What Are Brand Standards?

Brand standards span broad areas of the operations of a franchise network, including customer service, product preparation, merchandising, cleanliness, human resources, security, loss prevention and fire prevention. They govern how specific tasks should be completed and what a successful implementation outcome entails.

Most customer-facing franchise-based groups, especially in industries such as hospitality, food service and retail, publish and distribute brand standards to their franchisees and operators.

Executed properly, brand standards turn every franchisee into a brand ambassador.

Gaining visibility into your sites also makes them accountable


Refer to the Brand Standards category for how-tos and best practices for brand standards in retail and hospitality.

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