How to Turn Underperforming Retail Associates into A-Players

Your front-line employees play a critical role in the success of your retail business. Sales associates are often the first live touchpoint the shoppers have with your brand when they walk into your store. They can influence a customer’s mood, shape their perception, and ultimately impact a shopper’s purchase decision.  For this reason, you need … Continue reading How to Turn Underperforming Retail Associates into A-Players

3 Ways to Support Retail Store Managers

Store managers are the backbone of your retail business. The right store manager can make a store a huge success, while the wrong manager can break a brand. According to the University of Chicago, a good manager can increase store productivity by up to 100%. This is why it's critical for head office to put … Continue reading 3 Ways to Support Retail Store Managers