{"id":7316,"date":"2021-10-26T15:16:11","date_gmt":"2021-10-26T20:16:11","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7316"},"modified":"2024-11-28T14:48:51","modified_gmt":"2024-11-28T19:48:51","slug":"magaza-trafigini-artiran-kampanyalar-olusturmak-icin-5-ipucu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/5-tips-for-creating-campaigns-that-increase-in-store-traffic\/","title":{"rendered":"Ma\u011faza \u0130\u00e7i Trafi\u011fi Artt\u0131ran Kampanyalar Olu\u015fturmak \u0130\u00e7in 5 \u0130pucu"},"content":{"rendered":"
\n

Perakende sekt\u00f6r\u00fcndeyseniz, bulundu\u011funuz yere daha fazla ziyaret\u00e7i \u00e7ekmenin istek listenizde olduk\u00e7a \u00fcst s\u0131ralarda yer ald\u0131\u011f\u0131na bahse gireriz. Perakende ma\u011fazan\u0131za gelen yaya trafi\u011fini art\u0131rd\u0131\u011f\u0131n\u0131zda, sat\u0131\u015f ve gelir f\u0131rsatlar\u0131n\u0131 da art\u0131r\u0131rs\u0131n\u0131z. Bu, daha y\u00fcksek bir k\u00e2rl\u0131l\u0131k ve daha sa\u011fl\u0131kl\u0131 bir perakende i\u015fi anlam\u0131na gelir. Bu nedenle, ma\u011faza i\u00e7i trafi\u011fi art\u0131rmak i\u00e7in tasarlanm\u0131\u015f kampanyalar\u0131 s\u00fcrekli olarak haz\u0131rlamak \u00f6nemlidir. <\/span><\/p>\n\n\n\n

Bu yaz\u0131da, daha fazla m\u00fc\u015fteri \u00e7ekmek i\u00e7in yapabilece\u011finiz baz\u0131 \u015feylere g\u00f6z ataca\u011f\u0131z. <\/span><\/p>\n\n\n\n

Onlar\u0131 kontrol et!<\/span><\/p>\n\n\n\n

1. Kitlenizi netle\u015ftirin<\/span><\/h2>\n\n\n\n

Etkili bir trafik olu\u015fturma kampanyas\u0131 olu\u015fturman\u0131n ilk ad\u0131m\u0131, bunu kimin i\u00e7in yapt\u0131\u011f\u0131n\u0131z\u0131 belirlemektir. <\/span><\/p>\n\n\n\n

Caddenin a\u015fa\u011f\u0131s\u0131nda, cesur pencereleri ve y\u00fcksek sesli m\u00fczi\u011fi olan bu yeni ve pop\u00fcler ma\u011faza, bir\u00e7ok gen\u00e7 ziyaret\u00e7iyi cezbediyor olabilir, ancak bu m\u00fc\u015fteriler hedef kitleniz de\u011filse, ayn\u0131 yakla\u015f\u0131m sizin i\u00e7in i\u015fe yaramaz.<\/span><\/p>\n\n\n\n

Kampanya fikirleri \u00fcretmeden \u00f6nce m\u00fc\u015fterilerinizi her d\u00fczeyde tan\u0131y\u0131n. Onlar kim? Hangi trendlere giriyorlar? Hangi mesajlar onlarla rezonansa girerdi? Programlar\u0131n\u0131za rehberlik etmesi i\u00e7in bu sorular\u0131n yan\u0131tlar\u0131n\u0131 kullan\u0131n.<\/span><\/p>\n\n\n\n

Olaylara nesiller a\u00e7\u0131s\u0131ndan bakmak da yard\u0131mc\u0131 olabilir. Kampanyalar ya\u015fa uygun olmal\u0131 ve hedef kitlenizin tan\u0131mlayabilece\u011fi unsurlar i\u00e7ermelidir. <\/span><\/p>\n\n\n\n

Baby Boomers'a ula\u015fmaya \u00e7al\u0131\u015f\u0131yorsan\u0131z, 55+ ya\u015f\u0131n\u0131 ve ilgi alanlar\u0131n\u0131 i\u00e7eren materyaller kullan\u0131n. Z ku\u015fa\u011f\u0131 hedefleniyor mu? Kampanyalar\u0131n\u0131zda gen\u00e7leri \u00f6ne \u00e7\u0131kar\u0131n. <\/span><\/p>\n\n\n\n

Sadece stereotiplerden ka\u00e7\u0131nd\u0131\u011f\u0131n\u0131zdan emin olun. \u00d6rne\u011fin Boomer'lar\u0131n \u00e7o\u011fu, zay\u0131f veya yard\u0131ma ihtiya\u00e7 duyan biri olarak g\u00f6sterilmek istemez. Y ku\u015fa\u011f\u0131 ve Z ku\u015fa\u011f\u0131 t\u00fcketicileri \u00e7e\u015fitlili\u011fe ve \u00f6zg\u00fcnl\u00fc\u011fe de\u011fer veriyor. bir ipucu al Vintage M\u00fcrekkep \u015earab\u0131'<\/a>Boomers'\u0131n "hepimiz hikayelerden olu\u015fuyoruz" sloganl\u0131 kampanyas\u0131.<\/span><\/p>\n\n\n\n

Kampanyalar\u0131n\u0131z\u0131n hedefi vurmas\u0131 i\u00e7in, hedef kitlenizi derinlemesine anlad\u0131\u011f\u0131n\u0131zdan emin olun. Do\u011frudan hedef m\u00fc\u015fterilerinizden i\u00e7g\u00f6r\u00fcler elde edin. Geri bildirim almak i\u00e7in kampanyalar\u0131n\u0131z\u0131 test etmeyi d\u00fc\u015f\u00fcn\u00fcn. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Do\u011fru pazarlama kanallar\u0131n\u0131 belirlerken nesiller aras\u0131 bir yakla\u015f\u0131m benimsemek de yararl\u0131d\u0131r. \u0130nsanlar\u0131n medya t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 ya\u015f gruplar\u0131na g\u00f6re de\u011fi\u015fiklik g\u00f6stermektedir. \u00d6rne\u011fin, sosyal medya s\u00f6z konusu oldu\u011funda, <\/span>Ara\u015ft\u0131rma g\u00f6steriyor ki<\/a> Gen Z-ers ve Millennials Instagram ve Snapchat'i tercih ediyor. Gen Xers ve Baby Boomers, Facebook'a y\u00f6neliyor. <\/span><\/p>\n\n\n\n

Ma\u011faza i\u00e7i trafi\u011fi art\u0131rmak istiyorsan\u0131z bu trendlere ve verilere dikkat etmeniz gerekiyor. Bu \u015fekilde do\u011fru platformlara ve kanallara eri\u015febilirsiniz. <\/span><\/p>\n\n\n\n

Bu da bizi bir sonraki noktaya getiriyor\u2026<\/span><\/p>\n\n\n\n

2. Dijital pazarlama kanallar\u0131n\u0131 benimseyin<\/span><\/h2>\n\n\n\n

Dijital pazarlama, fiziksel ma\u011fazan\u0131z\u0131n trafi\u011fi \u00fczerinde muazzam bir etkiye sahip olabilir\u2026 e\u011fer do\u011fru bir \u015fekilde kullan\u0131rsan\u0131z. <\/span><\/p>\n\n\n\n

Pew Research'e g\u00f6re<\/a>, gen\u00e7 t\u00fcketicilerin dijital teknolojilerin yo\u011fun kullan\u0131c\u0131lar\u0131 olma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek olsa da, eski nesiller \u00e7ok geride de\u011fil. Pew, Sessiz Nesil (1945 veya daha \u00f6nce do\u011fmu\u015f) d\u0131\u015f\u0131nda, geni\u015f bant internetin benimsenmesinin t\u00fcm nesiller aras\u0131nda yayg\u0131n oldu\u011funu buldu. \u00c7o\u011fu Millennials (78%), Gen Xers (78%) ve Boomers (74%) geni\u015f bant aboneli\u011fi oldu\u011funu bildiriyor. <\/span><\/p>\n\n\n\n

Dahas\u0131, Pew'e g\u00f6re "tablet sahipli\u011fi art\u0131k \u00e7o\u011fu nesil aras\u0131nda kar\u015f\u0131la\u015ft\u0131r\u0131labilir". Gen Xers, 53% Millennials ve 52% Boomers'\u0131n y\u00fczde elli be\u015fi tabletleri oldu\u011funu s\u00f6yl\u00fcyor.<\/span><\/p>\n\n\n\n

Bu, hedef kitleniz kim olursa olsun, dijital ara\u00e7lar ve platformlar\u0131n al\u0131\u015fveri\u015f yolculuklar\u0131nda rol oynad\u0131\u011f\u0131 anlam\u0131na gelir. <\/span><\/p>\n\n\n\n

Ma\u011faza i\u00e7i trafi\u011fi art\u0131rmak i\u00e7in dijital kanallardan yararlanman\u0131n yollar\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r. <\/span><\/p>\n\n\n\n

\"Her<\/a><\/figure>\n\n\n\n

Google varl\u0131\u011f\u0131n\u0131z\u0131 art\u0131r\u0131n<\/span><\/h3>\n\n\n\n

T\u00fcketiciler, ya\u015f\u0131 ne olursa olsun, internet arama ihtiya\u00e7lar\u0131 i\u00e7in Google'a y\u00f6neliyor. Bu nedenle ma\u011fazan\u0131z\u0131n sitede bulunabilir olmas\u0131 \u00e7ok \u00f6nemlidir. Bunu, eksiksiz bir Google My Business (GMB) giri\u015fi olu\u015fturarak yapabilirsiniz. Bir GMB profiline sahip olmak, ma\u011fazan\u0131z\u0131n yerel aramalarda g\u00f6r\u00fcnmesini sa\u011flamaya yard\u0131mc\u0131 olur ve bu da sonu\u00e7ta trafi\u011fi ve sat\u0131\u015flar\u0131 art\u0131rabilir. <\/span><\/p>\n\n\n\n

Google'dan gelen veriler<\/a> t\u00fcm mobil aramalar\u0131n neredeyse \u00fc\u00e7te birinin konumla ilgili oldu\u011funu g\u00f6steriyor. <\/span>\u0130\u015fte vurucu<\/a>: Ak\u0131ll\u0131 telefonlar\u0131nda yerel arama yapan 88% t\u00fcketici bir hafta i\u00e7inde ilgili bir perakende ma\u011fazas\u0131ndan al\u0131\u015fveri\u015f yap\u0131yor.<\/span><\/p>\n\n\n\n

\"80\"
Resim kredisi: Thinkwithgoogle.com<\/a><\/figcaption><\/figure>\n\n\n\n

T\u00fcketiciler, sat\u0131n al\u0131nacak \u00fcr\u00fcnler ve ziyaret edilecek ma\u011fazalar bulmak i\u00e7in a\u00e7\u0131k\u00e7a Google'a y\u00f6neliyor. Sitede g\u00fc\u00e7l\u00fc bir varl\u0131\u011fa sahip olmak, insanlar\u0131n konumunuzu bulma ve ziyaret etme \u015fans\u0131n\u0131 art\u0131rabilir.<\/span><\/p>\n\n\n\n

Neyse ki, GMB profilinizi olu\u015fturmak inan\u0131lmaz derecede basittir ve yaln\u0131zca birka\u00e7 ad\u0131m s\u00fcrer. Hen\u00fcz yapmad\u0131ysan\u0131z, \u015furaya gidin: <\/span>google.com\/business<\/a> ve listenizi olu\u015fturmak i\u00e7in ad\u0131mlar\u0131 izleyin. <\/span><\/p>\n\n\n\n

E-posta abonelerinize dokunun<\/span><\/h3>\n\n\n\n

E-posta pazarlamas\u0131, belirli ma\u011faza i\u00e7i teklifler hakk\u0131nda bilgi al\u0131rken bir cazibe gibi \u00e7al\u0131\u015f\u0131r. Bir indirim veya herhangi bir promosyon t\u00fcr\u00fc y\u00fcr\u00fct\u00fcyorsan\u0131z ve insanlar\u0131 gelmeye te\u015fvik etmek istiyorsan\u0131z, posta listenize dokunmay\u0131 bir nokta haline getirin. Ge\u00e7mi\u015fte sizden al\u0131\u015fveri\u015f yapm\u0131\u015f veya \u00fcr\u00fcnlerinize ilgi duydu\u011funu ifade eden ki\u015filere ula\u015ft\u0131\u011f\u0131n\u0131z i\u00e7in, mesajlar\u0131n\u0131z\u0131n iyi kar\u015f\u0131lanma olas\u0131l\u0131\u011f\u0131 y\u00fcksektir. <\/span><\/p>\n\n\n\n

\u0130\u015fte size bir e-posta pazarlama uzman\u0131 ipucu: abonelerinizi segmentlere ay\u0131r\u0131n (\u00f6r. cinsiyete, konuma, ya\u015f grubuna vb. g\u00f6re). Ard\u0131ndan, ald\u0131klar\u0131 mesajlar\u0131 ki\u015fiselle\u015ftirmek i\u00e7in verilerini kullan\u0131n. Bu, \u00f6zellikle birden fazla konumunuz varsa ve ma\u011fazaya \u00f6zel kampanyalar\u0131n\u0131z varsa \u00f6nemlidir. <\/span><\/p>\n\n\n\n

\u00d6rne\u011fin, Los Angeles'taki ma\u011fazan\u0131zda \u00f6zel bir indirim yap\u0131yorsan\u0131z, e-postan\u0131z\u0131n yaln\u0131zca Los Angeles m\u00fc\u015fterilerinize gitmesini istersiniz. <\/span><\/p>\n\n\n\n

\u0130\u00e7ecek perakendecisi Total Wine & More bunu iyi yap\u0131yor. Total Wine, \u00e7e\u015fitli yerel ma\u011fazalar\u0131nda d\u00fczenli olarak etkinlikler d\u00fczenler ve bu giri\u015fimleri e-posta yoluyla pazarlar. Bu \u00e7aban\u0131n harika yan\u0131, Total Wine'\u0131n mesajlar\u0131n\u0131 al\u0131c\u0131n\u0131n konumuna g\u00f6re uyarlamas\u0131d\u0131r; aboneler yaln\u0131zca yerel ma\u011fazalar\u0131nda ger\u00e7ekle\u015fen olaylar hakk\u0131nda uyar\u0131 al\u0131r. <\/span><\/p>\n\n\n\n

\"toplam
\u0130maj kredisi: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n

Dijital reklamc\u0131l\u0131k<\/span><\/h3>\n\n\n\n

Google ve Facebook gibi \u015firketlerin reklam teklifleri, karma\u015f\u0131k (ancak kullan\u0131m\u0131 kolay) hedefleme yetenekleri sa\u011flar. Demografik bilgilerine, konumlar\u0131na ve ilgi alanlar\u0131na g\u00f6re hedef kitlenize odaklanabilirsiniz. Bu, ma\u011faza trafi\u011fini art\u0131rmak i\u00e7in ma\u011fazan\u0131z\u0131n yak\u0131n\u0131ndaki hedef m\u00fc\u015fterilerinizin radar\u0131na girmede dijital reklamlar\u0131 olduk\u00e7a etkili k\u0131lar. <\/span><\/p>\n\n\n\n

B\u00fct\u00e7enizde yer varsa, ma\u011faza i\u00e7i kampanyalar\u0131n\u0131zdan haberdar olabilmeniz i\u00e7in \u00fccretli reklam giri\u015fimlerine para ay\u0131rmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Yukar\u0131daki ipu\u00e7lar\u0131m\u0131z\u0131 takip etti\u011finizden ve hedef kitlenize uygun i\u00e7erik olu\u015fturdu\u011funuzdan emin olun. <\/span><\/p>\n\n\n\n

3. Programlar\u0131n\u0131z\u0131 d\u00fczenli olarak yenileyin ve yenileyin<\/span><\/h2>\n\n\n\n

Ma\u011faza i\u00e7i trafi\u011fi art\u0131rmak hi\u00e7bir zaman tek seferde yap\u0131lan bir etkinlik de\u011fildir. G\u00fcncel ve ak\u0131lda kalmak i\u00e7in kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli yenilemeli ve yeni programlar uygulamal\u0131s\u0131n\u0131z. \u0130\u015fte tam da bunun nas\u0131l yap\u0131laca\u011f\u0131na dair baz\u0131 fikirler:<\/span><\/p>\n\n\n\n

En son tatilleri ve mevsimleri takip edin<\/span><\/h3>\n\n\n\n

Bunu s\u00f6ylemeye gerek yok, ancak kampanyalar\u0131n\u0131z en son tatilleri veya sezonlar\u0131 yans\u0131tmal\u0131d\u0131r. \u00d6rne\u011fin bahar geldiyse, yeni ba\u015flang\u0131\u00e7lar\u0131 te\u015fvik etmek isteyebilirsiniz. K\u0131\u015fa haz\u0131rl\u0131k m\u0131? O zaman so\u011fuk hava kampanyalar\u0131 gitmek i\u00e7in harika bir yol olabilir. <\/span><\/p>\n\n\n\n

M\u00fc\u015fterilerinizin kutlad\u0131\u011f\u0131 bayramlar\u0131 da belirlemelisiniz. Noel, Sevgililer G\u00fcn\u00fc ve Anneler G\u00fcn\u00fc gibi b\u00fcy\u00fck olanlar verilir, ancak ni\u015f tatiller i\u00e7in kampanyalar haz\u0131rlayabilecek misiniz bir bak\u0131n. <\/span><\/p>\n\n\n\n

\u00d6rne\u011fin, pizza zinciri Pieology, her y\u0131l Ulusal Pizza G\u00fcn\u00fc'n\u00fc kutluyor. Abonelere gelmelerini te\u015fvik eden \u00f6zel bir e-posta kampanyas\u0131 g\u00f6nderiyorlar. <\/span><\/p>\n\n\n\n

\"Ulusal
\u0130maj kredisi: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n

Pop k\u00fclt\u00fcr\u00fc takip edin<\/span><\/h3>\n\n\n\n

Ma\u011faza i\u00e7i kampanyalar\u0131n\u0131z\u0131 taze tutman\u0131n bir ba\u015fka yolu da bir pop k\u00fclt\u00fcr\u00fc dalgas\u0131na binmektir. Trend olan memler, \u015fovlar veya etkinlikler i\u00e7in bir g\u00f6z at\u0131n ve bunlardan yararlanman\u0131n yollar\u0131n\u0131 bulun. \u00d6rne\u011fin, belirli bir internet memesi dalgalar yarat\u0131yorsa, onu ekranlar\u0131n\u0131za dahil etmeyi d\u00fc\u015f\u00fcn\u00fcn. Yeni bir film b\u00fcy\u00fck ekrana gelirse, ma\u011faza trafi\u011fini art\u0131rmak i\u00e7in alakal\u0131 \u00fcr\u00fcnleri sat\u0131p satamayaca\u011f\u0131n\u0131za veya filmin \u00f6\u011felerini kampanyalar\u0131n\u0131za dahil edip edemeyece\u011finize bak\u0131n. <\/span><\/p>\n\n\n\n

Disney her zaman bu stratejide \u00fcst\u00fcnd\u00fcr. Ne zaman yeni bir Disney filmi \u00e7\u0131ksa, \u015firket, vitrinler sergileyerek ve filmle ilgili promosyonlar y\u00fcr\u00fcterek perakende ma\u011fazalar\u0131n\u0131 yerinde tutar.<\/span><\/p>\n\n\n\n

\u00d6rne\u011fin, Dumbo'nun canl\u0131 aksiyon versiyonu 2019'da vizyona girdi\u011finde, South Coast Plaza'daki Disney Ma\u011fazas\u0131, Dumbo'yu doldurulmu\u015f bir hayvan olarak g\u00f6steren geni\u015f bir ekrana sahipti. <\/span><\/p>\n\n\n\n

4. Ba\u015fkalar\u0131yla i\u015fbirli\u011fi yap\u0131n<\/span><\/h2>\n\n\n\n

Kampanyalar\u0131 kendi ba\u015f\u0131n\u0131za y\u00fcr\u00fctmek kesinlikle m\u00fcmk\u00fcn olsa da, arada s\u0131rada i\u015fbirlik\u00e7ileri getirmekten korkmay\u0131n. <\/span><\/p>\n\n\n\n

M\u00fc\u015fterilerinizin sat\u0131n alma kararlar\u0131n\u0131 etkileyebilecek ki\u015fileri belirleyin. Ma\u011faza i\u00e7i kampanyalar\u0131n\u0131zda onlarla ekip olu\u015fturup olu\u015fturamayaca\u011f\u0131n\u0131za bak\u0131n. Bunu yapmak, hedef kitlelerinden yararlanman\u0131za ve markan\u0131z\u0131n eri\u015fimini art\u0131rman\u0131za olanak tan\u0131r. <\/span><\/p>\n\n\n\n

Cilt bak\u0131m markas\u0131 Caudalie, \u00e7e\u015fitli mikro influencerlar\u0131 Caudalie lokasyonlar\u0131na davet ederek ve \u00fccretsiz hizmetler sunarak i\u015f birli\u011fi yap\u0131yor. Etkileyiciler, kendi a\u00e7\u0131lar\u0131ndan, deneyimlerini izleyicileriyle payla\u015fmakla g\u00f6revlendirilir. <\/span><\/p>\n\n\n\n

Di\u011fer i\u015fletmelerle de i\u015fbirli\u011fi yapabilirsiniz. Yerel sat\u0131c\u0131larla ortak olun ve ma\u011faza i\u00e7i trafi\u011fi art\u0131rmak i\u00e7in kar\u015f\u0131l\u0131kl\u0131 yarar sa\u011flayan kampanyalar olu\u015fturman\u0131n yollar\u0131n\u0131 ke\u015ffedin. \u00d6rne\u011fin, m\u00fc\u015fterileri ma\u011fazalar\u0131n\u0131z\u0131 ziyaret etmeye veya \u00fcr\u00fcnlerinizi sat\u0131n almaya te\u015fvik eden ortak bir e\u015fantiyon veya promosyon olu\u015fturabilirsiniz. <\/span><\/p>\n\n\n\n

Runners High spor malzemeleri ma\u011fazas\u0131ndaki bu \u00f6rne\u011fe bir g\u00f6z at\u0131n. Fitness st\u00fcdyosu Orangetheory ile birlikte \u00e7al\u0131\u015ft\u0131lar. Runners High, st\u00fcdyo \u00fcyelerini ma\u011fazalar\u0131n\u0131 ziyaret etmeye ikna etmeyi ba\u015fard\u0131, Orangetheory ise \u00fcyelerine \u00f6zel bir avantaj sunarak fayda sa\u011flad\u0131.<\/span><\/p>\n\n\n\n

\"Orangetheory
\u0130maj kredisi: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n

5. Ma\u011fazan\u0131z\u0131 do\u011fru ara\u00e7larla donat\u0131n<\/span><\/h2>\n\n\n\n

Do\u011fru ma\u011faza i\u00e7i teknolojiler ve \u00e7\u00f6z\u00fcmler, kampanyalar\u0131n\u0131z\u0131n sorunsuz \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayabilir ve performanslar\u0131n\u0131 \u00f6l\u00e7menize olanak tan\u0131r. Bu da, iyile\u015ftirmenize ve bulundu\u011funuz yere daha fazla ziyaret \u00e7ekmenize yard\u0131mc\u0131 olur. <\/span><\/p>\n\n\n\n

Kampanyalar\u0131n\u0131z\u0131 izlemek, \u00f6l\u00e7mek ve optimize etmek i\u00e7in a\u015fa\u011f\u0131daki ara\u00e7lar\u0131 kullan\u0131n:<\/span><\/p>\n\n\n\n

Ki\u015fi saya\u00e7lar\u0131<\/span><\/h3>\n\n\n\n

Ma\u011faza i\u00e7i trafi\u011fi art\u0131rmak i\u00e7in tasarlanan kampanyalar\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7menin en iyi yolu, insan saya\u00e7lar\u0131<\/a> kap\u0131lar\u0131n\u0131zdan ge\u00e7en ziyaret\u00e7i say\u0131s\u0131n\u0131 kaydetmek i\u00e7in. Bu saya\u00e7lar, ma\u011faza ziyaretlerinizi do\u011fru bir \u015fekilde izlemenize olanak tan\u0131r, b\u00f6ylece programlar\u0131n\u0131z\u0131n ma\u011fazan\u0131za trafik \u00e7ekip \u00e7ekmedi\u011fini belirleyebilirsiniz. <\/span><\/p>\n\n\n\n

Hatta baz\u0131 ki\u015fi saya\u00e7lar\u0131 sat\u0131\u015f noktas\u0131 sisteminize entegre edilebilir. Sat\u0131\u015flar\u0131n\u0131zla birlikte ma\u011faza ziyaretlerini takip edebilir, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 belirleyebilirsiniz. <\/span><\/p>\n\n\n\n

kameralar<\/span><\/h3>\n\n\n\n

Sa\u011flam g\u00fcvenlik ve kay\u0131p \u00f6nleme ara\u00e7lar\u0131 olman\u0131n yan\u0131 s\u0131ra kameralar, bulundu\u011funuz yerdeki hareket ve trafik modellerini izlemek i\u00e7in faydal\u0131 olabilir. Misafirlerinizin ma\u011fazan\u0131zda nas\u0131l hareket etti\u011fini g\u00f6rmek i\u00e7in ma\u011faza i\u00e7i kameralar\u0131 kullan\u0131n, ard\u0131ndan bu verileri ma\u011fazac\u0131l\u0131k ve ma\u011faza d\u00fczeninizi bilgilendirmek i\u00e7in kullan\u0131n. <\/span><\/p>\n\n\n\n

IoT sens\u00f6rleri<\/span><\/h3>\n\n\n\n

IoT sens\u00f6rleri<\/a> s\u0131cakl\u0131k, nem, \u0131\u015f\u0131k ve hareket gibi \u015feyleri izleyen, ma\u011fazan\u0131z\u0131n sorunsuz \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar ve ziyaret\u00e7ilerinizin g\u00fcvenli\u011fini sa\u011flar. Bulundu\u011funuz yere ve kampanyan\u0131za ba\u011fl\u0131 olarak, ma\u011fazan\u0131zda neler olup bitti\u011fini takip edebilmek ve gerekirse d\u00fczeltici \u00f6nlem alabilmek i\u00e7in bu sens\u00f6rleri kurman\u0131z gerekebilir.<\/span><\/p>\n\n\n\n

\u00d6rne\u011fin, bozulabilir \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131n\u0131 yap\u0131yor ve sat\u0131yorsan\u0131z, buzdolab\u0131n\u0131z\u0131n s\u0131cakl\u0131\u011f\u0131n\u0131 izlemek bir zorunluluktur. kullanma IoT sens\u00f6r\u00fc<\/a> sizi kayda de\u011fer s\u0131cakl\u0131k de\u011fi\u015fiklikleri konusunda uyaran bu, hemen bir \u015feyler yapman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/span><\/p>\n\n\n\n

Perakende denetimleri ve g\u00f6rev y\u00f6netimi yaz\u0131l\u0131m\u0131<\/span><\/h3>\n\n\n\n

Kampanyalar\u0131n\u0131z\u0131 denetleyerek ma\u011faza i\u00e7i giri\u015fimlerinizin sona ermesini sa\u011flay\u0131n. bunu zaten biliyoruz <\/span>60% promosyon kampanyas\u0131 d\u00fczg\u00fcn y\u00fcr\u00fct\u00fclm\u00fcyor<\/a>. Yet <\/span>d\u00fczg\u00fcn y\u00fcr\u00fct\u00fclen kampanyalar sat\u0131\u015flar\u0131 193%'ye kadar art\u0131rabilir<\/a>! Masada para b\u0131rakmay\u0131n. Kontrol listeleri olu\u015fturun ve a\u015fa\u011f\u0131daki gibi bir perakende denetim \u00e7\u00f6z\u00fcm\u00fc kullan\u0131n: <\/span>ba\u011fla\u00e7<\/a> ma\u011fazalar\u0131n\u0131z\u0131 denetlemek, aksiyon ad\u0131mlar\u0131, g\u00f6revler olu\u015fturmak ve takibi otomatikle\u015ftirmek i\u00e7in. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ma\u011faza i\u00e7i trafi\u011fi art\u0131rmak s\u00f6z konusu oldu\u011funda do\u011fru strateji \u00e7ok \u00f6nemlidir<\/span><\/h2>\n\n\n\n

Ma\u011faza i\u00e7i trafi\u011fi art\u0131rman\u0131n birka\u00e7 yolu vard\u0131r. \u0130ndirimler ve sat\u0131\u015flar gibi denenmi\u015f ve test edilmi\u015f taktiklerden ma\u011faza i\u00e7i etkinlikler gibi daha b\u00fcy\u00fck giri\u015fimlere kadar, ma\u011faza ziyaretlerinizi art\u0131rmak istiyorsan\u0131z yararlanabilece\u011finiz fikir s\u0131k\u0131nt\u0131s\u0131 yoktur. <\/span><\/p>\n\n\n\n

Ancak ba\u015far\u0131n\u0131n ger\u00e7ek anahtar\u0131, genel stratejinizde yatmaktad\u0131r. Hedef kitlenize kar\u015f\u0131 net olmak ve do\u011fru ara\u00e7lardan yararlanmak, kampanyalar\u0131n\u0131z\u0131n yaln\u0131zca daha fazla insan getirmesini sa\u011flamakla kalmay\u0131p ayn\u0131 zamanda d\u00f6n\u00fc\u015f\u00fcm sa\u011flamas\u0131n\u0131 sa\u011flamak i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><\/p>\n\n\n\n

Yazar hakk\u0131nda<\/strong>:<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Francesca Nicasio<\/a> perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice'dur. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermelerini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yazmaktad\u0131r. <\/em><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Perakende sekt\u00f6r\u00fcndeyseniz, bulundu\u011funuz yere daha fazla ziyaret\u00e7i \u00e7ekmenin istek listenizde olduk\u00e7a \u00fcst s\u0131ralarda yer ald\u0131\u011f\u0131na bahse gireriz. Perakende ma\u011fazan\u0131za gelen yaya trafi\u011fini art\u0131rd\u0131\u011f\u0131n\u0131zda, sat\u0131\u015f ve gelir f\u0131rsatlar\u0131n\u0131 da art\u0131r\u0131rs\u0131n\u0131z. Bu, daha y\u00fcksek bir k\u00e2rl\u0131l\u0131k ve daha sa\u011fl\u0131kl\u0131 bir perakende i\u015fi anlam\u0131na gelir. Bu y\u00fczden \u00f6nemli\u2026 Ma\u011faza \u0130\u00e7i Trafi\u011fi Artt\u0131ran Kampanyalar Olu\u015fturmak \u0130\u00e7in 5 \u0130pucu<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,431564],"tags":[677173911,179722254,677173952,677173951],"class_list":["post-7316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-retail-sales","tag-foot-traffic","tag-in-store-campaigns","tag-increase-sales","tag-marketing-campagins"],"yoast_head":"\n5 Tips for Creating Campaigns That Increase In-Store Traffic<\/title>\n<meta name=\"description\" content=\"More visitors translates to more revenue. 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Ge\u00e7mi\u015fteki t\u00fcccarlar manuel y\u00f6netim, evrak i\u015fleri ve verimsiz ileti\u015fim kanallar\u0131na b\u00fcy\u00fck \u00f6l\u00e7\u00fcde bel ba\u011flarken, modern perakendeciler\u2026","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_484916758.jpg?fit=1200%2C627&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_484916758.jpg?fit=1200%2C627&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_484916758.jpg?fit=1200%2C627&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_484916758.jpg?fit=1200%2C627&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_484916758.jpg?fit=1200%2C627&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5053,"url":"https:\/\/blog.bindy.com\/tr\/how-to-get-customers-offline-and-into-your-stores-this-holiday-season\/","url_meta":{"origin":7316,"position":5},"title":"Tatil Sezonunda M\u00fc\u015fterilerinizi \u00c7evrimd\u0131\u015f\u0131 ve Ma\u011fazalar\u0131n\u0131za Nas\u0131l \u00c7ekersiniz","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Ulusal Perakende Federasyonu, perakendecilerin y\u0131ll\u0131k sat\u0131\u015flar\u0131n\u0131n y\u00fczde 19'unun y\u0131l\u0131n son iki ay\u0131nda ger\u00e7ekle\u015fti\u011fini tespit etti. Sonu\u00e7 olarak, Kas\u0131m ve Aral\u0131k aylar\u0131 perakende i\u015fletmeniz i\u00e7in en \u00f6nemli aylard\u0131r. M\u00fc\u015fterileri ma\u011fazalar\u0131n\u0131za \u00e7ekmek i\u00e7in ikna edici sebepler sunman\u0131z gerekir. A\u015fa\u011f\u0131da baz\u0131 ipu\u00e7lar\u0131...","rel":"","context":""\u2744\ufe0f Seasonal" i\u00e7inde","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/tr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/7316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=7316"}],"version-history":[{"count":21,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/7316\/revisions"}],"predecessor-version":[{"id":64972,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/7316\/revisions\/64972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/10045"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=7316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=7316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=7316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}