{"id":7940,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7940"},"modified":"2024-11-29T08:29:30","modified_gmt":"2024-11-29T13:29:30","slug":"magazalarinizdaki-iadeleri-nasil-azaltabilirsiniz","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/how-to-reduce-returns-in-your-stores\/","title":{"rendered":"Ma\u011fazalar\u0131n\u0131zdaki \u0130adeleri Nas\u0131l Azaltabilirsiniz?"},"content":{"rendered":"

Perakende iadeler yaln\u0131zca bir e-ticaret sorunu de\u011fildir; t\u00fcm perakendeciler getirileri azaltman\u0131n yollar\u0131n\u0131 d\u00fc\u015f\u00fcnmelidir. Online moda al\u0131\u015fveri\u015fleri iade edilirken iki kat daha s\u0131k<\/a> Ma\u011fazada sat\u0131n al\u0131nan \u00fcr\u00fcnler gibi, fiziksel ma\u011fazalardaki iadeler de perakendecilerin pazar pay\u0131ndan b\u00fcy\u00fck bir pay al\u0131yor.<\/p>\n\n\n\n

Sadece bu y\u0131l, getiriler \u015firketlere mal olacak $550 milyar<\/a>(bu, sadece d\u00f6rt y\u0131l \u00f6ncesine g\u00f6re y\u00fczde 75 daha fazla!) T\u00fcketiciler geri d\u00f6n\u00fcyor y\u00fczde 5 ila 10<\/a> tu\u011fla ve har\u00e7 ma\u011fazalar\u0131ndan sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnlerin<\/p>\n\n\n\n

Peki, bir perakendeci marjlar\u0131 korumak i\u00e7in ne yapmal\u0131? Perakende iadelerinin mevcut durumunu tart\u0131\u015fal\u0131m ve fiziksel ma\u011fazan\u0131zdaki iadeleri azaltmak i\u00e7in birka\u00e7 stratejiyi g\u00f6zden ge\u00e7irelim.<\/p>\n\n\n\n

\u0130ade Politikalar\u0131n\u0131n Hassas Konusu <\/strong><\/h2>\n\n\n\n

Son zamanlarda perakende sekt\u00f6r\u00fcnde gev\u015fek iade politikalar\u0131 e\u011filimi var, ancak perakendeciler seri iadelerin etkisiyle m\u00fccadele etmek i\u00e7in yeniden \u00f6l\u00e7ekleniyor. LL Bean gibi markalar hala m\u00fc\u015fterilere bir y\u0131la kadar<\/a> sat\u0131n ald\u0131klar\u0131n\u0131 iade etmek i\u00e7in. Ancak, LL Bean'in bir \u00f6m\u00fcr boyu garanti sundu\u011fu ger\u00e7e\u011fine bakt\u0131\u011f\u0131n\u0131zda bu biraz daha az etkileyici.<\/p>\n\n\n\n

Belirli perakende kategorileri, seri iadelere kar\u015f\u0131 \u00f6zellikle savunmas\u0131zd\u0131r. \u00d6rne\u011fin, Forbes raporlar\u0131<\/a> giyimde iade oranlar\u0131n\u0131n di\u011fer tatil hediyelerinin iki kat\u0131 oldu\u011funu ve 85% t\u00fcketicinin giyim hediyelerini iade etmeyi planlad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

Kar marjlar\u0131n\u0131 kesen e-ticaret seri iadeleri nedeniyle artan getiri oranlar\u0131, bir\u00e7ok perakendecinin geri \u00f6l\u00e7eklendirmesine veya iade politikalar\u0131na ek d\u00fczenlemeler koymas\u0131na neden oldu. Bed, Bath & Beyond son zamanlarda iade s\u00fcresini 180 g\u00fcne indirdi. T\u00fcketici D\u00fcnyas\u0131<\/a>. Bu, limitsiz iade politikas\u0131n\u0131 ge\u00e7en y\u0131l bir y\u0131ll\u0131k bir son tarihle de\u011fi\u015ftirdikten sonra oldu. Macy'nin iade s\u00fcresi de k\u0131salt\u0131ld\u0131. \u015eimdi eski 180 g\u00fcnl\u00fck s\u0131n\u0131r\u0131ndan ortalama 90 g\u00fcne d\u00fc\u015ft\u00fc.<\/p>\n\n\n\n

Ancak \u00e7ok kat\u0131 iade politikalar\u0131, olas\u0131 tekrarlar\u0131 yabanc\u0131la\u015ft\u0131rabilir ve <\/em>ilk kez m\u00fc\u015fteriler. Bu nedenle, sat\u0131\u015flar\u0131 d\u00fc\u015f\u00fcrmeden getirileri azaltmak i\u00e7in stratejik olman\u0131z gerekir. \u0130\u015fte ma\u011fazalar\u0131n\u0131zdaki getirileri azaltmak i\u00e7in kullanabilece\u011finiz 3 strateji.<\/p>\n\n\n\n

\"Bindy,<\/a><\/figure>\n\n\n\n

Ma\u011faza \u0130\u00e7i \u00dcr\u00fcn Ara\u015ft\u0131rmas\u0131n\u0131 Etkinle\u015ftir<\/strong><\/h2>\n\n\n\n

Showrooming ve webrooming'i hat\u0131rl\u0131yor musunuz? H\u00e2l\u00e2 oluyorlar ama 69% <\/a>M\u00fc\u015fterilerin oran\u0131, ma\u011fazadan sat\u0131n alma yapmadan \u00f6nce telefonlar\u0131nda \u00fcr\u00fcn incelemelerini ara\u015ft\u0131r\u0131yor.<\/p>\n\n\n\n

\"Ak\u0131ll\u0131<\/a>
Resim kredisi: emarketer.com<\/a><\/figcaption><\/figure>\n\n\n\n

WiFi'nin \u00d6nemi<\/h3>\n\n\n\n

Bu, fiziksel ma\u011fazan\u0131z tutarl\u0131, h\u0131zl\u0131 bir WiFi ba\u011flant\u0131s\u0131 sunmuyorsa, m\u00fc\u015fterilerin bir sat\u0131n alma karar\u0131 vermeden \u00f6nce ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131n\u0131 yapmalar\u0131na izin vermiyorsunuz demektir. Sonu\u00e7\u2026 tahmin ettiniz\u2026 ma\u011fazan\u0131zdan \u00e7\u0131kt\u0131klar\u0131nda geri d\u00f6nerler ve sonunda \u00e7evrimi\u00e7i topluluklar\u0131ndan, ailelerinden ve arkada\u015flar\u0131ndan \u00fcr\u00fcn geri bildirimi al\u0131rlar.<\/p>\n\n\n\n

\u0130nternet h\u0131z\u0131 ve gecikme s\u00fcresi, ma\u011fazada \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131n\u0131 etkinle\u015ftirme yetene\u011finizi etkileyebilecek ba\u015fka bir fakt\u00f6rd\u00fcr. Yava\u015f sayfa y\u00fckleme s\u00fcreleri, m\u00fc\u015fterilerin sat\u0131n alma kararlar\u0131n\u0131 bildirmek i\u00e7in ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131n\u0131 yapmalar\u0131n\u0131 engelleyebilir.<\/p>\n\n\n\n

5G, internet ba\u011flant\u0131s\u0131nda yeni alt\u0131n standart olarak 4G'nin yerini h\u0131zla al\u0131yor. Raconteur anlat\u0131r<\/a> fark, "4G kilometrekare ba\u015f\u0131na yakla\u015f\u0131k 4.000 cihaz\u0131 destekleyebilirken, 5G yakla\u015f\u0131k bir milyon cihaz\u0131 destekleyecektir."<\/p>\n\n\n\n

G\u00fcncel \u00dcr\u00fcn Bilgileri<\/h3>\n\n\n\n

T\u00fcm \u00fcr\u00fcn verilerinizin \u00e7evrimi\u00e7i olarak eri\u015filebilir olmas\u0131n\u0131 sa\u011flamak da ayn\u0131 derecede \u00f6nemlidir. \u00dcr\u00fcn bilgilerini g\u00fcncel tuttu\u011funuzdan emin olun. Unutmay\u0131n, m\u00fc\u015fteriler her zaman kendileri i\u00e7in sat\u0131n almazlar.<\/p>\n\n\n\n

Bir \u00fcr\u00fcn\u00fcn vejetaryen malzemelerle yap\u0131l\u0131p yap\u0131lmad\u0131\u011f\u0131, bir giysinin d\u0131\u015far\u0131da giyildi\u011finde nas\u0131l hareket etti\u011fi, \u00fcretim s\u00fcrecinizin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve bir \u00fcr\u00fcn\u00fcn k\u00fc\u00e7\u00fck m\u00fc yoksa b\u00fcy\u00fck m\u00fc oldu\u011fu gibi bilgiler. T\u00fcm bunlar m\u00fc\u015fterilere gerekli \u00fcr\u00fcn verilerini verir \u00f6nceki <\/em>al\u0131m yaparlar.<\/p>\n\n\n\n

Ma\u011faza \u0130\u00e7i Teknoloji<\/h3>\n\n\n\n

Son olarak, m\u00fc\u015fterilere \u00fcr\u00fcn bilgileri ve bulunabilirlik hakk\u0131nda bilgi sa\u011flayabilmeleri i\u00e7in ma\u011faza \u00e7al\u0131\u015fanlar\u0131n\u0131 teknolojiyle donatmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Ek olarak, ma\u011faza i\u00e7i teknoloji, m\u00fc\u015fteri hizmetinizin seviyesini y\u00fckseltmenize yard\u0131mc\u0131 olur. \u00c7al\u0131\u015fanlar, ma\u011fazada stokta olmayan \u00fcr\u00fcnler i\u00e7in m\u00fc\u015fteriler i\u00e7in \u00e7evrimi\u00e7i sipari\u015fleri i\u015fleyebilir. Bu, al\u0131\u015fveri\u015finizi m\u00fc\u015fteriniz i\u00e7in uygun tutarken sat\u0131n alma i\u015flemini g\u00fcvence alt\u0131na alman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Nordstrom bunu 10 y\u0131l \u00f6nce 2012'de yapt\u0131. Nepal Rupisi<\/a>, Nordstrom'un halkla ili\u015fkiler direkt\u00f6r\u00fc Colin Johnson, \u201cH\u0131zl\u0131 olmal\u0131s\u0131n\u0131z, yerinde olmal\u0131s\u0131n\u0131z. Bu bilgiyi parmaklar\u0131n\u0131z\u0131n ucunda tutmal\u0131s\u0131n\u0131z.\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u0130lgin\u00e7tir, 66%<\/a> Ma\u011faza \u00e7al\u0131\u015fanlar\u0131n\u0131n y\u00fczdesi tabletlerle donat\u0131ld\u0131klar\u0131nda daha iyi m\u00fc\u015fteri hizmeti sa\u011flayabileceklerini s\u00f6yl\u00fcyor. M\u00fc\u015fterilere ihtiya\u00e7 duyduklar\u0131 \u015feyi vererek ma\u011fazadaki iadeleri azalt\u0131n ve sat\u0131\u015f yapmak i\u00e7in \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 bilgi ve ara\u00e7larla donatarak k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131r\u0131n.<\/p>\n\n\n\n

\u0130adeleri Azaltmak \u00c7evrimi\u00e7i Takip<\/strong><\/h2>\n\n\n\n

Ne s\u0131kl\u0131kla inan\u0131lmaz bir sat\u0131n alma deneyimi ya\u015fad\u0131n\u0131z ve ard\u0131ndan perakendeciden bir daha haber alamad\u0131n\u0131z? Modern t\u00fcketiciler, perakendecilerin kendileriyle s\u00fcrekli ili\u015fkiler geli\u015ftirmelerini bekliyor. Ve bunu birden fazla temas noktas\u0131nda yapmak i\u00e7in \u2013 fiziksel ma\u011fazalar, e-posta, sosyal medya ve hatta bas\u0131l\u0131 pazarlama (baz\u0131 durumlarda).<\/p>\n\n\n\n

Perakendeciler i\u015fe koyuldu\u011funda t\u00fcketiciler daha sad\u0131k oluyor. Bunu bir d\u00fc\u015f\u00fcn 77%<\/a> t\u00fcketicilerin (ve 60% milenyum ku\u015fa\u011f\u0131n\u0131n) 10 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir belirli markalarla \u201cili\u015fkileri\u201d var!<\/p>\n\n\n\n

Geleneksel bir perakendeciyseniz, kanallar aras\u0131nda ili\u015fki kurmak nispeten yeni bir konsept gibi gelebilir. Ama bunu sadece d\u00fcnya \u00e7ap\u0131nda web'de yap\u0131lan geleneksel m\u00fc\u015fteri hizmetleri (bir kutudaki kartlardan eski arama y\u00f6ntemi) gibi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n

Eskiden takip aramalar\u0131yd\u0131; \u015fimdi ise takip e-postalar\u0131 ve sosyal medya a\u015fk\u0131. Her sat\u0131n alma i\u015fleminde onlar\u0131 tebrik etmek i\u00e7in \u00f6deme s\u0131ras\u0131nda m\u00fc\u015fterinin e-posta adresini alarak ba\u015flay\u0131n.<\/p>\n\n\n\n

Ard\u0131ndan, hen\u00fcz yapmad\u0131ysan\u0131z, markaya \u00f6zel hashtag'ler olu\u015fturma zaman\u0131. M\u00fc\u015fterilerinize \u00fcr\u00fcnlerinizin resimlerini payla\u015ft\u0131klar\u0131nda ki\u015fisel olarak te\u015fekk\u00fcr etmek (veya onlar\u0131 yeniden programlamak) i\u00e7in markan\u0131z\u0131n hashtag'lerinin sosyal medyada m\u00fc\u015fteri kullan\u0131m\u0131n\u0131 izleyebilirsiniz.<\/p>\n\n\n\n

\"Site<\/a><\/figure>\n\n\n\n

Markaya \u00f6zel hashtag'ler, tekrar sat\u0131n almay\u0131 te\u015fvik edebilecek ve m\u00fc\u015fterileri ma\u011fazan\u0131zda zaten sahip olduklar\u0131 \u00fcr\u00fcnler hakk\u0131nda daha fazla heyecanland\u0131rabilecek s\u00fcrekli bir diyalog ba\u015flatmaya yard\u0131mc\u0131 olur. Unutmayal\u0131m, tam ba\u011fl\u0131 bir m\u00fc\u015fteri, 23%<\/a> ortalama bir m\u00fc\u015fteriden daha fazla gelir.<\/p>\n\n\n\n

\u00d6rne\u011fin, Kit Kat<\/a> sosyal medya platformlar\u0131nda #HaveABreak slogan\u0131n\u0131 kullan\u0131r. M\u00fc\u015fterileri bunu biliyor ve KitKat ve sosyal topluluklar\u0131yla etkile\u015fim kurmak i\u00e7in kullan\u0131yor.<\/p>\n\n\n\n

Ek olarak, KitKat'\u0131n markaya \u00f6zel hashtag'i, m\u00fc\u015fteri \u015fikayetleri i\u00e7in sosyal medyay\u0131 taramalar\u0131na, onlara ula\u015fmalar\u0131na ve m\u00fckemmel hizmet sa\u011flamak ve olumsuz etkiyi azaltmak i\u00e7in \u00e7\u00f6z\u00fcmler \u00f6nermelerine olanak tan\u0131r.<\/p>\n\n\n\n

Onlar\u0131 Yenemezseniz, Geri D\u00f6n\u00fc\u015f Etkisini Azalt\u0131n<\/strong><\/h2>\n\n\n\n

Ayr\u0131ca, getiriler konusunda daha stratejik olma f\u0131rsat\u0131 da vard\u0131r. yapmak <\/em>k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z \u00fczerindeki olumsuz etkilerini azaltmak i\u00e7in ma\u011fazada ger\u00e7ekle\u015ftirin. So\u011fuk, ac\u0131 ger\u00e7ek \u015fu ki yar\u0131dan daha az<\/a> iade edilen mallar tam fiyattan yeniden sat\u0131l\u0131r.<\/p>\n\n\n\n

\u0130adelerin olumsuz etkisini azaltmak i\u00e7in tersine lojistik (di\u011fer bir deyi\u015fle ters tedarik zinciri) operasyonunuzu geli\u015ftirerek ba\u015flay\u0131n. Bunu, iade edilen mallar\u0131 daha k\u0131sa s\u00fcrede yenileyebilmeniz, tasfiye edebilmeniz veya sat\u0131\u015f kat\u0131n\u0131za geri koyabilmeniz i\u00e7in yap\u0131n. Bu, daha az \u00fcr\u00fcn\u00fc i\u015faretlemeniz ve daha az finansal darbe alman\u0131z gerekti\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n

\u0130leti\u015fim, tersine lojistik s\u00fcrecindeki en \u00f6nemli fakt\u00f6rlerden biridir. Ma\u011fazalar\u0131n iadeleri ele alman\u0131n en verimli yolunun fark\u0131nda oldu\u011fundan emin olman\u0131z gerekir. gibi bir i\u015fbirli\u011fi platformu kullanabilirsiniz. ba\u011fla\u00e7<\/a> ma\u011fazalar\u0131n\u0131z\u0131 haberdar etmek i\u00e7in.<\/p>\n\n\n\n

\u00d6rne\u011fin, k\u00fc\u00e7\u00fck ila orta \u00f6l\u00e7ekli bir KOB\u0130'yseniz, karma\u015f\u0131k iade sorgular\u0131n\u0131 yan\u0131tlayacak veya \u00e7al\u0131\u015fanlar\u0131n g\u00fcncellenmi\u015f politikalar\u0131 uygulad\u0131\u011f\u0131ndan emin olmak i\u00e7in her zaman personeliniz \u00fczerinde bir y\u00f6netime sahip olmayabilirsiniz. Bindy'nin uygulama i\u00e7i sohbeti ile \u00e7al\u0131\u015fanlar\u0131n\u0131z yard\u0131m i\u00e7in an\u0131nda ve g\u00fcvenli bir \u015fekilde mesaj y\u00f6netimi yapabilir.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Kullanmak g\u00f6revler<\/a> do\u011frudan bir \u00e7izgi olu\u015fturmak i\u00e7in ileti\u015fim<\/a> personelinize destek materyalleri g\u00f6ndermek (ve onlar\u0131 okuduklar\u0131ndan emin olmak) i\u00e7in y\u00f6netim ve perakende sat\u0131\u015f ortaklar\u0131n\u0131z aras\u0131nda.<\/p>\n\n\n\n

Personeliniz, \u00fcr\u00fcn resimlerini y\u00fckleyip payla\u015farak ve geri bildirim isteyerek sizinle ileti\u015fim kurabilir. Ayr\u0131ca ba\u011fl\u0131 g\u00f6revler olu\u015fturabilirsiniz, b\u00f6ylece personel, iadelerinizi ger\u00e7ek zamanl\u0131 olarak yeniden kullanmak i\u00e7in takip etmesi kolay bir diziye sahip olur.<\/p>\n\n\n\n

Son d\u00fc\u015f\u00fcnceler\u2026<\/strong><\/h3>\n\n\n\n

M\u00fc\u015fterilerin \u00fcr\u00fcnleri iade etmesine izin vermemek, modern perakendeciler i\u00e7in \u00e7ok riskli bir teklif. Ma\u011faza i\u00e7i iadeler maliyetli olsa da \u00f6nleyici tedbirler al\u0131narak \u00f6nemli \u00f6l\u00e7\u00fcde azalt\u0131labilir.<\/p>\n\n\n\n

Burada tart\u0131\u015ft\u0131\u011f\u0131m\u0131z ara\u00e7lar\u0131 kullanarak ve m\u00fc\u015fterilerinizle s\u00fcrekli bir diyalog kurarak, m\u00fckemmel m\u00fc\u015fteri\/perakendeci ileti\u015fimi sayesinde ma\u011faza i\u00e7i iadeleri azaltabileceksiniz. Mutlu sat\u0131\u015flar!<\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n

\n
\"JasmineGlasheen-173\"<\/figure>\n<\/div>\n\n\n

yasemin glasheen<\/a> perakende yazar\u0131, i\u00e7erik pazarlamac\u0131s\u0131 ve marka temsilcisidir. The Robin Report, IBM, Retail Minded, Sourcing Journal ve daha pek \u00e7o\u011fu i\u00e7in perakende sekt\u00f6r\u00fcnde fikir liderli\u011fi sa\u011fl\u0131yor. 2 y\u0131ld\u0131r Vend'in En \u0130yi 100 Perakende Influencer'\u0131 ve Instagram'\u0131, Vend'in takip edilecek 15 Perakende Instagram hesab\u0131ndan biri olarak listeleniyor.<\/p>","protected":false},"excerpt":{"rendered":"

Perakende iadeler yaln\u0131zca bir e-ticaret sorunu de\u011fildir; t\u00fcm perakendeciler getirileri azaltman\u0131n yollar\u0131n\u0131 d\u00fc\u015f\u00fcnmelidir. \u00c7evrimi\u00e7i moda al\u0131\u015fveri\u015fleri, ma\u011fazada sat\u0131n al\u0131nan \u00fcr\u00fcnlerden iki kat daha s\u0131k iade edilirken, fiziksel ma\u011fazalardaki iadeler de perakendecilerin pazar pay\u0131ndan b\u00fcy\u00fck bir pay al\u0131yor. Sadece bu y\u0131l, getiriler \u015firketlere $550 milyara mal olacak (bu bir\u2026 Ma\u011fazalar\u0131n\u0131zdaki \u0130adeleri Nas\u0131l Azaltabilirsiniz?<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005,431564],"tags":[677173969,677173974,677174113,677174062,677174114,677173973],"class_list":["post-7940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-retail-sales","tag-consumer-behavior","tag-reduce-returns","tag-reduce-returns-in-store","tag-reduce-shrink","tag-reduce-wardrobing","tag-retail-returns"],"yoast_head":"\nHow to Reduce Returns in Your Stores<\/title>\n<meta name=\"description\" content=\"Retail returns aren\u2019t just an eCommerce problem; all retailers should be thinking about ways to reduce returns in-store. 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D\u00fcnya genelindeki i\u015fletmeler her y\u0131l k\u00fc\u00e7\u00fclme nedeniyle yakla\u015f\u0131k 100 milyar dolar kaybediyor ve ABD'de ortalama 1,61 milyar dolarl\u0131k daralma oran\u0131, Amerikal\u0131 perakendecilere y\u0131ll\u0131k 48,8 milyar dolara mal oluyor. Bu, masada b\u0131rak\u0131lacak \u00e7ok b\u00fcy\u00fck bir para! Bu, y\u00f6ntemlerin uygulanmas\u0131 anlam\u0131na geliyor...","rel":"","context":""\ud83d\udee1\ufe0f Loss Prevention and Security" i\u00e7inde","block_context":{"text":"\ud83d\udee1\ufe0f Loss Prevention and Security","link":"https:\/\/blog.bindy.com\/tr\/category\/loss-prevention\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_169978265.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_169978265.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_169978265.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_169978265.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_169978265.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":64317,"url":"https:\/\/blog.bindy.com\/tr\/11-tips-to-reduce-risk-in-your-retail-business\/","url_meta":{"origin":7940,"position":1},"title":"Perakende \u0130\u015fletmenizde Riski Azaltmak \u0130\u00e7in 11 \u0130pucu","author":"Bindy","date":"Ekim 1, 2024","format":false,"excerpt":"Hemen hemen her i\u015f t\u00fcr\u00fc riskler ve y\u00fck\u00fcml\u00fcl\u00fcklerle doludur ve perakendeciler de bir istisna de\u011fildir. Perakende sekt\u00f6r\u00fcnde bu riskler, g\u00fcvenlik sorunlar\u0131 (\u00f6rne\u011fin, kayma ve d\u00fc\u015fmelere neden olabilecek ma\u011faza i\u00e7i tehlikeler), h\u0131rs\u0131zl\u0131k ve kay\u0131plar (\u00f6rne\u011fin, ma\u011fazadan h\u0131rs\u0131zl\u0131k) veya operasyonel zorluklar (\u00f6rne\u011fin, \u00e7al\u0131\u015fan hatalar\u0131ndan kaynaklanan...) \u015feklinde ortaya \u00e7\u0131kabilir.","rel":"","context":""\ud83d\udcd6 How-to guides" i\u00e7inde","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/tr\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1013129098-2.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1013129098-2.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1013129098-2.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1013129098-2.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1013129098-2.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2617,"url":"https:\/\/blog.bindy.com\/tr\/5-tips-to-improve-cpg-and-retailer-collaboration\/","url_meta":{"origin":7940,"position":2},"title":"CPG ve Perakendeci \u0130\u015fbirli\u011fini Geli\u015ftirmek i\u00e7in 5 \u0130pucu","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Markan\u0131z\u0131n perakende ma\u011fazalar\u0131ndaki performans\u0131ndan memnun de\u011fil misiniz? Perakende i\u015f ortaklar\u0131n\u0131zla ayn\u0131 fikirde olmad\u0131\u011f\u0131n\u0131z\u0131 hissetti\u011finiz oluyor mu? Bu sorulara ba\u015f\u0131n\u0131z\u0131 sall\u0131yorsan\u0131z, belki de perakende stratejinizde \u00f6nemli bir unsur eksiktir: i\u015f birli\u011fi. CPG \u015firketleri\u2026","rel":"","context":""\ud83e\uddc3 Consumer Packaged Goods" i\u00e7inde","block_context":{"text":"\ud83e\uddc3 Consumer Packaged Goods","link":"https:\/\/blog.bindy.com\/tr\/category\/cpgs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7494,"url":"https:\/\/blog.bindy.com\/tr\/4-types-of-inspections-that-protect-store-operations\/","url_meta":{"origin":7940,"position":3},"title":"Siteleri Koruyan 4 T\u00fcr Perakende ve Misafirperverlik Denetimi","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Ma\u011faza denetimleri (perakende denetimleri, ma\u011faza ziyaretleri veya ma\u011faza turlar\u0131 olarak da bilinir) ger\u00e7ekle\u015ftirmek, ma\u011faza operasyonlar\u0131n\u0131 korumak i\u00e7in her perakendecinin g\u00fcndeminde olmal\u0131d\u0131r. Neden mi? Ma\u011faza denetimleri, marka standartlar\u0131na genel uyumu art\u0131r\u0131r, ma\u011fazalar ile genel merkez aras\u0131ndaki fark\u0131 azalt\u0131r ve \u00fcr\u00fcn, hizmet ve g\u00fcvenli\u011fi sa\u011flayarak m\u00fc\u015fteri deneyimini iyile\u015ftirir.","rel":"","context":""\ud83d\udcca Retail Audit Software" i\u00e7inde","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7512,"url":"https:\/\/blog.bindy.com\/tr\/how-iot-is-transforming-retail-and-food-service\/","url_meta":{"origin":7940,"position":4},"title":"IoT, Perakende ve Yemek Hizmetini Nas\u0131l D\u00f6n\u00fc\u015ft\u00fcr\u00fcyor?","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Nesnelerin \u0130nterneti (IoT) uzun zamand\u0131r var olan bir terim. Ve bu pop\u00fcler terim etraf\u0131ndaki konu\u015fmalar de\u011fi\u015fkenlik g\u00f6sterse de, \u00e7o\u011fu b\u00fcy\u00fck perakendecinin g\u00fcnl\u00fck operasyonlar\u0131na \u00e7oktan yerle\u015fmi\u015f durumda. IoT, kelimenin tam anlam\u0131yla internet ba\u011flant\u0131s\u0131 \u00fczerinden veri aktaran her cihaz, alet, makine ve insand\u0131r. IoT teknolojisi\u2026","rel":"","context":""\ud83d\udcc8 Retail Trends" i\u00e7inde","block_context":{"text":"\ud83d\udcc8 Retail Trends","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1338110057-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1338110057-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1338110057-1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1338110057-1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1338110057-1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60213,"url":"https:\/\/blog.bindy.com\/tr\/benefits-of-videos-for-site-visits\/","url_meta":{"origin":7940,"position":5},"title":"Perakende Denetimlerinde Video Kullanman\u0131n 5 Faydas\u0131","author":"Bindy","date":"May\u0131s 17, 2023","format":false,"excerpt":"Bir foto\u011fraf bin kelimeye bedelse, bir video paha bi\u00e7ilemez olabilir mi? Memlerin ve kedi videolar\u0131n\u0131n, hatta YouTube'da bulunan faydal\u0131 "kendin yap" ev tamiri videolar\u0131n\u0131n \u00f6tesinde, videolar t\u00fcketicilere ve i\u015fletmelere ciddi de\u011fer kat\u0131yor. Bu pek de yeni bir haber de\u011fil. Videolar en...","rel":"","context":""\ud83d\udcca Retail Audit Software" i\u00e7inde","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_2206898533.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_2206898533.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_2206898533.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_2206898533.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_2206898533.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/7940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=7940"}],"version-history":[{"count":22,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/7940\/revisions"}],"predecessor-version":[{"id":65026,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/7940\/revisions\/65026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/10856"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=7940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=7940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=7940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}