Brand standards span broad areas of a retail or hospitality network, including branding, customer service, product assortment, preferred vendors, merchandising, cleanliness, human resources, security, loss prevention and fire prevention. They govern how the business should be presented, how specific objectives should be completed and how programs should be implemented. Most customer-facing franchise-based groups, especially in … Continue reading What Are Brand Standards?
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6 Ways to Protect The Brand With Site Visits
Creating a strong, recognizable retail or hospitality brand takes a lot of work. You need to ideate, craft the right positioning, and ensure that it resonates with your target market. Equally important is maintaining brand consistency and brand standards, especially if you’re running multiple stores, hotels or sites. To build trust and loyalty, you must … Continue reading 6 Ways to Protect The Brand With Site Visits
How-To Video for Executing Brand Standards and Programs
Watch this short video demonstration of how to execute retail and hospitality brand standards and site programs with Bindy. https://videopress.com/v/Va33hyIp?resizeToParent=true&cover=true&preloadContent=metadata&useAverageColor=true OTHER Brand Standards RESOURCES Refer to the Brand Standards category for how-tos and best practices for brand standards in retail and hospitality. Learn More About Bindy Refer to the Bindy category for more information on how the … Continue reading How-To Video for Executing Brand Standards and Programs
How to Keep Your Hospitality Brand Experience Consistent Across Multiple Hotels and Channels
If you’re in the business of running hotels, experience is everything. With the hospitality industry being more competitive than ever, the best way to set yourself apart is to offer unparalleled experiences time and time again. After all, consistent quality is one reason the hospitality industry can give guests to chose hotels over AirBnb. However, doing … Continue reading How to Keep Your Hospitality Brand Experience Consistent Across Multiple Hotels and Channels
Lexicon of Retail Audits and Brand Standards
Why a lexicon? Many industries have their own vocabulary to describe the various facets and nuances of their trade. Retail audits (also called store walks or store inspections) are no exception. This is the lexicon for retail audits, retail execution and brand standards. It is based on Bindy's interactions with operations and brand-standards minded retailers … Continue reading Lexicon of Retail Audits and Brand Standards