Merchandising Audits: Purpose, Scope and Methods

Ninety percent of purchasing decisions are based on visual appearance alone! Additionally, while product companies spend an average of 19% of their budget on promotional campaigns, less than 40% of displays are executed properly. If you are failing at merchandising, or merchandising execution, you are missing out on sales, period. Use merchandising audits to ensure … Continue reading Merchandising Audits: Purpose, Scope and Methods