{"id":7588,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7588"},"modified":"2024-11-29T08:35:04","modified_gmt":"2024-11-29T13:35:04","slug":"musterilerinizle-nasil-etkilesim-kurabilirsiniz","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/how-to-engage-with-your-customers\/","title":{"rendered":"M\u00fc\u015fterilerinizle Nas\u0131l Etkile\u015fime Ge\u00e7ebilirsiniz?"},"content":{"rendered":"

Perakendeciler, sat\u0131\u015f hedeflerine ula\u015fmalar\u0131na ve pazarlar\u0131 ve hedef kitleleriyle ba\u011flant\u0131 kurmalar\u0131na yard\u0131mc\u0131 olacak s\u00fcre\u00e7leri uygulamaya koyuyor. \u0130leriye bakt\u0131\u011f\u0131m\u0131zda, sat\u0131\u015flar\u0131 art\u0131rman\u0131n bir yolu olarak m\u00fc\u015fteri kat\u0131l\u0131m\u0131, etkile\u015fimi ve \u00f6zeninden ba\u015fka hi\u00e7bir \u015fey g\u00f6ze \u00e7arpm\u0131yor.<\/p>\n\n\n\n

Neden? Niye? \u00c7\u00fcnk\u00fc ba\u011fl\u0131 bir m\u00fc\u015fteri temsil eder 23%<\/a> ortalamadan daha fazla gelir. M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 geli\u015ftiren \u015firketler genellikle ek sat\u0131\u015f gelirlerinin artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyor 13% - 51%<\/a> ve sipari\u015f boyutunda 5%'den 85%'ye bir art\u0131\u015f. Basit\u00e7e s\u00f6ylemek gerekirse, ba\u011fl\u0131 m\u00fc\u015fteriler daha fazla sat\u0131n al\u0131r ve daha fazla harcar.<\/p>\n\n\n\n

Peki, m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131z\u0131 nas\u0131l \u00fcst d\u00fczeye \u00e7\u0131karabilirsiniz? A\u015fa\u011f\u0131daki ipu\u00e7lar\u0131na bak\u0131n.<\/p>\n\n\n\n

M\u00fc\u015fterilerinizi Nas\u0131l Etkilersiniz?<\/strong><\/h2>\n\n\n\n

Rekabet zorlu oldu\u011fu i\u00e7in m\u00fc\u015fteriler markalardan ve perakendecilerden daha fazla kat\u0131l\u0131m talep edebilir. M\u00fc\u015fteriler bir perakendeciden istediklerini alamazlarsa, onu almak i\u00e7in ba\u015fka bir yere giderler. Perakendecilerin neyi tan\u0131mlamas\u0131 gerekir m\u00fc\u015fteri kat\u0131l\u0131m\u0131<\/a> f\u0131rsatlar, m\u00fc\u015fterilerin dikkatini \u00e7ekmeleri ve s\u00fcrd\u00fcrmeleri i\u00e7in en mant\u0131kl\u0131 olan\u0131d\u0131r.<\/p>\n\n\n\n

\u0130\u015fte 3 \u00f6neri:<\/p>\n\n\n\n

Sadece e\u015fya de\u011fil, deneyim sat\u0131n<\/strong><\/h2>\n\n\n\n

Forbes yazar\u0131 Blake Morgan olarak a\u00e7\u0131klar<\/a>, \u201cdeneyimsel konsept ma\u011fazalar olu\u015fturmak, m\u00fc\u015fterilere \u00f6\u011fretmek, toplulukta iyi \u015feyler yapan ki\u015fiselle\u015ftirilmi\u015f hizmet sunmak ve \u00e7ok daha fazlas\u0131\u201d, m\u00fc\u015fterinin dikkatini \u00e7ekmenin harika yollar\u0131d\u0131r. Benzersiz m\u00fc\u015fteri demografinizin yan\u0131 s\u0131ra benzersiz i\u015finizi de g\u00f6z \u00f6n\u00fcnde bulundurun, ard\u0131ndan onlar i\u00e7in hangi deneyimlerin en iyi olabilece\u011fini belirleyin.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Etkile\u015fimli, ma\u011faza i\u00e7i f\u0131rsatlar sa\u011flay\u0131n<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fterinin dikkatini \u00e7ekmek isteyen perakendeciler, m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 art\u0131racak envanterin \u00f6tesinde yollar belirlemelidir. Etkile\u015fimli ma\u011fazac\u0131l\u0131k ekranlar\u0131ndan (gibi Sefora<\/a>'nin dijital aynalar\u0131), dijital tabelalara, ma\u011fazalarda selfie istasyonlar\u0131 olu\u015fturmaya, uygulamal\u0131 \u00f6\u011frenme deneyimleri sunmaya ve daha fazlas\u0131na kadar, t\u00fcccarlar\u0131n m\u00fc\u015fterilerin etkile\u015fimde bulunmak ve e\u011flenmek istedi\u011fini hat\u0131rlamas\u0131 gerekir - bu nedenle, ma\u011faza stratejileriniz bununla uyumlu olmal\u0131d\u0131r.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Al\u0131\u015fveri\u015f deneyiminde kolayl\u0131k sunun<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fteriler al\u0131\u015fveri\u015f yaparken e\u011flenmeyi sevdikleri kadar, kolayl\u0131\u011f\u0131 da takdir ederler. \u00c7ok basit bir ifadeyle bu, g\u00fcn\u00fcm\u00fcz\u00fcn bilgili m\u00fc\u015fterilerinin tercihlerine hitap eden al\u0131\u015fveri\u015f deneyimleri sa\u011flamak anlam\u0131na gelir. Bu, taksitli \u00f6deme ve BOPIS gibi yeni \u00f6deme se\u00e7enekleri sunan kasiyersiz check-out prosed\u00fcrlerini i\u00e7erebilir.<\/p>\n\n\n\n

\u0130\u015fin p\u00fcf noktas\u0131 bu\u2026 kolayla\u015ft\u0131r<\/strong>. M\u00fc\u015fteri sat\u0131n alma deneyimleriniz s\u0131ras\u0131nda herhangi bir noktada s\u00fcrt\u00fc\u015fmelerden veya engellerden ka\u00e7\u0131n\u0131n.<\/p>\n\n\n\n

\n

Perakende, m\u00fc\u015fteri odakl\u0131 ve insan odakl\u0131 olmaya devam ediyor. Her zaman hedef kitlenizin kim oldu\u011funu ve geli\u015fmi\u015f kat\u0131l\u0131m f\u0131rsatlar\u0131yla onlar\u0131 en iyi nas\u0131l destekleyebilece\u011finizi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<\/blockquote>\n\n\n\n

\u0130ster y\u0131lda bir milyon dolar kazan\u0131n, ister y\u00fcz milyon art\u0131 olsun, her zaman b\u00fcy\u00fcme f\u0131rsat\u0131 vard\u0131r. \u00d6rne\u011fin, yak\u0131n zamanda New York City'de, ge\u00e7mi\u015fteki ma\u011faza d\u00fczenlerinden hi\u00e7birine benzemeyen yeni bir amiral ma\u011fazas\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131n\u0131 yapan efsanevi perakendeci Nordstrom'u ele alal\u0131m.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Nordstrom'un CEO'su Erik Nordstrom'un ge\u00e7ti\u011fimiz Ocak ay\u0131nda Ulusal Perakende Federasyonu'nun BIG Show'unda payla\u015ft\u0131\u011f\u0131 gibi, \u201cma\u011fazalar daha deneyimsel olmal\u0131\u201d ve sadece \u00fcr\u00fcn sat\u0131n alabilece\u011finiz bir yer de\u011fil.<\/p>\n\n\n\n

Manhattan'daki amiral ma\u011fazalar\u0131n\u0131n yak\u0131n zamanda a\u00e7\u0131lmas\u0131, i\u00e7inde stratejik olarak konumland\u0131r\u0131lm\u0131\u015f bir bar ile bu duyguyu yans\u0131t\u0131yor. ayakkab\u0131 b\u00f6l\u00fcm\u00fc<\/a> Al\u0131\u015fveri\u015f yapanlar\u0131n mola verebilece\u011fi ve bir i\u00e7kiyle rahatlayabilece\u011fi yer. Sadece g\u00fczellik \u00fcr\u00fcnlerine de\u011fil, g\u00fczellik bak\u0131mlar\u0131na da ayr\u0131lm\u0131\u015f bir seviye bile var.<\/p>\n\n\n\n

Bununla birlikte, deneyimlerin ve kat\u0131l\u0131m\u0131n \u00f6tesinde, m\u00fc\u015fteriler i\u00e7in ba\u015fka ne \u00f6nemlidir? G\u00f6r\u00fcnen o ki, i\u015f m\u00fc\u015fteri hizmetlerine ba\u011fl\u0131 \u2013 ancak perakendecilerin ge\u00e7mi\u015fte sundu\u011fu t\u00fcrden de\u011fil.<\/p>\n\n\n\n

M\u00fc\u015fteri Hizmetleri\u2026 Kelimenin tam anlam\u0131yla <\/strong><\/h2>\n\n\n\n

M\u00fc\u015fteriler eskiden sadece nas\u0131l davrand\u0131\u011f\u0131n\u0131zla ilgilenirdi onlara<\/strong>, m\u00fc\u015fteri hizmetleri sat\u0131n alma kararlar\u0131n\u0131n temel bir bile\u015fenidir. Art\u0131k m\u00fc\u015fteriler m\u00fc\u015fteri hizmetlerini \u00f6nemsiyor ve<\/strong> ki\u015fisel olarak \u00f6nemsedikleri \u015feyleri (s\u00fcrd\u00fcr\u00fclebilirlik, adil \u00fccretler, sosyal adalet vb.) do\u011frudan etkileyen perakendeci eylemleri.<\/p>\n\n\n\n

Yak\u0131n tarihli bir raporda, Accenture<\/a> \u201cAmerika Birle\u015fik Devletleri'ndeki t\u00fcketiciler art\u0131k yaln\u0131zca \u00fcr\u00fcn se\u00e7imine veya fiyat\u0131na dayal\u0131 kararlar alm\u0131yorlar; bir markan\u0131n ne s\u00f6yledi\u011fini, ne yapt\u0131\u011f\u0131n\u0131 ve neyi temsil etti\u011fini de\u011ferlendiriyorlar. Marka amac\u0131 inan\u00e7lar\u0131yla uyumlu olan \u015firketleri desteklerler. Ve yapmayanlar\u0131 reddediyorlar, be\u015fte biri sonsuza dek uzakla\u015f\u0131yor.\u201d<\/p>\n\n\n\n

\n

Perakendeciler, markalar\u0131n\u0131n yapt\u0131klar\u0131ndan veya yapt\u0131klar\u0131ndan dolay\u0131 m\u00fc\u015fteri kaybetme riski alt\u0131ndad\u0131r. yapma<\/em> yapmak. Art\u0131k perakendecilerin neye inand\u0131klar\u0131n\u0131 ve sosyal sorumlulukla nas\u0131l me\u015fgul olduklar\u0131n\u0131 iletmeleri, t\u00fcketicinin dikkatini ve sat\u0131\u015flar\u0131n\u0131 yakalayabilmeleri ve tutabilmeleri i\u00e7in her zamankinden daha fazla hayati \u00f6nem ta\u015f\u0131yor.<\/p>\n<\/blockquote>\n\n\n\n

\"Her<\/a><\/figure>\n\n\n\n

Accenture, "i\u015f liderleri, yat\u0131r\u0131mc\u0131lar ve \u00e7al\u0131\u015fanlar\u0131n t\u00fcm\u00fc bir markan\u0131n kimli\u011fine temel bak\u0131\u015f a\u00e7\u0131lar\u0131 ve yetenekler getirirken, m\u00fc\u015fteriler, amaca y\u00f6nelik \u015firketlerin rekabet\u00e7i \u00e7evikliklerini geli\u015ftirmelerini sa\u011flayan s\u00f6zleri ve eylemleri arac\u0131l\u0131\u011f\u0131yla i\u00e7g\u00f6r\u00fc sa\u011flar." <\/span><\/p>\n\n\n\n

Bir rapor ile 42% m\u00fc\u015fteri<\/a> De\u011ferlerine uymayan markalardan uzakla\u015fmaya istekli ve her 5 m\u00fc\u015fteriden 1'i bir markadan hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131\u011f\u0131nda asla geri d\u00f6nmedi\u011fini kabul ederken, perakendecinin m\u00fc\u015fterilerin \u00f6nemsedi\u011fi \u015feylerin \u00f6nemini anlamamas\u0131 i\u00e7in hi\u00e7bir mazeret olamaz.<\/p>\n\n\n\n

Son d\u00fc\u015f\u00fcnceler\u2026<\/h3>\n\n\n\n

M\u00fc\u015fteriler her zamankinden daha fazla g\u00fcven g\u00f6steriyorlar, \u00f6nemsedikleri \u015feylere a\u00e7\u0131l\u0131yorlar ve harcad\u0131klar\u0131 paralarla ger\u00e7ek tercihler g\u00f6steriyorlar. Bunu ak\u0131lda tutarak, m\u00fc\u015fterilerin kendilerine s\u00f6ylediklerini dikkate almaya ve m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 iyile\u015ftirmeye istekli perakendeciler i\u00e7in gelecek parlak g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n

\n
\"RM-NLReyhle_Headshot_2019<\/figure>\n<\/div>\n\n\n

Nicole Leinbach Reyhle Kurucusu Perakende Fikirli<\/a> ve yazar\u0131 perakende 101<\/a>. The Today Show, Forbes'a s\u0131k s\u0131k katk\u0131da bulunur ve American Express'in Small Business Saturday'inin s\u00f6zc\u00fcs\u00fcd\u00fcr. Reyhle, Vend taraf\u0131ndan En \u0130yi 10 perakende d\u00fc\u015f\u00fcnce lideri ve IBM i\u00e7in bir perakende "gelece\u011fi uzman\u0131" olarak tan\u0131nmaktad\u0131r. <\/em><\/p>","protected":false},"excerpt":{"rendered":"

Perakendeciler, sat\u0131\u015f hedeflerine ula\u015fmalar\u0131na ve pazarlar\u0131 ve hedef kitleleriyle ba\u011flant\u0131 kurmalar\u0131na yard\u0131mc\u0131 olacak s\u00fcre\u00e7leri uygulamaya koyuyor. \u0130leriye bakt\u0131\u011f\u0131m\u0131zda, sat\u0131\u015flar\u0131 art\u0131rman\u0131n bir yolu olarak m\u00fc\u015fteri kat\u0131l\u0131m\u0131, etkile\u015fimi ve \u00f6zeninden ba\u015fka hi\u00e7bir \u015fey g\u00f6ze \u00e7arpm\u0131yor. Neden? Niye? \u00c7\u00fcnk\u00fc ba\u011fl\u0131 bir m\u00fc\u015fteri, ortalamadan 23% daha fazla geliri temsil eder. M\u00fc\u015fteriyi geli\u015ftiren \u015firketler\u2026 M\u00fc\u015fterilerinizle Nas\u0131l Etkile\u015fime Ge\u00e7ebilirsiniz?<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677173963,677174058,2692566,88195,677173970,677173891],"class_list":["post-7588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-customer-buying-decisions","tag-customer-engagement","tag-customer-expectations","tag-customer-experience","tag-customer-insights","tag-retail-trends"],"yoast_head":"\nHow to Engage with Your Customers<\/title>\n<meta name=\"description\" content=\"If boosting sales is a goal, level-up your customer engagement strategy. Engaged customers overwhelming tend to buy more and spend more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/musterilerinizle-nasil-etkilesim-kurabilirsiniz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Engage with Your Customers\" \/>\n<meta property=\"og:description\" content=\"If boosting sales is a goal, level-up your customer engagement strategy. 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Bir yol...","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1226384587.png?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1226384587.png?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1226384587.png?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1226384587.png?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1226384587.png?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5993,"url":"https:\/\/blog.bindy.com\/tr\/how-to-improve-customer-service-standards\/","url_meta":{"origin":7588,"position":3},"title":"M\u00fc\u015fteri Hizmetleri Standartlar\u0131 Nas\u0131l \u0130yile\u015ftirilir","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"T\u00fcketicilerin 77%'si son zamanlarda fiziksel ma\u011fazalarda al\u0131\u015fveri\u015f yapman\u0131n en rahats\u0131z edici y\u00f6n\u00fc olarak kaba m\u00fc\u015fteri hizmetlerini tespit etmi\u015fken, 55%'si ise bir sat\u0131c\u0131n\u0131n geri bildirim eksikli\u011fi nedeniyle i\u015flerini ba\u015fka yere ta\u015f\u0131maya istekli oldu\u011fundan, t\u00fcm m\u00fc\u015fteri hizmetlerinin ayn\u0131 olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemek do\u011fru olur.","rel":"","context":""\ud83d\udcd6 How-to guides" i\u00e7inde","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/tr\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_1240885453.jpg?fit=1200%2C793&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_1240885453.jpg?fit=1200%2C793&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_1240885453.jpg?fit=1200%2C793&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_1240885453.jpg?fit=1200%2C793&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_1240885453.jpg?fit=1200%2C793&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7117,"url":"https:\/\/blog.bindy.com\/tr\/7-tips-to-increase-same-store-sales-in-retail\/","url_meta":{"origin":7588,"position":4},"title":"Perakendede Ayn\u0131 Ma\u011faza Sat\u0131\u015flar\u0131n\u0131 Artt\u0131rmak i\u00e7in 7 \u0130pucu","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakende ma\u011fazalar\u0131n\u0131z\u0131n iyi performans g\u00f6sterip g\u00f6stermedi\u011fini anlaman\u0131n en iyi yollar\u0131ndan biri, performanslar\u0131n\u0131 \u00f6nceki d\u00f6nemle kar\u015f\u0131la\u015ft\u0131rmakt\u0131r. Gelir rakamlar\u0131, ba\u011flam veya ge\u00e7mi\u015f veriler olmadan tek ba\u015f\u0131na t\u00fcm hikayeyi anlatamaz, bu nedenle bir ma\u011fazan\u0131n gelirinin ge\u00e7mi\u015fe g\u00f6re nas\u0131l seyretti\u011fine bakmak \u00f6nemlidir.","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":10693,"url":"https:\/\/blog.bindy.com\/tr\/visual-merchandising-in-retail-best-blogs\/","url_meta":{"origin":7588,"position":5},"title":"Perakendede G\u00f6rsel Ma\u011fazac\u0131l\u0131k: En \u0130yi Bloglar","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakendede g\u00f6rsel pazarlama, hizmet ve \u00fcr\u00fcnleri m\u00fc\u015fterilere, onlar\u0131 sat\u0131n almaya te\u015fvik edecek ve motive edecek \u015fekilde sunma uygulamas\u0131d\u0131r. Ma\u011fazalar yeniden a\u00e7\u0131l\u0131rken ve 4. \u00e7eyre\u011fe girerken, bir\u00e7ok perakendeci, m\u00fc\u015fterileri tekrar kar\u015f\u0131lamak ve onlar\u0131 cezbetmek i\u00e7in g\u00f6rsel pazarlamalar\u0131n\u0131 geli\u015ftirmenin yollar\u0131n\u0131 ar\u0131yor.","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/7588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=7588"}],"version-history":[{"count":33,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/7588\/revisions"}],"predecessor-version":[{"id":65029,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/7588\/revisions\/65029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/10023"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=7588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=7588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=7588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}