๐Ÿš€ ืชื•ื›ื ืช ืชืคืขื•ืœ: ืœืงื ื•ืช ืื• ืœื‘ื ื•ืช?

ืงืžืขื•ื ืื™ื, ื™ืฆืจื ื™ื, ืžืคื™ืฆื™ื ื•ืžืคืขื™ืœื™ื ื›ื•ืœื ื ืื‘ืงื™ื ืœืขืฉื•ืช ื™ื•ืชืจ ื‘ืคื—ื•ืช. ืคื—ื•ืช ืžืฉืื‘ื™ื, ืชืงืฆื™ื‘ ืงื˜ืŸ ื™ื•ืชืจ, ืคื—ื•ืช ื–ืžืŸ.

ืืชื” ืฆืจื™ืš ืœืชืงืฉืจ ื• ืœื”ืคืขื™ืœ ืชื•ื›ื ื™ื•ืช ื•ืชืงื ื™ื, ืืชื” ืฆืจื™ืš ืœื”ื’ืŸ ืขืœ ื”ืžื•ืชื’, ืื•ืกืคื™ื ืžื™ื“ืข ืžื”ืฉื˜ื— ื•ืฉื•ืœื—ื™ื ื”ื ื—ื™ื•ืช ืœื—ื ื•ื™ื•ืช. ืืชื” ืฆืจื™ืš ืœืขืฉื•ืช ืืช ื–ื” ืขื ืžืฉืื‘ื™ื ืžื•ื’ื‘ืœื™ื. ืืชื” ืงื•ื ื” ืื• ื‘ื•ื ื”?

ื‘ื•ืื• ื ืฆืœื•ืœ ืคื ื™ืžื” ื•ื ื‘ื—ืŸ ืืจื‘ืขื” ื’ื•ืจืžื™ื ืžืจื›ื–ื™ื™ื.

ืืชื” ืœื ืžืชื›ื•ื•ืŸ ืœืืงืกืœ ื ื›ื•ืŸ?

ืœืคื ื™ ืฉื ืชื—ื™ืœ, ื‘ื•ืื• ื ื•ืฆื™ื ืžืฉื”ื• ืžื”ื“ืจืš. ืœืฆื•ืจืš ื”ืฉื•ื•ืื” ื–ื•, "ื‘ื ื”" ืžืชื™ื™ื—ืก ืœื‘ื ื™ื™ืช ืชื•ื›ื ื” ื‘ืขื–ืจืช ืžืคืชื—ื™ ืชื•ื›ื ื” ืžืงืฆื•ืขื™ื™ื ื•ืžื—ืœืงืช ื”-IT ืฉืœืš.

ืื ืืชื” ืžื—ืคืฉ ืœื”ืฉื•ื•ืช ืคืœื˜ืคื•ืจืžืช ืชื•ื›ื ื” ืฉืืชื” ื™ื›ื•ืœ ืœืงื ื•ืช ื•ืœืคืจื•ืก ื‘ืื•ืคืŸ ืžื™ื™ื“ื™ (Bindy) ืœื–ืจื™ืžืช ืขื‘ื•ื“ื” ืžื•ืชืืžืช ืื™ืฉื™ืช ื”ื‘ื ื•ื™ื” ืกื‘ื™ื‘ Excel ื•-Email (ืื• ื›ืœื™ื ื“ื•ืžื™ื), ืขื™ื™ืŸ ื‘ืžืงื•ื ื–ืืช ืืงืกืœ ื•ืื™ืžื™ื™ืœ ืœืขื•ืžืช ื‘ื™ื ื“ื™.

ืขื›ืฉื™ื• ื‘ื•ืื• ื ืฆืœื•ืœ ืœื™ืชืจื•ื ื•ืช ืฉืœ ืงื ื™ื™ื” ืœืขื•ืžืช ื‘ื ื™ื™ื”.

ืœืžื” ืืชื” ืžื—ื›ื”?

ืื ื—ื ื• ืขื•ื‘ื“ื™ื ืขื ื”ืจื‘ื” ืœืงื•ื—ื•ืช ื›ืžื•ืš, ื•ื–ื” ืžื” ืฉื”ื ืื•ืžืจื™ื ืœื ื•: ืจื•ื‘ ื”ืชื•ื›ื ื•ืช ื•ื”ืชื”ืœื™ื›ื™ื ื”ืคื ื™ืžื™ื™ื ื”ืื—ืจื™ื ืงืฉื™ื ืœืฉื™ืžื•ืฉ, ืœื ื’ืžื™ืฉื™ื ื•ื™ืงืจื™ื.
ืขื‘ื•ืจ ืœ-Bindy ื•ื”ื’ื‘ืจ ืืช ื”ืคืจื•ื“ื•ืงื˜ื™ื‘ื™ื•ืช ื•ืืช ื”ืฉื•ืจื” ื”ืชื—ืชื•ื ื” ืฉืœืš ื‘ื›ืœ ืืชืจ.

ืคืงื˜ื•ืจ #1: ืคื™ืชื•ื— ื•ืชื—ื–ื•ืงื” ืขืœื•ื™ื•ืช

ืžืงื•ื‘ืœ ืœื‘ืงืฉ ืžืžื—ืœืงืช ื”-IT ืื•ืžื“ืŸ ืขืœื•ื™ื•ืช ืœืคื™ืชื•ื— ืคืชืจื•ืŸ ืคื ื™ืžื™. ื›ืืฉืจ ืžื‘ืงืฉื™ื ื”ืขืจื›ื”, ื–ื›ืจื• ืœื‘ืจืจ ืœื’ื‘ื™ ืขืœื•ื™ื•ืช ืชืžื™ื›ื” ื•ืชื—ื–ื•ืงื” ืฉื•ื˜ืคื•ืช ื”ืงืฉื•ืจื•ืช ืœื›ืœ ืžื—ื–ื•ืจ ื”ื—ื™ื™ื ืฉืœ ื”ืชื•ื›ื ื” ื•ื”ืฉื™ืžื•ืฉ ื”ืฉื•ื˜ืฃ.

ื–ื” ื—ืฉื•ื‘ ื‘ืžื™ื•ื—ื“ ืขื‘ื•ืจ ืงืžืขื•ื ืื™ื ืงื˜ื ื™ื ื•ื‘ื™ื ื•ื ื™ื™ื. ื™ื™ืชื›ืŸ ืฉืœื—ื‘ืจื•ืช ืงื˜ื ื•ืช ื•ื‘ื™ื ื•ื ื™ื•ืช ืื™ืŸ ืืช ืžื—ื–ื•ืจื™ ื”-IT ืœืคื™ืชื•ื— ืชื•ื›ื ื” ืžืกืคืงื™ื ืชืžื™ื›ื” ืฉื•ื˜ืคืช.

ืœืœื ืงืฉืจ ืœื’ื•ื“ืœืš, ื—ืฉื•ื‘ ืœื”ื™ื•ืช ืžื•ื“ืข ืœื›ืš ืฉืžืกืคืจ ืจื‘ ืฉืœ ืคืจื•ื™ืงื˜ื™ IT ื—ื•ืจื’ื™ื ืžื”ืชืงืฆื™ื‘. ืžื—ืงืจ ืฉืœ ื”ืžื›ื•ืŸ ืœื ื™ื”ื•ืœ ืคืจื•ื™ืงื˜ื™ื (PMI) ืžืฆื ืืช ื–ื” 43% ืžื”ืคืจื•ื™ืงื˜ื™ื ื—ืจื’ื• ืžื”ืชืงืฆื™ื‘ ื”ื”ืชื—ืœืชื™ ืฉืœื”ื.

ืชื–ื›ื•ืจ ืืช ื–ื” 70% ืฉืœ ืขืœื•ื™ื•ืช ื”ืชื•ื›ื ื” ืžืชืจื—ืฉื•ืช ืœืื—ืจ ื”ื˜ืžืขื”! 

"ื ื™ืชื•ื— ืžื—ื–ื•ืจ ื—ื™ื™ื ืงืคื“ื ื™ ืฉืžืขืจื™ืš ื‘ืื•ืคืŸ ืจื™ืืœื™ ืืช ื”ืชื—ื–ื•ืงื” ื”ืฉื•ื˜ืคืช ืขืœ ื™ื“ื™ ืžืคืชื—ื™ื ืคื ื™ืžื™ื™ื ืœืขืชื™ื ืงืจื•ื‘ื•ืช ืžืคื ื” ืืช ื”ืื™ื–ื•ืŸ ืœื˜ื•ื‘ืช ืจื›ื™ืฉื”." โ€“ ืžืืจืง ืœื•ื˜ืฉืŸ, ืœืฉืขื‘ืจ CIO ื”ืขื•ืœืžื™ ืฉืœ PriceWaterhouseCoopers

ืคืงื˜ื•ืจ #2: ื”ื—ื–ืจ ืขืœ ื”ื”ืฉืงืขื”

ื‘ืจื’ืข ืฉื™ืฉ ืœืš ืื•ืžื“ืŸ ืฉืœ ืขืœื•ืช ื”ื‘ื ื™ื™ื”, ื”ืคืจื™ืกื” ื•ื”ืชืžื™ื›ื”, ืชื•ื›ืœ ืœื”ืชื—ื™ืœ ืœื”ืฉื•ื•ืช ืคืชืจื•ืŸ ืžื•ื›ืŸ.

ืœืฉื™ืžื•ืฉ ื‘ืชื•ื›ื ืช ื‘ื™ืงื•ืจืช ืงืžืขื•ื ืื™ืช ื™ืฉ ื”ืฉืคืขื” ื ื™ืชื ืช ืœืžื“ื™ื“ื” ื‘ื›ืœ ืชื—ื•ืžื™ ื”ื—ื‘ืจื”. ืœืžื™ ืฉืงื•ื“ื ืœื›ืŸ ืกื•ืžื›ื™ื ืขืœ ื ื™ื™ืจ/ืืงืกืœ, ืื•ื˜ื•ืžืฆื™ื” ืฉืœ ืชื•ื›ื ื™ื•ืช ื‘ื™ืงื•ืจืช ืขื ืชื•ื›ื ื” ืžื“ื’ื™ื ื”ื—ื–ืจ ROI ืขืœ ืฉื™ืคื•ืจ ืชื”ืœื™ื›ื™ื ื‘ืœื‘ื“ ื• ื ื•ืชืŸ ืืช ื›ืœ ืจืžื•ืช ื”ื—ื‘ืจื” ื’ื™ืฉื” ืžื™ื™ื“ื™ืช ืœื ืชื•ื ื™ื ื‘ื–ืžืŸ ืืžืช.

ื‘ื™ื ื“ื™ ื—ื•ืกืš ืžืžื•ืฆืข 145 ื“ืงื•ืช ืœื‘ื™ืงื•ืจืช ืœื—ื ื•ืช:ื’ืจืฃ ื—ื™ืกื›ื•ืŸ ื‘ื–ืžืŸ

  • ืชื–ืžื•ืŸ ื”ื‘ื™ืงื•ืจืช ื•ื”ื™ื™ื“ื•ืข ืœื—ื ื•ื™ื•ืช ื”ื•ื ืื•ื˜ื•ืžื˜ื™.
  • ืกืงื•ืจ ื‘ื™ืงื•ืจื•ืช ืงื•ื“ืžื•ืช ื‘ืžื”ื™ืจื•ืช ื‘ืืžืฆืขื•ืช ื“ื•ื—ื•ืช ื‘ืžืงื•ื ื—ื™ืคื•ืฉ ื‘ื ืชื•ื ื™ ื ื™ื™ืจ/ื“ื•ื"ืœ.
  • ื”ื˜ืคืกื™ื ื”ื ืื™ื ื˜ื•ืื™ื˜ื™ื‘ื™ื™ื: ืžืฆื™ื’ื™ื ืจืง ืคืจื™ื˜ื™ื (ืฉืืœื•ืช) ื”ืจืœื•ื•ื ื˜ื™ื™ื ืœืžื™ืงื•ื ื•ืœืžืฉืชืžืฉ.
  • ื”ื ื™ืงื•ื“ ื”ื•ื ืื•ื˜ื•ืžื˜ื™.
  • ื”ื ืชื•ื ื™ื ื–ืžื™ื ื™ื ื‘ื–ืžืŸ ืืžืช.
  • ื‘ืœื—ื™ืฆื” ืื—ืช, ืชื•ื›ื ื™ื•ืช ืคืขื•ืœื” ื ื•ืฆืจื•ืช ืื•ื˜ื•ืžื˜ื™ืช ืขื‘ื•ืจ ื›ืœ ื”ืคืจื™ื˜ื™ื ืฉืื™ื ื ืขื•ืžื“ื™ื ื‘ื“ืจื™ืฉื•ืช ืฉื–ื•ื”ื• ื‘ืžื”ืœืš ื”ื‘ื™ืงื•ืจืช.
  • ืชื•ื›ื ื™ื•ืช ืคืขื•ืœื” ื•ืชื–ื›ื•ืจื•ืช ืžืฉื™ืžื•ืช ืฉื”ื•ืงืฆื• ื”ืŸ ืื•ื˜ื•ืžื˜ื™ื•ืช ื‘ืžืงื•ื ืœืจื“ื•ืฃ ืื—ืจื™ ืฆื•ื•ืช ื‘ืืžืฆืขื•ืช ืื™ืžื™ื™ืœื™ื, ืฉื™ื—ื•ืช ื˜ืœืคื•ืŸ ื•ืฉืจืฉื•ืจื™ ืฆ'ืื˜.
  • ืขืงื•ื‘ ืื—ืจ ื”ืฉืœืžื•ืช ื•ืžื’ืžื•ืช ื‘ื›ืœ ืžื›ืฉื™ืจ, ื‘ื›ืœ ืขืช ืขื ื“ื•ื—ื•ืช ืคืฉื•ื˜ื™ื.

ืคืชืจื•ืŸ ืžื—ื•ืฅ ืœืงื•ืคืกื” ื™ื—ืกื•ืš ืœืš ืืช ื”ืขืœื•ืช ืฉืœ ื”ื–ื ืช ื ืชื•ื ื™ื, ื“ืžื™ ืžืฉืœื•ื— ื•ืื—ืกื•ืŸ ื ืชื•ื ื™ื ืคื™ื–ื™ื™ื. ื–ื” ื ื•ืชืŸ ืœืžื•ืชื’ื™ื ืืช ื”ื™ื›ื•ืœืช ืœื™ืฆื•ืจ ื•ืœืขืจื•ืš ื˜ืคืกื™ื ื‘ืžื”ื™ืจื•ืช ื•ืžื‘ื˜ืœ ืืช ืขืœื•ื™ื•ืช ื”ื”ืคืฆื” ื”ื›ืจื•ื›ื•ืช ื‘ืฉืœื™ื—ื” ื•/ืื• ื”ื“ืคืกื” ืื™ื ืกื•ืคื™ืช ืฉืœ ื‘ื™ืงื•ืจื•ืช ืžื•ื“ืคืกื•ืช.

ื‘ื•ื ื” ื˜ืคืกื™ื ืžืžื•ื ื” ื™ื›ื•ืœ ืœืขื‘ื•ื“ ื‘ืฉื™ืชื•ืฃ ืคืขื•ืœื” ืขื ื”ืฆื•ื•ืช ืฉืœื• ืขืœ ืคืœื˜ืคื•ืจืžื” ืื—ืช ื›ื“ื™ ืœื›ื™ื™ืœ ืืช ื”ื˜ืคืกื™ื/ืจืฉื™ืžื•ืช ื”ื‘ื“ื™ืงื” ืฉืœื”ื ื‘ื ื™ื’ื•ื“ ืœืฉื™ืชื•ืฃ ื‘ืžื™ื™ืœ ื•ื”ืžืชื ื” ืœืชื’ื•ื‘ื”.

ื”ืžืฉืจื“ ื”ืจืืฉื™ ื™ื›ื•ืœ ืœื˜ืคืœ ื‘ืžืฆื‘ื™ ื—ื™ืจื•ื ื•ืฉื™ื ื•ื™ื™ื ื‘ืœืชื™ ืฆืคื•ื™ื™ื (ื”ื—ื–ืจืช ืžื•ืฆืจ, ืฉื™ื ื•ื™ื™ื ื‘ืจื’ื•ืœืฆื™ื”, ื”ืชืžื•ื˜ื˜ื•ืช ืฆื™ื•ื“, ืกืงื™ืจืช ืœืงื•ื—ื•ืช ืฉืœื™ืœื™ืช ื•ื™ืจืืœื™ืช) ืขื‘ื•ืจ ื›ืœ ืจืžืช ื›ื•ื— ืื“ื ื‘ืื•ืคืŸ ืžื™ื™ื“ื™ ืขื ื ื™ื”ื•ืœ ืžืฉื™ืžื•ืช.

ื–ืžืŸ ื•ืžืฉืื‘ื™ื ื”ืžื•ืฉืงืขื™ื ื‘ืชื›ื ื•ืŸ ืžื‘ื•ื–ื‘ื–ื™ื ืื ื”ืชื•ื›ื ื™ืช ืœื ืžื‘ื•ืฆืขืช

ื—ืกื•ืš ื›ืกืฃ ืฉืื‘ื“ ืขืœ ื‘ื™ืฆื•ืข ืœื ืชืงื™ืŸ

ื”ืžื—ื™ืจ ืฉืœ ืกื—ื•ืจื” ืœื ืื•ืคื˜ื™ืžืœื™ืช ื”ื™ื ื›-1% ืžืžื›ื™ืจื•ืช ื”ืžื•ืฆืจ ื”ื’ื•ืœืžื™. ื”ืฆืœื—ื” ืžืกืชื›ืžืช ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ ื‘ื‘ื™ืฆื•ืข ื ื›ื•ืŸ.

ืฆืžืฆื ื”ืคืกื“ื™ื ื”ืงืฉื•ืจื™ื ืœื’ื ื™ื‘ื”, ื”ื•ื ืื”, ื•ื ื“ืœื™ื–ื ื•ื‘ื–ื‘ื•ื–

ืžื—ืงืจ ืฉื ืขืจืš ืœืื—ืจื•ื ื” ืขืœ ื™ื“ื™ ื”ืคื“ืจืฆื™ื” ื”ืงืžืขื•ื ืื™ืช ื”ืœืื•ืžื™ืช (NRF) ืžืฆื ืงืฆื‘ ื›ื™ื•ื•ืฅ ืžืžื•ืฆืข ืฉืœ 1.44%, ื‘ืขืœื•ืช ืฉืœ "ืœื›ืœื›ืœืช ื”ืงืžืขื•ื ืื•ืช ื”ื›ื•ืœืœืช ื‘ืืจื”"ื‘ $48.9 ืžื™ืœื™ืืจื“".

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ืงืจื“ื™ื˜ ืชืžื•ื ื”: Shutterstock
  • ื—ื‘ืจื•ืช ืขื ืชื”ืœื™ื›ื™ื ื™ืขื™ืœื™ื, ื—ื•ืกื›ื•ืช ื–ืžืŸ ื•ื›ืกืฃ. ื›ืžืขื˜ 8% ืžืžื—ืœืงื•ืช ืœืžื ื™ืขืช ืื•ื‘ื“ืŸ ืจื•ืื•ืช ื”ืชืงืฆื™ื‘ื™ื ื™ื•ืจื“ื™ื ื‘-20% ื‘ืฉื ืช 2018.
  • ื”ืฉืชืžืฉ ื‘ืชื•ื›ื ืช ื‘ื™ืงื•ืจืช ืงืžืขื•ื ืื™ืช ื›ื“ื™ ืœื”ืคื™ืฅ ืžื“ื™ื ื™ื•ืช ืœืžื ื™ืขืช ืื•ื‘ื“ืŸ ื•ืœื‘ื“ื•ืง ื‘ื“ื™ืงื•ืช ื›ื“ื™ ืœื”ื‘ื˜ื™ื— ืฉื”ืกื˜ื ื“ืจื˜ื™ื ืžื•ื‘ื ื™ื ื‘ืจืžืช ื”ื—ื ื•ืช.
  • ืžื•ื“ื•ืœื™ ื ื™ื”ื•ืœ ืžืฉื™ืžื•ืช ืžืืคืฉืจื™ื ืœืžื•ืชื’ื™ื ืœื”ืงืฆื•ืช ื•ืœืขืงื•ื‘ ืื—ืจ ืกืงื™ืจืช ืžื“ื™ื ื™ื•ืช LP.
  • ื”ืคืฅ ื‘ืžื”ื™ืจื•ืช ืขื“ื›ื•ื ื™ื ืœืžื“ื™ื ื™ื•ืช ืžื ื™ืขืช ืื•ื‘ื“ืŸ. ื•ื“ื ืฉืžืฉืชืžืฉื™ื ื‘ื“ืงื• ื‘ื–ืžืŸ ืืžืช ื•ืขืงื‘ื• ืื—ืจื™ ืžื™ ืฉื”ืžืฉื™ืžื” ืœื ืงื™ื™ืžืช.
  • ืชื•ื›ื ืช ื‘ื™ืงื•ืจืช ืงืžืขื•ื ืื™ืช ืžืกืคืงืช ื”ื™ืกื˜ื•ืจื™ื” ืฉืœ ื‘ื“ื™ืงืช ื ืื•ืชื•ืช ื‘ืžืงืจื” ืฉืœ ืื™ืจื•ืข ืงืจื™ื˜ื™.

ื”ื’ืŸ ืขืœ ื”ื—ื‘ืจื” ืžืชื‘ื™ืขื•ืช, ืงื ืกื•ืช ื•ืชื‘ื™ืขื•ืช ืขืงื‘ ื”ืคืจื•ืช ื‘ืจื™ืื•ืช ื•ื‘ื˜ื™ื—ื•ืช

  • 70% ืฉืœ ืขืกืงื™ื ืงืžืขื•ื ืื™ื™ื ืงื˜ื ื™ื ืžืจื’ื™ืฉื™ื ื”ืžื•ื ืœืคื™ ืชืงื ื•ืช ืžืžืฉืœืชื™ื•ืช ื›ื•ืœืœ ื”ื ื—ื™ื•ืช ื‘ื˜ื™ื—ื•ืช ื•ืชืงื ื•ืช ืขื‘ื•ื“ื”.
  • ืฉื ื” ืืช ื”ืชื ื”ื’ื•ืช ื”ืขื•ื‘ื“ื™ื ืขืœ ื™ื“ื™ ืชืงืฉื•ืจ ื‘ืจื•ืจ ืฉืœ ืชืงื ื™ ื‘ืจื™ืื•ืช ื•ื‘ื˜ื™ื—ื•ืช.
  • ื”ืฉืชืžืฉ ื‘ื ื™ื”ื•ืœ ืžืฉื™ืžื•ืช ื›ื“ื™ ืœื”ืงืฆื•ืช ืชื—ื–ื•ืงื” ืฉืœ ืฆื™ื•ื“ ื—ื™ื•ื ื™.
  • ืฆืจืฃ ืขื“ื›ื•ื ื™ ืžื“ื™ื ื™ื•ืช ื•ืจื’ื•ืœืฆื™ื” ืœื˜ื•ืคืก ื›ืš ืฉื”ืžื™ื“ืข ื™ื”ื™ื” ื ื’ื™ืฉ ื‘ืงืœื•ืช.
  • ื”ืคื’ื™ื ื• ื’ื™ืœื•ื™ ื ืื•ืช ืœืืกื•ื ื•ืช ื•ืœืžื•ื›ื ื•ืช ืœื—ื™ืจื•ื ืขื ื”ื™ืกื˜ื•ืจื™ื™ืช ื‘ื™ืงื•ืจืช ืืœืงื˜ืจื•ื ื™ืช ื•ื ื’ื™ืฉื” ื‘ืงืœื•ืช ืœื›ืœ ืžื™ืงื•ื.

ืคืงื˜ื•ืจ #3: ื–ืžืŸ ืœืฉื•ืง

PIM ืžื“ื•ื•ื—ืช ืขืœ ื›ืš 49% ืžืคืจื•ื™ืงื˜ื™ IT ื”ืกืชื™ื™ืžื• ื‘ืื™ื—ื•ืจ. ืื– ื›ืฉืืชื ืžืชืœื‘ื˜ื™ื ื‘ื™ืŸ ืจื›ื™ืฉืช ืคืชืจื•ืŸ ืชื•ื›ื ื” ืœื‘ื™ืŸ ื‘ื ื™ื™ืช ืคืชืจื•ืŸ, ื™ืฉื ืŸ ืฉืืœื•ืช ื—ืฉื•ื‘ื•ืช ืฉืืชื ืฆืจื™ื›ื™ื ืœืฉืื•ืœ ืืช ืขืฆืžื›ื.

ืชื•ืš ื›ืžื” ื–ืžืŸ ืืชื” ืฆืจื™ืš ืคืชืจื•ืŸ? ืื ืฆื•ื•ืช ื”ืคื™ืชื•ื— ื”ืคื ื™ืžื™ ืฉืœืš ื—ืกืจ ืืช ืžืขืจืš ื”ืžื™ื•ืžื ื•ื™ื•ืช ื”ื ื“ืจืฉ ืœืชื—ื•ืžื™ื ืžืกื•ื™ืžื™ื ื‘ืคืจื•ื™ืงื˜, ื”ืื ื™ืฉ ืœืš ื–ืžืŸ ืœื—ื›ื•ืช ื•ืžืฉืื‘ื™ื ืœื”ื‘ื™ื ืžื•ืžื—ื” ื ื•ืกืฃ? ืึตื™ืš "ื ื›ื•ืŸ ื‘ืคืขื ื”ืจืืฉื•ื ื”" ื—ื™ื™ื‘ ืœื”ื™ื•ืช ื”ืคืชืจื•ืŸ? ื”ืื ื™ืฉ ืœืš ืืช ื”ืžืฉืื‘ื™ื ืœื—ื›ื•ืช ืœื‘ืขื™ื•ืช ื‘ืื’ื™ื?

PIM ืžื“ื•ื•ื—ืช ืขืœ ื›ืš 49% ืฉืœ ืคืจื•ื™ืงื˜ IT ื”ืกืชื™ื™ื ื‘ืื™ื—ื•ืจ.

ื‘ื ื™ื™ืช ืคืชืจื•ืŸ ืคื ื™ืžื™ ื“ื•ืจืฉืช ืžื—ื•ื™ื‘ื•ืช ืžืฉืžืขื•ืชื™ืช ืžืจืืฉ, ื•ืชื”ืœื™ืš ื”ืคื™ืชื•ื— ืžื”ืชืคื™ืกื”, ืœื‘ื“ื™ืงื”, ืื™ืชื•ืจ ื‘ืื’ื™ื ื•ืคืจื™ืกื” ื™ื›ื•ืœ ืœื”ื™ื•ืช ื—ื•ื“ืฉื™ื, ืื• ื™ื•ืชืจ, ื‘ื”ืชืื ืœืžื•ืจื›ื‘ื•ืช ื”ืคืชืจื•ืŸ.

ืฉืงื•ืœ ืืช ืกื•ื’ ื”ืขืกืง ืฉืœืš. ืคื•ืจื‘ืก ืžื‘ื—ื™ืŸ ื›ื™ ืขื‘ื•ืจ ืจื•ื‘ ื”ืขืกืงื™ื ื”ืงืžืขื•ื ืื™ื™ื (QSRs, ื—ื ื•ื™ื•ืช c, ืงืžืขื•ื ืื™ ืจื”ื™ื˜ื™ื ื•ื›ื•') ืกื‘ื™ืจ ืœื”ื ื™ื— ืฉืคืชืจื•ืŸ ืชื•ื›ื ื” ื ื”ื“ืจ ื–ืžื™ืŸ ื‘ืงืœื•ืช ื•ื›ื‘ืจ ื”ื•ื›ื— ื›ื™ืขื™ืœ ื‘ืชืขืฉื™ื™ื” ืฉืœืš.

ืœืคื ื™ ืฉืชื—ืœื™ื˜ ืœื‘ื ื•ืช, ื—ืงื•ืจ ืคืชืจื•ื ื•ืช ืชื•ื›ื ื” ืœื‘ื™ืงื•ืจืช ืงืžืขื•ื ืื™ืช ื”ืžืฆื™ืขื™ื ื ื™ืกื™ื•ืŸ ื—ื™ื ื. ืžืœื‘ื“ ื›ืžื” ื“ืงื•ืช ืฉืœ ื—ืงื™ืจื”, ื”ื”ืฉืงืขื” ืฉืœืš ืžืจืืฉ ื”ื™ื ืืคืกื™ืช ื‘ืขืฆื. ื™ื™ืฉื•ืžื™ื ืžืกื•ื™ืžื™ื ืžืืคืฉืจื™ื ืœืš ืœื”ื™ื•ืช ืœืคืขื•ืœ ื‘ื™ื•ื ืื—ื“ ื›ืš ืฉืชื•ื›ืœ "ืœื ืกื•ืข" ืืช ื”ืคืชืจื•ืŸ ื‘ื—ื ื•ื™ื•ืช ืฉืœืš ืขื ื”ื˜ืคืกื™ื ืื• ื”ืจืฉื™ืžื•ืช ื”ืงื™ื™ืžื™ื ืฉืœืš.

ืคืงื˜ื•ืจ #4: ืชืžื™ื›ื” ืฉื•ื˜ืคืช

ื›ืคื™ ืฉืฆื•ื™ืŸ ืœืขื™ืœ, ื‘ื ื™ื™ืช ืชื•ื›ื ื” ื”ื™ื ืจืง ื—ืœืง ืื—ื“ ืžื”ืชื”ืœื™ืš. ื›ืืฉืจ ืงื ื” ื”ืžื™ื“ื” ืฉืœ ื”ื—ื‘ืจื” ื•ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ืžืžืฉื™ื›ื” ืœื”ืฉืชื ื•ืช, ื—ืฉื•ื‘ ืœืงื—ืช ื‘ื—ืฉื‘ื•ืŸ ื”ืžืฉืื‘ื™ื ื”ื ื“ืจืฉื™ื ื›ื“ื™ ืœืกืคืง ืชืžื™ื›ื” ื•ืขื“ื›ื•ื ื™ื ืฉื•ื˜ืคื™ื.

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ืงืจื“ื™ื˜ ืชืžื•ื ื”: Shutterstock

ืื‘ื˜ื—ื” ื•ื”ืชืื•ืฉืฉื•ืช

ื›ื™ืฆื“ ืžื’ื‘ื™ื ื ืชื•ื ื™ื, ืžืฉื—ื–ืจื™ื ืื•ืชื ื‘ืžืงืจื” ืฉืœ ื›ืฉืœ ื‘ืžืขืจื›ืช ื•ืžืื•ื‘ื˜ื—ื™ื ืžืคื ื™ ืคืจื™ืฆื”?

ืชื™ืขื•ื“ ื•ืชื—ื–ื•ืงื”

ืžื™ ื™ื›ืชื•ื‘ ืžืกืžื›ื™ ืฉื™ื˜ื•ืช ืขื‘ื•ื“ื” ืžื•ืžืœืฆื•ืช, ื™ืกืคืง ื”ื“ืจื›ื” ื•ื™ืขื“ื›ืŸ ืืช ื”ืžืฉืื‘ื™ื?

ืฉืึฐืžึดื™ืฉืื•ึผืช

ื›ื™ืฆื“ ืชื’ื™ื‘ ื”ื—ื‘ืจื” ืœืฉื™ื ื•ื™ื™ื ื˜ื›ื ื•ืœื•ื’ื™ื™ื (ืžื•ื‘ื™ื™ืœ, ื˜ืื‘ืœื˜, ืืคืœื™ืงืฆื™ื”, ืฉื“ืจื•ื’ื™ ื“ืคื“ืคืŸ), ื‘ืงืฉื•ืช ืœืคื™ืฆ'ืจื™ื ื—ื“ืฉื™ื ื•ืชื‘ื˜ื™ื— ื–ืžืŸ ืคืขื•ืœื” ืœืžืฉืชืžืฉื™ ื”ืงืฆื”?

ื‘ืขื‘ืจ, ื—ื•ืกืจ ื‘ืชื•ื›ื ื” ืืจื•ื–ื” ืžืจืืฉ ื”ื™ื™ืชื” ืกื™ื‘ื” ืžืจื›ื–ื™ืช ืœื‘ื—ื•ืจ ื‘ืคื™ืชื•ื— ืคืชืจื•ืŸ ืคื ื™ืžื™. ื›ื™ื•ื, ื”ืื•ืคื™ ื”ืชื—ืจื•ืชื™ ืฉืœ ื”ืชืขืฉื™ื™ื” ืžื—ื™ื™ื‘ ืกืคืงื™ ืชื•ื›ื ื” ืœื”ื™ื•ืช ืฉืงื•ืคื™ื ืœื’ื‘ื™ ื”ืฆืขื•ืช ื•ืขืœื•ื™ื•ืช.

ืžืฉืžืขื•ืช ื”ื“ื‘ืจ ื”ื™ื ืฉืืชื” ื™ื›ื•ืœ ืœื‘ื—ื•ืจ ืกืคืง ืฉื”ื—ื‘ื™ืœื” ืฉืœื• ื›ื•ืœืœืช ืืช ื›ืœ ื”ืืžื•ืจ ืœืขื™ืœ, ื›ืžื• ื’ื ืชืžื—ื•ืจ ืžืจืืฉ ืขื‘ื•ืจ ืžื•ื“ื•ืœื™ื ื•ืชื›ื•ื ื•ืช ื ื•ืกืคื•ืช. ืื—ื“ ื”ื™ืชืจื•ื ื•ืช ื”ืขื™ืงืจื™ื™ื ืฉืœ ืจื›ื™ืฉืช ืคืชืจื•ืŸ ื‘ื™ืงื•ืจืช ืงืžืขื•ื ืื™ืช ื”ื•ื ื™ื›ื•ืœืช ื—ื™ื–ื•ื™ ืชืงืฆื™ื‘ื™ืช.

ื‘ื—ืจ ืกืคืง ื‘ืฉื™ืฉื” ืฉืœื‘ื™ื

ืชืŸ ืœื ื• ืœืขื–ื•ืจ ืœืš ื‘ื—ืจ ืกืคืง ืชื•ื›ื ื” ืœื‘ื™ืงื•ืจืช ืงืžืขื•ื ืื™ืช ื‘ืฉื™ืฉื” ืฉืœื‘ื™ื.

ืžืฉืื‘ื™ ื‘ื™ืงื•ืจืช ื•ื‘ื“ื™ืงื” ืงืžืขื•ื ืื™ื™ื ืื—ืจื™ื

ืขื™ื™ืŸ ื‘ ืงื˜ื’ื•ืจื™ื™ืช ื‘ื™ืงื•ืจืช ื•ื‘ื“ื™ืงื•ืช ืงืžืขื•ื ืื™ื•ืช ืœื”ื ื—ื™ื•ืช ื•ืฉื™ื˜ื•ืช ืขื‘ื•ื“ื” ืžื•ืžืœืฆื•ืช ืœื‘ื™ืงื•ืจื•ืช ื•ื‘ื“ื™ืงื•ืช ืงืžืขื•ื ืื™ื•ืช.

ื”ืฉืืจ ืชื’ื•ื‘ื”