{"id":8447,"date":"2021-10-26T15:16:15","date_gmt":"2021-10-26T19:16:15","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=8447"},"modified":"2024-11-28T09:13:51","modified_gmt":"2024-11-28T14:13:51","slug":"vaka-calismasi-ulusal-bir-franchisorin-covid-19-sirasinda-franchise-sahiplerine-nasil-yardimci-oldugu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","title":{"rendered":"\ud83d\udcda Vaka \u00c7al\u0131\u015fmas\u0131: Ulusal Bir Franchise Veren, Covid-19 S\u0131ras\u0131nda 1.200 Franchise Alana Nas\u0131l Yard\u0131mc\u0131 Olmak \u0130\u00e7in Bindy'yi Kulland\u0131"},"content":{"rendered":"

Kovid-19 muhtemelen pek \u00e7ok ki\u015finin \u015fimdiye kadar g\u00f6rd\u00fc\u011f\u00fc en b\u00fcy\u00fck perakende sat\u0131\u015f y\u0131k\u0131c\u0131s\u0131yd\u0131. Ancak perakendeciler daha \u00f6nce de zor zamanlar ve felaketlerle kar\u015f\u0131 kar\u015f\u0131ya kalm\u0131\u015ft\u0131. Bu karma\u015fadan nas\u0131l kurtuldular? Olarak Harvard \u0130\u015fletme \u0130ncelemesi<\/a> Bir krize verilecek en iyi tepkinin halkla ba\u015flamak oldu\u011funu belirtiyor. Franchise alan\u0131n\u0131z\u0131n ki\u015fisel ve finansal refah\u0131 hakk\u0131nda bilgi al\u0131n, empati kurun ve bilgi toplay\u0131n. <\/p>\n\n\n\n

Ki\u015fisel hizmetlerin ulusal bir franchise vereninin, Amerika Birle\u015fik Devletleri'ndeki franchise sahiplerine ula\u015fmak ve onlara yard\u0131mc\u0131 olmak i\u00e7in Bindy'yi nas\u0131l kulland\u0131\u011f\u0131n\u0131 burada bulabilirsiniz.<\/p>\n\n\n\n

M\u00dc\u015eTER\u0130<\/strong><\/h2>\n\n\n\n

Amerika Birle\u015fik Devletleri genelinde 1.200'den fazla franchise lokasyonuyla ki\u015fisel hizmetlerin ulusal franchisoru.<\/p>\n\n\n\n

Meydan okumak<\/strong><\/h2>\n\n\n\n

Kovid-19'un ba\u015flamas\u0131yla birlikte franchise verenin 1.200'den fazla franchise lokasyonuna ula\u015fman\u0131n bir yoluna ihtiyac\u0131 vard\u0131. Franchise veren, franchise sahiplerinin hem ki\u015fisel hem de ticari a\u00e7\u0131dan Kovid-19 kriziyle nas\u0131l ba\u015fa \u00e7\u0131kt\u0131klar\u0131n\u0131 anlamak istiyordu. Franchise verenin ayr\u0131ca franchise alanlar\u0131n en acil ihtiya\u00e7lar\u0131 hakk\u0131nda bilgi toplamas\u0131, destek sunmas\u0131 ve yeniden a\u00e7\u0131lmaya haz\u0131rlanmalar\u0131na yard\u0131mc\u0131 olmas\u0131 gerekiyordu.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bu t\u00fcr bir giri\u015fim i\u00e7in e-posta veya Excel kullanmak \u00e7ok yava\u015f olacakt\u0131r. Ek olarak, franchise veren yan\u0131tlar\u0131 kaydetmek i\u00e7in e-posta veya Excel kulland\u0131ysa, yan\u0131tlar\u0131 derlemek ve 1.200'den fazla konumda trendler olu\u015fturmak zorunda kalacakt\u0131, bu da zaman al\u0131c\u0131 ve hataya a\u00e7\u0131k bir durum. Durumun saat ba\u015f\u0131 de\u011fi\u015fti\u011fi ve genel merkezin bilgi toplamas\u0131 ve h\u0131zl\u0131 yan\u0131t vermesi gerekti\u011fi bir zamanda, E-posta ve Excel'i kullanmak bir se\u00e7enek de\u011fildi.<\/p>\n\n\n\n

Bunun yerine franchise veren Bindy'yi kulland\u0131.<\/p>\n\n\n\n

\u00c7\u00d6Z\u00dcM Y\u00dcR\u00dcTME<\/strong><\/h2>\n\n\n\n

Bayilik veren, Bindy'nin form olu\u015fturucusunu kullanarak h\u0131zl\u0131 bir \u015fekilde yeni, \u00f6zel bir form\/kontrol listesi olu\u015fturdu. Kontrol listesi, denet\u00e7ilerin mobil, tablet ve PC uygulamalar\u0131na ger\u00e7ek zamanl\u0131 olarak yerle\u015ftirildi. Denet\u00e7iler, franchise sahiplerini aramak ve franchise alanlar\u0131n yan\u0131tlar\u0131n\u0131 belgelemek i\u00e7in kontrol listesini kulland\u0131 (franchise sahipleri ayr\u0131ca formu cep telefonlar\u0131ndan, tabletlerinden veya PC'lerinden de doldurabilirler). Merkez ofis, trendleri takip etmek, sorunlu noktalar\u0131 toplamak ve \u00f6l\u00e7mek ve franchise sahiplerine en iyi \u015fekilde nas\u0131l destek verebileceklerini anlamak i\u00e7in ger\u00e7ek zamanl\u0131 raporlar \u00e7al\u0131\u015ft\u0131rabilir.<\/p>\n\n\n\n

\"Her<\/a><\/figure>\n\n\n\n

Franchisor, bu formla, franchise sahiplerinin m\u00fc\u015fterilerle nas\u0131l ba\u011flant\u0131 kurmaya, ma\u011fazalar\u0131 g\u00fcvenli bir \u015fekilde kapatmaya, hibe ve yard\u0131m i\u00e7in ba\u015fvurmaya, \u00e7al\u0131\u015fanlar\u0131 serbest b\u0131rakmalar\u0131 gerekiyorsa uygun \u0130K uygulamalar\u0131n\u0131 kullanmaya ve yeniden a\u00e7may\u0131 planlamaya devam etmelerini anlamalar\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Daha fazlas\u0131 i\u00e7in blogumuza bak\u0131n: Perakendede Franchising \u2013 Genel Merkez Franchise Alanlar\u0131 Destekleyebilir 7 Yol<\/a><\/p>\n\n\n\n

Ek olarak, franchisorlar\u0131n i\u015fleri \u00fczerindeki etkinin tam kapsam\u0131n\u0131 anlamalar\u0131 gerekir. Franchise sahiplerinin konumu s\u00fcrd\u00fcrmek i\u00e7in nakit ak\u0131\u015f\u0131 var m\u0131? Hangi franchise'lar yeniden a\u00e7\u0131lmak i\u00e7in en iyi konumda ve ne zaman? Personeli kim i\u015ften \u00e7\u0131kard\u0131? Franchise sahiplerinin yard\u0131m, m\u00fczakere edilmi\u015f kira s\u00f6zle\u015fmeleri vb. i\u00e7in ba\u015fvuruda bulunmas\u0131n\u0131 sa\u011flay\u0131n.<\/p>\n\n\n\n

Bindy ile kontrol listesi d\u00fczenli olarak g\u00fcncellenebilir ve durum de\u011fi\u015ftik\u00e7e an\u0131nda yeniden konu\u015fland\u0131r\u0131labilir. Bindy'nin yerle\u015fik bir "perakende i\u00e7in \u00fcretilmi\u015f" hiyerar\u015fisi oldu\u011fundan, Franchise Alan\u0131n\u0131n verileri gizlili\u011fi ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc korumak i\u00e7in silolan\u0131r.<\/p>\n\n\n\n

Franchise veren, franchise sahiplerinin neyle, nerede ve ne zaman kar\u015f\u0131 kar\u015f\u0131ya oldu\u011funu daha iyi anlamak ve buna g\u00f6re ilgili deste\u011fi uygulamak i\u00e7in toplu verileri eyalet veya b\u00f6lgeye g\u00f6re filtreleyebilir. Denet\u00e7iler, franchise sahiplerini kontrol ederken, konumlar kapal\u0131yken franchise sahiplerine yard\u0131mc\u0131 olmak ve yeniden a\u00e7\u0131lmaya haz\u0131rlanmak i\u00e7in ko\u00e7luk sunar.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u00d6zet <\/strong><\/h2>\n\n\n\n

Ma\u011fazalar kapal\u0131 oldu\u011funda bile, franchise sahiplerinin merkez ofisten destek ald\u0131klar\u0131n\u0131 bilmeleri gerekir. Durum b\u00f6lgeye ve eyalete g\u00f6re de\u011fi\u015febilece\u011finden, genel merkezin belirli ihtiya\u00e7lar\u0131 anlamas\u0131 ve her pazardaki\/il\u00e7edeki ger\u00e7e\u011fe g\u00f6re yan\u0131t vermesi \u00f6nemlidir.<\/p>\n\n\n\n

\u0130leti\u015fim ve h\u0131zl\u0131 veri toplama yetene\u011fi, bir krize yan\u0131t vermenin ve krizden kurtulman\u0131n anahtar\u0131d\u0131r.<\/p>\n\n\n\n

Bindy ile franchise sahipleri, Operasyonlar ve B\u00f6lge M\u00fcd\u00fcrleri, franchise sahiplerine ve ma\u011fazalara ula\u015fmak i\u00e7in \u00f6zel formlar ve kontrol listeleri olu\u015fturabilir. Franchise sahipleri ayr\u0131ca kendi kendilerini de\u011ferlendirebilir ve merkez ofis, en acil ihtiya\u00e7lar\u0131n neler oldu\u011funu g\u00f6rmek i\u00e7in toplu verileri arayabilir ve filtreleyebilir.<\/p>","protected":false},"excerpt":{"rendered":"

Kovid-19 muhtemelen pek \u00e7ok ki\u015finin \u015fimdiye kadar g\u00f6rd\u00fc\u011f\u00fc en b\u00fcy\u00fck perakende sat\u0131\u015f y\u0131k\u0131c\u0131s\u0131yd\u0131. Ancak perakendeciler daha \u00f6nce de zor zamanlar ve felaketlerle kar\u015f\u0131 kar\u015f\u0131ya kalm\u0131\u015ft\u0131. Bu karma\u015fadan nas\u0131l kurtuldular? Harvard Business Review'un da belirtti\u011fi gibi, krize verilecek en iyi tepki halkla ba\u015flamakt\u0131r. Ula\u015f\u0131n, empati kurun ve sizin hakk\u0131n\u0131zda bilgi toplay\u0131n\u2026 \ud83d\udcda Vaka \u00c7al\u0131\u015fmas\u0131: Ulusal Bir Franchise Veren, Covid-19 S\u0131ras\u0131nda 1.200 Franchise Alana Nas\u0131l Yard\u0131mc\u0131 Olmak \u0130\u00e7in Bindy'yi Kulland\u0131<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[677174002,677174003,677174004],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-covid19","tag-franchisee-support","tag-franchisor"],"yoast_head":"\n\ud83d\udcda 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Baz\u0131 b\u00f6lgelerde ticari h\u0131rs\u0131zl\u0131klar 45% artt\u0131. \u0130\u015fte bir perakendecinin durumu...","rel":"","context":""\ud83d\udcda Case Studies" i\u00e7inde","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/tr\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1134,"url":"https:\/\/blog.bindy.com\/tr\/why-seasonal-in-store-merchandising-keeps-on-giving\/","url_meta":{"origin":8447,"position":5},"title":"Sezonluk Ma\u011faza \u0130\u00e7i Ma\u011fazac\u0131l\u0131k Neden Vermeye Devam Ediyor?","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Ma\u011faza i\u00e7i mevsimsel pazarlama, s\u00fcrekli hediye veren atas\u00f6z\u00fc gibidir. Cad\u0131lar Bayram\u0131 ve Noel gibi programlar yaln\u0131zca birka\u00e7 hafta s\u00fcrebilir, ancak y\u0131l boyunca faydalar\u0131 vard\u0131r. \u00dc\u00e7\u00fcne bakal\u0131m. 1. Ma\u011faza i\u00e7i mevsimsel pazarlama, k\u00e2r m\u0131knat\u0131s\u0131d\u0131r. Mevsimsel pazarlama i\u00e7in se\u00e7ilen \u00fcr\u00fcnler genellikle daha y\u00fcksek...","rel":"","context":""\u2744\ufe0f Seasonal" i\u00e7inde","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/tr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/8447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=8447"}],"version-history":[{"count":33,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/8447\/revisions"}],"predecessor-version":[{"id":64870,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/8447\/revisions\/64870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/60812"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=8447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=8447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=8447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}