Whether shopping online, strolling through stores or browsing social media, it’s fair to say that the path to purchase is unlike what it used to be. So what shapes customer buying decisions? And more importantly, how can merchants better understand a customer's path to purchase so they can boost store sales? The Buying Decision Process … Continue reading 5 Realities Driving Customer Buying Decisions
Tag: consumer behavior
How to Reduce Returns in Your Stores
Retail returns aren’t just an eCommerce problem; all retailers should be thinking about ways to reduce returns. While online fashion purchases are returned twice as often as items bought in-store, returns in physical stores are also taking a big chunk out of retailers’ market share. This year alone, returns will cost companies $550 billion (that’s a … Continue reading How to Reduce Returns in Your Stores