Creating a strong, recognizable brand takes a ton of work. You need to ideate, craft the right messaging, and ensure that it resonates with your target market. Equally important is maintaining brand consistency, especially if you’re running multiple stores. To build trust and loyalty, you must provide the same brand experience across all customer touchpoints. … Continue reading How To Protect The Brand With Site Visits
Tag: retail performance
10 Ways To Use Consumer Psychology To Increase Sales In Retail
All humans share similar psychological and emotional triggers — gravitating toward pleasure versus pain, amusement versus boredom, and satisfaction versus discontent. The average consumer naturally weighs costs and benefits when shopping. Retailers can utilize a range of psychological techniques to influence shoppers’ behavior and ultimately increase conversions and total sales during the holiday season and … Continue reading 10 Ways To Use Consumer Psychology To Increase Sales In Retail
Who Benefits from Retail Audits?
Retail audits and store visits are proven to drive brand standards, increase customer satisfaction and mitigate risks in multi-unit retail. How exactly do retail audits benefit you? Here are some of the benefits you can expect from retail audits. Head Office Lower total cost of ownership than Excel™ and paper-based visits. Home-grown solutions are often … Continue reading Who Benefits from Retail Audits?