

Are your franchisees and sites fully in line with brand standards? A survey by the In-Store Implementation Network sought to quantify a facet of this issue, specifically merchandising, and asked retail professionals how they measure performance of in-store merchandising. Twenty-eight percent of those surveyed responded that they "make the assumption that the job got done" … Continue reading ⭐ Misconceptions about Brand Standards

District Managers or Checklists?

You need to check brand standards across your retail or hospitality business, for all franchisees and locations. How do you do that? Do you rely on district managers, their experience and personal touch or do you deploy checklists for all to fill-out? Checklists largely consist of yes/no answers to standard questions. When a district manager … Continue reading District Managers or Checklists?

Lexicon of Retail Audits and Brand Standards

Why a lexicon? Many industries have their own vocabulary to describe the various facets and nuances of their trade. Retail audits (also called store walks or store inspections) are no exception. This is the lexicon for retail audits, retail execution and brand standards. It is based on Bindy's interactions with operations and brand-standards minded retailers … Continue reading Lexicon of Retail Audits and Brand Standards