How to Turn Underperforming Retail Associates into A-Players

Your front-line employees play a critical role in the success of your retail business. Sales associates are often the first live touchpoint the shoppers have with your brand when they walk into your store. They can influence a customer’s mood, shape their perception, and ultimately impact a shopper’s purchase decision.  For this reason, you need … Continue reading How to Turn Underperforming Retail Associates into A-Players

3 Ways to Support Retail Store Managers

Store managers are the backbone of your retail business. The right store manager can make a store a huge success, while the wrong manager can break a brand. This is why it's critical for head office to put a culture and systems in place to support store managers and help them achieve success. Remember, store … Continue reading 3 Ways to Support Retail Store Managers