[์นดํ…Œ๊ณ ๋ฆฌ:] ๐Ÿ‘œ ์ƒํ’ˆํ™”

์†Œ๋งค์—…์ฒด ๋ฐ ์†Œ๋น„์ž ํŒจํ‚ค์ง€ ์ƒํ’ˆ์„ ์œ„ํ•œ ์ƒํ’ˆํ™”

ย 
์†Œ๋งค ๋ฐ ํ˜ธํ…”์—… ๋ถ„์•ผ์˜ ์ƒํ’ˆํ™”, ๊ฐ์‚ฌ ๋ฐ ์‹คํ–‰์— ๋Œ€ํ•œ ๋ฐฉ๋ฒ•๊ณผ ๋ชจ๋ฒ” ์‚ฌ๋ก€์ž…๋‹ˆ๋‹ค.
๋นˆ๋”” ์†Œ๋งค ๋ฐ ํ˜ธํ…”์—…์„ ์ž๋™ํ™”ํ•˜๋Š” ํด๋ผ์šฐ๋“œ ๊ธฐ๋ฐ˜ ์•ฑ์ž…๋‹ˆ๋‹ค. โœ”๏ธ ๊ฐ์‚ฌ, ๐Ÿ—“๏ธ ์ž‘์—… ๊ทธ๋ฆฌ๊ณ  ๐Ÿ“ฃ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜.

๐Ÿ“š ๊ฐ„๋‹จํ•œ ๋น„์ฆˆ๋‹ˆ์Šค ์‚ฌ๋ก€: ์ƒํ’ˆํ™”

Posted on by ๋นˆ๋””

"X" ๋งค์žฅ์€ ๊ณ„์ ˆ๋ณ„ ์ƒํ’ˆ ์ง„์—ด์„ ๊ณ„ํš์— ๋งž์ถ”์ง€ ๋ชปํ•˜๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๊ณค๋Œ๋ผ์™€ ์—”๋“œ์บก ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ์ผ๊ด€์„ฑ์ด ์—†๊ณ  ๋Šฆ๊ฒŒ ์„ค์น˜๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์“ฐ๋ ˆ๊ธฐํ†ต์€ ๋งค์žฅ์ด ์•„๋‹Œ ๋’ท๋ฐฉ์— ์—ฌ์ „ํžˆ ๋น„์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ํ™๋ณด์šฉ ๊ฐ„ํŒ์€ ๊ฑฐ์˜ ์‹œ๋Œ€์— ๋’ค๋–จ์–ด์ ธ ์žˆ๊ณ , ์•„์˜ˆ ๊ฐ„ํŒ์ด ์—†๋Š” ๊ฒฝ์šฐ๋„ ๋งŽ์Šต๋‹ˆ๋‹ค. โ€ฆ Continue reading ๐Ÿ“š Quick Business Case: Merchandising →

๐Ÿ“š ์‚ฌ๋ก€ ์—ฐ๊ตฌ: CPG๊ฐ€ Bindy๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ 3,200๊ฐœ ๋ ˆ์Šคํ† ๋ž‘์—์„œ ์ƒํ’ˆ ์ „ํ™˜์„ ๊ตฌํ˜„ํ•œ ๋ฐฉ๋ฒ•

Posted on by ๋นˆ๋””

CPG๊ฐ€ ๋‹ค๊ฐ€์˜ฌ ํ”„๋กœ๋ชจ์…˜ ๋˜๋Š” ์ƒํ’ˆํ™” ์žฌ์„ค์ •์„ ์ค€๋น„ํ•  ๋•Œ๋งˆ๋‹ค, ๋ช‡ ๋‹ฌ๊ฐ„์˜ ๊ณ„ํš์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ์–ด๋ ค์›€์ด ๋ถˆ๊ฐ€ํ”ผํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ์ง€์—ญ ํŒ€๊ณผ ํ˜‘๋ ฅํ•˜๊ณ , ๊ฐ ๋งค์žฅ์˜ ์ œํ’ˆ๊ณผ ๊ฐ„ํŒ์ด ๊ฐ ๋ ˆ์Šคํ† ๋ž‘ ํ˜•์‹๊ณผ ํ˜ธํ™˜๋˜๋Š”์ง€ ํ™•์ธํ•˜๊ณ , ๊ทœ์ • ์ค€์ˆ˜๋ฅผ ๋ณด์žฅํ•˜๊ณ , ์‹คํ–‰์„ ํ™•์ธํ•˜๋Š” ๊ฒƒ์ด ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. 3,200๊ฐœ์˜ ๋งค์žฅ์ด ๊ด€๋ จ๋˜์–ด ์žˆ๊ณ  โ€ฆ Continue reading ๐Ÿ“š Case Study: How a CPG Used Bindy to Implement a Merchandising Conversion at 3,200 Restaurants →

ํšจ๊ณผ์ ์ธ ๋จธ์ฒœ๋‹ค์ด์ง• ๊ณ„ํš์„ ๋งŒ๋“œ๋Š” ๋ฐฉ๋ฒ•

Posted on by ์ฝœ๋ฆฐ์ฐฌ1

์–ผ๋งˆ ์ „๊นŒ์ง€๋งŒ ํ•ด๋„ ์†Œ๋งค์—…์ฒด์™€ ์†Œ๋น„์ž๋Š” ๊ธ€๋กœ๋ฒŒ ์†Œ๋งค์—…์ฒด์˜ ๊ณต๊ธ‰๋ง ์ค‘๋‹จ์œผ๋กœ ์ธํ•ด ํ’ˆ์ ˆ๋œ ์ƒํ’ˆ๊ณผ ๋นˆ ์ง„์—ด๋Œ€๋ผ๋Š” ์žฌ์•™์— ์ง๋ฉดํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ์ดํ›„๋กœ ์‹œ๋Œ€๋Š” ํ™•์‹คํžˆ ๋ณ€ํ–ˆ๊ณ , ๋„์ „ ๊ณผ์ œ๋„ ๋ณ€ํ–ˆ์Šต๋‹ˆ๋‹ค. HubSpot์˜ ์—ฐ๊ตฌ์— ๋”ฐ๋ฅด๋ฉด ๋ฏธ๊ตญ ์†Œ๋งค์—…์ฒด์˜ 50%๊ฐ€ ๋ฏธํŒ๋งค ๋ฌธ์ œ๋กœ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ๋Š” ๊ฒƒ์œผ๋กœ ๋‚˜ํƒ€๋‚ฌ์Šต๋‹ˆ๋‹ค. Continue reading How to create an Effective Merchandising Plan →

โœ”๏ธ CPG ๋จธ์ฒœ๋‹ค์ด์ง• ์ฒดํฌ๋ฆฌ์ŠคํŠธ

Posted on by ๋นˆ๋””

์ด ์ƒ˜ํ”Œ CPG ๋จธ์ฒœ๋‹ค์ด์ง• ์ฒดํฌ๋ฆฌ์ŠคํŠธ๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์†Œ๋งค ํŒŒํŠธ๋„ˆ ์œ„์น˜์—์„œ ์‹œ๊ฐ์  ๋จธ์ฒœ๋‹ค์ด์ง• ํ”„๋กœ๊ทธ๋žจ์„ ๋งŒ๋“ค๊ฑฐ๋‚˜ ์—…๋ฐ์ดํŠธํ•˜์‹ญ์‹œ์˜ค. ์„ ๋ฐ˜ ์„ ๋ฐ˜์ด ๊ฐ–์ถฐ์ ธ ์žˆ์Šต๋‹ˆ๋‹ค. ์ œํ’ˆ ๊ตฌ๋ฉ์ด ์—†์Šต๋‹ˆ๋‹ค. ์Šน์ธ๋˜์ง€ ์•Š์€ ํ•ญ๋ชฉ์ด ์—†์Šต๋‹ˆ๋‹ค. ์Šน์ธ๋œ ๋ชจ๋“  ํ’ˆ๋ชฉ์€ ์„ ๋ฐ˜์— ๋ณด๊ด€๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ์œ„์น˜ ๋ฐ ๋ฒ”์ฃผ์— ์‚ฌ์šฉ๋œ ์˜ฌ๋ฐ”๋ฅธ ํ‰๋ฉด๋„(์‚ฌ์ง„ ์ฒจ๋ถ€). "ํŽ˜์ด์Šค"์˜ ์ˆ˜๋Š” ์ ์ ˆํ•ฉ๋‹ˆ๋‹ค ... Continue reading โœ”๏ธ CPG Merchandising Checklist →

โœ”๏ธ ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง• ์ฒดํฌ๋ฆฌ์ŠคํŠธ

Posted on by ๋นˆ๋””

์†Œ๋งค์—…์ฒด์˜ 86%๋Š” ์ž˜ ์‹คํ–‰๋œ ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง•๊ณผ ์ „ํ™˜์œจ ์‚ฌ์ด์— ์ƒ๊ด€๊ด€๊ณ„๊ฐ€ ์žˆ๋‹ค๊ณ  ๋ณด๊ณ ํ•ฉ๋‹ˆ๋‹ค. ๋งค์žฅ ๋‚ด ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง• ์ฒดํฌ๋ฆฌ์ŠคํŠธ๋ฅผ ์‚ฌ์šฉํ•˜๋ฉด ๋ชจ๋“  ์œ„์น˜์—์„œ ์ ์‹œ์— ํ”„๋กœ๊ทธ๋žจ์„ ์‹คํ–‰ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ์ด ์ƒ˜ํ”Œ ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง• ์ฒดํฌ๋ฆฌ์ŠคํŠธ๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์—ฌ๋Ÿฌ ์œ„์น˜์—์„œ ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง• ํ”„๋กœ๊ทธ๋žจ์„ ๋งŒ๋“ค๊ฑฐ๋‚˜ ์—…๋ฐ์ดํŠธํ•˜์‹ญ์‹œ์˜ค. ๋งค์žฅ ์™ธ๊ด€ ๋งค์žฅ โ€ฆ Continue reading โœ”๏ธ Visual Merchandising Checklist →

์ƒˆํ•ด, ์ƒˆ๋กœ์šด ๋ชจ์Šต: ์†Œ๋งค์  ๋””์ž์ธ์„ ๋ฉ‹์ง€๊ฒŒ ๊พธ๋ฏธ๋Š” 9๊ฐ€์ง€ ๋ฐฉ๋ฒ•

Posted on by ๋นˆ๋””

์—ฐ์ดˆ๋Š” ํ•ญ์ƒ ์ƒˆ๋กœ์šด ๋น„์ฆˆ๋‹ˆ์Šค ๊ด€ํ–‰์„ ๊ตฌ์ƒํ•˜๊ณ  ์ƒ๊ฐํ•ด๋‚ด๊ธฐ์— ์ข‹์€ ์‹œ๊ธฐ์ž…๋‹ˆ๋‹ค. ๋ณ€๊ฒฝํ•  ๋•Œ ๊ณ ๋ คํ•ด์•ผ ํ•  ๊ฐ€์žฅ ์ค‘์š”ํ•œ ์˜์—ญ ์ค‘ ํ•˜๋‚˜๋Š” ์†Œ๋งค์  ๋””์ž์ธ์ž…๋‹ˆ๋‹ค. ๋ฏธํ•™, ์‡ผํ•‘ ํ–‰๋™ ๋ฐ ์†Œ๋น„์ž ์„ ํ˜ธ๋„๋Š” ํ•ญ์ƒ ์ง„ํ™”ํ•˜๊ณ  ์žˆ์œผ๋ฏ€๋กœ ๋งค์žฅ์˜ ์™ธ๊ด€์„ ... Continue reading New Year, New Look: 9 Ways to Spruce Up the Design of Your Retail Stores →

์†Œ๋งค์—…์˜ ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง•: ์ตœ๊ณ ์˜ ๋ธ”๋กœ๊ทธ

Posted on by ๋นˆ๋””

์†Œ๋งค์—…์˜ ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง•์€ ๊ณ ๊ฐ์ด ๊ตฌ๋งคํ•˜๋„๋ก ์ฐธ์—ฌ์‹œํ‚ค๊ณ  ๋™๊ธฐ๋ฅผ ๋ถ€์—ฌํ•˜๋Š” ๋ฐฉ์‹์œผ๋กœ ๊ณ ๊ฐ์—๊ฒŒ ์„œ๋น„์Šค์™€ ์ œํ’ˆ์„ ์ œ๊ณตํ•˜๋Š” ๊ด€ํ–‰์ž…๋‹ˆ๋‹ค. ์ƒ์ ์ด ๋‹ค์‹œ ์—ด๋ฆฌ๊ณ  4๋ถ„๊ธฐ๋กœ ๋„˜์–ด๊ฐ€๋ฉด์„œ ๋งŽ์€ ์†Œ๋งค์—…์ฒด๋Š” ๊ณ ๊ฐ์˜ ์žฌ๋ฐฉ๋ฌธ์„ ํ™˜์˜ํ•˜๊ณ  ์ƒˆ๋กœ์šด ๊ณ ๊ฐ์„ ์œ ์น˜ํ•˜๊ธฐ ์œ„ํ•ด ์‹œ๊ฐ์  ๋จธ์ฒœ๋‹ค์ด์ง• ์ˆ˜์ค€์„ ๋†’์ผ ๋ฐฉ๋ฒ•์„ ์ฐพ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋‹น์‹ ์„ ์•Œ๊ณ  โ€ฆ Continue reading Visual Merchandising in Retail: Best Blogs →

์ƒํ’ˆ ๊ณ„ํš: ์˜ฌ๋ฐ”๋ฅด๊ฒŒ ์ˆ˜ํ–‰ํ•˜๋Š” ๋ฐฉ๋ฒ•์— ๋Œ€ํ•œ ์˜๋ฆฌํ•œ ์†Œ๋งค์—…์ฒด ๊ฐ€์ด๋“œ

Posted on by ๋นˆ๋””

๋ฒค์ž๋ฏผ ํ”„๋žญํด๋ฆฐ์€ โ€œ๊ณ„ํš์— ์‹คํŒจํ•˜๋Š” ๊ฒƒ์€ ์‹คํŒจ๋ฅผ ๊ณ„ํšํ•˜๋Š” ๊ฒƒโ€์ด๋ผ๊ณ  ํ˜„๋ช…ํ•˜๊ฒŒ ๋งํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๊ฐ€ ์†Œ๋งค ์‚ฐ์—…์— ๋Œ€ํ•ด ๊ตฌ์ฒด์ ์œผ๋กœ ์–ธ๊ธ‰ํ•œ ๊ฒƒ์€ ์•„๋‹ˆ์ง€๋งŒ, ํŠนํžˆ ์†Œ๋งค์ ์„ ์œ„ํ•œ ์ƒํ’ˆ ๊ณ„ํš๊ณผ ๊ด€๋ จํ•˜์—ฌ ์ด ์†๋‹ด์€ ๋”์šฑ ์‚ฌ์‹ค๋กœ ๋“ค๋ฆด ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค. ๋‹น์‹ ์ด ์ฃผ๋ฌธํ•œ ์ƒํ’ˆ์ด ๋‹น์‹ ์˜ ์ƒ์ ๊ณผ ์›น์‚ฌ์ดํŠธ์— ๊ทธ๋ ‡๊ฒŒ ๋ถ€์ง€๋Ÿฐํžˆ ์ „์‹œ๋œ๋‹ค๋ฉดโ€ฆ Continue reading Merchandise Planning: The Clever Retailer’s Guide for How to Do It Right →

์†Œ๋งค์—…์—์„œ ๊ธฐ์ˆ ์„ ์‚ฌ์šฉํ•˜์—ฌ ๋งค์ถœ์„ ๋Š˜๋ฆด ์ˆ˜ ์žˆ๋Š” 4๊ฐ€์ง€ ๋ฐฉ๋ฒ•

Posted on by ๋นˆ๋””

์ด์ œ ์†Œ๋งค์—…์ฒด๋Š” ๊ทธ ์–ด๋Š ๋•Œ๋ณด๋‹ค ๊ฒฝ์Ÿ๋ ฅ์„ ์œ ์ง€ํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์„ ์ฐพ์•„์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๊ท€ํ•˜์˜ ์ œํ’ˆ, ๊ฐ€๊ฒฉ ๋ฐ ๊ณ ๊ฐ ์„œ๋น„์Šค๋Š” ์ค‘์š”ํ•˜์ง€๋งŒ ๋” ์ด์ƒ ํ˜ผ์ž ๋ธŒ๋žœ๋“œ์˜ ๋ชจ์ž๋ฅผ ๊ฑธ ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค. ๋งค์žฅ์€ ๊ณ ๊ฐ์„ ์œ„ํ•œ ๊ฒฝํ—˜์„ ๋งŒ๋“ค๊ณ  ์ฐธ์—ฌ๋„๋ฅผ ๋†’์—ฌ์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์†Œ๋งค์—…์ฒด๊ฐ€ ์ด๋ฅผ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ๋Š” ํ•œ ๊ฐ€์ง€ ๋ฐฉ๋ฒ•์€ โ€ฆ Continue reading 4 Ways Using Technology in Retail can Increase Sales →

๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง•์ด ๊ณ ๊ฐ ์ฐธ์—ฌ๋ฅผ ๊ฐœ์„ ํ•˜๋Š” 4๊ฐ€์ง€ ๋ฐฉ๋ฒ•

Posted on by ๋นˆ๋””

์†Œ๋งค ๋ถ€๋ฌธ์˜ ๊ฒฝ์Ÿ์ด ์น˜์—ดํ•ด์ง€๋ฉด์„œ ๋ธŒ๋žœ๋“œ๋Š” ๊ตฐ์ค‘ ์†์—์„œ ๋‹๋ณด์ผ ์ˆ˜ ์žˆ๋Š” ์ƒˆ๋กญ๊ณ  ๋” ๋‚˜์€ ๋ฐฉ๋ฒ•์„ ์ฐพ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋Œ€๋ถ€๋ถ„์€ ๋” ํฌ๊ณ  ๋” ๋‚˜์€ ๊ด‘๊ณ , ํ›Œ๋ฅญํ•œ ์˜จ๋ผ์ธ ๋งค์žฅ, ์†Œ์…œ ๋ฏธ๋””์–ด์—์„œ์˜ ์ž…์ง€๋ฅผ ํ™•๋Œ€ํ•˜๋Š” ๊ฒƒ์„ ๊ณ ๋ คํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ๋ชจ๋“  ๊ฒƒ์ด ์ข‹์€ ์•„์ด๋””์–ด์ด๊ธฐ๋Š” ํ•˜์ง€๋งŒ, ๋ณดํ†ต ์‹œ๊ฐ„์ด ๊ฑธ๋ ค์„œโ€ฆ Continue reading 4 Ways Visual Merchandising Improves Customer Engagement →

๋งค์žฅ ๋‚ด ํŠธ๋ž˜ํ”ฝ์„ ์ฆ๊ฐ€์‹œํ‚ค๋Š” ์บ ํŽ˜์ธ์„ ๋งŒ๋“ค๊ธฐ ์œ„ํ•œ 5๊ฐ€์ง€ ํŒ

Posted on by ๋นˆ๋””

๊ท€ํ•˜๊ฐ€ ์†Œ๋งค์—…์— ์ข…์‚ฌํ•˜๊ณ  ์žˆ๋‹ค๋ฉด ๊ท€ํ•˜์˜ ์œ„์น˜์— ๋” ๋งŽ์€ ๋ฐฉ๋ฌธ์ž๋ฅผ ํ™•๋ณดํ•˜๋Š” ๊ฒƒ์ด ๊ท€ํ•˜์˜ ์œ„์‹œ๋ฆฌ์ŠคํŠธ์— ๋งค์šฐ ๋†’๋‹ค๊ณ  ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค. ์†Œ๋งค์ ์œผ๋กœ์˜ ์œ ๋™์ธ๊ตฌ๋ฅผ ๋Š˜๋ฆฌ๋ฉด ํŒ๋งค ๋ฐ ์ˆ˜์ต ๊ธฐํšŒ๋„ ์ฆ๊ฐ€ํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ๋” ๋†’์€ ์ˆ˜์ต๊ณผ ๋” ๊ฑด๊ฐ•ํ•œ ์†Œ๋งค ์‚ฌ์—…์œผ๋กœ ํ•ด์„๋ฉ๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ์ด ์ค‘์š”ํ•œ ์ด์œ ์ž…๋‹ˆ๋‹ค ... Continue reading 5 Tips for Creating Campaigns That Increase In-Store Traffic →

์†Œ๋งค ํŒ๋งค๋ฅผ ๋Š˜๋ฆฌ๋Š” 10๊ฐ€์ง€ ๊ตฌ๋งค ์‹œ์  ๋””์Šคํ”Œ๋ ˆ์ด ํŒ

Posted on by ๋นˆ๋””

POS ๋””์Šคํ”Œ๋ ˆ์ด(POP ๋””์Šคํ”Œ๋ ˆ์ด๋ผ๊ณ ๋„ ํ•จ)๋Š” ์†Œ๋งค์—…์ฒด์™€ CPG๋ฅผ ์œ„ํ•œ ์ค‘์š”ํ•œ ํŒ๋งค ๋ฐ ๋งˆ์ผ€ํŒ… ๋„๊ตฌ์ž…๋‹ˆ๋‹ค. POP ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ์‡ผํ•‘๊ฐ์„ ์†Œ๊ฐœ ๋ฐ ๊ต์œกํ•˜๊ณ  ์ œํ’ˆ์„ ์‚ฌ์šฉํ•ด ๋ณด๋„๋ก ๊ถŒ์žฅํ•˜๋ฉฐ ๊ถ๊ทน์ ์œผ๋กœ ํŒ๋งค๋ฅผ ์ด‰์ง„ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ตฌ๋งค ์‹œ์  ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ์†Œ๋งค์ ์„ ํ–ฅ์ƒ์‹œํ‚ฌ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ์ตœ๊ณ ์˜ ์ œํ’ˆ์ด ๋‹น์‹ ์˜ ๊ณต๊ฐ„์— ์ƒ๊ธฐ๋ฅผ ๋ถˆ์–ด๋„ฃ๊ณ  ... Continue reading 10 Point of Purchase Display Tips to Increase Retail Sales →

์†Œ๋งค ๋จธ์ฒœ๋‹ค์ด์ง• โ€“ ํ™•์‹คํ•œ ๊ฐ€์ด๋“œ

Posted on by ๋นˆ๋””

์ด ์•ˆ๋‚ด์„œ๋Š” ๋ˆ„๊ตฌ๋ฅผ ์œ„ํ•œ ๊ฒƒ์ž…๋‹ˆ๊นŒ? ์†Œ๋งค ์ƒํ’ˆํ™”์— ๋Œ€ํ•œ ์ด ์ตœ์ข… ๊ฐ€์ด๋“œ๋Š” ์•ฝ๊ตญ, ์ŠคํŒŒ, ํด๋ฆฌ๋‹‰, ํ†ต์‹ , ๊ฐ€๊ตฌ, ์ค‘๊ณ ํ’ˆ ๋ฐ ํ€ต ์„œ๋น„์Šค/ํŒจ์ŠคํŠธ ์บ์ฃผ์–ผ ๋ ˆ์Šคํ† ๋ž‘๊ณผ ๊ฐ™์€ ์‚ฐ์—…์˜ ๋‹ค์ค‘ ๋‹จ์œ„ ์†Œ๋งค์—…์ฒด๋ฅผ ์œ„ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด ๊ฐ€์ด๋“œ๋Š” ๋˜ํ•œ ์†Œ๋น„์žฌ ํฌ์žฅ ์ œํ’ˆ์˜ ์ œ์กฐ์—…์ฒด ๋˜๋Š” ์œ ํ†ต์—…์ฒด์—๋„ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ์†Œ๋งค์—…์—์„œ "์ƒํ’ˆํ™”"๋Š” ์ œํ’ˆ ๋””์ž์ธ, ๋””์Šคํ”Œ๋ ˆ์ด ๋””์ž์ธ, ์ œํ’ˆ ๋“ฑ ๊ด‘๋ฒ”์œ„ํ•œ ์กฐ์ง ํ™œ๋™์— ์ ์šฉ๋ฉ๋‹ˆ๋‹ค. Continue reading Retail Merchandising – The Definitive Guide →

์—ฐ๋ง์—ฐ์‹œ ๋งค์ถœ ์ฆ๋Œ€: ๊ณจ๋“  ์ฟผํ„ฐ๋ฅผ ์œ„ํ•œ ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง• ํŒ

Posted on by ๋นˆ๋””

์—ฐํœด ๊ธฐ๊ฐ„์—๋„ ๋งค์žฅ ๋‚ด ํŒ๋งค๊ฐ€ ์ „์ฒด ๋งค์ถœ์˜ ๋Œ€๋ถ€๋ถ„์„ ์ฐจ์ง€ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ชจ๋“  ์†Œ๋งค์—…์ฒด๋Š” ์ด๋ฅผ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๊ธฐ ๋•Œ๋ฌธ์— ์ฒซ ๋ฒˆ์งธ ์žŽ์ด ๊ฐˆ์ƒ‰์œผ๋กœ ๋ณ€ํ•˜์ž๋งˆ์ž ํฌ๋ฆฌ์Šค๋งˆ์Šค ๋ฐ ๊ธฐํƒ€ ๊ฒจ์šธ ํœด๊ฐ€ ํ”„๋กœ๋ชจ์…˜์— ๋Œ€ํ•œ ํžŒํŠธ๊ฐ€ ๋งค์žฅ์— ์Šฌ๊ธˆ์Šฌ๊ธˆ ๋“ค์–ด์˜ค๋Š” ๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๋‹ค๋ฉด ๊ท€ํ•˜์˜ ๋ธŒ๋žœ๋“œ์™€ ์ œํ’ˆ์„ ๋ฐฉ๋ฌธํ•˜๋Š” ๊ณ ๊ฐ์—๊ฒŒ ์–ด๋–ป๊ฒŒ ์ฐจ๋ณ„ํ™”ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๊นŒ? Continue reading Boosting Holiday Sales: Visual Merchandising Tips for the Golden Quarter →

์ฃผ์˜ํ•ด์•ผ ํ•  5๊ฐ€์ง€ ์†Œ๋งค ๋จธ์ฒœ๋‹ค์ด์ง• ํŠธ๋ Œ๋“œ

Posted on by ๋นˆ๋””

๋จธ์ฒœ๋‹ค์ด์ง•์€ ์†Œ๋งค์—…์—์„œ ํŒ๋งค ๋ฐ ๊ณ ๊ฐ ์ฐธ์—ฌ์˜ ๊ฐ€์žฅ ํฐ ๋™์ธ ์ค‘ ํ•˜๋‚˜์ด๋ฉฐ ์•ž์œผ๋กœ๋„ ๊ทธ๋Ÿด ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ƒ์ ์ด ์ƒํ’ˆํ™”๋˜๋Š” ๋ฐฉ์‹์€ ๋ธŒ๋žœ๋“œ ์ธ์ง€๋„์—์„œ ๊ณ ๊ฐ ๊ฒฝํ—˜์— ์ด๋ฅด๊ธฐ๊นŒ์ง€ ๋ชจ๋“  ๊ฒƒ์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋ฏ€๋กœ ์ƒํ’ˆํ™” ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋ฅผ ์‹ ์„ ํ•˜๊ณ  ๊ด€๋ จ์„ฑ ์žˆ๊ฒŒ ์œ ์ง€ํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ์„ธ์‹ฌํ•œ ์ฃผ์˜๊ฐ€ ํ•„์š”ํ•œ ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค... Continue reading 5 Retail Merchandising Trends to Watch Out for →

์†Œ์…œ ๊ณต์œ ๋ฅผ ์œ ๋„ํ•˜๊ธฐ ์œ„ํ•ด ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง•์„ ์‚ฌ์šฉํ•˜๋Š” 6๊ฐ€์ง€ ๋ฐฉ๋ฒ•

Posted on by ๋นˆ๋””

Instagram์€ ๋งŽ์€ ๋น„์ฆˆ๋‹ˆ์Šค์— ๋„์›€์ด ๋˜๋Š” ๊ฒƒ์œผ๋กœ ์ž…์ฆ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ธ์Šคํƒ€๊ทธ๋žจ์— ๋”ฐ๋ฅด๋ฉด 2์–ต ๋ช… ์ด์ƒ์˜ ์‚ฌ์šฉ์ž๊ฐ€ ๋งค์ผ ์ตœ์†Œํ•œ ํ•˜๋‚˜์˜ ๋น„์ฆˆ๋‹ˆ์Šค ํ”„๋กœํ•„์„ ๋ฐฉ๋ฌธํ•˜๋ฉฐ ํ”Œ๋žซํผ์—์„œ ๊ฐ€์žฅ ๋งŽ์ด ๋ณธ ์Šคํ† ๋ฆฌ์˜ 3๋ถ„์˜ 1์ด ๋น„์ฆˆ๋‹ˆ์Šค์—์„œ ๋ฐœ์ƒํ•ฉ๋‹ˆ๋‹ค. ์ด ์ˆ˜์น˜๋Š” Instagrammer๊ฐ€ ๊ธฐ์—…์—์„œ ๊ฒŒ์‹œํ•œ ์ฝ˜ํ…์ธ ์— ๋Œ€ํ•œ ์š•๊ตฌ๊ฐ€ ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ๋งํ•ด์ค๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ... Continue reading 6 Ways to Use Visual Merchandising to Drive Social Shares →

๋‹น์‹ ์˜ ํŒ๋งค๋ฅผ ๋ง์น˜๋Š” 5๊ฐ€์ง€ ์†Œ๋งค ๋จธ์ฒœ๋‹ค์ด์ง• ์‹ค์ˆ˜

Posted on by ๋นˆ๋””

๊ณ ๊ฐ์ด ๋งค์žฅ์„ ๋ฐฉ๋ฌธํ•  ๋•Œ ์ธ์ง€ํ•˜๋Š” ๋ชจ๋“  ๊ฒƒ์€ ์†Œ๋งค ์ƒํ’ˆํ™” ๋ฒ”์ฃผ์— ์†ํ•ฉ๋‹ˆ๋‹ค. ์ฐฝ ๋””์Šคํ”Œ๋ ˆ์ด์˜ ์ปค๋ธŒ ๋งค๋ ฅ๋ถ€ํ„ฐ ๊ณ„์‚ฐ๋Œ€์—์„œ POS ์‹œ์Šคํ…œ์— ๋Œ€ํ•œ ๊ณ ๊ฐ์˜ ๊ฒฝํ—˜์— ์ด๋ฅด๊ธฐ๊นŒ์ง€. ์ œํ’ˆ์„ ์˜ฌ๋ฐ”๋ฅธ ๋ฐฉ์‹์œผ๋กœ ์ƒํ’ˆํ™”ํ•˜๋ฉด ๋งค์žฅ ์ „์ฒด์—์„œ ํŠธ๋ž˜ํ”ฝ์„ ๊ณ„์† ์ด๋™ํ•˜๊ณ  ์žฌ๊ณ  ๊ฐ€์‹œ์„ฑ์„ ์ตœ๋Œ€ํ™”ํ•˜๋ฉฐ ํšŒ์ „์œจ์„ ๋†’์ผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Continue reading 5 Retail Merchandising Mistakes that are Killing your Sales →

๋งค์ถœ์„ ๋†’์ด๋Š” 4๊ฐ€์ง€ ์†Œ๋งค์  ๋ ˆ์ด์•„์›ƒ ํŠธ๋ฆญ

Posted on by ๋นˆ๋””

์ƒํ’ˆ์€ ์ข‹์•„ ๋ณด์ผ ๋•Œ ์ €์ ˆ๋กœ ํŒ”๋ฆด ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ๊ทธ๋ ‡์ง€ ์•Š์œผ๋ฉด ๊ฐ€์žฅ ์ข‹์€ ์ œํ’ˆ๋„ ์„ ๋ฐ˜์— ๋จผ์ง€๊ฐ€ ์Œ“์ผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค! ๊ณ ๊ฐ์„ ๋Œ์–ด๋“ค์ด๊ณ  ๋งค์žฅ์—์„œ ์‹œ๊ฐ„์„ ๋ณด๋‚ด๋„๋ก ํ•˜๊ณ  ๋งค์žฅ์— ์žˆ๋Š” ๋™์•ˆ ์ถฉ๋™์ ์œผ๋กœ ๊ตฌ๋งคํ•˜๋„๋ก ์œ ๋„ํ•˜๋Š” ํ™˜๊ฒฝ์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ์€ 4๊ฐœ์˜ ๋งค์žฅ ๋ชฉ๋ก์ž…๋‹ˆ๋‹ค... Continue reading 4 Retail Store Layout Tricks That Increase Sales →

์†Œ๋งค์—…์ฒด๊ฐ€ ํŒ๋งค๋ฅผ ์žƒ๋Š” 10๊ฐ€์ง€ ๋จธ์ฒœ๋‹ค์ด์ง• ์‹ค์ˆ˜

Posted on by ๋นˆ๋””

๋งค์žฅ ๋จธ์ฒœ๋‹ค์ด์ง•์—์„œ๋Š” ๊ณ ๊ฐ์˜ ์š”๊ตฌ๊ฐ€ ์šฐ์„ ๋˜์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์˜ฌ๋ฐ”๋ฅธ ์ œํ’ˆ๊ณผ ๊ฐ€๊ฒฉ๋Œ€๊ฐ€ ์ค‘์š”ํ•˜์ง€๋งŒ ์ฐจ์ด๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒƒ์€ ๊ณ ๊ฐ์ž…๋‹ˆ๋‹ค. ์‹ ๊ทœ ๊ณ ๊ฐ๊ณผ ์žฌ๋ฐฉ๋ฌธ ๊ณ ๊ฐ์ด ํ•จ๊ป˜ํ•˜์ง€ ์•Š์œผ๋ฉด ์†Œ๋งค ์‚ฌ์—…์€ ์‹คํŒจํ•ฉ๋‹ˆ๋‹ค. ๋…ธ๋™ ํ†ต๊ณ„๊ตญ(Bureau of Labor Statistics)์— ๋”ฐ๋ฅด๋ฉด ์ง์›์ด ์žˆ๋Š” ๊ธฐ์—…์˜ ์•ฝ 2/3๊ฐ€ ์•ฝ 2๋…„ ๋™์•ˆ๋งŒ ์ƒ์กดํ•ฉ๋‹ˆ๋‹ค. ์—๊ฒŒ โ€ฆ Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales →

์ผ๋…„ ๋‚ด๋‚ด ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ํ™€๋ฆฌ๋ฐ์ด ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง• ํŠธ๋ฆญ

Posted on by ๋นˆ๋””

ํœด๊ฐ€์ฒ ์€ ์ด์ „๋ณด๋‹ค ๋” ๋งŽ์€ ์ƒํ’ˆ์„ ์ด๋™ํ•ด์•ผ ํ•˜์ง€๋งŒ ๋งค์žฅ ๊ทœ๋ชจ๋Š” ๊ทธ๋Œ€๋กœ ์œ ์ง€๋œ๋‹ค๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ๊ฐ™์€ ๊ณต๊ฐ„์—์„œ ์–ด๋–ป๊ฒŒ ๋” ๋งŽ์€ ์ƒํ’ˆ์„ ์ „์‹œํ•˜๊ณ  ํŒ๋งคํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๊นŒ? ์—ฐ๋ง์—ฐ์‹œ ๋จธ์ฒœ๋‹ค์ด์ง•์„ ์ตœ๋Œ€ํ•œ ํ™œ์šฉํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋˜๋Š” ๋ช‡ ๊ฐ€์ง€ ํŒ์ด ์žˆ์ง€๋งŒ ๋” ์ข‹์€ ์ ์€ ์ด ํŒ์„ ๋ชจ๋‘ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. Continue reading Holiday Visual Merchandising Tricks That Can Be Used All Year →

๋งค์ถœ ์ฆ๋Œ€๋ฅผ ์œ„ํ•œ ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง•์„ ์œ„ํ•œ 5๊ฐ€์ง€ ์กฐ๋ช… ๊ธฐ๋ฒ•

Posted on by ๋นˆ๋””

์†Œ๋งค ์กฐ๋ช…์ด ๋งค์ถœ์„ ๋Š˜๋ฆด๊นŒ์š”? Amerlux์— ๋”ฐ๋ฅด๋ฉด, "๋…์ผ์˜ ๋Œ€ํ˜• ์‹๋ฃŒํ’ˆ ์†Œ๋งค์—…์ฒด์ธ Globus๋Š” ๋งค์žฅ ๋‚ด ํ”„๋กœ๋ชจ์…˜ ๊ตฌ์—ญ์—์„œ ์ปฌ๋Ÿฌ ์กฐ๋ช…์„ ์กฐํ•ฉํ•˜์—ฌ ์‹คํ—˜ํ–ˆ์Šต๋‹ˆ๋‹ค." ์ด๋กœ ์ธํ•ด ํ”„๋กœ๋ชจ์…˜ ๊ตฌ์—ญ ๋งค์ถœ์ด 6% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์—ฌ์ „ํžˆ ํ˜•๊ด‘๋“ฑ์„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋‹ค๋ฉด, ํ™•์‹คํžˆ โ€ฆ Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales →

๋งค์ถœ ์ฆ๋Œ€๋ฅผ ์œ„ํ•œ 7๊ฐ€์ง€ ๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง• ๊ธฐ๋ฒ•

Posted on by ๋นˆ๋””

๋น„์ฃผ์–ผ ๋จธ์ฒœ๋‹ค์ด์ง•์€ ๊ท€ํ•˜์˜ ๋น„์ฆˆ๋‹ˆ์Šค๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋ชจ๋“  ์†๋‹˜์—๊ฒŒ ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ  ๊นŠ์€ ์ธ์ƒ์„ ๋‚จ๊น๋‹ˆ๋‹ค. ๊ณ ๊ฐ์ด ๋งค์žฅ ์™ธ๋ถ€์™€ ๋‚ด๋ถ€ ์ „์ฒด์—์„œ ๋ณผ ์ˆ˜ ์žˆ๋Š” ๋ชจ๋“  ๊ฒƒ์ด ์†Œ๋งค ๊ณต๊ฐ„์„ ์ตœ์ ํ™”ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ƒ์  ์ „๋ฉด ๋””์Šคํ”Œ๋ ˆ์ด์—์„œ ๊ฐ„ํŒ ๋ฐ ์ „์ฒด ํ‰๋ฉด๋„์— ์ด๋ฅด๊ธฐ๊นŒ์ง€ ํšจ๊ณผ์ ์ธ ์‹œ๊ฐ์  ์ƒํ’ˆํ™” ๊ธฐ๋ฒ•์€ ... Continue reading 7 Visual Merchandising Techniques to Increase Sales →

์„ฑ๊ณต์ ์ธ ์†Œ๋งค ๋””์Šคํ”Œ๋ ˆ์ด๋ฅผ ๋งŒ๋“ค๊ณ  ์‹คํ–‰ํ•˜๊ธฐ ์œ„ํ•œ 8๊ฐ€์ง€ ํŒ

Posted on by ๋นˆ๋””

์ข‹๋“  ์‹ซ๋“  ์†Œ๋งค ๋ฐ CPG ์„ธ๊ณ„์—์„œ ์™ธ๋ชจ๋Š” ๋งค์šฐ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ์ œํ’ˆ์˜ ๋ชจ์–‘๊ณผ ๋Š๋‚Œ, ์ œํ’ˆ์ด ํ‘œ์‹œ๋˜๋Š” ๋ฐฉ์‹์€ ์†Œ๋น„์ž๊ฐ€ ๋‚ด๋ฆฌ๋Š” ๊ตฌ๋งค ๊ฒฐ์ •์— ์ง์ ‘์ ์ธ ์˜ํ–ฅ์„ ์ค„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๊ธฐ ๋•Œ๋ฌธ์— ์†Œ๋งค ๋””์Šคํ”Œ๋ ˆ์ด์˜ ์ œ์ž‘ ๋ฐ ์‹คํ–‰์— ํˆฌ์žํ•˜๋Š” ๊ฒƒ์ด ๋งค์šฐ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ๋‹น์‹ ์€ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค ... Continue reading 8 Tips for Creating and Executing Winning Retail Displays →

๋ชจ๋“  ์†Œ๋งค์—…์ฒด๊ฐ€ ์ˆ˜ํ–‰ํ•ด์•ผ ํ•˜๋Š” 3๊ฐ€์ง€ ์œ ํ˜•์˜ ๋งค์žฅ ๊ฐ์‚ฌ

Posted on by ๋นˆ๋””

๋งค์žฅ ๊ฐ์‚ฌ๋ฅผ ์ˆ˜ํ–‰ํ•˜๋Š” ๊ฒƒ์€ ๋ชจ๋“  ์†Œ๋งค์—…์ฒด์˜ ํ•ด์•ผ ํ•  ์ผ ๋ชฉ๋ก์— ์žˆ์–ด์•ผ ํ•˜๋ฉฐ, ์†Œ๋งค ๊ฐ์‚ฌ๋Š” ํšŒ์‚ฌ ํ‘œ์ค€์„ ์ค€์ˆ˜ํ•˜๊ณ  ์šด์˜์„ ๊ฐœ์„ ํ•˜๋ฉฐ ์•ˆ์ „ํ•œ ๋งค์žฅ ๊ฒฝํ—˜์„ ์ด‰์ง„ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์ˆ˜ํ–‰ํ•ด์•ผ ํ•˜๋Š” ๋งค์žฅ ๊ฐ์‚ฌ์˜ ์œ ํ˜•์€ ์ •ํ™•ํžˆ ๋ฌด์—‡์ด๋ฉฐ ์–ผ๋งˆ๋‚˜ ์ž์ฃผ ์ˆ˜ํ–‰ํ•ด์•ผ ํ•ฉ๋‹ˆ๊นŒ? ๋” ์ค‘์š”ํ•œ ๊ฒƒ์€ ์–ด๋–ป๊ฒŒ ... Continue reading 3 Types of Store Audits Every Retailer Should Conduct →

๊ณ„์ ˆ๋ณ„ ๋งค์žฅ ๋‚ด ๋จธ์ฒœ๋‹ค์ด์ง•์ด ๊ณ„์†๋˜๋Š” ์ด์œ 

Posted on by ๋นˆ๋””

๊ณ„์ ˆ๋ณ„ ๋งค์žฅ ์ƒํ’ˆ ํŒ๋งค๋Š” ๊ณ„์† ์ฃผ๋Š” ์†๋‹ด์˜ ์„ ๋ฌผ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค. ํ• ๋กœ์œˆ๊ณผ ํฌ๋ฆฌ์Šค๋งˆ์Šค์™€ ๊ฐ™์€ ํ”„๋กœ๊ทธ๋žจ์€ ๋ช‡ ์ฃผ ๋™์•ˆ๋งŒ ์ง„ํ–‰๋  ์ˆ˜ ์žˆ์ง€๋งŒ ์ผ๋…„ ๋‚ด๋‚ด ํ˜œํƒ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์„ธ ๊ฐ€์ง€๋ฅผ ์‚ดํŽด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. 1. ๊ณ„์ ˆ๋ณ„ ๋งค์žฅ ์ƒํ’ˆ ํŒ๋งค๋Š” ์ˆ˜์ต์„ ๋Œ์–ด๋“ค์ด๋Š” ์ž์„์ž…๋‹ˆ๋‹ค. ๊ณ„์ ˆ๋ณ„ ์ƒํ’ˆ ํŒ๋งค๋ฅผ ์œ„ํ•ด ์„ ํƒ๋œ ์ œํ’ˆ์€ ์ผ๋ฐ˜์ ์œผ๋กœ ๋‚ด์žฅ ๋งˆ์ง„์ด ๋” ๋†’์Šต๋‹ˆ๋‹ค. ๊ณ„์ ˆ๋ณ„ ์ƒํ’ˆ ํŒ๋งค๋Š” โ€ฆ Continue reading Why Seasonal In-Store Merchandising Keeps on Giving →

์ƒํ’ˆํ™” ๊ฐ์‚ฌ: ๋ชฉ์ , ๋ฒ”์œ„ ๋ฐ ๋ฐฉ๋ฒ•

Posted on by ๋นˆ๋””

๊ตฌ๋งค ๊ฒฐ์ •์˜ 90%๋Š” ์‹œ๊ฐ์ ์ธ ์™ธ๊ด€์— ๊ทผ๊ฑฐํ•ฉ๋‹ˆ๋‹ค! ๋˜ํ•œ ์ œํ’ˆ ํšŒ์‚ฌ๋Š” ํŒ์ด‰ ์บ ํŽ˜์ธ์— ํ‰๊ท  19%์˜ ์˜ˆ์‚ฐ์„ ์ง€์ถœํ•˜์ง€๋งŒ ์ œ๋Œ€๋กœ ์‹คํ–‰๋˜๋Š” ๋””์Šคํ”Œ๋ ˆ์ด๋Š” 40% ๋ฏธ๋งŒ์ž…๋‹ˆ๋‹ค. ๋จธ์ฒœ๋‹ค์ด์ง• ๋˜๋Š” ๋จธ์ฒœ๋‹ค์ด์ง• ์‹คํ–‰์— ์‹คํŒจํ•˜๋ฉด ํŒ๋งค ๊ธฐํšŒ๋ฅผ ๋†“์น˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ๋จธ์ฒœ๋‹ค์ด์ง• ๊ฐ์‚ฌ๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ... Continue reading Merchandising Audits: Purpose, Scope and Methods →

์ƒํ’ˆํ™” ๋น„์šฉ ๋น„์ค€์ˆ˜

Posted on by ๋นˆ๋””

์†Œ๋งค์—…์˜ ์„ฑ๊ณต์€ ์‹คํ–‰์— ๋‹ฌ๋ ค ์žˆ๋‹ค๊ณ  ํ”ํžˆ ๋งํ•ฉ๋‹ˆ๋‹ค. ์˜ค๋Š˜๋‚  ์†Œ๋งค์—…์ฒด๋Š” ์–ผ๋งˆ๋‚˜ ์ž˜ ์‹คํ–‰ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ ์ƒํ’ˆํ™” ์‹คํ–‰ ๋น„์ค€์ˆ˜ ๋น„์šฉ์€ ์–ผ๋งˆ์ž…๋‹ˆ๊นŒ? ์šฐ๋ฆฌ๋Š” ๋งค์žฅ ๋‚ด ๊ตฌํ˜„ ๋„คํŠธ์›Œํฌ์˜ ์ด์‚ฌ์ธ James Tenser์™€ ๋งค์žฅ ๋‚ด ์‹คํ–‰์˜ ํ˜„์žฌ ์ƒํƒœ์— ๋Œ€ํ•ด ๋…ผ์˜ํ•  ๊ธฐํšŒ๋ฅผ ๊ฐ€์กŒ์Šต๋‹ˆ๋‹ค. ๋‹ค์Œ์€ ์ฃผ์š” ๋ฐœ๊ฒฌ ์‚ฌํ•ญ ์ค‘ ์ผ๋ถ€์ž…๋‹ˆ๋‹ค ... Continue reading The Cost of Merchandising Non-Compliance →