Brand standards span broad areas of the operations of a franchise network, including customer service, product preparation, merchandising, cleanliness, human resources, security, loss prevention and fire prevention. They govern how specific tasks should be completed and what a successful implementation outcome entails. Most customer-facing franchise-based groups, especially in industries such as hospitality, food service and … Continue reading What Are Brand Standards?
Creating a strong, recognizable brand takes a ton of work. You need to ideate, craft the right messaging, and ensure that it resonates with your target market. Equally important is maintaining brand consistency, especially if you’re running multiple stores. To build trust and loyalty, you must provide the same brand experience across all customer touchpoints. … Continue reading How To Protect The Brand With Site Visits
Watch this short video demonstration of how to execute retail and hospitality brand standards and site programs with Bindy. https://videopress.com/v/Va33hyIp?resizeToParent=true&cover=true&preloadContent=metadata&useAverageColor=true OTHER Brand Standards RESOURCES Refer to the Brand Standards category for how-tos and best practices for brand standards in retail and hospitality. Learn More About Bindy Refer to the Bindy category for more information on how the … Continue reading How-To Video for Executing Brand Standards and Programs
If you’re in the business of running hotels, experience is everything. With the hospitality industry being more competitive than ever, the best way to set yourself apart is to offer unparalleled experiences time and time again. However, doing this at scale can be challenging. When you’re overseeing multiple teams across several locations, it’s all too … Continue reading How to Keep Your Hospitality Brand Experience Consistent Across Multiple Hotels and Channels
Why a lexicon for retail audits and brand standards? Many industries have their own vocabulary to describe the various facets and nuances of their trade. Retail audits (also called store walks or store inspections) are no exception. This is the lexicon for retail audits, retail execution and brand standards. It is based on Bindy's interactions … Continue reading Lexicon for Retail Audits and Brand Standards