The 4th quarter is essential to a retailer’s bottom line. It is the biggest quarter for retail sales in the United States. In addition, over one-third of small businesses in the United States report that Q4 is the most profitable time of the year. Q4 is an opportunity a retail business simply cannot pass.

The Busiest Shopping Days

The 10 busiest shopping days of the year fall between Black Friday and the end of December:

1. November — Black Friday (Day after Thanksgiving)
2. November — Saturday after Thanksgiving
3. December — Cyber Monday (Monday after Thanksgiving)
4. December — First Saturday in December
5. December — Second Saturday in December
6. December — Friday before Christmas
7. December — Super Saturday (Saturday before Christmas)
8. December — Third Saturday in December
9. December — Sunday before Christmas
10. December — Day after Christmas

The biggest quarter for retail sales

The “Golden quarter” contains the months between October and December, otherwise know as “the holiday season”. They include consumer-spending holidays and celebrations such as Halloween, Thanksgiving, Hanukkah, Kwanzaa and Christmas.

In the 4th quarter, customers come to your stores, not to browse but to spend.

Are your stores ready?

How to Capitalize on the 4th quarter

To capitalize on the 4th quarter, drive sales and profits, your merchandising and in-store programs need to be executed, on time, in full, in every store.

The success of a retailer’s merchandising, operations and loss-prevention programs hinges on store execution.

In-store execution makes the theory at head-office a reality on the ground. In-store execution “makes it happen”. Execution helps stores deliver the brand’s vision, sales and profits targets.

Get started today with this holiday prep guide.

Make the 4th quarter as profitable and successful as it can be. Focus on timely execution of store programs.

Good luck!

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