Retailers are putting processes in place to help them reach their sales goals and connect with their market and audience. As we look ahead, nothing stands out more than customer engagement, interaction, and care as a way to boost sales. Why? Because an engaged customer represents 23% more revenue than average. Companies who improve customer … Continue reading How to Engage with Your Customers
Tag: customer buying decisions
5 Realities Driving Customer Buying Decisions
Whether shopping online, strolling through stores or browsing social media, it’s fair to say that the path to purchase is unlike what it used to be. So what shapes customer buying decisions? And more importantly, how can merchants better understand a customer's path to purchase so they can boost store sales? The Buying Decision Process … Continue reading 5 Realities Driving Customer Buying Decisions