Brand standards span broad areas of the operations of a franchise network, including customer service, product preparation, merchandising, cleanliness, human resources, security, loss prevention and fire prevention. They govern how specific tasks should be completed and what a successful implementation outcome entails.
Most customer-facing franchise-based groups, especially in industries such as hospitality, food service and retail, publish and distribute brand standards to their franchisees and operators.
Executed properly, brand standards turn every franchisee into a brand ambassador.
OTHER BRAND STANDARDS RESOURCES
Refer to the Brand Standards category for how-tos and best practices for brand standards in retail and hospitality.