{"id":7359,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7359"},"modified":"2024-11-28T14:45:29","modified_gmt":"2024-11-28T19:45:29","slug":"gorsel-pazarlamanin-musteri-hizmetlerini-ve-etkilesimini-iyilestirmesinin-4-yolu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/4-ways-visual-merchandising-improves-customer-service-and-engagement\/","title":{"rendered":"G\u00f6rsel Pazarlaman\u0131n M\u00fc\u015fteri Kat\u0131l\u0131m\u0131n\u0131 Geli\u015ftirmesinin 4 Yolu"},"content":{"rendered":"

Perakende sekt\u00f6r\u00fcndeki rekabetin miktar\u0131yla birlikte markalar kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131lmak i\u00e7in yeni ve daha iyi yollar ar\u0131yor. \u00c7o\u011fu daha b\u00fcy\u00fck ve daha iyi reklamlara, harika bir \u00e7evrimi\u00e7i ma\u011fazaya ve sosyal medyada b\u00fcy\u00fcyen bir varl\u0131\u011fa bak\u0131yor. <\/p>\n\n\n\n

Bunlar\u0131n hepsi iyi fikirler olsa da, genellikle sonu\u00e7 g\u00f6stermeleri zaman al\u0131r. M\u00fc\u015fterilerinizle hemen g\u00f6ze \u00e7arpman\u0131n bir yolu g\u00f6rsel pazarlama ve m\u00fc\u015fteri etkile\u015fimi programlar\u0131n\u0131zd\u0131r. Bir m\u00fc\u015fterinin ma\u011fazan\u0131zda nas\u0131l hissetti\u011fi ve ne deneyimledi\u011fi, sizden sat\u0131n al\u0131p almayaca\u011f\u0131n\u0131 ve markan\u0131z\u0131n rakipleriniz aras\u0131nda nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 belirleyecektir.<\/p>\n\n\n\n

Bu, sat\u0131\u015f ekibinizin ve m\u00fc\u015fterilerinizle nas\u0131l etkile\u015fim kurduklar\u0131n\u0131n \u00e7ok \u00f6tesine ge\u00e7er. Ma\u011fazan\u0131z\u0131n genel olarak m\u00fc\u015fterilerinizin keyifli ve sorunsuz bir al\u0131\u015fveri\u015f deneyimi ya\u015famas\u0131na nas\u0131l yard\u0131mc\u0131 oldu\u011funu i\u00e7erir. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Senin G\u00f6rsel Ma\u011fazac\u0131l\u0131k <\/a>strateji anahtar<\/strong> m\u00fc\u015fterilerinizin ma\u011fazan\u0131zda keyifli vakit ge\u00e7irmelerini, markan\u0131zla etkile\u015fimde bulunmalar\u0131n\u0131 ve sizden sat\u0131n almaya te\u015fvik edilmelerini sa\u011flamak. <\/p>\n\n\n\n

\u0130\u015fte ma\u011fazan\u0131z\u0131n M\u00fc\u015fteri Hizmetlerini ve Ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 (ve nihayetinde sat\u0131\u015flar\u0131n\u0131z\u0131) art\u0131rmaya yard\u0131mc\u0131 olacak 4 G\u00f6rsel Ma\u011fazac\u0131l\u0131k ipucu.<\/p>\n\n\n

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\"K\u00f6t\u00fc<\/a><\/figure>\n<\/div>\n\n\n

1. Ma\u011fazan\u0131z\u0131n d\u00fczenini planlay\u0131n<\/h2>\n\n\n\n

Kat Plan\u0131n\u0131z\u0131 ma\u011fazan\u0131z\u0131n "Sat\u0131\u015f Haritas\u0131" olarak d\u00fc\u015f\u00fcn\u00fcn. M\u00fc\u015fterilerin ma\u011fazan\u0131zda para harcay\u0131p harcamayaca\u011f\u0131n\u0131 belirlemeye yard\u0131mc\u0131 olacakt\u0131r. Ma\u011faza d\u00fczeni, m\u00fc\u015fterilerinizin nereye gidecekleri ve ne g\u00f6rmelerini ve deneyimlemelerini istedi\u011finiz konusunda rehberlik etmek i\u00e7in kullan\u0131labilir. <\/p>\n\n\n\n

\u00d6rne\u011fin, Ann Taylor'\u0131n \u00e7ok a\u00e7\u0131k ve temiz bir kat d\u00fczeni var. \u0130\u00e7eri girdi\u011finiz anda t\u00fcm departmanlar\u0131 ve b\u00f6l\u00fcmleri g\u00f6rebilirsiniz. Koridorlar geni\u015f ve davetkard\u0131r, b\u00f6ylece m\u00fc\u015fteriler ma\u011fazada rahat\u00e7a dola\u015fabilirler. Sahip oldu\u011funuz ma\u011fazan\u0131n t\u00fcr\u00fcne veya ne satt\u0131\u011f\u0131n\u0131za ba\u011fl\u0131 olarak \u00e7e\u015fitli d\u00fczenler<\/a> Hedef kitlenize g\u00f6re kullanabilece\u011finiz.<\/p>\n\n\n\n

Kat planlar\u0131 tasarlarken ak\u0131lda tutulmas\u0131 gereken be\u015f \u00f6nemli nokta vard\u0131r:<\/p>\n\n\n\n

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  1. M\u00fc\u015fterilerinizin rahat ve kolay bir \u015fekilde dola\u015fabilmeleri i\u00e7in koridorlar\u0131n\u0131z\u0131n yeterince geni\u015f oldu\u011fundan emin olun.<\/li>\n\n\n\n
  2. Armat\u00fcrlerinizin \u00e7ok da\u011f\u0131n\u0131k olmad\u0131\u011f\u0131ndan emin olun, b\u00f6ylece m\u00fc\u015fterinizi bunaltmaz veya fazla \u201cda\u011f\u0131n\u0131k\u201d g\u00f6r\u00fcnmez.<\/li>\n\n\n\n
  3. Maksimum g\u00f6r\u00fcn\u00fcrl\u00fck ve sat\u0131\u015f oran\u0131 i\u00e7in, stratejik olarak yerle\u015ftirilmi\u015f armat\u00fcrlerde \u00f6nemli \u00f6\u011feleri g\u00f6z hizas\u0131na yerle\u015ftirin.<\/li>\n\n\n\n
  4. \u0130lgi \u00e7ekici te\u015fhir alanlar\u0131 olu\u015fturmak ve \u00fcr\u00fcn te\u015fhirlerinize derinlik katmak i\u00e7in farkl\u0131 tipteki armat\u00fcrleri bir arada kullan\u0131n.<\/li>\n\n\n\n
  5. Birbirini tamamlayan e\u015fyalar\u0131n kolayca bulunabilmesi ve sorunsuz bir ak\u0131\u015f sa\u011flanabilmesi i\u00e7in, yan yana konumlanma konusunda stratejik davran\u0131n.<\/li>\n<\/ol>\n\n\n\n
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    Bu g\u00f6nderiyi Instagram'da g\u00f6r\u00fcnt\u00fcle<\/div><\/div>
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    Italiarreda Design (@italiarredanegozi) taraf\u0131ndan payla\u015f\u0131lan bir g\u00f6nderi<\/a><\/p><\/div><\/blockquote>