{"id":6730,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6730"},"modified":"2025-09-03T11:04:37","modified_gmt":"2025-09-03T15:04:37","slug":"perakendede-iletisim-eksikligi-ve-nasil-duzeltilir","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/miscommunication-in-retail-and-how-to-fix-it\/","title":{"rendered":"Perakendede \u0130leti\u015fimsizlik (Ve Nas\u0131l D\u00fczeltilir)"},"content":{"rendered":"
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Perakendede ileti\u015fimsizlik oluyor. Ama i\u00e7inde oldu\u011funda senin<\/em> ma\u011fazalar, her seferinde bir s\u00fcrpriz gibi geliyor. Genel merkezin fiziksel ma\u011fazalardan \u00f6nemli bilgileri ka\u00e7\u0131rmas\u0131 kolayd\u0131r \u2013 \u00f6zellikle de \u015firket merkeziniz fiziksel lokasyonlar\u0131n\u0131zdan ayr\u0131 bir yerde bulunuyorsa. \u0130leti\u015fim cephesinde topu d\u00fc\u015f\u00fcr\u00fcyormu\u015f gibi hissediyorsan\u0131z, yaln\u0131z de\u011filsiniz.<\/p>\n\n\n\n

Perakende sekt\u00f6r\u00fcnde kurumlar aras\u0131 ileti\u015fimsizlik maliyeti vurdu $37 milyar<\/a> ge\u00e7en y\u0131l. Neyse ki, ileti\u015fim engelleri i\u015f yapman\u0131n maliyetlerinden biri olmak zorunda de\u011fil.<\/p>\n\n\n\n

Perakendede yanl\u0131\u015f ileti\u015fimi ele alman\u0131n ilk ad\u0131m\u0131, bunlar\u0131n nerede oldu\u011funu belirlemektir. \u00d6yleyse, ma\u011fazalar\u0131n\u0131zda neler olup bitti\u011fini bilmemenizin en \u00f6nemli 5 nedenine ve yanl\u0131\u015f ileti\u015fimi d\u00fczeltmenin yollar\u0131na bir g\u00f6z atal\u0131m.<\/p>\n\n\n\n

Nedeni #1. Programlar, Personel \u00dcyelerinin G\u00fc\u00e7l\u00fc ve Zay\u0131f Y\u00f6nlerine Genel Bir Bak\u0131\u015f Olmadan Olu\u015fturulur<\/strong><\/h2>\n\n\n\n

G\u00fcn\u00fcm\u00fczde \u00e7al\u0131\u015fanlar\u0131n ihtiya\u00e7lar\u0131, ka\u011f\u0131t \u00fczerinde elle etkili bir \u015fekilde \u00e7izelgeler olu\u015fturmay\u0131 neredeyse imkans\u0131z k\u0131l\u0131yor. Okula b\u0131rakma ve okuldan alma, \u00fcniversite s\u0131n\u0131f programlar\u0131, yar\u0131 zamanl\u0131 i\u015fler ve aile hekimli\u011findeki acil durumlar, teknolojiyi kullanmadan \u00e7al\u0131\u015fan herkes i\u00e7in i\u015fe yarayan etkili bir program olu\u015fturma yetene\u011finizi etkileyebilecek fakt\u00f6rlerden sadece birka\u00e7\u0131d\u0131r.<\/p>\n\n\n\n

y\u00fczde 57<\/a> perakende \u00e7al\u0131\u015fanlar\u0131n\u0131n y\u00fczdesi, vardiyalar\u0131n\u0131 hala \u00e7al\u0131\u015fan dinlenme odalar\u0131nda yay\u0131nlanan ka\u011f\u0131t programlardan \u00f6\u011frendiklerini s\u00f6yl\u00fcyor! Ge\u00e7ti\u011fimiz on y\u0131l\u0131n ma\u011faza kapan\u0131\u015flar\u0131 bize bir \u015fey \u00f6\u011frettiyse, o da perakendecilerin yeni perakende ortam\u0131nda d\u00fcn\u00fcn tekniklerine g\u00fcvenerek hayatta kalamayacaklar\u0131d\u0131r. Birden fazla \u00e7al\u0131\u015fan\u0131n program\u0131n\u0131 bir ka\u011f\u0131t par\u00e7as\u0131 \u00fczerinde dengelemeye mi \u00e7al\u0131\u015f\u0131yorsunuz? O eski prati\u011fi b\u0131rakman\u0131n zaman\u0131 geldi.<\/p>\n\n\n\n

\u00c7evrimi\u00e7i zamanlama ara\u00e7lar\u0131n\u0131n perakende organizasyonunuzdaki hesap verebilirli\u011fi de art\u0131rabilece\u011finin fark\u0131nda olmayabilirsiniz. \u00d6rne\u011fin, sat\u0131\u015flar\u0131n d\u00fc\u015f\u00fck oldu\u011fu zamanlarda hangi y\u00f6neticinin s\u00fcrekli olarak sahada oldu\u011funu ke\u015ffetmek, ekranlar\u0131 kurma zaman\u0131 geldi\u011finde estetik a\u00e7\u0131dan e\u011fimli \u00e7al\u0131\u015fanlar\u0131 programa dahil etmek ve hatta ma\u011fazalar\u0131n\u0131zdan birindeki daralman\u0131n nedenini belirlemek.<\/p>\n\n\n\n

Yapay zeka ile kal\u0131plar\u0131 belirlemek, fiziksel ma\u011fazalar\u0131n\u0131zda neler olup bitti\u011fine dair size bir \u00fcst d\u00fczey fikir verecektir, b\u00f6ylece b\u00fcy\u00fcme potansiyeli olan alanlar\u0131 tespit edebilir ve buna g\u00f6re hareket edebilirsiniz.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Nedeni #2. Yukar\u0131dan A\u015fa\u011f\u0131ya Raporlama, \u00c7al\u0131\u015fan Geri Bildirimi i\u00e7in F\u0131rsatlar\u0131 S\u0131n\u0131rlar<\/strong><\/h2>\n\n\n\n

\u00c7o\u011fu i\u015fletme sahibinin \u015fundan daha az\u0131na inand\u0131\u011f\u0131n\u0131 biliyor muydunuz? y\u00fczde 70<\/a> \u00e7al\u0131\u015fanlar\u0131n\u0131n ni\u015fanl\u0131 m\u0131? Ba\u011fl\u0131 olmayan \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 30'undan fazlas\u0131 mesaideyken bir m\u00fc\u015fteri gelirse bu i\u015fletmelere ne olur? Bir tahminde bulunmak gerekirse, muhtemelen kat\u0131l\u0131mc\u0131lar\u0131 tu\u011fla ve har\u00e7 ma\u011fazalar\u0131na geri d\u00f6nmek i\u00e7in can atacak kadar iyi bir m\u00fc\u015fteri hizmetleri deneyimi de\u011fil.<\/p>\n\n\n\n

\u0130yi \u00e7al\u0131\u015fanlar, y\u00f6netimin do\u011fru kararlar verdi\u011fine g\u00fcvenmediklerinde ba\u011flant\u0131lar\u0131n\u0131 kaybederler \u2013 bu, genel merkez veya \u015firketin \u00f6n saflardaki \u00e7al\u0131\u015fanlarla ileti\u015fim kurman\u0131n bir yolu olmad\u0131\u011f\u0131nda tam olarak olan \u015feydir. \u00c7a\u011fr\u0131 k\u00fclt\u00fcr\u00fc ve teknolojik geli\u015fmeler \u00e7a\u011f\u0131n\u0131 ya\u015f\u0131yoruz. Yukar\u0131dan a\u015fa\u011f\u0131ya raporlama, ge\u00e7mi\u015fte etkili olmakla birlikte, g\u00fcn\u00fcm\u00fcz\u00fcn perakende d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in gereken \u00e7evikli\u011fe yer b\u0131rakmaz.<\/p>\n\n\n\n

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\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n i\u015fletmeniz hakk\u0131nda de\u011ferli bilgilere sahip oldu\u011funa g\u00fcvenin. Zemin katta de\u011filseniz, son giri\u015fimler hakk\u0131ndaki t\u00fcketici duyarl\u0131l\u0131\u011f\u0131, sat\u0131\u015f dalgalanmalar\u0131, ma\u011faza trafi\u011findeki gelgitler ve ak\u0131\u015flar ve daha fazlas\u0131 gibi ger\u00e7ek d\u00fcnyadaki i\u00e7g\u00f6r\u00fcleri ka\u00e7\u0131rmak kolayd\u0131r.<\/p>\n<\/blockquote>\n\n\n\n

\u00c7al\u0131\u015fanlar\u0131n\u0131zla (ve m\u00fc\u015fterilerinizle) ileti\u015fim kurma \u015fekliniz, kurulu\u015funuz b\u00fcy\u00fcd\u00fck\u00e7e geli\u015fmelidir. A i\u015fbirlik\u00e7i takvim ve anl\u0131k mesajla\u015fma platformu<\/a> birden fazla ma\u011fazadaki \u00e7al\u0131\u015fanlarla do\u011frudan ileti\u015fim kurman\u0131za ve perakende sat\u0131\u015fta yanl\u0131\u015f ileti\u015fimi s\u0131n\u0131rlaman\u0131za yard\u0131mc\u0131 olabilir. Do\u011frulad\u0131\u011f\u0131n\u0131z \u00e7al\u0131\u015fanlar sizinle do\u011frudan ileti\u015fim kurabilir, b\u00f6ylece ma\u011fazan\u0131z\u0131n kat\u0131nda neler olup bitti\u011fini her zaman bilirsiniz.<\/p>\n\n\n

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\"\u0130leti\u015fim<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Nedeni #3. Y\u00f6neticiler \u00c7al\u0131\u015fanlara \u00c7eli\u015fen Y\u00f6nergeler Veriyor <\/strong><\/h2>\n\n\n\n

Bir perakende ma\u011fazas\u0131nda \u00e7al\u0131\u015fan herkes, bu olgunun \u00e7al\u0131\u015fan morali \u00fczerindeki olumsuz etkisini bilir. Kat y\u00f6neticiniz, \u00e7al\u0131\u015fanlara ma\u011faza y\u00f6neticinizden farkl\u0131 bir y\u00f6nerge verdi\u011finde ve ma\u011faza y\u00f6neticiniz onlara e\u011fitim videosunda verdi\u011finizden farkl\u0131 bir y\u00f6nerge verdi\u011finde, en iyi \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n bile kendilerini yeniymi\u015f gibi hissetmeye ba\u015flamas\u0131 an meselesidir. kazanamaz.<\/p>\n\n\n\n

Ge\u00e7en y\u0131l, Gallup<\/a> \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131ndaki varyans\u0131n y\u00fczde 70'inin, o \u00e7al\u0131\u015fan\u0131n b\u00f6l\u00fcm y\u00f6neticisinin etkinli\u011fi ile ili\u015fkilendirilebilece\u011fini ke\u015ffetti. \u00c7al\u0131\u015fanlar\u0131n etkisiz y\u00f6netimin etkilerinden ka\u00e7mas\u0131 zordur. En y\u00fcksek vas\u0131fl\u0131 y\u00f6netim \u00e7al\u0131\u015fanlar\u0131 bile, ileti\u015fim hatlar\u0131 a\u00e7\u0131k olmad\u0131\u011f\u0131nda etkisiz hale gelebilir.<\/p>\n\n\n\n

\u00c7eli\u015fen direktifler, karars\u0131z \u00e7al\u0131\u015fanlar yarat\u0131r ve perakendede yanl\u0131\u015f ileti\u015fimi \u015fiddetlendirir. kullanma tek platform<\/a> y\u00f6netiminizin t\u00fcm seviyelerinde g\u00f6rev y\u00f6netimi i\u00e7in, kat y\u00f6neticilerinizin mesaj ve g\u00f6revde kalmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Nedeni #4. T\u00fcketiciler ve Kurumsal Aras\u0131nda Do\u011frudan \u0130leti\u015fim Hatt\u0131 Yok<\/strong><\/h2>\n\n\n\n

Perakendeciler genellikle m\u00fc\u015fterilerle etkile\u015fimi, saatlik \u00e7al\u0131\u015fanlar\u0131n \u00f6zel alan\u0131 olan bir \u015fey olarak g\u00f6r\u00fcr. Ancak, ilk elden m\u00fc\u015fteri etkile\u015fimine sahip olanlar yaln\u0131zca sat\u0131\u015f ortaklar\u0131n\u0131z ve m\u00fc\u015fteri hizmetleri ekibiniz oldu\u011funda, \u00f6nemli bilgiler \u00e7atlaklardan d\u00fc\u015febilir.<\/p>\n\n\n\n

A\u00e7\u0131k\u00e7a t\u00fcm zaman\u0131n\u0131z\u0131 sat\u0131\u015f kat\u0131nda harcamay\u0131 g\u00f6ze alamazs\u0131n\u0131z, ancak i\u015finizle ilgili \u00f6\u011frenebilece\u011finiz \u00e7ok \u015fey var. direkt hat<\/a> m\u00fc\u015fterilerinizle ileti\u015fim kurma. Ba\u015fka t\u00fcrl\u00fc eri\u015fiminiz olmayabilecek m\u00fc\u015fterilerden toplad\u0131\u011f\u0131n\u0131z bilgilerin \u00e7o\u011fu ve bu bilgiler ma\u011fazan\u0131zda verdi\u011finiz kararlar\u0131 etkileyebilir.<\/p>\n\n\n\n

\u00c7evrimi\u00e7i memnuniyet anketi, m\u00fc\u015fterilerle aray\u00fcz olu\u015fturman\u0131n h\u0131zl\u0131 ve kolay bir yoludur. Bunu, hangi \u00e7al\u0131\u015fanlar\u0131n i\u015f tan\u0131mlar\u0131n\u0131n \u00f6tesine ge\u00e7ti\u011fi, en son envanter se\u00e7imleriniz hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fckleri, s\u0131rada ne kadar beklemek zorunda kald\u0131klar\u0131 gibi, aksi takdirde k\u00f6r olabilece\u011finiz ma\u011faza operasyonlar\u0131n\u0131z hakk\u0131nda fikir edinmek i\u00e7in kullanabilirsiniz. yard\u0131m almadan \u00f6nce\u2026 tuvaletlerinizin g\u00fcn boyunca ne kadar iyi durumda tutuldu\u011funu bile.<\/p>\n\n\n\n

T\u00fcm bas\u0131l\u0131 makbuzlar\u0131n\u0131za taranabilir bir barkodun yan\u0131 s\u0131ra m\u00fc\u015fterileri \u00e7evrimi\u00e7i memnuniyet anketine y\u00f6nlendiren t\u00fcm metin\/e-posta makbuzlar\u0131n\u0131za do\u011frudan bir ba\u011flant\u0131 eklemeyi d\u00fc\u015f\u00fcn\u00fcn ve m\u00fc\u015fterilerinizin kendilerini iyi hissetmeleri i\u00e7in yorumlara yer b\u0131rakt\u0131\u011f\u0131n\u0131zdan emin olun. organizasyonunuzda s\u00f6z sahibi olurlar.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Neden #5. <\/strong>Kurumsal Sorumluluk Tutarl\u0131 Diyalogdan Gelir<\/strong><\/h2>\n\n\n\n

Ma\u011fazalar\u0131n\u0131zda olup bitenlerle temas\u0131 kaybetmek korkutucu derecede kolayd\u0131r, ancak do\u011fru teknoloji, g\u00f6zden ka\u00e7ma olas\u0131l\u0131\u011f\u0131n\u0131 azaltman\u0131za yard\u0131mc\u0131 olabilir. ba\u011fla\u00e7<\/a> i\u00e7in tasarlanm\u0131\u015f bir platformdur. 2 y\u00f6nl\u00fc, izlenebilir ileti\u015fim<\/a> merkez ofis ile tu\u011fla ve har\u00e7 yerleri aras\u0131nda. A\u00e7\u0131k biletler olu\u015fturmak, g\u00f6rev tamamlama i\u00e7in ger\u00e7ek zamanl\u0131 raporlar almak, fiziksel ma\u011fazalar\u0131n\u0131z i\u00e7in eylem planlar\u0131 olu\u015fturmak i\u00e7in kullanabilirsiniz\u2026 hatta tamamlanan i\u015fler i\u00e7in foto\u011fraf\/imza do\u011frulamas\u0131 talep etmenize bile olanak tan\u0131r.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

bir kuyruklu y\u00fczde 92<\/a> Bindy m\u00fc\u015fterilerinin oran\u0131, \u00e7\u00f6z\u00fcm\u00fc uygulad\u0131ktan sonra ma\u011faza ziyaretlerinde zamandan tasarruf etti\u011fini bildirdi. Bu uygun maliyetli ma\u011faza y\u00fcr\u00fctme arac\u0131, kurulu\u015funuzun t\u00fcm ma\u011faza ileti\u015fim ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layabilir. Ma\u011fazalar\u0131n\u0131zdaki her \u015feyin saat gibi \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olabilirsiniz\u2026 nerede olursan\u0131z olun veya g\u00f6revlerin y\u00fcr\u00fct\u00fclmesini takip etmek i\u00e7in ne kadar az zaman\u0131n\u0131z olursa olsun. B\u00f6ylece \u00e7al\u0131\u015fanlar\u0131 y\u00f6netmek i\u00e7in daha az, sevdi\u011finiz \u015feyleri yapmak i\u00e7in daha fazla zaman harcayabilirsiniz.<\/p>\n\n\n\n

Yazar Hakk\u0131nda:<\/p>\n\n\n

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\"JasmineGlasheen-173\"<\/figure>\n<\/div>\n\n\n

Jasmine Glasheen, s\u0131k s\u0131k katk\u0131da bulunan ve perakende sekt\u00f6r\u00fcnde The Robin Report, IBM, Retail Minded, Sourcing Journal ve daha bir\u00e7oklar\u0131 i\u00e7in d\u00fc\u015f\u00fcnce liderli\u011fi sa\u011flayan bir isimdir. 2 y\u0131ld\u0131r Vend Top 100 Perakende Etkileyicisi'nde yer almaktad\u0131r. Instagram'\u0131, Vend'in takip edilmesi gereken 15 Perakende Instagram hesab\u0131ndan biri olarak listelenmi\u015ftir.<\/p>\n\n\n\n

 <\/div>\n\n\n\n
<\/div><\/div>","protected":false},"excerpt":{"rendered":"

  Perakendede ileti\u015fimsizlik oluyor. Ancak ma\u011fazalar\u0131n\u0131zda oldu\u011funda, her seferinde bir s\u00fcrpriz gibi geliyor. Genel merkezin fiziksel ma\u011fazalardan \u00f6nemli bilgileri ka\u00e7\u0131rmas\u0131 kolayd\u0131r \u2013 \u00f6zellikle de \u015firket merkeziniz fiziksel lokasyonlar\u0131n\u0131zdan ayr\u0131 bir yerde bulunuyorsa. \u0130leti\u015fim cephesinde topu d\u00fc\u015f\u00fcr\u00fcyormu\u015f gibi hissediyorsan\u0131z,\u2026 Perakendede \u0130leti\u015fimsizlik (Ve Nas\u0131l D\u00fczeltilir)<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":6744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[113932],"tags":[677173921,677173968,999575,69404461],"class_list":["post-6730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring","tag-head-office","tag-miscommunication-in-retail","tag-retail-management","tag-store-communication"],"yoast_head":"\nMiscommunication in Retail (And How to Fix It)<\/title>\n<meta name=\"description\" content=\"Miscommunication in retail happens. Here are 5 ways to fix miscommunication between head office and stores and protect your operations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/perakendede-iletisim-eksikligi-ve-nasil-duzeltilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miscommunication in Retail (And How to Fix It)\" \/>\n<meta property=\"og:description\" content=\"Miscommunication in retail happens. 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