{"id":6740,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6740"},"modified":"2024-08-28T12:39:52","modified_gmt":"2024-08-28T16:39:52","slug":"4-ceyrek-alisveriscilerini-etkileyecek-7-tatil-pazarlama-ornegi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/7-holiday-merchandising-examples-to-win-over-q4-shoppers\/","title":{"rendered":"4. \u00c7eyrek M\u00fc\u015fterilerini Kazanmak i\u00e7in 7 Y\u0131lba\u015f\u0131 Ma\u011fazas\u0131 \u00d6rne\u011fi"},"content":{"rendered":"

4. \u00e7eyrekteyiz ve bunun ne anlama geldi\u011fini biliyorsunuz - y\u0131l\u0131n en iyi tatillerinden baz\u0131lar\u0131 - Cad\u0131lar Bayram\u0131, \u015e\u00fckran G\u00fcn\u00fc, Hanuka ve Noel \u00fczerimizde. <\/span><\/p>\n\n\n\n

Ulusal Perakende Federasyonu tahminleri <\/span>sat\u0131\u015flar\u0131n artmas\u0131<\/a> 4% ile 6% aras\u0131nda, <\/span>3,6% olan pandemi \u00f6ncesi b\u00fcy\u00fcme oran\u0131n\u0131n \u00fczerinde. <\/span><\/p>\n\n\n\n

Bu tatil sezonunda iyimser olmak i\u00e7in kesinlikle nedenler var, ancak perakende performans\u0131n\u0131z\u0131 desteklemek i\u00e7in yaln\u0131zca g\u00fc\u00e7l\u00fc bir ekonomiye g\u00fcvenemezsiniz. \u00d6n\u00fcm\u00fczdeki haftalarda ve aylarda al\u0131\u015fveri\u015f yapanlar\u0131 ger\u00e7ekten kazanmak istiyorsan\u0131z, onlar\u0131 ma\u011fazan\u0131zda para harcamaya zorlayan bir y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015fi deneyimi sunman\u0131z gerekir. <\/span><\/p>\n\n\n\n

Bunu yapman\u0131n bir k\u0131sm\u0131, ma\u011fazac\u0131l\u0131k \u00e7abalar\u0131n\u0131zda yatmaktad\u0131r. <\/span><\/p>\n\n\n\n

Ma\u011faza i\u00e7i g\u00f6rselleriniz, ma\u011fazan\u0131z\u0131n performans\u0131nda kritik bir rol oynar. Do\u011fru uyguland\u0131\u011f\u0131nda, ma\u011fazac\u0131l\u0131k daha fazla m\u00fc\u015fteri \u00e7ekmenize ve onlar\u0131 al\u0131\u015fveri\u015f yapmaya te\u015fvik etmenize yard\u0131mc\u0131 olacakt\u0131r. <\/span><\/p>\n\n\n\n

Ayr\u0131ca, di\u011fer perakende ma\u011fazalar\u0131n\u0131n bu \u00e7eyrekte A-oyunlar\u0131n\u0131 getirece\u011finden emin olmal\u0131s\u0131n\u0131z; bu, ekranlar\u0131n\u0131z\u0131n rekabette \u00f6ne \u00e7\u0131kmas\u0131 gerekti\u011fi anlam\u0131na gelir. <\/span><\/p>\n\n\n\n

Bunu nas\u0131l ba\u015faraca\u011f\u0131n\u0131z konusunda ilhama m\u0131 ihtiyac\u0131n\u0131z var? \u0130\u015fte ma\u011fazan\u0131zda deneyebilece\u011finiz 7 y\u0131lba\u015f\u0131 \u00fcr\u00fcn\u00fc sat\u0131\u015f\u0131 ipucu.<\/span><\/p>\n\n\n\n

1. Klasik tatil temalar\u0131n\u0131 tercih edin<\/span><\/h2>\n\n\n\n

Geleneksel tatil \u00f6\u011felerini kullanan g\u00f6r\u00fcnt\u00fcler (\u00f6rne\u011fin, balkaba\u011f\u0131 = Cad\u0131lar Bayram\u0131 ve Noel Baba = Noel, mavi = Hanuka) al\u0131\u015fveri\u015f yapanlar\u0131n dikkatini \u00e7ekmede \u00e7ok etkili olabilir. Klasik ekranlar, insanlara, ister yeni bir Cad\u0131lar Bayram\u0131 kost\u00fcm\u00fc, ister sevdikleriniz i\u00e7in bir hediye olsun, tatil ihtiya\u00e7lar\u0131na bir \u00e7\u00f6z\u00fcm\u00fcn\u00fcz oldu\u011funu s\u00f6yler. <\/span><\/p>\n\n\n\n

Bu nedenle, belirli bir tatil i\u00e7in al\u0131\u015fveri\u015f yapan insanlar\u0131 \u00e7ekmek istiyorsan\u0131z, klasik tatil temalar\u0131na ba\u011fl\u0131 kalmak mant\u0131kl\u0131d\u0131r. <\/span><\/p>\n\n\n\n

Noel'i \u00f6rnek olarak kullanal\u0131m. \u0130ki pop\u00fcler Noel ekran\u0131 t\u00fcr\u00fc vard\u0131r. Birincisi, kar\u0131 her \u015feyi te\u015fvik eden \u201ck\u0131\u015f harikalar diyar\u0131\u201d temas\u0131d\u0131r; beyaz Noel a\u011fa\u00e7lar\u0131, kutup ay\u0131lar\u0131, kardan adamlar, kar taneleri ve daha fazlas\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. <\/span><\/p>\n\n\n\n

K\u0131\u015f harikalar diyar\u0131 temas\u0131n\u0131n hayran\u0131 de\u011filseniz, s\u0131cak ama klasik Noel g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc tercih edebilirsiniz. Sar\u0131 \u0131\u015f\u0131klar veya mumlar, ye\u015fil Noel a\u011fa\u00e7lar\u0131 ve k\u0131rm\u0131z\u0131 mobilyalar kullanarak rahat bir ortam yarat\u0131n. <\/span><\/p>\n\n\n\n

A\u015fa\u011f\u0131daki pencere, do\u011fru yap\u0131lm\u0131\u015f s\u0131cak bir Noel g\u00f6sterisinin harika bir \u00f6rne\u011fidir.<\/span><\/p>\n\n\n

\n
\"\"
Resim kredisi: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

2. Daha modern bir g\u00f6r\u00fcn\u00fcm tercih edin<\/span><\/h2>\n\n\n\n

Klasik bir ekran sadece markaya uygun de\u011filse, ola\u011fan mevsimsel temalara kendi tarz\u0131n\u0131z\u0131 yans\u0131tman\u0131n bir yolunu bulun. <\/span><\/p>\n\n\n\n

Klasik bir tatil \u00f6\u011fesini modernize edebilir misiniz? Tipik bir gelene\u011fe daha \u201cyeti\u015fkin\u201d bir yakla\u015f\u0131m uygulayabilir misiniz?<\/span><\/p>\n\n\n\n

Do\u011fru yakla\u015f\u0131m bir sat\u0131c\u0131dan di\u011ferine de\u011fi\u015fir, bu nedenle markan\u0131z i\u00e7in neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 bulun ve oradan devam edin.<\/span><\/p>\n\n\n\n

Bu \u00f6rne\u011fi Havana Butik'ten d\u00fc\u015f\u00fcn\u00fcn. Sergide Noel Baba ve kardan adam gibi geleneksel Noel unsurlar\u0131 olmasa da ye\u015fillikler ve \u0131\u015f\u0131klar sayesinde yine de bir Noel havas\u0131 var. <\/span><\/p>\n\n\n\n

\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
Bu g\u00f6nderiyi Instagram'da g\u00f6r\u00fcnt\u00fcle<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

Havana Boutique (@havanaboutique) taraf\u0131ndan payla\u015f\u0131lan bir g\u00f6nderi<\/a><\/p><\/div><\/blockquote>