One of the best things about being a retailer today is having access to a multitude of tools, apps, and platforms that can make your work life more efficient.
While merchants of the past relied heavily on manual admin, paperwork, and inefficient communication channels, modern retailers enjoy the benefits of speed, automation, and cloud-based systems. Web and mobile apps allow you to access information from anywhere, sync with your team easily, and run your business on the go. Many retail technologies were previously out of reach for smaller retailers due to high costs and complex integration requirements. Thankfully, more software tools are creating affordable options for small and medium-size retailers.
So, which applications or tools are worth investing in? To answer that, we did some research and looked into the various retail solutions in the market. We also caught up with a few experts who shared their thoughts on the tools retailers should be using.
Have a look at our findings below.
Slack
Running an efficient store requires easy communication between multiple parties (i.e., associates, managers, head office staff, vendors, etc.,). Keeping everyone on the same page can be tricky, especially if everyone is spread out across different locations and offices.
A solid team communication platform like Slack addresses these issues by providing a “collaboration hub” for all your internal comms. With features such as channels, one-to-one chat, search, and file sharing, you never have to worry about team members missing any important memos or announcements.
“I like Slack and my small business clients with a team size of 20+ use it to communicate across the organization,” shares Christine Guillot, founder of Merchant Method. “This is especially helpful for owners who are not involved in the day-to-day business — it allows for transparent communication with searchability.”
Slack has a free version with limited features. Paid plans start $6.67 per active user, per month.
Dor
Metrics such as in-store traffic and conversions are invaluable in retail. Knowing how many customers walk through your doors and their likelihood to buy will enable you to make smarter decisions around staffing, merchandising, and marketing, among other things.
Enter Dor, a foot traffic analytics platform that enables you to measure your in-store traffic with ease. Dor is incredibly simple to set up. Rather than requiring you to install complex hardware or do any hardwiring, Dor’s device installs in minutes so you can focus more on getting the data and insights you need.
Another cool thing about the solution? Aside from surfacing traffic and conversions, Dor can show your staffing needs alongside weather data so you can improve team schedules and plan your store operations more effectively.
Get in touch for a quote.
Xero
Finance tracking is a must for any merchant, so it’s important that you arm your business with a robust accounting solution. Our pick? Xero, a cloud-based accounting software designed for SMBs.
With a nifty dashboard that tracks the finance side of your business, you never have to dig around for the info you need. Cash flow reports, invoice information, as well as bank account and credit card updates can be accessed in one place.
Xero also offers payroll tools and integrations so you can track work hours, approve time-off, and pay your employees efficiently. It even calculates tax payments and allows you to pay right from the software, making filing taxes less of a pain.
Xero offers a free 30-day trial. Paid plans start at $9 per month.
Bindy
A conversation about modern retail tools won’t be complete without retail audit and store execution software. The bar around customer experience, design, staffing, and store safety is higher than ever, and you need to see to it that your retail stores are up to snuff.
That’s where Bindy comes in. As a cloud-based software, Bindy helps ensure that your store operations, merchandising, and loss-prevention initiatives meet (if not exceed) your company’s brand standards.
Management and store staff use the app to complete actionable forms in-store, take photos, and assign corrective action with automated reminders. Head office sees everything in real-time, anytime and everywhere.
Bindy reduces the time and effort it takes to conduct store audits, thanks to features like built-in calendars, store mapping, automated scoring, and action plans. Task and ticket management are also streamlined, as Bindy lets you assign and track action steps through a cloud-based platform that can be accessed from anywhere.
Bindy offers a free 14-day trial. Paid plans start at $119 per month.
Qminder
If you offer in-store services and have to manage or “check-in” your guests, then a visitor management system such as Qminder is a must.
Here’s how it works: visitors sign in through an iPad upon entering your store, and once they’ve entered their details, they’re free to browse your shop as they wait for their turn. (They can also check their place in line and get status updates.) Qminder also gives your staff the information of why the visitor came in, allowing your team to better serve shoppers.
One of the things that makes Qminder unique is its Service Intelligence capability, which can track and save foot traffic and service metrics so you can make data-backed decisions around employee training and store initiatives.
“Qminder is initially a visitor management system but the real cherry on top is what we call Service Intelligence — a set of specific customer and employee-related metrics that have been proven to help companies deliver consistent results,” says Giorgi Lobzhanidze, a Content Marketing Specialist at Qminder.
He adds that several retailers use their solution to provide great experiences for both customers and employees.
Qminder offers a free 14-day trial. Paid plans start at $299 per month.
Ahrefs
Having a strong online presence is critical for any retail business. Many consumers begin their store or product searches online, so you want to make sure that your website is visible whenever your target customers are searching for stores or products that are relevant to your business.
Ahrefs, an SEO and competitive research tool can help you accomplish that. “Ahrefs is my favorite tool to help drive traffic to online retail stores by far,” says Stacy Caprio of Accelerated Growth Marketing. “It allows me to optimize for SEO and has brought traffic and visitors to my and clients’ sites. The, the key piece to having a successful business.”
How can Ahrefs increase your online visibility? For starters, it has unmatched keyword research capabilities that can shed light on the terms that your customers are searching for, so you can target the right keywords in your SEO and online advertising campaigns. The tool also provides competitive intel by shedding light on your competitors’ top keywords and pages. Such information can be invaluable in your competitive analysis and strategy.
Ahrefs offers a 7-day trial for $7. Paid plans start at $99 per month.
Your turn
Do you use any of these tools in your retail business? Did we miss any great apps? Let us know in the comments!
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Nice list.
Thanks for the list. I use a few of the tools here and I’m looking forward to trying one or two that I hadn’t heard of before.