{"id":65696,"date":"2025-07-08T13:50:42","date_gmt":"2025-07-08T17:50:42","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65696"},"modified":"2025-12-15T08:24:45","modified_gmt":"2025-12-15T13:24:45","slug":"is-vakasi-eczane-pazarlamasi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/business-case-pharmacy-merchandising\/","title":{"rendered":"\ud83d\udcda H\u0131zl\u0131 \u0130\u015f Analizi: Eczane Pazarlamas\u0131"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Eczane &quot;X&quot; \u00f6zellikle mevsimsel \u00fcr\u00fcn pazarlama giri\u015fimlerine ayak uydurmada zorlanmaya devam ediyor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011faza ziyaretlerinin \u00e7o\u011funda raflar planograma g\u00f6re doldurulmaz, dolduruldu\u011funda da \u00fcr\u00fcnler kar\u015f\u0131 kar\u015f\u0131ya getirilmez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peki ya u\u00e7 kapaklar? Mevsimlik \u00fcr\u00fcnlerle asla de\u011fi\u015ftirilmiyorlarm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor; sanki Noel&#039;de g\u00fcne\u015f kremi sat\u0131yorlarm\u0131\u015f gibi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Genel merkezde prosed\u00fcrler var, beklentiler belli ama ma\u011fazada takip yok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tan\u0131d\u0131k geliyor mu? <a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">eczanelerinizde daha iyi pazarlama programlar\u0131 uygulay\u0131n<\/a>, \u015eantiyelerinizde standartlar\u0131, g\u00f6revleri ve d\u00fczeltici eylemleri kolayl\u0131kla uygulay\u0131p do\u011frulaman\u0131z gerekiyor. Ger\u00e7ek zamanl\u0131 raporlara, imzalara, videolara ve foto\u011fraf do\u011frulamalar\u0131na ihtiyac\u0131n\u0131z var. <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ba\u011fla\u00e7<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>\u00d6nemli \u00e7\u0131kar\u0131m<\/strong><br><br>Do\u011fru pazarlama, perakende eczac\u0131l\u0131k sekt\u00f6r\u00fcnde g\u00fcvenilir bir para kazanma y\u00f6ntemidir. Do\u011fru \u015fekilde uygulamazsan\u0131z, y\u00fcksek k\u00e2r marjl\u0131 pazarlama programlar\u0131ndan elde edece\u011finiz paray\u0131 masada b\u0131rak\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bir \u015fey daha\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>Eczane &quot;X&quot;, \u00f6zellikle mevsimsel \u00fcr\u00fcn te\u015fhir giri\u015fimlerine ayak uydurmaya devam ediyor. Ma\u011faza ziyaretlerinin \u00e7o\u011funda, raflar planograma g\u00f6re doldurulmuyor ve doldurulduklar\u0131nda da \u00fcr\u00fcnler g\u00f6sterilmiyor. Peki ya kapaklar? Mevsimlik \u00fcr\u00fcnlerle asla d\u00f6n\u00fc\u015f\u00fcml\u00fc olarak kullan\u0131lm\u0131yorlar; sanki Noel&#039;de g\u00fcne\u015f kremi sat\u0131yorlarm\u0131\u015f gibi. Prosed\u00fcrler... <a href=\"https:\/\/blog.bindy.com\/tr\/business-case-pharmacy-merchandising\/\" class=\"more-link\"><span class=\"screen-reader-text\">\ud83d\udcda H\u0131zl\u0131 \u0130\u015f Analizi: Eczane Pazarlamas\u0131<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715,15241],"tags":[],"class_list":["post-65696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: Pharmacy Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker in the retail pharmacy business! 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If you don&#039;t execute on point, you leave money on the table.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/tr\/is-vakasi-eczane-pazarlamasi\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-08T17:50:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T13:24:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?_t=1765805085\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"\ud83d\udcda Quick Business Case: Pharmacy Merchandising\",\"datePublished\":\"2025-07-08T17:50:42+00:00\",\"dateModified\":\"2025-12-15T13:24:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/\"},\"wordCount\":155,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1\",\"articleSection\":[\"\u2695 Pharmacies\",\"\ud83d\udcda Case Studies\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/\",\"name\":\"\ud83d\udcda Quick Business Case: Pharmacy Merchandising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2025-07-08T17:50:42+00:00\",\"dateModified\":\"2025-12-15T13:24:45+00:00\",\"description\":\"Merchandising is a money maker in the retail pharmacy business! 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