์†Œ๋งค์—…์ฒด๊ฐ€ ๋น„ํšจ์œจ์ ์ธ ์šด์˜์œผ๋กœ ์ง๋ฉดํ•˜๋Š” 4๊ฐ€์ง€ ์ผ๋ฐ˜์ ์ธ ๋ฌธ์ œ์™€ ํ•ด๊ฒฐ ๋ฐฉ๋ฒ•

์†Œ๋งค์—…์˜ ์„ฑ๊ณต์€ ๋‹จ์ˆœํžˆ ๊ณ ๊ฐ์„ ํ™•๋ณดํ•˜๊ณ  ๋” ๋งŽ์€ ์ œํ’ˆ์„ ํŒ๋งคํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค. ๋งค์ถœ ๊ทน๋Œ€ํ™”๋„ ์ค‘์š”ํ•˜์ง€๋งŒ ์›ํ™œํ•˜๊ณ  ํšจ์œจ์ ์ธ ์šด์˜์„ ๋ณด์žฅํ•˜๋Š” ๊ฒƒ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ์†Œ๋งค์—…์ฒด๊ฐ€ ์ง๋ฉดํ•˜๋Š” ๊ฐ€์žฅ ์ผ๋ฐ˜์ ์ธ ๋ฌธ์ œ์— ๋Œ€ํ•ด ๋…ผ์˜ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

โญ ์†Œ๋งค ๊ฐ์‚ฌ ๊ต์ •

๊ฐ€๋Šฅํ•  ๋•Œ๋งˆ๋‹ค Bindy๋Š” ์ผ๋ถ€ ์‚ฌ์šฉ์ž/์ง€๊ตฌ๋ฅผ ๊ต์œกํ•˜๊ณ , ํ”ผ๋“œ๋ฐฑ์„ ์ˆ˜์ง‘ํ•˜๊ณ , ์–‘์‹/์›Œํฌํ”Œ๋กœ๋ฅผ ์กฐ์ •ํ•˜๊ณ , ๋‹ค๋ฅธ ๋ฐฐ์น˜์˜ ์‚ฌ์šฉ์ž/์ง€๊ตฌ๋ฅผ ๊ต์œกํ•˜์—ฌ ํ”„๋กœ๊ทธ๋žจ์„ ๋ฐ˜๋ณต์ ์œผ๋กœ ํ™•์žฅํ•˜๋Š” ์ ์ง„์ ์ธ ์ถœ์‹œ๋ฅผ ๊ถŒ์žฅํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด ๋‹จ๊ณ„๋ฅผ "๊ต์ •"์ด๋ผ๊ณ  ๋ถ€๋ฆ…๋‹ˆ๋‹ค. ์†Œ๋งค ๋ฐ ์ˆ™๋ฐ•์—… ํ™˜๊ฒฝ์—์„œ ์ฒดํฌ๋ฆฌ์ŠคํŠธ๋Š” ๋ธŒ๋žœ๋“œ ํ‘œ์ค€๊ณผ ๋ชจ๋ฒ” ์‚ฌ๋ก€์˜ ๋ชจ์Œ์ž…๋‹ˆ๋‹ค. ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚˜๊ณ โ€ฆ Continue reading โญ Retail Audit Calibration

โญ ์†Œ๋งค ๊ฐ์‚ฌ ์กฐ์น˜ ๊ณ„ํš ๋ฐ ์‹œ์ • ์กฐ์น˜๋ž€ ๋ฌด์—‡์ธ๊ฐ€์š”?

์ง€์—ญ ๊ด€๋ฆฌ์ž๊ฐ€ ๋ฆฌํ…Œ์ผ ๋˜๋Š” ํ˜ธ์Šคํ”ผํƒˆ๋ฆฌํ‹ฐ ๊ฐ์‚ฌ์˜ ๋งฅ๋ฝ์—์„œ ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋ฉด ๋ฌธ์ œ๋ฅผ ๋ฐœ๊ฒฌํ•˜๊ฒŒ ๋งˆ๋ จ์ž…๋‹ˆ๋‹ค. ๊ฐ€์žฅ ๋›ฐ์–ด๋‚˜๊ณ  ๊ฐ€์žฅ ๊ทผ๋ฉดํ•œ ์šด์˜์ž์กฐ์ฐจ๋„ ๊ฐ€๋” ์‹ค์ˆ˜๋ฅผ ํ•ฉ๋‹ˆ๋‹ค. ๋ธŒ๋žœ๋“œ ํ‘œ์ค€์ด ์กด์žฌํ•˜๋Š” ๋ฐ์—๋Š” ์ด์œ ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ธŒ๋žœ๋“œ๋ฅผ ๋ณดํ˜ธํ•˜๊ณ  ์‚ฌ์ดํŠธ๋ฅผ ์†๋‹˜์—๊ฒŒ ๋” ๋งค๋ ฅ์ ์ด๊ณ  ์ˆ˜์ต์„ฑ ์žˆ๊ฒŒ ๋งŒ๋“ญ๋‹ˆ๋‹ค. ํ–‰๋™ ๊ณ„ํš์€ โ€ฆ Continue reading โญ What is a Retail Audit Action Plan and Corrective Action?

โญ ์†Œ๋งค ์‹คํ–‰์ด๋ž€ ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? ๋ชฉ์ , ๋ฒ”์œ„ ๋ฐ ๋ชจ๋ฒ” ์‚ฌ๋ก€.

์†Œ๋งค ์‹คํ–‰์€ ๋งค์žฅ ์ˆ˜์ค€์—์„œ ๋งค์žฅ ํ”„๋กœ๊ทธ๋žจ, ํ‘œ์ค€ ๋ฐ ์ง€์นจ์„ ์™„์ „ํ•˜๊ณ  ์‹œ๊ธฐ์ ์ ˆํ•˜๊ฒŒ ๊ตฌํ˜„ํ•˜๋Š” ๋ฐ ์ฑ…์ž„์ด ์žˆ๋Š” ๊ด€ํ–‰ ๋ฐ ์ง€์› ๊ธฐ์ˆ ์˜ ์ง‘ํ•ฉ์ž…๋‹ˆ๋‹ค. ํšจ๊ณผ์ ์ธ ์†Œ๋งค ๋ฐ ํ˜ธ์Šคํ”ผํƒˆ๋ฆฌํ‹ฐ ์‹คํ–‰์—๋Š” ํŠน์ • ๊ตฌ์„ฑ ์š”์†Œ, ์ฒซ ๋ฒˆ์งธ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜, ๋‘ ๋ฒˆ์งธ ์ž‘์—… ๊ด€๋ฆฌ ๋ฐ ์„ธ ๋ฒˆ์งธ ๊ฐ์‚ฌ/ํ‰๊ฐ€๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ์ด ๊ฒŒ์‹œ๋ฌผ์—์„œ๋Š” ...์˜ ๋ชฉ์ , ๋ฒ”์œ„ ๋ฐ ๋ชจ๋ฒ” ์‚ฌ๋ก€์— ์ดˆ์ ์„ ๋งž์ถฅ๋‹ˆ๋‹ค. Continue reading โญ What is retail Execution? Purpose, Scope and Best Practices.

โญ ๋ฆฌํ…Œ์ผ ๋ฐ ํ˜ธํ…” ๊ฐ์‚ฌ๋ฅผ ๊ฐœ์„ ํ•˜๋Š” 10๊ฐ€์ง€ ๋ฐฉ๋ฒ•

์†Œ๋งค ๊ฐ์‚ฌ๋Š” ์†Œ๋งค ๋ฐ ์ˆ™๋ฐ• ๋ธŒ๋žœ๋“œ๊ฐ€ ๋ชจ๋“  ํ˜„์žฅ์—์„œ ์šด์˜, ์ƒํ’ˆํ™”, ์†์‹ค ๋ฐฉ์ง€, ๊ฑด๊ฐ• ๋ฐ ์•ˆ์ „, ๋ณด์•ˆ๊ณผ ๊ฐ™์€ ์˜์—ญ์—์„œ ๋ธŒ๋žœ๋“œ ํ‘œ์ค€, ํ”„๋กœ๊ทธ๋žจ ๋ฐ ์ ˆ์ฐจ๋ฅผ ์ ์‹œ์— ์ „์ฒด์ ์œผ๋กœ ์‹คํ–‰ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ๊ฐ์‚ฌ๋Š” ๋•Œ๋•Œ๋กœ ํ‰๊ฐ€ ๋˜๋Š” ๊ฐ„๋‹จํžˆ ๋ฐฉ๋ฌธ์ด๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค. ์•„๋ž˜์—๋Š” ์ „์ฒด ์‚ฌ์ดํŠธ ๊ฐ์‚ฌ๋ฅผ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•œ 10๊ฐ€์ง€ ํŒ์ด ์žˆ์Šต๋‹ˆ๋‹ค. Continue reading โญ 10 Ways to Improve Retail and Hospitality Audits

โญ ์‚ฌ์ดํŠธ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜: ์†Œ๋งค ๋ฐ ํ˜ธ์Šคํ”ผํƒˆ๋ฆฌํ‹ฐ๋ฅผ ์œ„ํ•œ ํฌ๊ด„์ ์ธ ๊ฐ€์ด๋“œ

ํšจ๊ณผ์ ์ธ ๋ฆฌํ…Œ์ผ ๋ฐ ํ˜ธ์Šคํ”ผํƒˆ๋ฆฌํ‹ฐ ์‹คํ–‰์—๋Š” ํŠน์ • ๊ตฌ์„ฑ ์š”์†Œ๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ์ฒซ์งธ, ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜, ๋‘˜์งธ, ์ž‘์—… ๊ด€๋ฆฌ, ์…‹์งธ, ๊ฐ์‚ฌ/ํ‰๊ฐ€์ž…๋‹ˆ๋‹ค. ์ด ๊ฒŒ์‹œ๋ฌผ์—์„œ๋Š” ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์— ์ดˆ์ ์„ ๋งž์ถฅ๋‹ˆ๋‹ค. ์™œ ์ด ๊ฐ€์ด๋“œ๋ฅผ ์‚ฌ์šฉํ•ด์•ผ ํ• ๊นŒ์š”? ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜๊ณผ ์ ์ ˆํ•œ ํ”„๋กœ๊ทธ๋žจ ์‹คํ–‰, ๋ธŒ๋žœ๋“œ ํ‘œ์ค€ ๋ฐ ์šด์˜ ์ ˆ์ฐจ๋Š” ๋ฆฌํ…Œ์ผ ๋ฐ ํ˜ธ์Šคํ”ผํƒˆ๋ฆฌํ‹ฐ ์‚ฐ์—…์— ์—ฌ์ „ํžˆ ๊ณจ์น˜ ์•„ํ”ˆ ๋ฌธ์ œ์ž…๋‹ˆ๋‹ค. ๋ฆฌํ…Œ์ผ ๋˜๋Š” ํ˜ธ์Šคํ”ผํƒˆ๋ฆฌํ‹ฐ ์‚ฌ์—…์ด ํ™•์žฅ๋จ์— ๋”ฐ๋ผโ€ฆ Continue reading โญ Site Communication: A Comprehensive Guide for Retail and Hospitality

โญ ์Šคํ† ์–ด ์‹คํ–‰์ด ์ค‘์š”ํ•œ ์ด์œ 

"ํฌ๋ง์€ ๊ฒฝ์˜ ์ „๋žต์ด ์•„๋‹ˆ๋‹ค", "์†Œ๋งค๋Š” ๋””ํ…Œ์ผ์ด๋‹ค", "๋‹น์‹ ์ด ๊ธฐ๋Œ€ํ•˜๋Š” ๊ฒƒ์ด ๋ฌด์—‡์ธ์ง€ ์‚ดํŽด๋ณด๋ผ". ๋ง๋ณด๋‹ค ํ–‰๋™์ด ๋” ์ค‘์š”ํ•˜๋‹ค๋Š” ๊ฒƒ์„ ์ „๋‹ฌํ•˜๊ธฐ ์œ„ํ•œ ํ‘œํ˜„์ด ์™œ ๊ทธ๋ ‡๊ฒŒ ๋งŽ์Šต๋‹ˆ๊นŒ? ํ”„๋กœ๊ทธ๋žจ ๋ฐ ํ‘œ์ค€ ์‹คํ–‰์€ ์†Œ๋งค ๋ฐ ์ˆ™๋ฐ• ๋ธŒ๋žœ๋“œ์— ํ•„์ˆ˜์ ์ž…๋‹ˆ๋‹ค. ์ด์œ ๋Š” ๋‹ค์Œ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๋น„์ „ vs. ํ˜„์‹ค ๋น„์ „์€ ๋ณธ์‚ฌ๊ฐ€ ๊ตฌ์ƒํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. โ€ฆ Continue reading โญ Why Store Execution Matters

๋ชจ๋“  ๊ด€๋ฆฌ์ž๊ฐ€ ๊ตฌํ˜„ํ•ด์•ผ ํ•˜๋Š” 5๊ฐ€์ง€ ๋งค์žฅ ์šด์˜ ๋ชจ๋ฒ” ์‚ฌ๋ก€

์š”์ฆ˜ ๋‹ค์ด์•„๋ชฌ๋“œ๋ณด๋‹ค ๋” ๋น„์‹ผ ๊ฒŒ ๋ญ”์ง€ ์•Œ์•„? ์†Œ๋งค ์—…๊ณ„์—์„œ ๊ณ ๊ฐ ํ™•๋ณด. ์ข‹์•„์š”. ์†Œ๋งค์—…์˜ ๊ณ ๊ฐ ํ™•๋ณด ๋น„์šฉ์€ ์ง€๋‚œ 8๋…„ ๋™์•ˆ ๊ธ‰์ฆํ•˜์—ฌ ๋ฌด๋ ค 222% ์ฆ๊ฐ€๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์–ด๋–ป๊ฒŒ ์—ฌ๊ธฐ๊นŒ์ง€ ์™”์–ด? ๋ฌด์—‡๋ณด๋‹ค๋„ ์†Œ๋น„์ž ๊ฐœ์ธ ์ •๋ณด ๋ณดํ˜ธ์— ๋Œ€ํ•œ ์—„๊ฒฉํ•œ ๊ทœ์ œ, ์ œ3์ž ์ฟ ํ‚ค์˜ ์ž„๋ฐ•ํ•œ ์†Œ๋ฉธ, ์ถœ์‹œโ€ฆ Continue reading 5 Store Operations Best Practices Every Manager Must Implement

๋” ์‰ฝ๊ณ  ๋น ๋ฅธ ์Šคํ† ์–ด ์‹คํ–‰์„ ์œ„ํ•œ 3๋‹จ๊ณ„

์†Œ๋งค์—…์€ ์ผ๋ฐ˜์ ์œผ๋กœ ๋งˆ์ง„์ด ๋ถ€์กฑํ•˜๊ณ  ๊ฒฝ์Ÿ์ด ์น˜์—ดํ•œ ์‚ฐ์—…์ž…๋‹ˆ๋‹ค. ์žฌ๊ณ , ์ž„๋Œ€ ๋ฐ ์ธ๊ฑด๋น„ ๊ด€๋ฆฌ๋งŒ์œผ๋กœ๋Š” ์†Œ๋งค ์ˆ˜์ต์„ฑ์˜ ๊ท ํ˜•์„ ๋งž์ถ”๋Š” ๊ฒƒ์ด ๊ฐ€์žฅ ์ข‹์€ ์‹œ๊ธฐ์— ์ด๋ฃจ์–ด์ง€๊ธฐ ์–ด๋ ต์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ทธ๊ฒŒ ์ „๋ถ€๋Š” ์•„๋‹™๋‹ˆ๋‹ค. ์˜ค๋Š˜๋‚ ์˜ ์†Œ๋งค์—…์ฒด๋Š” ๊ธ‰๋ณ€ํ•˜๋Š” ๊ณ ๊ฐ ์ •์„œ, ๋‚ ์”จ, ์ „์ž์ƒ๊ฑฐ๋ž˜์˜ ์••๋ฐ•์— ์ ์‘ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ข์€ ๋งˆ์ง„์„ ๋ณดํ˜ธํ•˜๋Š” ๊ฒƒ์ด ๋งค์žฅ ์‹คํ–‰์ž…๋‹ˆ๋‹ค. ์˜ค๋Š˜์˜โ€ฆ Continue reading 3 Steps to Easier, Faster Store Execution

๋งค์žฅ ์šด์˜์„ ์›๊ฒฉ์œผ๋กœ ๊ด€๋ฆฌํ•˜๋Š” ๋ฐฉ๋ฒ•

ํŒฌ๋ฐ๋ฏน ์ด์ „ ์ง€์—ญ ๊ด€๋ฆฌ์ž๊ฐ€ ํ•ด๋‹น ์ง€์—ญ, ํด๋Ÿฌ์Šคํ„ฐ ๋˜๋Š” ์ง€์—ญ์˜ ๋งค์žฅ์„ ๋ฌผ๋ฆฌ์ ์œผ๋กœ ๋ฐฉ๋ฌธํ•˜๋Š” ๊ฒƒ(๋งค์žฅ ๊ฐ์‚ฌ, ๋งค์žฅ ๊ฒฌํ•™, ์ ๊ฒ€ ๋˜๋Š” ๋ฐฉ๋ฌธ์ด๋ผ๊ณ ๋„ ํ•จ)์€ ๋งค์žฅ ์šด์˜ ๋ชจ๋ฒ” ์‚ฌ๋ก€์˜ ์ดˆ์„์œผ๋กœ ๊ฐ„์ฃผ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์—ฌํ–‰ ์ œํ•œ์ด ์‹œํ–‰๋˜์ž ๋งŽ์€ ์ง€์—ญ ๊ด€๋ฆฌ์ž๋“ค์€ ์—ฌํ–‰์— ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ์‹œ๊ฐ„์„ ํ• ์• ํ•  ์ˆ˜ ์—†๊ฑฐ๋‚˜ ์ œํ•œ์„ ๋ฐ›๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. Continue reading How to Manage Store Operations Remotely

์ง์› ํšŒ์˜

์†Œ๋งค์—…์ฒด๊ฐ€ ๋งค์žฅ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ๋ฐ ์‹คํ–‰์„ ๊ฐ„์†Œํ™”ํ•  ์ˆ˜ ์žˆ๋Š” 8๊ฐ€์ง€ ๋ฐฉ๋ฒ•

์†Œ๋งค์ ์„ ์šด์˜ํ•˜๋Š” ๊ฒƒ์€ ๋ณต์žกํ•˜๋ฉฐ ํ”„๋กœ์„ธ์Šค๋ฅผ ์ˆœ์กฐ๋กญ๊ฒŒ ํ•  ๋•Œ ์–ด๋””์„œ๋ถ€ํ„ฐ ์‹œ์ž‘ํ•ด์•ผ ํ•˜๋Š”์ง€ ์•Œ๊ธฐ ์–ด๋ ค์šธ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์†Œ๋งค ์šด์˜์„ ๋ณด๋‹ค ํšจ์œจ์ ์œผ๋กœ ์šด์˜ํ•˜๋Š” ๊ฒƒ์€ ๋ชจ๋“  ์†Œ๋งค ๊ฒฝ์˜์ง„์˜ ํ•ด์•ผ ํ•  ์ผ ๋ชฉ๋ก์˜ ๋งจ ์œ„์— ์žˆ์–ด์•ผ ํ•˜๋ฉฐ ์•„๋ž˜์˜ ํŒ์€ ๊ฐ„์†Œํ™”๋œ ์„ฑ๊ณต์œผ๋กœ ๊ฐ€๋Š” ๊ธธ์„ ์•ˆ๋‚ดํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. 1. โ€ฆ Continue reading 8 Ways Retailers can Streamline Store Communication and Execution

Store Execution ์•ฑ์ด ์˜จ๋ผ์ธ ๋ฐ ์˜คํ”„๋ผ์ธ์—์„œ ์ž‘๋™ํ•ด์•ผ ํ•˜๋Š” ์ด์œ 

์ผ๋ถ€ ์•ฑ์€ ์˜จ๋ผ์ธ์—์„œ๋งŒ ์ž‘๋™ํ•ฉ๋‹ˆ๋‹ค("์‹ค์‹œ๊ฐ„"). ๋‹ค๋ฅธ ๊ฒƒ๋“ค์€ ์˜คํ”„๋ผ์ธ์—์„œ๋งŒ ์ž‘๋™ํ•ฉ๋‹ˆ๋‹ค(๋™๊ธฐํ™” ์‚ฌ์šฉ). ๋‘ ๋ชจ๋ธ ๋ชจ๋‘ ์žฅ์ ๊ณผ ๋‹จ์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค... ๋‘ ๋ชจ๋ธ์˜ ์žฅ์ ์„ ๋ชจ๋‘ ํ™œ์šฉํ•˜์ง€ ์•Š์œผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ? ๋งค์žฅ ์‹คํ–‰ ๋ฐ ์†Œ๋งค ๊ฐ์‚ฌ ์†Œํ”„ํŠธ์›จ์–ด๋Š” ์˜จ๋ผ์ธ ๋ฐ ์˜คํ”„๋ผ์ธ์—์„œ ์ž‘๋™ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์ด์œ ๋ฅผ ์•Œ์•„๋ณด์ž. ์—ฐ๊ฒฐ๋จ์€ ํ›Œ๋ฅญํ•ฉ๋‹ˆ๋‹ค... ์—ฐ๊ฒฐํ•  ์ˆ˜ ์—†์„ ๋•Œ๊นŒ์ง€ ๋‹ค์Œ๊ณผ ๊ฐ™์€ ๋ช‡ ๊ฐ€์ง€ ์ƒํ™ฉ์ด ์žˆ์Šต๋‹ˆ๋‹ค. Continue reading Why a Store Execution App Needs to Work Online and Offline

โญ ๋ธŒ๋žœ๋“œ ํ‘œ์ค€์— ๋Œ€ํ•œ ์˜คํ•ด

ํ”„๋žœ์ฐจ์ด์ฆˆ์™€ ์‚ฌ์ดํŠธ๊ฐ€ ๋ธŒ๋žœ๋“œ ํ‘œ์ค€์— ์™„์ „ํžˆ ๋ถ€ํ•ฉํ•ฉ๋‹ˆ๊นŒ? In-Store Implementation Network์˜ ์„ค๋ฌธ ์กฐ์‚ฌ๋Š” ์ด ๋ฌธ์ œ์˜ ํ•œ ์ธก๋ฉด, ํŠนํžˆ ์ƒํ’ˆํ™”๋ฅผ ์ •๋Ÿ‰ํ™”ํ•˜๊ณ ์ž ํ–ˆ์œผ๋ฉฐ, ๋ฆฌํ…Œ์ผ ์ „๋ฌธ๊ฐ€์—๊ฒŒ ๋งค์žฅ ์ƒํ’ˆํ™” ์„ฑ๊ณผ๋ฅผ ์–ด๋–ป๊ฒŒ ์ธก์ •ํ•˜๋Š”์ง€ ๋ฌผ์—ˆ์Šต๋‹ˆ๋‹ค. ์„ค๋ฌธ์— ์ฐธ์—ฌํ•œ ์‚ฌ๋žŒ์˜ 28%๊ฐ€ "์ผ์ด ์™„๋ฃŒ๋˜์—ˆ๋‹ค๊ณ  ๊ฐ€์ •ํ•œ๋‹ค"๊ณ  ์‘๋‹ตํ–ˆ์Šต๋‹ˆ๋‹ค... Continue reading โญย Misconceptions about Brand Standards