{"id":6350,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6350"},"modified":"2024-11-28T14:53:23","modified_gmt":"2024-11-28T19:53:23","slug":"perakende-pazarlama-kesin-rehber","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/perakende-pazarlama-kesin-rehber\/","title":{"rendered":"Perakende Ma\u011fazac\u0131l\u0131k \u2013 Kesin K\u0131lavuz"},"content":{"rendered":"<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"279\" data-attachment-id=\"57273\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/perakende-pazarlama-kesin-rehber\/bindy-guide-retail-merchandising_post-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&amp;ssl=1\" data-orig-size=\"1166,465\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Guide-Retail-Merchandising_Post-blue\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=300%2C120&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=700%2C279&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=700%2C279&#038;ssl=1\" alt=\"\" class=\"wp-image-57273\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=1024%2C408&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=300%2C120&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=768%2C306&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=700%2C279&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=1003%2C400&amp;ssl=1 1003w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?w=1166&amp;ssl=1 1166w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"who-is-this-guide-for\">Bu rehber kimler i\u00e7indir?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Perakende sat\u0131\u015fla ilgili bu kesin k\u0131lavuz, eczaneler, kapl\u0131calar, klinikler, telekom\u00fcnikasyon, mobilya, tasarruf ve h\u0131zl\u0131 servis\/h\u0131zl\u0131 rahat restoranlar gibi sekt\u00f6rlerdeki \u00e7ok birimli perakendeciler i\u00e7indir. Bu k\u0131lavuz ayr\u0131ca paketlenmi\u015f t\u00fcketici \u00fcr\u00fcnleri \u00fcreticilerine veya distrib\u00fct\u00f6rlerine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perakendede &quot;merchandising&quot; geni\u015f bir organizasyonel faaliyetler kapsam\u0131na uygulan\u0131r: \u00fcr\u00fcn tasar\u0131m\u0131, te\u015fhir tasar\u0131m\u0131, \u00fcr\u00fcn stoklama, ma\u011faza tasar\u0131m\u0131, paketleme, fiyatland\u0131rma ve belirli bir sezonda hangi m\u00fc\u015fterilere hangi \u00fcr\u00fcnlerin sunulmas\u0131 gerekti\u011fine karar verme. T\u00fcm bu faaliyetler, ma\u011faza i\u00e7i sat\u0131\u015flar\u0131 art\u0131rmak ve gelir elde etmek i\u00e7in bir araya gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011fazac\u0131l\u0131k program\u0131n\u0131z\u0131n yenilenmesi gerekiyorsa veya ma\u011fazalarda\/co\u011frafi konumlarda \u00fcr\u00fcn sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmeniz veya do\u011frulaman\u0131z gerekiyorsa, perakende ma\u011fazac\u0131l\u0131kla ilgili bu eksiksiz k\u0131lavuz tam size g\u00f6re!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"contents\">\u0130\u00e7indekiler<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"#merchandisingexecution\"> Ma\u011fazac\u0131l\u0131k Uygulamas\u0131n\u0131n \u00d6nemi<\/a><\/td><\/tr><tr><td><a href=\"#howtoimprove\"> Ma\u011faza \u0130\u00e7i Sat\u0131\u015f Uygulamas\u0131 Nas\u0131l \u0130yile\u015ftirilir<\/a><\/td><\/tr><tr><td>- Bir perakende sat\u0131\u015f plan\u0131 form\u00fcle edin ve da\u011f\u0131t\u0131n<\/td><\/tr><tr><td>\u2013 Bir ma\u011fazac\u0131l\u0131k denetim program\u0131 olu\u015fturun<\/td><\/tr><tr><td><a href=\"#build\"> Ticari Sat\u0131\u015f Denetimi Kontrol Listesi Nas\u0131l Olu\u015fturulur<\/a><\/td><\/tr><tr><td><a href=\"#include\"> Ticari Sat\u0131\u015f Denetimi Kontrol Listesine Neler Eklenmeli?<\/a><\/td><\/tr><tr><td>\u2013 Ma\u011faza d\u0131\u015f ve giri\u015f<\/td><\/tr><tr><td>\u2013 D\u0131\u015f pencereler<\/td><\/tr><tr><td>\u2013 D\u0131\u015f tabela<\/td><\/tr><tr><td>\u2013 Ma\u011faza \u0130\u00e7i<\/td><\/tr><tr><td>\u2013 Sat\u0131\u015f kat\u0131 d\u00fczeni ve koridorlar<\/td><\/tr><tr><td>\u2013 \u0130\u00e7 tabela<\/td><\/tr><tr><td>\u2013 Ekranlar\/raflar<\/td><\/tr><tr><td>\u2013 POS<\/td><\/tr><tr><td>- Ayd\u0131nlatma<\/td><\/tr><tr><td>- Personel<\/td><\/tr><tr><td><a href=\"#execute\"> Ma\u011fazac\u0131l\u0131k Denetim Program\u0131n\u0131 Y\u00fcr\u00fct\u00fcn<\/a><\/td><\/tr><tr><td><a href=\"#seasonal\"> Sezonluk Ma\u011fazac\u0131l\u0131k<\/a><\/td><\/tr><tr><td><a href=\"#social\"> Sosyal Payla\u015f\u0131mlar i\u00e7in Ma\u011fazac\u0131l\u0131k<\/a><\/td><\/tr><tr><td><a href=\"#common\"> Yayg\u0131n Ma\u011fazac\u0131l\u0131k Hatalar\u0131<\/a><\/td><\/tr><tr><td><a href=\"#unsuccessful\"> Ba\u015far\u0131s\u0131z \u00dcr\u00fcn Sat\u0131\u015f Kampanyalar\u0131 hakk\u0131nda ne yap\u0131lmal\u0131?<\/a><\/td><\/tr><tr><td><a href=\"#sample\"> Ma\u011fazac\u0131l\u0131k: \u00d6rnek Kontrol Listeleri<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"merchandisingexecution\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-importance-of-merchandising-execution\"><strong>Ma\u011fazac\u0131l\u0131k Uygulamas\u0131n\u0131n \u00d6nemi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ticari sat\u0131\u015f \u00f6nemli bir gelir etkenidir, bu nedenle kurulu\u015flar <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-budget-percentage\" target=\"_blank\" rel=\"noreferrer noopener\">13.6%<\/a> pazarlama ve ma\u011fazac\u0131l\u0131k i\u00e7in toplam b\u00fct\u00e7elerinin \u0130yi yap\u0131ld\u0131\u011f\u0131nda, ma\u011fazac\u0131l\u0131k yat\u0131r\u0131ma de\u011fer.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sa\u011flam ma\u011fazac\u0131l\u0131k uygulamas\u0131, ayn\u0131 ma\u011faza sat\u0131\u015flar\u0131n\u0131 \u015fu \u015fekilde art\u0131rabilir: <a href=\"https:\/\/risnews.com\/store-execution-versus-chaos-battle-plan\" target=\"_blank\" rel=\"noopener noreferrer\">3.7%<\/a>. Yine de ma\u011faza i\u00e7i sat\u0131\u015f uygulamalar\u0131 her b\u00fcy\u00fckl\u00fckteki perakendeci i\u00e7in s\u0131k\u0131nt\u0131l\u0131 bir nokta olmaya devam ediyor. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Bir \u00e7al\u0131\u015fma, ekranlar\u0131n uyumluluk oran\u0131n\u0131n \u015fu seviyelerden y\u00fcksek olmas\u0131n\u0131n beklendi\u011fini buldu:&nbsp;<a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a>&nbsp;ancak ger\u00e7ekte uyum yaln\u0131zca&nbsp;<a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">40%<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"ma\u011fazac\u0131l\u0131k\" class=\"wp-image-59817\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"howtoimprove\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-improve-in-store-merchandising-execution\"><strong>Ma\u011faza \u0130\u00e7i Sat\u0131\u015f Uygulamas\u0131 Nas\u0131l \u0130yile\u015ftirilir<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Perakendede ba\u015far\u0131 uygulamaya ba\u011fl\u0131d\u0131r. Y\u00fcr\u00fctme, bir perakendeci a\u00e7\u0131k\u00e7a iletilmi\u015f bir sat\u0131\u015f plan\u0131n\u0131 uygulamaya koydu\u011funda ve ard\u0131ndan sonu\u00e7lar\u0131 \u00f6l\u00e7t\u00fc\u011f\u00fcnde iyile\u015fir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Bir uyumluluk plan\u0131 olu\u015fturan, bunu uygun \u00e7\u00f6z\u00fcmlerle sa\u011flayan ve sonu\u00e7lar\u0131n\u0131 durmaks\u0131z\u0131n \u00f6l\u00e7en perakendeci, ma\u011faza i\u00e7i programlarda her zaman daha iyi performans elde edecektir.&quot; -&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/tr\/the-cost-of-non-compliance\/\" target=\"_blank\">James Tenser, Ba\u015f VSN Stratejileri<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"formulate-and-distribute-a-retail-merchandising-plan\"><strong>Bir perakende sat\u0131\u015f plan\u0131 form\u00fcle edin ve da\u011f\u0131t\u0131n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sa\u011flam bir plan, ma\u011fazac\u0131l\u0131k projesini, kapsam\u0131n\u0131 tan\u0131mlaman\u0131za, hedefler belirlemenize ve odaklanman\u0131za yard\u0131mc\u0131 olur. Perakende e\u011fitim uzman\u0131 <a href=\"https:\/\/www.linkedin.com\/in\/bobphibbs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bob Phillips<\/a> a\u015fa\u011f\u0131dakilerin herhangi birine dahil edilmesini \u00f6nerir <a href=\"https:\/\/www.retaildoc.com\/retail-101\/retail-merchandising\" target=\"_blank\" rel=\"noopener noreferrer\">sat\u0131\u015f plan\u0131<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trafi\u011fin ma\u011fazada nas\u0131l hareket etti\u011fine dair genel plan<\/li>\n\n\n\n<li>Sezonluk kampanyalar i\u00e7in departman ciro plan\u0131<\/li>\n\n\n\n<li>Sahne, ayd\u0131nlatma, tabela ve demirba\u015flar i\u00e7in b\u00fct\u00e7eler<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fc en \u00fcst d\u00fczeye \u00e7\u0131karmaya ve indirimleri en aza indirmeye yard\u0131mc\u0131 olmak i\u00e7in ma\u011fazac\u0131l\u0131k planlama sistemi<\/li>\n\n\n\n<li>M\u00fc\u015fterilere sunulan \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini belirlemek i\u00e7in tahmine dayal\u0131 analitik<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcnlerin nerede ve nas\u0131l sergilenmesi gerekti\u011fini a\u00e7\u0131k\u00e7a belirtmek i\u00e7in planogramlar\u0131 da\u011f\u0131t\u0131n. \u00dcr\u00fcn\u00fc g\u00f6ndermek ve aksesuarlar\u0131 sergilemek i\u00e7in yeterli zaman oldu\u011fundan emin olun. Trafik ak\u0131\u015f\u0131n\u0131 analiz edin ve ekranlar\u0131 maksimum etkiyi elde edecekleri yere yerle\u015ftirin. Yetersiz hizmet alan alanlar\u0131 d\u00fczeltebilmeniz i\u00e7in \u00f6l\u00fc noktalar\u0131n fark\u0131nda olun. Son olarak, ma\u011fazalar\u0131n soru sormak ve sorunlar\u0131 bildirmek i\u00e7in ileti\u015fim kurma ve takip etme yolu oldu\u011fundan emin olun.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Plan\u0131n\u0131z uyguland\u0131ktan sonra ma\u011fazalar\u0131n fark\u0131nda oldu\u011fundan emin olun. Unutmay\u0131n, zay\u0131f ileti\u015fim, zay\u0131f y\u00fcr\u00fctmeyle sonu\u00e7lan\u0131r. \u0130leti\u015fim eksikli\u011fi bunun temel nedenidir <a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/be\/pdf\/Markets\/top-risks-in-retail-2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">20%<\/a> perakende program\u0131 ba\u015far\u0131s\u0131zl\u0131klar\u0131n\u0131n<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-the-right-tools\">Do\u011fru Ara\u00e7lar\u0131 Kullan\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7ok fazla ileti\u015fim arac\u0131 kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na neden olabilir; \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n temel ticari kaynak dosyalar\u0131, planogramlar, g\u00f6revler ve geri bildirimler i\u00e7in nereye gideceklerini bilmeleri gerekir. S\u00fcre\u00e7leriniz hala e-posta ve telefon ileti\u015fimini i\u00e7ermeli, ancak ileti\u015fiminiz bunlarla s\u0131n\u0131rl\u0131 olmamal\u0131d\u0131r. <a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/tr\/magaza-iletisimi-ve-uygulamasi-perakendeciler-icin-kapsamli-bir-rehber\/\" target=\"_blank\">\u0130leti\u015fim s\u00fcrecinizi kolayla\u015ft\u0131r\u0131n<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130leti\u015fim temellerinin bir listesini yap\u0131n, \u00f6rn.&nbsp;<a href=\"https:\/\/bindy.com\/products\/cms\/\" target=\"_blank\" rel=\"noreferrer noopener\">i\u00e7erik y\u00f6netimi<\/a>&nbsp;fiziksel evrak i\u015flerini ortadan kald\u0131ran ve planogramlar\u0131 ve ma\u011fazac\u0131l\u0131k en iyi uygulama foto\u011fraflar\u0131n\u0131 depolamak i\u00e7in sistem,<a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;g\u00f6rev y\u00f6netimi<\/a>&nbsp;promosyonun tamamlanmas\u0131n\u0131 atamak ve izlemek i\u00e7in yaz\u0131l\u0131m,&nbsp;<a href=\"https:\/\/bindy.com\/products\/store-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">anl\u0131k mesajla\u015fma&nbsp;<\/a>h\u0131zl\u0131 ileti\u015fim i\u00e7in, pano sat\u0131\u015f\u0131 <a href=\"https:\/\/bindy.com\/products\/location-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPI&#039;lar<\/a>&nbsp;herkesi ayn\u0131 sayfada toplamak ve ayn\u0131 hedeflere odaklanmak. Perakendeci ileti\u015fimi ve i\u015fbirli\u011fi i\u00e7in haz\u0131rlanm\u0131\u015f \u00e7ok say\u0131da haz\u0131r yaz\u0131l\u0131m \u00e7\u00f6z\u00fcm\u00fc vard\u0131r (\u00e7o\u011fu bir&nbsp;<a href=\"https:\/\/bindy.com\/app\/registration\/step1?lang=en&amp;aboutPricing=y&amp;aboutTrial=y\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fccretsiz deneme<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011fazalar ma\u011fazac\u0131l\u0131k planlar\u0131n\u0131zdan haberdar oldu\u011funda, uyumlulu\u011fu sa\u011flaman\u0131n en iyi yolu bir ma\u011fazac\u0131l\u0131k denetim program\u0131 olu\u015fturmakt\u0131r. D\u00fczenli ma\u011fazac\u0131l\u0131k denetimleri yapmak, \u015firket standartlar\u0131n\u0131 korumaya, operasyonlar\u0131 iyile\u015ftirmeye ve sat\u0131\u015flar\u0131 art\u0131rmaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-a-merchandising-audit-program\"><strong>Bir ticari denetim program\u0131 olu\u015fturun<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011faza Gezileri veya Ma\u011faza Ziyaretleri olarak da adland\u0131r\u0131lan ma\u011fazac\u0131l\u0131k denetimleri, ma\u011faza d\u00fczeyinde marka standartlar\u0131na daha y\u00fcksek uyum sa\u011flar. Sat\u0131\u015f ve kar marjlar\u0131n\u0131 art\u0131r\u0131r, m\u00fc\u015fteri memnuniyetini art\u0131r\u0131r ve i\u015f risklerini azalt\u0131r. Denetimler, beklentilerinizi incelemenin bir yoludur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131l\u0131 bir denetim program\u0131n\u0131n merkezinde, kilit uyum alanlar\u0131n\u0131 kapsayan bir kontrol listesi bulunur. A\u015fa\u011f\u0131da, bir sat\u0131\u015f denetimi kontrol listesi olu\u015fturmak ve bir sat\u0131\u015f denetimi program\u0131 y\u00fcr\u00fctmek i\u00e7in g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken en iyi uygulamalar\u0131 ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131kl\u0131yoruz.<a id=\"build\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-a-merchandising-audit-checklist\">Ticari Sat\u0131\u015f Denetimi Kontrol Listesi Nas\u0131l Olu\u015fturulur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f kontrol listenizi olu\u015fturmak i\u00e7in Excel gibi bir dizi mevcut program\u0131 kullanabilirsiniz. Ancak, bir&nbsp;<a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">ak\u0131ll\u0131 kontrol listesi<\/a> haz\u0131rl\u0131k, takip ve ger\u00e7ek ma\u011faza y\u00fcr\u00fcy\u00fc\u015f\u00fcnde bol zaman kazand\u0131rabilir ve idari hatalar\u0131n ortadan kald\u0131r\u0131lmas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak\u0131ll\u0131 kontrol listeleri bir forma dayal\u0131d\u0131r ve puanlar, en iyi uygulama resimleri, ekler, ko\u015fullu \u00f6\u011feler, kritik \u00f6\u011feler ve eylem plan\u0131 \u00f6nerileri i\u00e7erebilir. Ak\u0131ll\u0131 kontrol listeleri, ma\u011fazac\u0131l\u0131k standartlar\u0131n\u0131n kontrol edilmesini, eksikliklerin izlenmesini, atanmas\u0131n\u0131 ve \u00e7\u00f6z\u00fclmesini sa\u011flar. \u0130\u015fte bir bina in\u015fa etmek i\u00e7in 10 ad\u0131m&nbsp;<a href=\"https:\/\/blog.bindy.com\/tr\/how-to-build-a-store-merchandising-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sat\u0131\u015f Denetimi Kontrol Listesi:<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"11025\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/shutterstock_1722273796\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1920%2C1281&amp;ssl=1\" data-orig-size=\"1920,1281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1722273796\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-11025\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=2048%2C1367&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=2000%2C1335&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=599%2C400&amp;ssl=1 599w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-think-about-the-checklist-s-metadata\">1.<strong> Kontrol listesinin meta verilerini d\u00fc\u015f\u00fcn\u00fcn<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Meta veriler, ma\u011faza ziyaretiyle ilgili verilerdir. Excel tabanl\u0131 formlar\u0131 kullanan m\u00fc\u015fteriler, genellikle ma\u011faza numaras\u0131, doldurulan tarih, tarih vb. gibi kullan\u0131c\u0131 taraf\u0131ndan girilen alanlar\u0131 bekler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta veriler b\u00fcy\u00fck \u00f6l\u00e7\u00fcde otomatikle\u015ftirilmi\u015f\/\u00f6nceden doldurulmu\u015f&nbsp;<a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">perakende denetim yaz\u0131l\u0131m\u0131.<\/a>&nbsp;Denet\u00e7inin bilgileri giri\u015ften elde edilir, ma\u011faza se\u00e7im listesi her kullan\u0131c\u0131 i\u00e7in \u00f6zel olarak ve kullan\u0131c\u0131n\u0131n mevcut GPS konumu ve se\u00e7ilen tarihe g\u00f6re olu\u015fturulur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-group-items-into-sections-and-sort-sections-according-to-the-visit-s-natural-flow\">2.<strong> \u00d6\u011feleri b\u00f6l\u00fcmlere ay\u0131r\u0131n ve b\u00f6l\u00fcmleri ziyaretin do\u011fal ak\u0131\u015f\u0131na g\u00f6re s\u0131ralay\u0131n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fcmk\u00fcn oldu\u011funda, b\u00f6l\u00fcmler bir ziyaretin do\u011fal ak\u0131\u015f\u0131na (ma\u011fazada fiziksel olarak y\u00fcr\u00fcyen bir sat\u0131c\u0131) uyacak \u015fekilde yerle\u015ftirilmelidir. D\u0131\u015f k\u0131s\u0131mla ba\u015flay\u0131n (varsa d\u0131\u015f tabelalar ve pencereler) ve koridorlar\u0131n etraf\u0131ndan ve ma\u011fazan\u0131n arkas\u0131na do\u011fru ilerleyin. Ziyaret s\u0131ras\u0131nda veya sonras\u0131nda b\u00f6l\u00fcmler aras\u0131nda ge\u00e7i\u015f yapabilirsiniz, ancak formu ziyaretin do\u011fal ak\u0131\u015f\u0131na g\u00f6re ayarlamak zaman kazand\u0131r\u0131r ve daha sezgiseldir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-think-about-non-applicable-sections-items\">3.&nbsp;<strong>\u201cUygulanamayan\u201d b\u00f6l\u00fcmleri\/\u00f6\u011feleri d\u00fc\u015f\u00fcn\u00fcn<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Belirli b\u00f6l\u00fcmler veya \u00f6\u011feler (sorular) t\u00fcm konumlar i\u00e7in ge\u00e7erli olmayabilir. \u00d6rne\u011fin, &quot;Zemin ekranlar\u0131&quot; b\u00f6l\u00fcm\u00fc, bir \u015fehir merkezinde bulunan k\u00fc\u00e7\u00fck bir ma\u011faza format\u0131 i\u00e7in ge\u00e7erli olmayabilir. Ayn\u0131 \u015fekilde, belirli promosyon i\u015faretleri, bir sat\u0131c\u0131n\u0131n b\u00f6lgesindeki t\u00fcm perakende afi\u015fler i\u00e7in ge\u00e7erli olmayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Perakende denetim yaz\u0131l\u0131m\u0131<\/a>&nbsp;ma\u011faza t\u00fcr\u00fcne veya ba\u015fl\u0131\u011f\u0131na g\u00f6re belirli ma\u011fazalardaki t\u00fcm b\u00f6l\u00fcmleri ve \u00f6\u011feleri devre d\u0131\u015f\u0131 b\u0131rakman\u0131za olanak tan\u0131r. Bunu yapmak zaman kazand\u0131r\u0131r ve daha sezgiseldir. Ayr\u0131ca, genel merkezin t\u00fcm konumlar i\u00e7in tek bir kontrol listesi olu\u015fturabilece\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u011f\u0131t tabanl\u0131 kontrol listeleri i\u00e7in, en eksiksiz bilgiyi elde etmek i\u00e7in yorumlar i\u00e7in bir b\u00f6l\u00fcm i\u00e7eren bir NA se\u00e7ene\u011fi sunmak isteyebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-ensure-adequate-coverage\">4.<strong> Yeterli kapsama alan\u0131 sa\u011flay\u0131n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bireysel durum de\u011fi\u015fiklik g\u00f6sterse de, her biri bir b\u00f6l\u00fcm olarak g\u00f6sterilen a\u015fa\u011f\u0131daki alanlar\u0131n baz\u0131lar\u0131n\u0131 veya t\u00fcm\u00fcn\u00fc ele almal\u0131s\u0131n\u0131z (daha fazla ayr\u0131nt\u0131 i\u00e7in a\u015fa\u011f\u0131ya bak\u0131n veya&nbsp;<a href=\"https:\/\/blog.bindy.com\/tr\/ticari-kontrol-listesi\/\" target=\"_blank\" rel=\"noopener noreferrer\">ticari kontrol listesi<\/a>):<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ma\u011faza d\u0131\u015f ve tabela<\/li>\n\n\n\n<li>Ma\u011faza d\u00fczeni ve sat\u0131\u015f kat\u0131: koridorlar, \u00fcr\u00fcn, te\u015fhir alanlar\u0131, s\u0131cak noktalar, demirba\u015flar, sat\u0131\u015f noktas\u0131 saya\u00e7lar\u0131 ve gondollar<\/li>\n\n\n\n<li>Raflar: stoklu, planogramlar, fiyatland\u0131rma, tabela<\/li>\n\n\n\n<li>Ma\u011faza i\u00e7i promosyonlar: tabelalar, te\u015fhirler, \u00e7\u00f6p kutular\u0131<\/li>\n\n\n\n<li>Personel: e\u011fitim, m\u00fc\u015fteri hizmetleri, \u00fcr\u00fcn bilgisi<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-avoid-large-sections\">5.&nbsp;<strong>B\u00fcy\u00fck b\u00f6l\u00fcmlerden ka\u00e7\u0131n\u0131n&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az say\u0131da b\u00fcy\u00fck b\u00f6l\u00fcm olu\u015fturmak yerine, daha fazla say\u0131da k\u00fc\u00e7\u00fck b\u00f6l\u00fcm olu\u015fturmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bu, ak\u0131ll\u0131 telefonlarda veri giri\u015fine yard\u0131mc\u0131 olur ve ayr\u0131ca raporlamay\u0131 daha ayr\u0131nt\u0131l\u0131 ve anlaml\u0131 hale getirir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u011f\u0131t tabanl\u0131 kontrol listeleri i\u00e7in bu, ilgili b\u00f6l\u00fcme eri\u015fmek ve nihai puanlar\u0131n\u0131z\u0131 toplamak i\u00e7in sayfalar aras\u0131nda kolayca ge\u00e7i\u015f yapman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-assign-points-according-to-importance\">6. <strong>\u00d6nem derecesine g\u00f6re puan atay\u0131n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Her \u015feyi \u00f6nemli olarak d\u00fc\u015f\u00fcnmek kolay olsa da, baz\u0131 \u00f6\u011feler genellikle di\u011ferlerinden daha \u00f6nemlidir, hatta i\u015fin devam eden ba\u015far\u0131s\u0131 i\u00e7in kritiktir. Sezonluk ma\u011fazac\u0131l\u0131k ve CPG \u00f6demeli toplu kat ekranlar\u0131 akla geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puan atay\u0131n ve yaz\u0131l\u0131m kullan\u0131yorsan\u0131z buna g\u00f6re bir \u201cKritik\u201d bayra\u011f\u0131 kullan\u0131n. &quot;Kritik&quot; \u00f6\u011fe, ziyaret s\u0131ras\u0131nda uyumsuz bulunursa, di\u011fer \u00f6\u011felerden ba\u011f\u0131ms\u0131z olarak t\u00fcm b\u00f6l\u00fcm\u00fcn de\u011ferini s\u0131f\u0131ra ayarlar. \u0130le birlikte<a rel=\"noopener noreferrer\" href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\"> yaz\u0131l\u0131m<\/a>, toplam puan\u0131 takip etme konusunda endi\u015felenmenize gerek yok. Puanlar, ziyaret puan\u0131 ve ziyaret ger\u00e7ekle\u015ftik\u00e7e b\u00f6l\u00fcme g\u00f6re puan dahil olmak \u00fczere otomatik olarak hesaplan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, kontrol listenizdeki \u00f6\u011felere etiketler atamak isteyebilirsiniz. Etiketlere \u00f6rnek olarak &quot;m\u00fc\u015fteri hizmetleri&quot; veya &quot;temizlik&quot; verilebilir. Ziyaretin sonunda, iyile\u015ftirilmesi gerekebilecek di\u011fer alanlar\u0131 belirlemenize yard\u0131mc\u0131 olmak i\u00e7in bu etiketler i\u00e7in bireysel puanlar da alacaks\u0131n\u0131z.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"\/tr\/www.bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"389\" data-attachment-id=\"61616\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/excel-e-posta-vs-bindy-2-2-2\/screen-compo-combo_horizontal-screens-stacked-left-to-right\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?fit=1920%2C1067&amp;ssl=1\" data-orig-size=\"1920,1067\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Horizontal screens stacked-left to right\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?fit=300%2C167&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?fit=700%2C389&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=700%2C389&#038;ssl=1\" alt=\"\" class=\"wp-image-61616\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=1024%2C569&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=768%2C427&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=1536%2C853&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=2048%2C1138&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=1200%2C667&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=700%2C389&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=2000%2C1111&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=720%2C400&amp;ssl=1 720w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-be-specific-descriptive-and-visual\">7.<strong>&nbsp;&nbsp; Spesifik, a\u00e7\u0131klay\u0131c\u0131 ve g\u00f6rsel olun<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011fazac\u0131l\u0131k standartlar\u0131 a\u00e7\u0131k ve net olmal\u0131d\u0131r. \u201cSon\u201d veya \u201ciyi\u201d gibi belirsiz kelimelerden ka\u00e7\u0131n\u0131n. \u00d6rne\u011fin, &quot;\u00dcr\u00fcn yak\u0131n zamanda sipari\u015f edildi&quot; demek yerine &quot;\u00dcr\u00fcn 2 takvim g\u00fcn\u00fcnden daha k\u0131sa bir s\u00fcre \u00f6nce sipari\u015f edildi&quot; ifadesini kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. \u00dcr\u00fcn kaplamalar\u0131n\u0131n say\u0131s\u0131na veya ge\u00e7en s\u00fcrelere at\u0131fta bulunuyorsan\u0131z, ger\u00e7ek say\u0131lar\u0131 verin.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Standard\u0131n ne oldu\u011funu a\u00e7\u0131k\u00e7a belirtin. Standard\u0131 tan\u0131mlamak i\u00e7in bir paragraf gerekiyorsa, bir paragraf kullan\u0131n. Standard\u0131 g\u00f6stermek i\u00e7in bir \u00f6\u011feye en iyi uygulama foto\u011fraf\u0131n\u0131 ekleyin; <a href=\"https:\/\/gitnux.org\/visual-learner-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">40%<\/a> insanlar\u0131n y\u00fczdesi g\u00f6rsel bilgilere daha iyi yan\u0131t verir ve g\u00f6rsel bilgiler anlay\u0131\u015f\u0131 <a href=\"https:\/\/gitnux.org\/visual-learner-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">200%<\/a>! Ticari denetiminize en iyi uygulama \u00f6rneklerini dahil etmek, standartlar\u0131n\u0131z\u0131 y\u00f6nlendirmenin en iyi yollar\u0131ndan biridir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-think-about-audit-frequency\">8.<strong> Denetim s\u0131kl\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131c\u0131 ma\u011faza ziyaretlerinin s\u0131kl\u0131\u011f\u0131 (en az\u0131ndan ma\u011fazac\u0131l\u0131k kontrol listesini i\u00e7eren ziyaretler) bir kurulu\u015ftan di\u011ferine de\u011fi\u015fecektir. Yelpazenin bir ucunda, baz\u0131 kurulu\u015flar haftada bir ziyaret ger\u00e7ekle\u015ftiriyor. Di\u011fer kurulu\u015flar, her \u00fc\u00e7 ayda bir yaln\u0131zca bir ziyaret ger\u00e7ekle\u015ftirebilir. Baz\u0131 kurulu\u015flar hibrit bir model kullan\u0131r. Temel ma\u011fazac\u0131l\u0131k standartlar\u0131n\u0131 yakalamak i\u00e7in standart bir form kullan\u0131rlar (\u00f6rne\u011fin y\u0131lda iki kez) ve y\u0131l boyunca ziyaretler i\u00e7in birka\u00e7 k\u00fc\u00e7\u00fck form olu\u015ftururlar, bazen bu ziyaretleri mevsimlik programlara ba\u011flarlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Perakende denetim yaz\u0131l\u0131m\u0131<\/a>&nbsp;bir kurulu\u015fun herhangi bir say\u0131da kontrol listesi olu\u015fturmas\u0131na olanak tan\u0131r; bu, ma\u011fazalar\u0131n da kendi kendini denetleyebilece\u011fi anlam\u0131na gelir. Zorunlu foto\u011fraf \u00e7ekimi ve ziyaret ekleri, merkez ofisin seyahat etmeye gerek kalmadan ma\u011faza ma\u011fazac\u0131l\u0131k giri\u015fimlerine ger\u00e7ek zamanl\u0131 bir pencere a\u00e7mas\u0131n\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-field-test-the-checklist\">9. <strong>Kontrol listesini sahada test edin<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fc\u00e7\u00fck bir kullan\u0131c\u0131 ve ma\u011faza grubuyla ba\u015flay\u0131n. Buradaki fikir, t\u00fcm konumlara da\u011f\u0131tmadan \u00f6nce erken ve s\u0131kl\u0131kla geri bildirim almakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KPI&#039;lar\u0131n\u0131z\u0131 ve hedeflerinizi akl\u0131n\u0131zda tutmay\u0131 unutmay\u0131n. Kontrol listesindeki maddeler, denetlemeniz gereken standartlar ve \u00f6l\u00e7meniz gereken uygulama ile ilgili mi? Kontrol listesi organizasyonu, ma\u011fazalar\u0131n\u0131z\u0131n ak\u0131\u015f\u0131nda bir anlam ifade ediyor mu? \u0130fade a\u00e7\u0131k m\u0131? \u0130fadeler net ve ayr\u0131nt\u0131l\u0131 sonu\u00e7lar sa\u011flayacak m\u0131? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir form merkez ofiste iyi g\u00f6r\u00fcnebilir ancak ger\u00e7ekten bir ticari denetim y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fczde ciddi eksiklikleri oldu\u011fu kan\u0131tlanabilir. K\u00fc\u00e7\u00fck bir pilot \u00e7al\u0131\u015ft\u0131r\u0131n ve gerekti\u011fi gibi ayarlay\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63442\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/perakende-denetim-kontrol-listesi-nasil-olusturulur\/bet-the-farm-calibration-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bet-the-farm-calibration-blue\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63442\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-review-with-the-team-and-adjust\">10.<strong> Ekiple birlikte g\u00f6zden ge\u00e7irin ve ayarlay\u0131n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131c\u0131lar\u0131n\u0131z, saha ve sat\u0131\u015f y\u00f6neticilerinizle kontrol listesini ve pilot uygulamay\u0131 tart\u0131\u015f\u0131n. Giri\u015flerini ve geri bildirimlerini isteyin. Biz bu a\u015famaya &quot;<a href=\"https:\/\/blog.bindy.com\/tr\/calibrate-for-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">kalibrasyon<\/a>&quot;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ticari sat\u0131\u015f kontrol listesi, s\u00fcrekli iyile\u015ftirme i\u00e7in bir ara\u00e7 oldu\u011fu kadar bir denetim arac\u0131d\u0131r. Standard\u0131 tan\u0131mlay\u0131n, iletin ve \u00f6l\u00e7\u00fcn. Ard\u0131ndan, standard\u0131 kar\u015f\u0131layacak ve sat\u0131\u015f hedeflerinize ula\u015facaks\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a-word-about-general-presentation\"><strong>Genel sunum hakk\u0131nda birka\u00e7 kelime\u2026<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Herhangi bir \u00f6zel departman denetim program\u0131nda oldu\u011fu gibi (ticaret, kay\u0131p \u00f6nleme, sa\u011fl\u0131k ve g\u00fcvenlik), temizlik, d\u00fczen ve g\u00fcvenlik gibi genel operasyonel fakt\u00f6rler g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r. B\u00f6lge m\u00fcd\u00fcrleriniz, sat\u0131\u015f temsilcileriniz veya di\u011fer kaynaklar\u0131n\u0131z ma\u011fazadayken, genel temizlik veya emniyet ve g\u00fcvenlik gibi geni\u015f operasyonel fakt\u00f6rler \u00fczerinde bir veya daha fazla denetim yapmalar\u0131n\u0131 sa\u011flay\u0131n. \u00c7ok fazla zaman harcamak zorunda de\u011fildir ve ma\u011fazac\u0131l\u0131k program\u0131n\u0131za bir ba\u011flam sa\u011flayan daha eksiksiz bir resim \u00e7izer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En iyi ma\u011fazac\u0131l\u0131k program\u0131, zaman\u0131nda ve eksiksiz uygulansa bile, al\u0131\u015fveri\u015f yapanlar\u0131n ma\u011fazaya ayak basmamas\u0131 veya ma\u011fazan\u0131n genel sunumunun olumlu m\u00fc\u015fteri deneyimine elveri\u015fli olmamas\u0131 durumunda tamamen etkisiz olacakt\u0131r.<a id=\"include\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-include-on-a-merchandising-audit\"><strong>Bir Ma\u011faza Denetimine Neler Dahil Edilmelidir?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Perakendede ma\u011fazac\u0131l\u0131k geni\u015f kapsaml\u0131 bir kategoridir. Perakende uzman\u0131na g\u00f6re <a href=\"https:\/\/blog.bindy.com\/tr\/satislarinizi-olduren-5-perakende-pazarlama-hatasi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicaso<\/a>, \u201cM\u00fc\u015fterilerinizin ma\u011fazan\u0131za girdiklerinde alg\u0131lad\u0131klar\u0131 her \u015fey perakende ma\u011fazac\u0131l\u0131k kategorisine giriyor.\u201d Bu, bir m\u00fc\u015fterinin ma\u011fazan\u0131zda kar\u015f\u0131la\u015ft\u0131\u011f\u0131 t\u00fcm manzaralar\u0131, sesleri, kokular\u0131 ve dokunsal deneyimleri i\u00e7erir: <a href=\"https:\/\/blog.bindy.com\/tr\/musterilerin-magazanizin-onunden-gecmelerinin-nedenleri\/\" target=\"_blank\" rel=\"noopener noreferrer\">vitrinler<\/a>, <a href=\"https:\/\/blog.bindy.com\/tr\/satislari-artirmak-icin-gorsel-pazarlamada-5-aydinlatma-teknigi\/\" target=\"_blank\" rel=\"noopener noreferrer\">ayd\u0131nlatma<\/a>, <a href=\"https:\/\/blog.bindy.com\/tr\/4-easy-ways-to-have-your-sales-floor-sell\/\" target=\"_blank\" rel=\"noopener noreferrer\">ma\u011faza d\u00fczeni<\/a>, <a href=\"https:\/\/blog.bindy.com\/tr\/satislarinizi-olduren-5-perakende-pazarlama-hatasi\/\" target=\"_blank\" rel=\"noopener noreferrer\">tabela<\/a>, <a href=\"https:\/\/blog.bindy.com\/tr\/satislari-artirmak-icin-7-gorsel-pazarlama-teknigi\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00fcr\u00fcn te\u015fhir<\/a>, <a href=\"https:\/\/blog.bindy.com\/tr\/satislari-artiran-5-pos-stratejisi\/\" target=\"_blank\" rel=\"noopener noreferrer\">POS promosyonlar\u0131,&nbsp;<\/a>m\u00fczik, test cihazlar\u0131 vb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011fazac\u0131l\u0131k giri\u015fimlerinin taze ve iyi bir \u015fekilde y\u00fcr\u00fct\u00fclmesini sa\u011flamak, organizasyonel ba\u015far\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Yukar\u0131da belirtildi\u011fi gibi, bireysel ma\u011fazalar farkl\u0131l\u0131k g\u00f6sterebilir, ancak kapsaml\u0131 bir sat\u0131\u015f denetimi a\u015fa\u011f\u0131daki alanlara dikkat edecektir:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>D\u0131\u015f mekan\u0131, vitrinleri ve tabelalar\u0131 saklay\u0131n<\/li>\n\n\n\n<li>Ma\u011faza d\u00fczeni ve sat\u0131\u015f kat\u0131: koridorlar, \u00fcr\u00fcn, te\u015fhir alanlar\u0131, s\u0131cak noktalar, demirba\u015flar, sat\u0131\u015f noktas\u0131 saya\u00e7lar\u0131 ve gondollar<\/li>\n\n\n\n<li>Raflar: stoklu, planogramlar, fiyatland\u0131rma, tabela<\/li>\n\n\n\n<li>Ma\u011faza i\u00e7i promosyonlar: tabelalar, te\u015fhirler, \u00e7\u00f6p kutular\u0131<\/li>\n\n\n\n<li>Personel: e\u011fitim, m\u00fc\u015fteri hizmetleri, \u00fcr\u00fcn bilgisi<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56888\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/cpglerin-harika-cok-kanalli-kampanyalar-olusturmasina-yardimci-olacak-4-ipucu\/retail_works_here_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"retail_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56888\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"store-exterior-and-entrance\"><strong>Ma\u011faza d\u0131\u015f ve giri\u015f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk izlenimler bir fark yarat\u0131r. \u201cGer\u00e7ek mekanda faaliyet g\u00f6steren bir ma\u011faza i\u015fletmek s\u00f6z konusu oldu\u011funda en \u00f6nemli \u00f6nlemlerden biri, yaya trafi\u011fi elde etmektir. Ne kadar fazla trafik olu\u015fturursan\u0131z, sat\u0131\u015f ve m\u00fc\u015fteri kat\u0131l\u0131m\u0131 i\u00e7in daha fazla f\u0131rsata d\u00f6n\u00fc\u015f\u00fcr ve bu da ana hedefe, yani artan gelire yol a\u00e7ar,&quot; diyor. <a href=\"https:\/\/blog.bindy.com\/tr\/musterilerin-magazanizin-onunden-gecmelerinin-nedenleri\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nichole Leinback Reyhle<\/a>, RetailMinded&#039;in kurucusu. Bir anket \u015funu buldu <a href=\"https:\/\/mythreesonspainting.com\/increase-sales-and-revenue-instantly-why-store-appearance-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">95%<\/a> Al\u0131\u015fveri\u015f yapanlar\u0131n oran\u0131, bir ma\u011fazan\u0131n d\u0131\u015f g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn al\u0131\u015fveri\u015f yapmay\u0131 tercih ettikleri yeri etkiledi\u011fini s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri, karanl\u0131k veya kirli bir vitrinle ilgilenmez. Ma\u011fazan\u0131n d\u0131\u015f\u0131n\u0131 ve \u00e7evresini kontrol ederek denetiminize ba\u015flay\u0131n.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ma\u011faza ad\u0131 a\u00e7\u0131k, g\u00f6r\u00fcn\u00fcr ve iyi ayd\u0131nlat\u0131lm\u0131\u015f. Varsa, adres i\u015fareti veya numaralar\u0131 caddeden veya ge\u00e7en ara\u00e7lardan kolayca g\u00f6r\u00fclebilir.<\/li>\n\n\n\n<li>D\u0131\u015f vitrinin enkaz olmadan temiz oldu\u011fundan emin olun.<\/li>\n\n\n\n<li>D\u0131\u015f vitrin, kap\u0131lar, arka alanlar ve varsa yan taraflar da dahil olmak \u00fczere iyi ayd\u0131nlat\u0131lm\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li>Park yeri a\u00e7\u0131k\u00e7a i\u015faretlenmi\u015ftir, arsa s\u00fcp\u00fcr\u00fclm\u00fc\u015ft\u00fcr ve enkazdan ar\u0131nd\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li>Peyzaj uygulan\u0131yorsa, bak\u0131ml\u0131 m\u0131? \u00d6l\u00fc bitki, yabani ot, d\u00fczensiz mal\u00e7 veya kaya yok.<\/li>\n\n\n\n<li>Ma\u011faza, pencereler ve tabelalar da dahil olmak \u00fczere d\u0131\u015f temizli\u011fi sa\u011flamak i\u00e7in her vardiyada bir \u00e7al\u0131\u015fan belirler.<\/li>\n\n\n\n<li>Giri\u015f, pencereler ve tabelalar iyi ayd\u0131nlat\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"exterior-windows\"><strong>D\u0131\u015f pencereler<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vitrinler, m\u00fc\u015fterilerin ma\u011fazan\u0131za girmek istemesini sa\u011flayan duygusal etkiyi yaratman\u0131n anahtar\u0131d\u0131r. De\u011ferli yaya trafi\u011fini \u00e7ekmeye devam etmek i\u00e7in onlar\u0131 temiz, iyi ayd\u0131nlat\u0131lm\u0131\u015f ve s\u0131k s\u0131k d\u00f6nd\u00fcr\u00fcn. En iyi uygulama olarak, en yeni ve\/veya y\u00fcksek de\u011ferli \u00fcr\u00fcnleri pencerede veya giri\u015fin i\u00e7 k\u0131sm\u0131na en yak\u0131n yerde sergileyin.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pencereler iyi durumda ve temizdir. Leke, hava etkisi, \u00e7atlak veya tala\u015f yok.<\/li>\n\n\n\n<li>T\u00fcm pencereler en son kampanya ve \u00fcr\u00fcnleri i\u00e7erir.<\/li>\n\n\n\n<li>\u00d6zellik \u00fcr\u00fcn\u00fc vurgulanm\u0131\u015f olarak pencereler iyi ayd\u0131nlat\u0131l\u0131r ve kapan\u0131\u015f saatlerinden sonra da \u00f6yle kal\u0131r.<\/li>\n\n\n\n<li>T\u00fcm pencereler, sat\u0131\u015f planogram\u0131na ve kurulum y\u00f6nergelerine uygundur.<\/li>\n\n\n\n<li>Vitrinler, organizasyonun mevsimsel takvimine ve promosyon etkinliklerine g\u00f6re d\u00f6nd\u00fcr\u00fcl\u00fcr.<\/li>\n\n\n\n<li>Te\u015fhir destek ekipman\u0131 (fikst\u00fcrler, raflar, ayd\u0131nlatma, mankenler ve aksesuarlar) iyi durumda, temiz ve g\u00f6r\u00fcn\u00fcr bir hasar yok.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Biraz ihtiyac\u0131m var <a href=\"https:\/\/blog.bindy.com\/tr\/satislari-artirmak-icin-7-gorsel-pazarlama-teknigi\/\" target=\"_blank\" rel=\"noopener noreferrer\">esin<\/a> vitrinleriniz i\u00e7in?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"413\" data-attachment-id=\"60144\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/gorsel-pazarlamanin-musteri-hizmetlerini-ve-etkilesimini-iyilestirmesinin-4-yolu\/shutterstock_466589609-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1920%2C1132&amp;ssl=1\" data-orig-size=\"1920,1132\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_466589609 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=300%2C177&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=700%2C413&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1-1024x604.jpg?resize=700%2C413&#038;ssl=1\" alt=\"\" class=\"wp-image-60144\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=1024%2C604&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=768%2C453&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=1536%2C906&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=2048%2C1208&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=1200%2C708&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=700%2C413&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=2000%2C1179&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=678%2C400&amp;ssl=1 678w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"exterior-signage\"><strong>D\u0131\u015f tabela<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u0131\u015f tabelalar\u0131n\u0131z, m\u00fc\u015fterilerin kap\u0131n\u0131zdan ge\u00e7mesine yard\u0131mc\u0131 olan \u015feydir. &quot;Binaen&nbsp;<a href=\"https:\/\/newsroom.fedex.com\/newsroom\/global-english\/fedex-office-survey-standout-signs-contribute-to-sales\" target=\"_blank\" rel=\"noreferrer noopener\">bir \u00e7al\u0131\u015fmaya<\/a>76% t\u00fcketici daha \u00f6nce hi\u00e7 ziyaret etmedikleri bir ma\u011fazaya sadece tabelas\u0131na bakarak girmeyi se\u00e7ti ve bir 68% daha bir tabela dikkatlerini \u00e7ektikten sonra \u00fcr\u00fcn veya hizmet sat\u0131n ald\u0131\u011f\u0131n\u0131 itiraf etti.\u201d <a href=\"https:\/\/blog.bindy.com\/tr\/musterilerin-magazanizin-onunden-gecmelerinin-nedenleri\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leinback Rehyle<\/a>. Potansiyel m\u00fc\u015fteriler vitrin tabelan\u0131zdan tam olarak ne satt\u0131\u011f\u0131n\u0131z\u0131 s\u00f6yleyebilir mi? De\u011filse, yeniden yapma zaman\u0131.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u015faretler, ge\u00e7en yaya ve ara\u00e7 trafi\u011fi taraf\u0131ndan a\u00e7\u0131k\u00e7a g\u00f6r\u00fclebilir.<\/li>\n\n\n\n<li>Marka ad\u0131 da dahil olmak \u00fczere d\u0131\u015f tabelalar, yanm\u0131\u015f armat\u00fcrler olmadan iyi ayd\u0131nlat\u0131lm\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li>Saatleri g\u00fcncel ve g\u00f6r\u00fcn\u00fcr \u015fekilde saklay\u0131n.<\/li>\n\n\n\n<li>Pencere tabela \u00e7\u0131kartmalar\u0131, kabarc\u0131klanma veya solma olmadan iyi durumda.<\/li>\n\n\n\n<li>Sandvi\u00e7 tahtas\u0131 temizdir, tozsuzdur ve g\u00fcncel promosyon bilgilerini g\u00f6r\u00fcnt\u00fcler.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"store-interior\"><strong>Ma\u011faza&nbsp;<\/strong>\u0130\u00e7 mekan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f kat\u0131n\u0131z\u0131n d\u00fczeni, markan\u0131z\u0131 ve \u00fcr\u00fcn kampanyalar\u0131n\u0131z\u0131 desteklemelidir. Temizlik ve d\u00fczen esast\u0131r. Dikkatinizi hak eden baz\u0131 \u00f6nemli alanlar \u015funlard\u0131r:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sales-floor-layout-and-aisles\">Sat\u0131\u015f kat\u0131 d\u00fczeni ve koridorlar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterilerin ma\u011fazan\u0131zda veya restoran\u0131n\u0131zda \u00f6zg\u00fcrce hareket edebilmelerini sa\u011flay\u0131n. \u0130ster bir \u0131zgara, ister d\u00f6ng\u00fc veya serbest ak\u0131\u015f \u00fczerine kurulu olun<a href=\"https:\/\/blog.bindy.com\/tr\/4-easy-ways-to-have-your-sales-floor-sell\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Yerle\u015fim<\/a>, g\u00f6r\u00fcnt\u00fcleme tablolar\u0131n\u0131n birincil tarama alanlar\u0131n\u0131 t\u0131kamad\u0131\u011f\u0131n\u0131 kontrol edin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteriler, g\u00f6z atarken ba\u015fkalar\u0131 kendilerine veya ba\u015fka ekranlara \u00e7arpt\u0131\u011f\u0131nda rahats\u0131z olabilir. Hatta kendilerini kapal\u0131 ve kalabal\u0131k hissetmekten ka\u00e7\u0131nmak i\u00e7in ilgilerini \u00e7eken mallardan uzakla\u015fabilirler. Al\u0131\u015fveri\u015f yapanlar\u0131n vitrinler aras\u0131nda ve koridorlar aras\u0131nda serbest\u00e7e hareket edebilmelerini sa\u011flay\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"60935\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/kucuk-olcekli-isletmelerin-daha-kucuk-magazalar-acarak-buyuk-perakendecilerle-rekabet-etmesinin-4-yolu\/shutterstock_1205616646\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1205616646\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-60935\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Biraz yer b\u0131rakmak, m\u00fc\u015fterilerin yava\u015flamas\u0131na ve sunduklar\u0131n\u0131z\u0131 takdir etmesine olanak tan\u0131r ve alan\u0131n\u0131z\u0131n eskisi gibi g\u00f6r\u00fcnmesini sa\u011flar. <a href=\"https:\/\/www.vendhq.com\/blog\/retail-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u00fc\u015f\u00fcnceli bir \u015fekilde d\u00fczenlenmi\u015f ve k\u00fcrat\u00f6rl\u00fc\u011f\u00fcnde<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ada-compliance\">ADA Uyumlulu\u011fu<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Alan\u0131n\u0131z\u0131 Engelli Amerikal\u0131lar Yasas\u0131 (ADA) y\u00f6nergelerine uyacak \u015fekilde tasarlamak, <a href=\"https:\/\/blog.bindy.com\/tr\/erisilebilirligi-artirma-perakendeciler-musteriler-icin-cevrimici-ve-cevrimdisi-erisimi-nasil-iyilestirebilir\/\" target=\"_blank\" rel=\"noopener noreferrer\">kazan-kazan<\/a>. G\u00f6re <a href=\"https:\/\/adata.org\/faq\/how-many-people-united-states-have-disability\" target=\"_blank\" rel=\"noreferrer noopener\">ADA Ulusal A\u011f\u0131<\/a>54 milyon Amerikal\u0131 engellidir. Ayn\u0131 zamanda i\u015fletmenin gelece\u011fe haz\u0131r olmas\u0131na da yard\u0131mc\u0131 olabilir; 2030 y\u0131l\u0131na kadar 71,5 milyon Baby Boomer ku\u015fa\u011f\u0131 65 ya\u015f\u0131n \u00fczerinde olacak ve bu da ya\u015fa ba\u011fl\u0131 ko\u015fullara uyum sa\u011flamak i\u00e7in ek ihtiya\u00e7lar\u0131 beraberinde getirecek. Gezinmesi fiziksel olarak kolay olan bir d\u00fczen, bebek arabas\u0131 veya mobilite ekipman\u0131 ta\u015f\u0131yan bak\u0131c\u0131lar\u0131 ma\u011fazan\u0131za davet eder.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sat\u0131\u015f kat\u0131 d\u00fczeni ve konumland\u0131rmas\u0131, mevcut \u015firket planogramlar\u0131 ve marka standartlar\u0131 ile uyumludur.<\/li>\n\n\n\n<li>Koridor yollar\u0131 enkazdan ar\u0131nd\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li>D\u00f6\u015feme ekranlar\u0131 koridorlar\u0131 veya m\u00fc\u015fteri hareketini engellemez. Tak\u0131lma tehlikesi yok.<\/li>\n\n\n\n<li>Vitrinler ve koridorlar, bebek arabalar\u0131n\u0131 ve hareket yard\u0131mc\u0131lar\u0131n\u0131 bar\u0131nd\u0131racak kadar geni\u015ftir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"interior-signage\"><strong>\u0130\u00e7 tabela<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mesajla\u015fma kritiktir ancak tabela konumland\u0131rma ve hiyerar\u015fi de bir o kadar \u00f6nemlidir. Unutma, bu sadece s\u00f6yledi\u011fin \u015fey de\u011fil,&nbsp;<em>nas\u0131l<\/em>&nbsp;sen b\u00f6yle diyorsun. Tabela ile daha az\u0131 daha fazla olabilir. \u0130\u015faretli ekranlar olsun <a href=\"https:\/\/blog.bindy.com\/tr\/satislarinizi-olduren-5-perakende-pazarlama-hatasi\/\" target=\"_blank\" rel=\"noopener noreferrer\">20%<\/a> daha fazla \u00e7eki\u015f, ancak tabelalar\u0131n a\u015f\u0131r\u0131 y\u00fcklenmesi ma\u011fazalar\u0131n\u0131z\u0131n da\u011f\u0131n\u0131k g\u00f6r\u00fcnmesine ve envanterin ucuz g\u00f6r\u00fcnmesine neden olabilir. M\u00fc\u015fterinin dikkatini vurgulamak istedi\u011finiz \u00fcr\u00fcne \u00e7ekmek i\u00e7in i\u015faretleri kal\u0131n ama \u00f6zl\u00fc ve iyi yerle\u015ftirilmi\u015f tutun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herhangi bir pazarlama i\u00e7in, <a href=\"https:\/\/blog.bindy.com\/tr\/satislari-artirmak-icin-7-gorsel-pazarlama-teknigi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yana Voldman<\/a>\u015firketinde Strateji ve \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc&nbsp;<a href=\"http:\/\/udizine.com\/?source=compliantia\" target=\"_blank\" rel=\"noreferrer noopener\">UD\u0130Z\u0130N<\/a>, \u201cbe\u015f saniye kural\u0131n\u0131 denemenizi \u00f6nerir: \u0130\u015fareti be\u015f saniye veya daha k\u0131sa s\u00fcrede kolayca okuyabilmeli, anlam\u0131n\u0131 herhangi bir kar\u0131\u015f\u0131kl\u0131k olmadan \u00f6z\u00fcmseyebilmelisiniz. Mesaj\u0131n\u0131z\u0131n daha uzun olmas\u0131 gerekiyorsa, genel g\u00f6rsel ma\u011fazac\u0131l\u0131k temas\u0131na estetik olarak dahil edilmi\u015f bir dizi i\u015fareti d\u00fc\u015f\u00fcn\u00fcn.\u201d Bir m\u00fc\u015fterinin neden bu \u00f6zellikli \u00fcr\u00fcn olmadan yapamayaca\u011f\u0131n\u0131 en iyi \u015fekilde a\u00e7\u0131klamak i\u00e7in sa\u011flam noktalar (5-7 kelime veya daha az) kullan\u0131n.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Bilgilendirici tabelalara ek olarak bir harekete ge\u00e7irici mesaj eklemeyi unutmay\u0131n (a\u015fa\u011f\u0131da g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi). Bu, &quot;Beni deneyin!&quot; yazan ayr\u0131 bir i\u015faret kadar basit olabilir. Tabelalar izleyicide sat\u0131\u015flar\u0131 g\u00fc\u00e7lendirmeye yard\u0131mc\u0131 olabilecek duygusal bir tepki uyand\u0131rmal\u0131d\u0131r.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"6407\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/smiggle_products_2013-wikipedia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;KODAK Z1275 ZOOM DIGITAL CAMERA&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1375536766&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;7.54&quot;,&quot;iso&quot;:&quot;320&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Smiggle_products_2013 wikipedia\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=700%2C525&#038;ssl=1\" alt=\"Smiggle_products_2013 wikipedia\" class=\"wp-image-6407\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=700%2C525&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=2000%2C1500&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=533%2C400&amp;ssl=1 533w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Foto\u011fraf kredisi: Wikimedia Commons<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Son olarak, i\u015faretlerin ve aksesuarlar gibi di\u011fer destekleyici malzemelerin yerle\u015ftirilmesine dikkat edin. \u00d6zellik i\u015faretleri g\u00f6z hizas\u0131na yerle\u015ftirilmelidir \u2013 3 \u00bd ila 4 1\/2 fit nokta. Aksesuarlar \u00fc\u00e7l\u00fc olarak grupland\u0131r\u0131labilir ancak asla \u00fcr\u00fcnlerin kendilerini g\u00f6lgede b\u0131rakmamal\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do\u011fru \u00fcr\u00fcn ve kategori tabelalar\u0131 kullan\u0131lm\u0131\u015f ve iyi durumdad\u0131r.<\/li>\n\n\n\n<li>Tabela g\u00fcncel ve do\u011frudur.<\/li>\n\n\n\n<li>Raf sallay\u0131c\u0131lar\u0131, planogramlarla etkin ve tutarl\u0131 bir \u015fekilde kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>Tabela etkin bir \u015fekilde kullan\u0131l\u0131r, te\u015fhir veya raflar\u0131 a\u015f\u0131r\u0131 kalabal\u0131kla\u015ft\u0131rmaz.<\/li>\n\n\n\n<li>Sezonluk ve y\u00fcksek de\u011ferli SKU&#039;larda \u00fcr\u00fcn\u00fc \u00f6ne \u00e7\u0131karan i\u015faretler bulunur.<\/li>\n\n\n\n<li>Eylem \u00e7a\u011fr\u0131lar\u0131 kullan\u0131l\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"displays-shelving\"><strong>Ekranlar\/raflar<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"displays\">g\u00f6r\u00fcnt\u00fcler<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Perakende d\u00fc\u015f\u00fcnce liderleri <a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/tr\/4-easy-ways-to-have-your-sales-floor-sell\/\" target=\"_blank\">Kizer &amp; Bender<\/a> Kap\u0131n\u0131n i\u00e7indeki ilk 5&#039; ila 15 fit olan Dekompresyon B\u00f6lgesini (DZ) a\u00e7\u0131k tutmay\u0131 \u00f6nerir: \u201cDZ, al\u0131\u015fveri\u015f yapanlara otoparktan (veya al\u0131\u015fveri\u015f merkezinden) ma\u011fazan\u0131za ge\u00e7i\u015f yapma \u015fans\u0131 verir. Al\u0131\u015fveri\u015f yapanlar, DZ&#039;ye yerle\u015ftirdi\u011finiz her \u015feyi ka\u00e7\u0131racak, bu nedenle a\u00e7\u0131k, d\u00fczenli bir alan olmas\u0131 gerekiyor. DZ&#039;nizin hemen d\u0131\u015f\u0131na, al\u0131\u015fveri\u015f yapanlar\u0131n onlar\u0131 g\u00f6rme olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek oldu\u011fu yerlere tabelalar, sepetler vb. yerle\u015ftirin\u201d diye a\u00e7\u0131kl\u0131yorlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekranlar\u0131 koridorlar\u0131n sonu, POS gibi stratejik etkin noktalara ve DZ&#039;nin sa\u011f\u0131na yerle\u015ftirin. K\u0131r\u0131k veya eksik par\u00e7alar\u0131 olan hasarl\u0131 ekranlara dikkat edin, <a href=\"https:\/\/blog.bindy.com\/tr\/satislari-artirmak-icin-gorsel-pazarlamada-5-aydinlatma-teknigi\/\" target=\"_blank\" rel=\"noopener noreferrer\">yanm\u0131\u015f \u0131\u015f\u0131klar<\/a>, tak\u0131l\u0131p d\u00fc\u015fme tehlikesi olu\u015fturabilecek soyulmu\u015f \u00e7\u0131kartmalar, solmu\u015f i\u015faretler veya y\u0131pranm\u0131\u015f zeminler.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cH\u0131z t\u00fcmsekleri\u201d kullanmay\u0131 unutmay\u0131n. Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, bu ekranlar m\u00fc\u015fterileri yava\u015flatmak ve \u00fcr\u00fcn\u00fcn\u00fcze dikkat etmek i\u00e7in tasarlanm\u0131\u015ft\u0131r. H\u0131z t\u00fcmsekleri \u00f6zellikle a\u015fa\u011f\u0131dakilere sahip perakendeciler i\u00e7in yararl\u0131d\u0131r: <a href=\"https:\/\/www.entrepreneur.com\/article\/223808\" target=\"_blank\" rel=\"noopener noreferrer\">uzun koridor d\u00fczenleri<\/a>&nbsp;monotonlu\u011fu yeni bir odak noktas\u0131 ile k\u0131rd\u0131klar\u0131 yer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kategorileriniz ve alt kategorileriniz anlaml\u0131 olmal\u0131 ve birbirini desteklemelidir. Bu, benzer \u00f6\u011feleri ve renkleri m\u00fc\u015fteriniz i\u00e7in anlaml\u0131 olacak \u015fekilde gruplamak ve ayn\u0131 zamanda ortalama bilet de\u011ferinizi art\u0131rmak i\u00e7in \u00e7apraz sat\u0131\u015f yapmak anlam\u0131na gelir. \u00d6rne\u011fin, alkol perakendecisi BevMo, alkol te\u015fhirlerinde d\u00fczenli olarak aksesuar ve yiyecek par\u00e7alar\u0131na yer verir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"shelves\">raflar<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Raflar tamamen dolu olmal\u0131, ancak da\u011f\u0131n\u0131k olmamal\u0131d\u0131r. M\u00fc\u015fteriler i\u00e7in alan de\u011feri \u00e7a\u011fr\u0131\u015ft\u0131r\u0131r. \u201cHi\u00e7bir \u015fey m\u00fc\u015fterilerinizin \u00fcr\u00fcnlerinizin de\u011ferine ili\u015fkin alg\u0131s\u0131n\u0131 a\u015f\u0131r\u0131 kalabal\u0131k te\u015fhirler gibi azaltamaz\u201d <a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/tr\/satislarinizi-olduren-5-perakende-pazarlama-hatasi\/\" target=\"_blank\">diyor Nicasio<\/a>. Yeniden stoklama g\u00fcnl\u00fck (g\u00fcnde birka\u00e7 kez de\u011filse) bir \u00f6ncelik olmal\u0131d\u0131r. \u00dcr\u00fcnler do\u011fru \u015fekilde \u00f6n cepheye al\u0131nmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raflar\u0131n\u0131z\u0131 ve \u00fcr\u00fcnlerinizi d\u00fczenlerken her zaman g\u00f6z \u00f6n\u00fcnde bulundurun <a href=\"https:\/\/blog.bindy.com\/tr\/erisilebilirligi-artirma-perakendeciler-musteriler-icin-cevrimici-ve-cevrimdisi-erisimi-nasil-iyilestirebilir\/\" target=\"_blank\" rel=\"noopener noreferrer\">ula\u015f\u0131labilirlik<\/a> t\u00fcm m\u00fc\u015fteriler i\u00e7in. Son olarak, te\u015fhir ekipman\u0131 ve raflar, monte edildiklerinde toz, tala\u015f, \u00e7atlak veya duvardan ayr\u0131lma olmadan iyi durumda olmal\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00f6stergelerin amac\u0131 a\u00e7\u0131kt\u0131r ve 5 saniye veya daha k\u0131sa s\u00fcrede anla\u015f\u0131labilir mi?<\/li>\n\n\n\n<li>Gondollar\u0131n\/te\u015fhirlerin miktar ve t\u00fcrleri ma\u011faza alan\u0131na uygundur.<\/li>\n\n\n\n<li>Promosyonlar g\u00fcnceldir ve \u015firket direktifleriyle uyumludur.<\/li>\n\n\n\n<li>&quot;Yeni gibi&quot; durumda vitrinler ve raflar.<\/li>\n\n\n\n<li>Ba\u011f\u0131ms\u0131z ekranlar g\u00fcnl\u00fck olarak korunur ve yeniden stoklan\u0131r.<\/li>\n\n\n\n<li>Darbe etkin noktalar\u0131, y\u00fcksek marjl\u0131 darbe SKU&#039;lar\u0131 i\u00e7in stratejik olarak (saya\u00e7, \u00f6n giri\u015fin sa\u011f\u0131nda) kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>\u00d6zel kutular veya sepetler, fiyatland\u0131rma ile a\u00e7\u0131k\u00e7a imzalanm\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li>Duvar te\u015fhirleri etkin bir \u015fekilde kullan\u0131lmaktad\u0131r.<\/li>\n\n\n\n<li>Raflar tamamen stoklanm\u0131\u015ft\u0131r ve boyut\/renk\/markaya g\u00f6re d\u00fczenlenmi\u015ftir. \u00c7apraz sat\u0131\u015f uygundur.<\/li>\n\n\n\n<li>A\u015f\u0131r\u0131 kalabal\u0131k olmadan optimum say\u0131da farkl\u0131 SKU&#039;ya izin vermek i\u00e7in &quot;kaplama&quot; say\u0131s\u0131 uygundur.<\/li>\n\n\n\n<li>\u00dcr\u00fcn deli\u011fi yoktur.<\/li>\n\n\n\n<li>\u00dcr\u00fcne kolayca eri\u015filebilir.<\/li>\n\n\n\n<li>T\u00fcm \u00fcr\u00fcnler do\u011fru fiyatland\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vakumlama, toz alma, \u00fcr\u00fcn sto\u011fu ve raflar\u0131n ve zeminlerin temizlenmesi gibi genel temizlik i\u015flemlerinin daha s\u0131k olmasa da g\u00fcnl\u00fck olarak yap\u0131lmas\u0131n\u0131 bir \u00f6ncelik haline getirin. En yarat\u0131c\u0131 te\u015fhir vitrinleri bile da\u011f\u0131n\u0131k, tozlu veya stoksuz olduklar\u0131nda \u00e7ekicili\u011fini kaybedecektir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/gorsel-pazarlama-kontrol-listesi\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"K\u00f6t\u00fc y\u00fcr\u00fct\u00fclen ma\u011fazac\u0131l\u0131kla masaya para b\u0131rakmay\u0131 b\u0131rak\u0131n\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pos\">POS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6deme saya\u00e7lar\u0131 1% kadar az ma\u011faza alan\u0131 kaplayabilir ancak sat\u0131\u015flar\u0131 1%&#039;ye kadar art\u0131rd\u0131\u011f\u0131 bilinmektedir. <a href=\"https:\/\/mediafast.com\/how-point-of-purchase-displays-boost-revenue-for-retailers\/\" target=\"_blank\" rel=\"noreferrer noopener\">20%<\/a>! POS, anl\u0131k sat\u0131n al\u0131mlar i\u00e7in m\u00fckemmel bir yerdir \u00e7\u00fcnk\u00fc s\u0131rada bekleyen m\u00fc\u015fteriler zaten sat\u0131n alma havas\u0131ndad\u0131r. En \u00e7ok satan \u00fcr\u00fcnlerinizi tamamlayan, kay\u0131p maliyetli, kullan\u0131\u015fl\u0131 \u00fcr\u00fcnleri se\u00e7in. Nicasio, bu anl\u0131k sat\u0131n al\u0131mlar\u0131 te\u015fvik etmek i\u00e7in a\u015fa\u011f\u0131daki psikolojik tetikleyicilere ba\u015fvurman\u0131z\u0131 \u00f6nerir: <a href=\"https:\/\/www.vendhq.com\/blog\/encourage-impulse-buys-store-deeper-look-unplanned-purchases\/\" target=\"_blank\" rel=\"noopener noreferrer\">aciliyet, de\u011fer ve yenilik<\/a>. &quot;Bir tane al, bir tane al&quot; veya &quot;Yaln\u0131zca bu hafta&quot; promosyonunu d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu \u00fcr\u00fcnler ideal olarak k\u00fc\u00e7\u00fck ve ta\u015f\u0131nabilir oldu\u011fundan, taze kalmalar\u0131 i\u00e7in s\u0131k s\u0131k de\u011fi\u015ftirin. POS, mevsimsel pazarlamay\u0131 y\u00fcr\u00fctmek i\u00e7in m\u00fckemmel bir yerdir \u00e7\u00fcnk\u00fc bir izlenim b\u0131rakmak ve al\u0131\u015fveri\u015f yapanlar\u0131n mevsimlik veya tatil duygular\u0131 \u00fczerinde oynamak i\u00e7in \u00e7ok fazla envanter gerektirmez. \u00d6rne\u011fin Starbucks, ek, \u00f6nceden paketlenmi\u015f ikramlar\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in POS&#039;unu kullan\u0131r. Ayr\u0131ca mevsimsel kar\u0131\u015f\u0131mlar\u0131n\u0131, tatil veya yerel temal\u0131 \u00fcr\u00fcnlerini sergiledikleri yerdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">POS alan\u0131, baz\u0131 a\u011f\u0131r sat\u0131\u015flar\u0131 kald\u0131r\u0131r ve ayn\u0131 zamanda m\u00fc\u015fterilerin ma\u011fazan\u0131z\u0131 de\u011ferlendirirken s\u0131rada bekleyerek biraz zaman ge\u00e7irebilecekleri yerdir. Bu alan\u0131 temiz, iyi ayd\u0131nlat\u0131lm\u0131\u015f ve kal\u0131nt\u0131lardan uzak tutun. \u00c7al\u0131\u015fanlar\u0131n ki\u015fisel e\u015fyalar\u0131n\u0131 (su \u015fi\u015feleri, anahtarlar, c\u00fczdanlar, telefonlar, at\u0131\u015ft\u0131rmal\u0131klar) g\u00f6zden uzak tutun. Yava\u015f d\u00f6nemlerde h\u0131zl\u0131 r\u00f6tu\u015flar i\u00e7in baz\u0131 k\u00fc\u00e7\u00fck temizlik ara\u00e7lar\u0131n\u0131 (el s\u00fcp\u00fcrgesi, f\u0131r\u00e7a ve fara\u015f, cam sprey ve toz bezleri) yak\u0131n\u0131n\u0131zda bulundurun.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>POS&#039;u ma\u011fazadaki herhangi bir alandan g\u00f6rmek ve tan\u0131mak kolayd\u0131r.<\/li>\n\n\n\n<li>\u0130yi ayd\u0131nlat\u0131lm\u0131\u015f.<\/li>\n\n\n\n<li>POS sayac\u0131 silinir, kendini be\u011fenmi\u015f ve da\u011f\u0131n\u0131k de\u011fildir.<\/li>\n\n\n\n<li>D\u00fcrt\u00fc al\u0131mlar\u0131 stoklu, tozsuz ve mevsimsel planogramlara g\u00f6re d\u00f6nd\u00fcr\u00fcl\u00fcr.<\/li>\n\n\n\n<li>\u00c7al\u0131\u015fanlar\u0131n ki\u015fisel e\u015fyalar\u0131 g\u00f6zden uzak.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lighting\"><strong>Ayd\u0131nlatma<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ayd\u0131nlatma, k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131rabilir veya bozabilir. T\u00fcketiciler kasvetli ve karanl\u0131k vitrinlerden ka\u00e7\u0131n\u0131rlar. &quot;K\u00f6t\u00fc ayd\u0131nlatma, en heyecan verici envanterin bile s\u0131k\u0131c\u0131 ve cans\u0131z g\u00f6r\u00fcnmesine neden olabilir.&quot; <a href=\"https:\/\/blog.bindy.com\/tr\/satislarinizi-olduren-5-perakende-pazarlama-hatasi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nicasio g\u00f6zlemler<\/a>. Devam ediyor, \u201cBunu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde&nbsp;<a href=\"https:\/\/www.thebalancesmb.com\/what-is-a-retail-point-of-purchase-display-2890206\" target=\"_blank\" rel=\"noopener noreferrer\">y\u00fczde 70<\/a>&nbsp;perakende sat\u0131n al\u0131mlar\u0131n \u00e7o\u011funa m\u00fc\u015fteri ma\u011fazaya gelene kadar karar verilmez, k\u00f6t\u00fc ayd\u0131nlat\u0131lm\u0131\u015f \u00fcr\u00fcnlerin sat\u0131\u015f rakamlar\u0131n\u0131z \u00fczerinde ne kadar ciddi olumsuz yan etkileri olabilece\u011fini g\u00f6rmek kolayd\u0131r.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayd\u0131nlatman\u0131n etkisi \u015funlara yol a\u00e7abilir: <a href=\"https:\/\/silvair.com\/media\/filer_public\/f2\/f4\/f2f4bb64-e004-4976-aa1b-33f5011b7c32\/2020_silvair_pioneer_groceries_casestudy_rev3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">10%<\/a> sat\u0131\u015f art\u0131\u015f\u0131. \u0130yi bir ayd\u0131nlatma taban\u0131, ma\u011fazan\u0131n alan\u0131na ve g\u00fcn\u00fcn veya y\u0131l\u0131n saatine ba\u011fl\u0131 olarak ayr\u0131 ayr\u0131 kontrol edilebilen bir dizi \u0131zgaradan olu\u015fmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130yi bir temeliniz oldu\u011funda, ba\u015flamaya haz\u0131rs\u0131n\u0131z <a href=\"https:\/\/blog.bindy.com\/tr\/satislari-artirmak-icin-gorsel-pazarlamada-5-aydinlatma-teknigi\/\" target=\"_blank\" rel=\"noopener noreferrer\">daha fazla katman ve teknik i\u00e7eren<\/a>. Ma\u011faza y\u00fcr\u00fcy\u00fc\u015f\u00fc boyunca ayd\u0131nlatmaya dikkat edin.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maksimum etki i\u00e7in konumland\u0131r\u0131lm\u0131\u015f ayd\u0131nlatma.<\/li>\n\n\n\n<li>T\u00fcm ayd\u0131nlatma karanl\u0131k k\u00f6\u015feleri ayd\u0131nlatmak i\u00e7in konumland\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li>Ma\u011faza ayd\u0131nlatmas\u0131n\u0131n se\u00e7ilmesi, belirli bir \u00fcr\u00fcn\u00fc vurgulamak i\u00e7in bir odak noktas\u0131 olu\u015fturur.<\/li>\n\n\n\n<li>Ma\u011faza pencereleri, k\u00fcrat\u00f6rl\u00fc ayd\u0131nlatma ile iyi ayd\u0131nlat\u0131lm\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li>Vitrinler ve raflar iyi ayd\u0131nlat\u0131lm\u0131\u015f.<\/li>\n\n\n\n<li>Yanm\u0131\u015f veya eksik ampul yoktur.<\/li>\n\n\n\n<li>Ampullerin yanmas\u0131\/eksik olmas\u0131 durumunda yedek ampuller haz\u0131rd\u0131r.<\/li>\n\n\n\n<li>\u00c7al\u0131\u015fanlar\u0131n ayd\u0131nlatmay\u0131 nas\u0131l g\u00fcvenli bir \u015fekilde de\u011fi\u015ftirebileceklerini anlamalar\u0131 i\u00e7in g\u00fcvenlik d\u00fczenlemeleri y\u00fcr\u00fcrl\u00fcktedir ve da\u011f\u0131t\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/amerikalilar-ile-engelliler-yasasina-uyum-icin-perakendeci-kilavuzu\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"staff\"><strong>Personel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Planogramlar, ma\u011fazac\u0131l\u0131k lonca hatlar\u0131 ve g\u00f6rev y\u00f6netimi&nbsp;<a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">yaz\u0131l\u0131m<\/a>&nbsp;hepsi sa\u011flam ma\u011fazac\u0131l\u0131k uygulamas\u0131na yard\u0131mc\u0131 olur, ancak \u00e7al\u0131\u015fanlar\u0131n\u0131z ma\u011fazac\u0131l\u0131k kampanyalar\u0131n\u0131z\u0131 ve vizyonunuzu uygulaman\u0131n anahtar\u0131 olmaya devam eder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekibinizin her bir \u00fcyesinin, envanterinizin sat\u0131\u015f noktalar\u0131 ve benzersiz \u00fcr\u00fcn bilgisi konusunda bilgili olmas\u0131 gerekir. \u00d6zellikle yeni veya \u00f6ne \u00e7\u0131kan bir \u00fcr\u00fcnle, personel, m\u00fc\u015fteri sorular\u0131n\u0131 veya potansiyel bir sat\u0131\u015f\u0131 kaybetme riskini konu\u015fmaya ve kendinden emin bir \u015fekilde yan\u0131tlamaya haz\u0131r olmal\u0131d\u0131r. <a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">89%<\/a> T\u00fcketicilerin olumlu bir m\u00fc\u015fteri hizmeti deneyiminden sonra ba\u015fka bir sat\u0131n alma yapma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni veya sezonluk bir \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesiyle ayn\u0131 zamana denk gelecek \u015fekilde d\u00fczenli bir personel toplant\u0131s\u0131 planlamak, ekiplerinizde g\u00fcven olu\u015fturman\u0131za ve performans beklentilerinizi do\u011frulaman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/tr\/magazada-kazanan-kampanyalari-yurutmek-icin-personelinizi-guclendirin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yat\u0131r\u0131m<\/a> \u00e7al\u0131\u015fan e\u011fitiminde. Nicasio&#039;nun belirtti\u011fi gibi, \u201cPersonel e\u011fitimi ayarlay\u0131p unutabilece\u011finiz bir \u015fey de\u011fildir. Etkili personel e\u011fitim programlar\u0131, s\u00fcrekli \u00e7aba ve \u00e7e\u015fitli e\u011fitim y\u00f6ntemlerinin bir kombinasyonunu gerektirir.\u201d Nicasio, s\u00f6zl\u00fc ileti\u015fim ve ad\u0131m ad\u0131m belgelerin yan\u0131 s\u0131ra, kar\u0131\u015f\u0131ma ek e\u011fitim y\u00f6ntemleri eklemeyi \u00f6nerir. \u00d6rne\u011fin, bir ekran\u0131n nas\u0131l kurulaca\u011f\u0131n\u0131 g\u00f6steren videolar olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">kurucusu Christine Guillot,&nbsp;<a href=\"https:\/\/www.merchantmethod.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u00fcccar Y\u00f6ntemi<\/a>, \u00e7al\u0131\u015fanlara g\u00f6rsel ma\u011fazac\u0131l\u0131\u011f\u0131n\u0131z\u0131 nas\u0131l y\u00fcr\u00fcteceklerini ve nas\u0131l YAPMAMALIYIZI g\u00f6stermek i\u00e7in &quot;olur ve de\u011fildir&quot; foto\u011fraflar\u0131n\u0131 kullanman\u0131z\u0131 \u00f6nerir. Se\u00e7in <a href=\"https:\/\/bindy.com\/products\/cms\/\" target=\"_blank\" rel=\"noopener noreferrer\">i\u00e7erik y\u00f6netim sistemi<\/a> her t\u00fcrl\u00fc e\u011fitim materyalini ma\u011fazalar\u0131n\u0131za kolayca g\u00f6ndermenizi ve etkile\u015fimi izlemenizi sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f denetiminize a\u015fa\u011f\u0131daki personel sorular\u0131n\u0131 dahil edin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personel profesyonel g\u00f6r\u00fcn\u00fcyor ve kolayca tan\u0131mlanabiliyor.<\/li>\n\n\n\n<li>T\u00fcm personel yeterli \u00fcr\u00fcn e\u011fitimi ald\u0131.<\/li>\n\n\n\n<li>Personel, soruldu\u011funda temelden kapsaml\u0131 \u00fcr\u00fcn bilgisine kadar g\u00f6sterebiliyor mu?<\/li>\n\n\n\n<li>\u00dcr\u00fcn e\u011fitiminin son tarihi neydi?<\/li>\n\n\n\n<li>Personel yeterli m\u00fc\u015fteri hizmeti ve sat\u0131\u015f becerileri ald\u0131 m\u0131?<\/li>\n\n\n\n<li>Personele temizlik sorumluluklar\u0131 verilmi\u015ftir.<\/li>\n\n\n\n<li>D\u00fczenli \u00fcr\u00fcn stoklar\u0131n\u0131 tamamlarlar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Daha fazlas\u0131 i\u00e7in, bkz. <a href=\"https:\/\/blog.bindy.com\/tr\/ticari-kontrol-listesi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sat\u0131\u015f Kontrol Listesi<\/a>.<a id=\"execute\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"execute-the-merchandising-audit-program\">Ma\u011fazac\u0131l\u0131k Denetim Program\u0131n\u0131 Y\u00fcr\u00fct\u00fcn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ticari denetim kontrol listenizi olu\u015fturduktan sonraki ad\u0131m, denetim program\u0131n\u0131z\u0131 uygulamakt\u0131r. A\u015fa\u011f\u0131da, ma\u011faza i\u00e7i sat\u0131\u015f denetimi \u00f6ncesinde, s\u0131ras\u0131nda ve sonras\u0131nda ne olmas\u0131 gerekti\u011fine ili\u015fkin 9 ad\u0131m bulunmaktad\u0131r.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ma\u011fazac\u0131l\u0131k denetimini planlay\u0131n<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bunlar\u0131n olmas\u0131n\u0131 sa\u011flay\u0131n! E\u011fer kullan\u0131rsan <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">yaz\u0131l\u0131m<\/a>, g\u00f6r\u00fcnt\u00fcle <a href=\"https:\/\/bindy.com\/products\/calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\">ortak takvim<\/a> denetimleri planlamak i\u00e7in, denetimlerin nerede devam etti\u011fini ve denetimlerin hen\u00fcz nerede ger\u00e7ekle\u015fmedi\u011fini g\u00f6rmek i\u00e7in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"57226\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/perakende-calisanlarini-tatillerde-motive-etmenin-10-yolu\/bindy-banner-ads-with-woman-900x750-11\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?fit=901%2C751&amp;ssl=1\" data-orig-size=\"901,751\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads-With woman-900&amp;#215;750-11\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-57226\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?w=901&amp;ssl=1 901w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Ma\u011faza denetimine haz\u0131rlan\u0131n<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Mevcut sahiplik ve y\u00f6netim hakk\u0131nda bilgi edinin. En son bilgileri perspektife koyabilmeniz i\u00e7in ge\u00e7mi\u015f denetimleri aray\u0131n, kar\u015f\u0131la\u015ft\u0131r\u0131n ve analiz edin. Trendleri aray\u0131n, kabul edilemezleri tekrarlay\u0131n ve b\u00f6lge ortalamalar\u0131na g\u00f6re konum. Herhangi bir notunuz veya sorunuz varsa, bunlar\u0131 \u00f6nceden derleyin. <a href=\"https:\/\/bindy.com\/products\/dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">Perakende denetim yaz\u0131l\u0131m\u0131<\/a> konum trendlerini g\u00f6rmek i\u00e7in raporlar \u00e7al\u0131\u015ft\u0131rman\u0131za izin vererek ve bir ma\u011fazan\u0131n t\u00fcm denetim ge\u00e7mi\u015fini incelemeye haz\u0131r hale getirerek yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Ma\u011faza denetimini y\u00fcr\u00fctmek<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Yukar\u0131da belirtildi\u011fi gibi, ma\u011faza i\u00e7i sat\u0131\u015f denetimlerinin \u00e7o\u011fu d\u0131\u015far\u0131dan i\u00e7eriye yap\u0131l\u0131r. M\u00fcmk\u00fcn oldu\u011funda, denetim b\u00f6l\u00fcmleri, bir denet\u00e7inin ziyaretinin do\u011fal yoluna uyacak \u015fekilde d\u00fczenlenmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Binan\u0131n d\u0131\u015f cephesinden (varsa otopark) ana pencereleri ve\/veya cephesi ile ba\u015flay\u0131n, ard\u0131ndan koridorlar\u0131n etraf\u0131ndan ve ma\u011fazan\u0131n arkas\u0131na do\u011fru ilerleyin. \u00dcr\u00fcnlerin ve promosyonlar\u0131n do\u011fru \u015fekilde g\u00f6r\u00fcnt\u00fclenip g\u00f6r\u00fcnt\u00fclenmedi\u011fini kontrol etmek i\u00e7in bir \u00e7evre y\u00fcr\u00fcy\u00fc\u015f\u00fc yap\u0131n, ard\u0131ndan sat\u0131\u015f kat\u0131n\u0131n, ana duvarlar\u0131n, ekranlar\u0131n ve POS&#039;un stok seviyelerini de\u011ferlendirin. Denetiminizi tamamlay\u0131n ve sonu\u00e7lar\u0131 payla\u015f\u0131n.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Foto\u011fraflar\u0131 ve belgeleri ekleyin.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Yukar\u0131da belirtildi\u011fi gibi g\u00f6rseller g\u00fc\u00e7l\u00fcd\u00fcr. <a href=\"https:\/\/gitnux.org\/visual-learner-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">65%<\/a> \u0130nsanlar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 g\u00f6rsel olarak \u00f6\u011freniyor.&nbsp;<a href=\"https:\/\/www.fastcompany.com\/3035856\/why-were-more-likely-to-remember-content-with-images-and-video-infogr\" target=\"_blank\" rel=\"noopener noreferrer\">H\u0131zl\u0131\u015eirket<\/a>&nbsp;mesaj\u0131 eve g\u00f6t\u00fcrmenin en iyi yollar\u0131ndan birinin g\u00f6rsel i\u00e7erik oldu\u011funu s\u00f6yl\u00fcyor. Foto\u011fraf \u00e7ekmek ve bunlar\u0131 bir denetime eklemek hem h\u0131zl\u0131 hem de kolayd\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foto\u011fraflar, denet\u00e7inin istisnai performans\u0131n nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6stermesine yard\u0131mc\u0131 olur ve herhangi bir sorun veya endi\u015feye ili\u015fkin net bir \u00f6rnek verir. Ek olarak, t\u00fcm bilgileri tek bir yerde ve g\u00f6zden ge\u00e7irmesi kolay bir yerde tutmak i\u00e7in destekleyici belgeleri do\u011frudan denetime ek olarak ekleyin.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Sorunlar\u0131 atay\u0131n ve d\u00fczeltin<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bir promosyon kampanyas\u0131n\u0131 tehlikeye atabilecek sorunlar\u0131n ger\u00e7ek zamanl\u0131 raporlanmas\u0131 \u00e7ok \u00f6nemlidir. Ayr\u0131ca, uyumsuz sorunlar\u0131n giderilmesi durumunda denetimin de\u011feri daha fazla olur. <a href=\"https:\/\/bindy.com\/products\/action-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">ele al\u0131nd\u0131 ve d\u00fczeltildi<\/a>. Tekrar,&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">yaz\u0131l\u0131m<\/a>&nbsp;bu konuda size yard\u0131mc\u0131 olmal\u0131d\u0131r. Neye, kime g\u00f6rev verildi? Ne d\u00fczeltilmedi? Ne gecikti? Denetimi, sat\u0131\u015f program\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 tehlikeye atmadan \u00f6nce sorunlar\u0131 iyile\u015ftirme ve d\u00fczeltme i\u00e7in bir araca d\u00f6n\u00fc\u015ft\u00fcr\u00fcn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63380\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/guclu-eylem-plani\/action-plan-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"action-plan-red\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63380\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bir eylem plan\u0131, sorunlu alanlara d\u00fczeltici eylemleri uygulamak i\u00e7in bir f\u0131rsatt\u0131r. Her sorunu (denetim s\u0131ras\u0131nda b\u00f6lge m\u00fcd\u00fcr\u00fc taraf\u0131ndan standartlar\u0131n alt\u0131nda veya uygunsuz olarak kabul edilen herhangi bir \u015fey) ve \u00e7\u00f6z\u00fcm i\u00e7in bir hedef tarih belirlemekten sorumlu bir ki\u015fi belirleyerek ma\u011faza d\u00fczeyinde m\u00fclkiyeti ve hesap verebilirli\u011fi te\u015fvik eder. Daha fazla strateji i\u00e7in,&nbsp;<a rel=\"noopener noreferrer\" href=\"http:\/\/blog.bindy.com\/tr\/2011\/12\/20\/guclu-eylem-plani\/\" target=\"_blank\">eylem plan\u0131 hakk\u0131nda bilgi edinin<\/a>.<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Personeli gemiye al\u0131n<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u00e7bir ma\u011faza \u201cdenetlenmekten\u201d ho\u015flanmaz\u2026 ta ki siz ma\u011fazaya bir \u015fey geri verene kadar! \u00c7al\u0131\u015fanlar\u0131n g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini izlemelerine ve y\u00f6netmelerine yard\u0131mc\u0131 olun. \u00c7al\u0131\u015fanlar bilgilendirilmekten ho\u015flan\u0131r ve denetimler hedefleri netle\u015ftirmeye yard\u0131mc\u0131 olur. Sat\u0131\u015f &quot;denetimini&quot;, parmakla i\u015faretleme arac\u0131 olarak de\u011fil, s\u00fcrekli e\u011fitim i\u00e7in bir ara\u00e7 olarak kullan\u0131n (en iyi uygulama foto\u011fraflar\u0131n\u0131 ve a\u00e7\u0131klamalar\u0131n\u0131 i\u00e7erir). Personelin denetim ve \u00e7\u00f6z\u00fclmemi\u015f sorunlar hakk\u0131nda yorum yapmas\u0131na izin verin.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Bir ma\u011faza ma\u011fazac\u0131l\u0131k denetimi, sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in bir f\u0131rsatt\u0131r ve e\u011fer do\u011fru s\u00fcreci ve&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">yaz\u0131l\u0131m<\/a>&nbsp;yerinde, standartlar\u0131n\u0131z i\u00e7in \u201ca\u015fa\u011f\u0131dan yukar\u0131ya\u201d, tabandan onay ve \u00f6nemli \u00f6l\u00e7\u00fcde daha y\u00fcksek uyumluluk ya\u015fayacaks\u0131n\u0131z.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011fazan\u0131n kapat\u0131lmas\u0131na veya onaylanmas\u0131na izin veren yaz\u0131l\u0131m\u0131n kullan\u0131lmas\u0131, ma\u011fazan\u0131n denetim i\u00e7in hesap verebilirli\u011fi kabul etmesine olanak tan\u0131r. Ayr\u0131ca ma\u011fazalara yan\u0131t verme f\u0131rsat\u0131 vererek, yukar\u0131dan a\u015fa\u011f\u0131ya oldu\u011fu kadar a\u015fa\u011f\u0131dan yukar\u0131ya da ileti\u015fim ak\u0131\u015f\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Sonu\u00e7lar\u0131 payla\u015f<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Yak\u0131n tarihli bir Gallup Anketine g\u00f6re, \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 ortalamalar\u0131&nbsp;<a href=\"https:\/\/news.gallup.com\/poll\/188144\/employee-engagement-stagnant-2015.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">33%<\/a>.&nbsp;<a href=\"https:\/\/thethrivingsmallbusiness.com\/10-ways-to-create-an-employee-engagement-culture\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0130yi ileti\u015fim<\/a>&nbsp;ba\u011fl\u0131 \u00e7al\u0131\u015fanlar\u0131 te\u015fvik eden en \u00f6nemli fakt\u00f6rlerden biridir. Sonu\u00e7lar\u0131n payla\u015f\u0131lmas\u0131 a\u00e7\u0131k ileti\u015fimi te\u015fvik eder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sonu\u00e7lar\u0131 payla\u015fmak ayn\u0131 zamanda herkesin ayn\u0131 fikirde olmas\u0131n\u0131 sa\u011flar ve hedef belirleme ve iyile\u015ftirme konusundaki konu\u015fmalar\u0131 te\u015fvik etmeye yard\u0131mc\u0131 olabilir. Ma\u011faza denetimleriniz i\u00e7in bir yaz\u0131l\u0131m platformu se\u00e7erseniz, kullan\u0131c\u0131 taraf\u0131ndan \u00fccretlendirilen platformlardan uzakla\u015f\u0131n; t\u00fcm \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 dahil etmenin maliyetten ka\u00e7\u0131nmas\u0131n\u0131 istemezsiniz.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sonu\u00e7lara eri\u015femeyen \u00e7al\u0131\u015fanlar bu \u00f6nemli bilgileri ka\u00e7\u0131r\u0131r ve sorunlar\u0131 kendi ba\u015flar\u0131na \u00e7\u00f6zme konusunda daha az yetkiye sahiptir. Bu, ileti\u015fimi engeller ve uyumlulu\u011fa ve d\u00fczg\u00fcn y\u00fcr\u00fctmeye kar\u015f\u0131 \u00e7al\u0131\u015f\u0131r.<\/p>\n<\/blockquote>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li><strong>Atanan sorunlar\u0131 takip etmeyi unutmay\u0131n<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bir denetimi takip etmek zaman al\u0131c\u0131 olabilir ve potansiyel olarak bir\u00e7ok ileri geri e-posta veya telefon g\u00f6r\u00fc\u015fmesi i\u00e7erebilir. Denet\u00e7ilerin y\u00fczde dokuzu, <a href=\"https:\/\/square-root.com\/wp-content\/uploads\/2015\/09\/2015-District-Manager-Survey-Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">10 saat<\/a> ma\u011faza ziyaretlerini takip eden haftada! Perakende denetim yaz\u0131l\u0131m\u0131, ileti\u015fimi otomatikle\u015ftirerek ve bekleyen eylem plan\u0131 sorumluluklar\u0131n\u0131 izleyerek bunu \u00f6nemli \u00f6l\u00e7\u00fcde daha kolay, daha h\u0131zl\u0131 ve daha etkili hale getirir.<\/p>\n\n\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li><strong>Bir sonraki sat\u0131\u015f denetimini planlay\u0131n<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Sa\u011flam ticari sat\u0131\u015f y\u00fcr\u00fctmeyi ve uyumlulu\u011fu te\u015fvik etmek i\u00e7in d\u00f6ng\u00fcy\u00fc tekrarlay\u0131n.<a id=\"seasonal\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seasonal-merchandising\">Sezonluk Ma\u011fazac\u0131l\u0131k<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011fazac\u0131l\u0131k, d\u00f6rt geleneksel mevsimin \u00e7ok \u00f6tesine ge\u00e7ti. bu <a href=\"https:\/\/www.wsj.com\/articles\/SB10001424053111903392904576512321528470768\" target=\"_blank\" rel=\"noopener noreferrer\">Wall Street Dergisi<\/a> 13-20 mevsimi listeler, perakendecilerin daha fazla icat etmeye devam etti\u011fini not eder! Sezonluk ma\u011fazac\u0131l\u0131k tamamen duygusal ve heyecan uyand\u0131rmakla ilgilidir. M\u00fc\u015fterilerin \u00f6zel sezonlarda daha fazla harcama yapt\u0131\u011f\u0131 bilinmektedir. Mevsimlik ma\u011fazac\u0131l\u0131k ayn\u0131 zamanda g\u00f6r\u00fcn\u00fc\u015fte g\u00fcnl\u00fck \u00fcr\u00fcnleri anl\u0131k sat\u0131n almalara d\u00f6n\u00fc\u015ft\u00fcrmenin bir yoludur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin, Sam&#039;s Club, Ocak ay\u0131nda vitaminler ve egzersiz ekipmanlar\u0131 ile \u201cSa\u011fl\u0131k ve Zindelik\u201d sezonunu tan\u0131t\u0131yor. B\u00fcy\u00fck kutu ma\u011fazalar\u0131, okul malzemelerinin \u00f6tesinde d\u00fc\u015f\u00fcnerek ve yeni mezunlar i\u00e7in m\u00fckemmel olan yatak tak\u0131mlar\u0131n\u0131, k\u00fc\u00e7\u00fck ev aletlerini ve renkli mutfak gere\u00e7lerini \u00f6ne \u00e7\u0131kararak okula\/\u00fcniversiteye d\u00f6n\u00fc\u015f\u00fc kutluyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri taban\u0131n\u0131z\u0131 veya \u00e7ekmek istedi\u011finiz t\u00fcketicilerin dikkatini d\u00fc\u015f\u00fcn\u00fcn. Hangi mevsimler ve tatiller onlarla rezonansa girecek? \u00d6rne\u011fin Penguin Random House, D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc&#039;n\u00fc&nbsp;<a href=\"https:\/\/www.shopify.ca\/retail\/pop-up-shop-ideas-lessons-from-10-successful-shops-to-help-you-get-started\" target=\"_blank\" rel=\"noopener noreferrer\">Londra&#039;da bir pop-up kitap\u00e7\u0131.<\/a> \u201cKad\u0131n Gibi Kitap\u00e7\u0131\u201d siyasi ve sosyal a\u00e7\u0131dan bilin\u00e7li Millennial ve Gen Z t\u00fcketicilerinin dikkatini \u00e7ekti.<\/p>\n\n\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/u15gXfbdB8U?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=tr-TR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Biraz ihtiyac\u0131m var <a href=\"https:\/\/medallionretail.com\/the-opportunities-and-how-to-dynamics-of-seasonal-retail-merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">sezonluk ma\u011fazac\u0131l\u0131k ilham\u0131<\/a>?<a id=\"social\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"merchandising-for-social-shares\">Sosyal Payla\u015f\u0131mlar i\u00e7in Ma\u011fazac\u0131l\u0131k<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u0131\u015fveri\u015f yapanlar, perakende deneyimlerini de i\u00e7eren faaliyetlerini belgelemeye al\u0131\u015fk\u0131nd\u0131r. Ma\u011fazan\u0131z\u0131n \u015fahsen oldu\u011fu kadar foto\u011fraflarda da iyi g\u00f6r\u00fcnmesi i\u00e7in yat\u0131r\u0131m yapmaya de\u011fer.&nbsp;<a href=\"https:\/\/business.instagram.com\/getting-started\" target=\"_blank\" rel=\"noopener noreferrer\">200+ milyon<\/a>&nbsp;Instagram kullan\u0131c\u0131lar\u0131 her g\u00fcn en az bir i\u015fletme profilini ziyaret ediyor ve <a href=\"https:\/\/gitnux.org\/instagram-shopping-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a> T\u00fcketicilerin &#039;i yeni \u00fcr\u00fcnleri Instagram arac\u0131l\u0131\u011f\u0131yla ke\u015ffetti\u011fini s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Derinlik ve y\u00fckseklikle oynay\u0131n. \u00dcr\u00fcnleri sergilemenin al\u0131\u015f\u0131lmad\u0131k yollar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. Ne kadar alakal\u0131 olursa o kadar iyi, bu nedenle ekranlar\u0131n\u0131z\u0131 tasarlarken yukar\u0131da bahsedilen al\u0131\u015f\u0131lmad\u0131k mevsimler ve tatillerden baz\u0131lar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bu, m\u00fc\u015fterilerinizi memnun etmenin ve payla\u015fmay\u0131 te\u015fvik etmenin harika bir yoludur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son,&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/tr\/5-retail-merchandising-trends-to-watch-out-for-in-2019\/\" target=\"_blank\">deneyimsel perakende <\/a>b\u00fcy\u00fck bir trend ve sosyal payla\u015f\u0131m\u0131 te\u015fvik eden ekranlarla birle\u015ftirilebilir. \u00d6rne\u011fin, L&#039;Occitane en Provence, &quot;canl\u0131 bir video beslemesinde otomatik olarak \u00f6ne \u00e7\u0131kan Instagramlanabilir resimler i\u00e7in Provence fonunun \u00f6n\u00fcnde sar\u0131 bisikletleri davet eden bir sosyal medya alan\u0131&quot; i\u00e7eren bir amiral gemisi ma\u011faza a\u00e7t\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha fazlas\u0131 i\u00e7in bkz.<a href=\"https:\/\/blog.bindy.com\/tr\/sosyal-paylasimlari-artirmak-icin-gorsel-pazarlamayi-kullanmanin-6-yolu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sosyal Payla\u015f\u0131mlar\u0131 Art\u0131rmak i\u00e7in G\u00f6rsel Ma\u011fazac\u0131l\u0131\u011f\u0131 Kullanman\u0131n 6 Yolu<\/a>.&quot;\u201d<a id=\"common\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-merchandising-mistakes\"><strong>Yayg\u0131n Ma\u011fazac\u0131l\u0131k Hatalar\u0131<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yukar\u0131daki b\u00f6l\u00fcmde, ma\u011fazac\u0131l\u0131k uyumlulu\u011funu en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in odak alanlar\u0131n\u0131 \u00f6zetledik. A\u015fa\u011f\u0131da, \u00fcst k\u0131sm\u0131 vurguluyoruz <a href=\"https:\/\/blog.bindy.com\/tr\/perakendecilerin-satis-kaybina-neden-olan-10-pazarlama-hatasi\/\" target=\"_blank\" rel=\"noopener noreferrer\">En yayg\u0131n 10 sat\u0131\u015f hatas\u0131<\/a> bu, ma\u011fazan\u0131z\u0131n etkile\u015fimini ve d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ve bunlarla ilgili yapabileceklerinizi engelleyebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"poor-housekeeping\"><strong>K\u00f6t\u00fc temizlik <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rmaya g\u00f6re <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1002\/acp.3109\" target=\"_blank\" rel=\"noopener noreferrer\">Uygulamal\u0131 Bili\u015fsel Psikoloji<\/a> fark\u0131nda olmasak da al\u0131\u015fveri\u015f yaparken dokunduklar\u0131m\u0131z\u0131n sat\u0131n ald\u0131klar\u0131m\u0131z\u0131 etkiledi\u011fini iddia eder. T\u00fcm \u00fcr\u00fcnleriniz ve vitrinleriniz her zaman temiz ve eri\u015filebilir olmal\u0131d\u0131r. Kimse bir e\u015fyaya uzan\u0131p tozlu parmaklarla uzakla\u015fmak istemez!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Varsa, hijyenik test cihazlar\u0131 veya numuneler yak\u0131nlarda bir \u00e7\u00f6p kutusu ile sa\u011flanmal\u0131d\u0131r. K\u0131r\u0131k ekranlar, yanm\u0131\u015f \u0131\u015f\u0131klar, y\u0131pranm\u0131\u015f hal\u0131lar veya solmu\u015f tabelalar, hepsi \u00e7\u0131k\u0131\u015f noktas\u0131d\u0131r. Son olarak, d\u0131\u015f mekan\u0131n\u0131z\u0131n ve sat\u0131\u015f kat\u0131n\u0131z\u0131n en iyi \u015fekilde g\u00f6r\u00fcnmesini sa\u011flamak i\u00e7in g\u00fcnl\u00fck temizlik g\u00f6revlerini t\u00fcm \u00e7al\u0131\u015fanlar\u0131n\u0131za e\u011fitip devretti\u011finizden emin olun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bad-lighting\"><strong>K\u00f6t\u00fc ayd\u0131nlatma<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zay\u0131f ayd\u0131nlatma, ma\u011fazan\u0131z\u0131n s\u0131k\u0131c\u0131 ve \u00fcr\u00fcn\u00fcn cans\u0131z g\u00f6r\u00fcnmesini sa\u011flar. Daha da k\u00f6t\u00fcs\u00fc, g\u00fcvensiz veya kirli g\u00f6r\u00fcnebilece\u011finden, al\u0131\u015fveri\u015f yapanlar\u0131n ma\u011fazan\u0131za girmesini bile engelleyebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pencereler, giri\u015fler ve \u00e7\u0131k\u0131\u015flar, vitrinler, sat\u0131\u015f veya restoran kat\u0131, soyunma odas\u0131 veya banyolar ve hatta yaln\u0131zca \u00e7al\u0131\u015fanlar\u0131n bulundu\u011fu alanlar dahil olmak \u00fczere ma\u011faza genelinde yeterli ayd\u0131nlatma i\u00e7in b\u00fct\u00e7e. Dinlenme odalar\u0131nda, arka odalar\u0131nda ve ofis alanlar\u0131nda ayd\u0131nlatma gibi k\u00fc\u00e7\u00fck \u015feylere dikkat etmek, \u00e7al\u0131\u015fanlar\u0131n sizi \u00f6nemsedi\u011fini ve davetkar bir \u00e7al\u0131\u015fma ortam\u0131 sa\u011flamak istedi\u011fini bilmelerini sa\u011flar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"11095\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/shutterstock_228389290\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_228389290\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-11095\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"traffic-flow-issues\"><strong>Trafik ak\u0131\u015f\u0131 sorunlar\u0131<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterilerin ma\u011fazan\u0131zda dola\u015fabilmeleri, te\u015fhirlere g\u00f6z atabilmeleri ve \u00fcr\u00fcnlere kolayca eri\u015febilmeleri gerekir. Bir m\u00fc\u015fteri alt raftaki bir \u00fcr\u00fcne ula\u015fmak istediyse ancak nakliye kutular\u0131 taraf\u0131ndan engellendiyse, sat\u0131\u015f\u0131 kaybetmeniz olas\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7o\u011fu m\u00fc\u015fterinin izledi\u011fini g\u00f6zlemledi\u011finiz yolu izleyerek ma\u011fazan\u0131z\u0131 g\u00f6zden ge\u00e7irin. M\u00fc\u015fterilerin \u00f6zelli\u011fi ve y\u00fcksek d\u00fcrt\u00fc sat\u0131n alma \u00fcr\u00fcnlerini ge\u00e7mesini sa\u011flamak i\u00e7in do\u011fru d\u00fczeni kullan\u0131yor musunuz? Bebek arabal\u0131 bak\u0131c\u0131lar veya mobiliteye yard\u0131mc\u0131 olan m\u00fc\u015fteriler ma\u011fazan\u0131zda sorunsuz bir \u015fekilde gezinebilir mi?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterilerin genellikle y\u00fcksek marjl\u0131 \u00fcr\u00fcnler i\u00e7eren bir te\u015fhire gitmedi\u011fini g\u00f6zlemlerseniz, envanteri farkl\u0131 duvarlara veya b\u00f6l\u00fcmlere ta\u015f\u0131yarak ma\u011fazan\u0131z\u0131 sallay\u0131n.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"distracting-signage\"><strong>Dikkat da\u011f\u0131t\u0131c\u0131 tabela<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir i\u015faret asla dikkati \u00fcr\u00fcnden uzakla\u015ft\u0131racak kadar b\u00fcy\u00fck veya agresif olmamal\u0131d\u0131r! Yukar\u0131da belirtildi\u011fi gibi, Brigham Young \u00dcniversitesi taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma, destekleyici tabelalara sahip ekranlar\u0131n, ekrans\u0131z ekranlardan daha iyi performans g\u00f6sterdi\u011fini buldu. <a href=\"https:\/\/www.thebalancesmb.com\/what-is-a-retail-point-of-purchase-display-2890206\" target=\"_blank\" rel=\"noopener noreferrer\">20% taraf\u0131ndan, <\/a>&nbsp;bu y\u00fczden i\u015faretleri hep birlikte indirim yapmay\u0131n. Ekranlar\u0131n\u0131z\u0131n \u00e7ok me\u015fgul, dikkat da\u011f\u0131t\u0131c\u0131 veya yap\u0131\u015fkan olmad\u0131\u011f\u0131ndan emin olun.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&nbsp;&quot;\u0130yi bir en iyi uygulama, \u00f6zl\u00fc, kal\u0131n ve t\u00fcm\u00fc ayn\u0131 ba\u015fl\u0131k yaz\u0131 tipinde olan i\u015faretleri kullanmakt\u0131r.&quot;&nbsp;&nbsp;<a href=\"https:\/\/blog.bindy.com\/tr\/satislarinizi-olduren-5-perakende-pazarlama-hatasi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicasio<\/a>, Perakende Uzman\u0131<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Sanat ve kaligrafi i\u00e7in bir yetene\u011finiz yoksa, profesyonel g\u00f6r\u00fcnmemenizi sa\u011flayaca\u011f\u0131 i\u00e7in elle yaz\u0131lm\u0131\u015f tabelalardan ka\u00e7\u0131n\u0131n. Profesyonel tabelalara yap\u0131lacak k\u00fc\u00e7\u00fck bir yat\u0131r\u0131m, uyumlu ve davetkar bir ma\u011faza i\u00e7i ortam\u0131 sunmak i\u00e7in uzun bir yol kat edebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benzer \u015fekilde, y\u0131rt\u0131lm\u0131\u015f, i\u015faretlenmi\u015f veya y\u0131pranm\u0131\u015f hasarl\u0131 tabelalar sizi profesyonellikten uzak g\u00f6sterir ve rotasyondan \u00e7\u0131kar\u0131lmal\u0131d\u0131r. Gerekti\u011finde ekranlar\u0131n\u0131z\u0131 yenileriyle donatabilmeniz i\u00e7in, pazarlama i\u00e7in bir b\u00fct\u00e7e ay\u0131rd\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"confusing-displays\"><strong>Kafa kar\u0131\u015ft\u0131r\u0131c\u0131 g\u00f6r\u00fcnt\u00fcler<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sergiler, basit pazarlama, birka\u00e7 aksesuar ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn kullan\u0131m\u0131yla bir hikaye anlatmal\u0131d\u0131r. <a href=\"https:\/\/merit-display.com\/retail-display-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">62%<\/a> Al\u0131\u015fveri\u015f yapanlar\u0131n oran\u0131, ilgi \u00e7ekici bir sergi g\u00f6rd\u00fcklerinde d\u00fcrt\u00fcsel olarak \u00fcr\u00fcn sat\u0131n al\u0131yor. M\u00fc\u015fteri \u00fcr\u00fcn\u00fcn kendisini, markan\u0131z\u0131 veya sunulan hizmeti anlayam\u0131yorsa bu etkili de\u011fildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterinin tabelalar\u0131 kolayca okuyabilmesi ve ekran\u0131n amac\u0131n\u0131 zorlanmadan anlayabilmesi i\u00e7in kafa kar\u0131\u015ft\u0131r\u0131c\u0131 ekranlar\u0131 yeniden d\u00fczenleyin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cluttered-displays\"><strong>Da\u011f\u0131n\u0131k ekranlar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kaotik bir raf veya te\u015fhir, m\u00fc\u015fteriyi bunal\u0131r ve onlar\u0131n \u00f6ylece \u00e7ekip gitmesine neden olabilir. Daha az ger\u00e7ekten daha fazla olabilir! Belirli bir temay\u0131 veya hikayeyi iletmek i\u00e7in tek bir \u00f6\u011feyi veya birka\u00e7 ilgili \u00f6\u011feyi birlikte vurgulamaya odaklan\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ek olarak, bir \u00fcr\u00fcne ne kadar yer ay\u0131rd\u0131\u011f\u0131n\u0131z, de\u011ferini bilin\u00e7alt\u0131nda iletebilir. \u00d6rnek olay: l\u00fcks \u00fcr\u00fcnler genellikle tek bir te\u015fhir masas\u0131na veya kendilerine ait bir kutuya yerle\u015ftirilir ve bu da onlara y\u00fcksek bir hava verir. Buna kar\u015f\u0131l\u0131k, pazarl\u0131kl\u0131 \u00fcr\u00fcnler genellikle m\u00fc\u015fterilerin s\u0131ralamak i\u00e7in zaman ay\u0131rmas\u0131 gereken kutulara at\u0131l\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131l\u0131 olmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in \u00fcr\u00fcnlerinizin her biri i\u00e7in yeterli alan ve ayd\u0131nlatma ay\u0131r\u0131n. Y\u00fcksek marjl\u0131 \u00fcr\u00fcnler i\u00e7in, bunlar\u0131n ma\u011fazan\u0131n \u00f6n ve ortas\u0131na veya \u00f6\u011feler aras\u0131nda bol miktarda bo\u015fluk olacak \u015fekilde raflarda g\u00f6z hizas\u0131na yerle\u015ftirildi\u011finden emin olun.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"11030\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/shutterstock_260408186\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_260408186\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo Credit: Shutterstock&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-11030\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Foto\u011fraf Kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hidden-products\"><strong>Gizli \u00fcr\u00fcnler<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir m\u00fc\u015fteri ma\u011fazan\u0131za girer ve arad\u0131\u011f\u0131n\u0131 bulamazsa, b\u00fcy\u00fck olas\u0131l\u0131kla bir sat\u0131\u015f\u0131 kaybettiniz demektir. Bir m\u00fc\u015fterinin tam olarak istedi\u011fini aray\u0131p an\u0131nda teslim etmesini sa\u011flayan \u00e7evrimi\u00e7i al\u0131\u015fveri\u015fin artan oranda benimsenmesiyle birlikte, perakendeciler ma\u011faza i\u00e7i al\u0131\u015fveri\u015f deneyiminin h\u0131zl\u0131 olmas\u0131n\u0131 sa\u011flamal\u0131d\u0131r. <em>ve<\/em> a\u011fr\u0131s\u0131z!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri, \u00fcr\u00fcnlerin nerede oldu\u011funu tahmin etmek zorunda kalmamal\u0131d\u0131r. \u00dcr\u00fcnlerinizin her zaman renk, boyut veya stil gibi en belirgin olan kategoriye g\u00f6re d\u00fczenlendi\u011finden emin olun. \u00d6zellik gruplamalar\u0131 do\u011fal olmal\u0131 ve \u00e7apraz tan\u0131t\u0131m \u00f6\u011felerinin belirgin bir ili\u015fkisi olmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"neglected-uninspired-displays\"><strong>\u0130hmal edilmi\u015f\/esinlenmemi\u015f ekranlar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir ekran\u0131 yeterince s\u0131k de\u011fi\u015ftirmemek veya ayn\u0131 eski ma\u011fazac\u0131l\u0131k taktiklerini kullanmak, m\u00fc\u015fterilere ma\u011fazan\u0131za girme konusunda \u00e7ok az te\u015fvik verir veya hi\u00e7 vermez. Belirli bir indirimden veya sezondan sonra tabelalar\u0131 hemen de\u011fi\u015ftirin. Instagram, Pinterest veya makalemiz gibi platformlar\u0131 kullan\u0131n <a href=\"https:\/\/blog.bindy.com\/tr\/sosyal-paylasimlari-artirmak-icin-gorsel-pazarlamayi-kullanmanin-6-yolu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sosyal Payla\u015f\u0131mlar\u0131 Art\u0131rmak i\u00e7in G\u00f6rsel Ma\u011fazac\u0131l\u0131k Nas\u0131l Kullan\u0131l\u0131r?<\/a> ilham almak i\u00e7in. Al\u0131\u015f\u0131lmad\u0131k olmaktan korkmay\u0131n!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Alan\u0131 tam olarak kullanmak i\u00e7in asma ekranlar gibi mod\u00fcler par\u00e7alara g\u00fcvenin - g\u00f6z\u00fc yukar\u0131dan a\u015fa\u011f\u0131ya do\u011fru \u00e7ekerek - veya daha fazla g\u00f6rsel ilgi yaratmak i\u00e7in de\u011fi\u015fken y\u00fckseklikli ekran stantlar\u0131.&quot; \u2013 Amit Adler, Sat\u0131\u015ftan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131&nbsp;<a href=\"https:\/\/www.udizine.com\/shop-by-system\/cable-system\/?SID=9bkokop7lbhrn8qskg72eldgm5\" target=\"_blank\" rel=\"noopener noreferrer\">UD\u0130Z\u0130N<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Son olarak, her yeni ekran\u0131n ilgisini \u00e7eken m\u00fc\u015fteri etkile\u015fimi d\u00fczeylerini takip edin. Bu, tekrar tekrar dikkat \u00e7ekmek i\u00e7in do\u011fru y\u00f6n\u00fc g\u00f6stermenize yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"poor-customer-service\"><strong>K\u00f6t\u00fc m\u00fc\u015fteri hizmetleri<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"459\" data-attachment-id=\"62483\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/perakende-pazarlama-kesin-rehber\/shutterstock_1028171632-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?fit=1920%2C1259&amp;ssl=1\" data-orig-size=\"1920,1259\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_1028171632-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?fit=300%2C197&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?fit=700%2C459&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=700%2C459&#038;ssl=1\" alt=\"\" class=\"wp-image-62483\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=1024%2C671&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=1536%2C1007&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=1200%2C787&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=700%2C459&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=610%2C400&amp;ssl=1 610w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7al\u0131\u015fanlar kaba, alayc\u0131 veya bilgisiz olduklar\u0131nda ma\u011fazan\u0131z ne kadar harika g\u00f6r\u00fcn\u00fcrse g\u00f6r\u00fcns\u00fcn sat\u0131\u015flar\u0131n\u0131z olumsuz etkilenecektir. \u0130ki k\u00f6t\u00fc deneyimden sonra, <a href=\"https:\/\/www.visioncritical.com\/blog\/customer-loyalty-stats\" target=\"_blank\" rel=\"noopener noreferrer\">42%<\/a> M\u00fc\u015fterilerin y\u00fczdesi bir markayla al\u0131\u015fveri\u015f yapmay\u0131 b\u0131rakacak. Denetiminiz s\u0131ras\u0131nda g\u00f6zlem yap\u0131n ve hizmet standartlar\u0131n\u0131n kar\u015f\u0131land\u0131\u011f\u0131ndan emin olmak i\u00e7in ekibinizle d\u00fczenli temas noktalar\u0131 ger\u00e7ekle\u015ftirin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her m\u00fc\u015fteri ma\u011fazan\u0131za giri\u015fte kar\u015f\u0131lanmal\u0131d\u0131r. \u00c7al\u0131\u015fanlar sat\u0131\u015f kat\u0131nda m\u00fc\u015fteri etkile\u015fimine a\u00e7\u0131k olmal\u0131 ve kasan\u0131n arkas\u0131na saklanmamal\u0131d\u0131r. \u0130yi m\u00fc\u015fteri hizmeti sa\u011fland\u0131\u011f\u0131nda, <a href=\"https:\/\/www.123formbuilder.com\/blog\/customer-service-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">81%<\/a> m\u00fc\u015fterilerin ma\u011fazadan sat\u0131n alma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Sat\u0131\u015f yapmak, m\u00fc\u015fteri bilgilerini toplamak ve iade s\u00fcre\u00e7leriniz m\u00fc\u015fteri i\u00e7in kolayla\u015ft\u0131r\u0131lm\u0131\u015f ve basit olmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"neglected-checkout-area\"><strong>\u0130hmal edilen \u00f6deme alan\u0131<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir m\u00fc\u015fteri sat\u0131n almaya haz\u0131r oldu\u011funda, ilk ad\u0131m\u0131 atm\u0131\u015f demektir: Sizden sat\u0131n alma karar\u0131n\u0131 vermek! M\u00fc\u015fteriyi ek sat\u0131n almalara ikna etmek i\u00e7in \u00f6deme alan\u0131n\u0131z\u0131n maksimize edildi\u011finden emin olun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00fcksek marjl\u0131, yeni veya en \u00e7ok satan \u00fcr\u00fcnleri iki kat\u0131na \u00e7\u0131karmak i\u00e7in kasan\u0131n arkas\u0131ndaki duvar\u0131 kullan\u0131n. Yukar\u0131da belirtildi\u011fi gibi, \u00f6deme ayr\u0131ca ek veya d\u00fc\u015f\u00fck fiyatl\u0131 d\u00fcrt\u00fc \u00f6\u011feleri satmak i\u00e7in harika bir f\u0131rsatt\u0131r, bu nedenle bunlardan k\u00fc\u00e7\u00fck bir se\u00e7im i\u00e7in bir alana sahip oldu\u011funuzdan emin olun. Ancak \u00e7ok fazla se\u00e7enek sunmak ve m\u00fc\u015fteriyi bunaltmak istemezsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son olarak, ister b\u00fcy\u00fck bir perakendeci, ister k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli bir i\u015fletme olun, \u00f6deme yapan bir m\u00fc\u015fterinin da\u011f\u0131n\u0131k bir nakit \u00f6demesinden k\u00f6t\u00fc bir izlenim almas\u0131na izin vermeyin. Personelin yiyecek, i\u00e7ecek veya ki\u015fisel e\u015fyalar\u0131n\u0131 g\u00f6r\u00fcn\u00fcrde b\u0131rakmad\u0131\u011f\u0131ndan ve ge\u00e7erli olmayan evrak i\u015flerinin g\u00f6zden uzak olmad\u0131\u011f\u0131ndan emin olun.<a id=\"unsuccessful\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-do-about-unsuccessful-merchandising-campaigns\"><strong>Ba\u015far\u0131s\u0131z Ma\u011fazac\u0131l\u0131k Kampanyalar\u0131 Hakk\u0131nda Ne Yapmal\u0131?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketler genellikle harc\u0131yor <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-budget-percentage\" target=\"_blank\" rel=\"noreferrer noopener\">13.6%<\/a> pazarlama ve tan\u0131t\u0131m kampanyalar\u0131na ay\u0131rd\u0131klar\u0131 toplam b\u00fct\u00e7enin y\u00fczde 100&#039;\u00fcn\u00fc olu\u015fturuyor. Dolay\u0131s\u0131yla bir kampanya ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7land\u0131\u011f\u0131nda biraz hayal k\u0131r\u0131kl\u0131\u011f\u0131 ya\u015fanmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. Ba\u015far\u0131s\u0131z olan bir kampanyaya &quot;otopsi&quot; ile yan\u0131t vermek, ayn\u0131 hatalar\u0131 tekrarlamamak i\u00e7in harika bir yoldur.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cYapabilece\u011finiz en b\u00fcy\u00fck hata, ba\u015far\u0131s\u0131zl\u0131klar\u0131n\u0131zdan ders almamakt\u0131r. E\u011fer yapmazsan, onlar\u0131 tekrarlamaya mahkumsun. Bir dereceye kadar, her kampanya b\u00fcy\u00fck bir deneydir ve ba\u015far\u0131l\u0131 olsun ya da olmas\u0131n daha derindeki hedef, bir sonraki kampanyan\u0131z i\u00e7in i\u00e7g\u00f6r\u00fc kazanmak ve pazarlaman\u0131z\u0131 geli\u015ftirmek olmal\u0131d\u0131r.\u201d - <a href=\"https:\/\/blog.bindy.com\/tr\/basarisiz-perakende-programlariyla-basa-cikmak-icin-5-ipucu\/\" target=\"_blank\" rel=\"noopener noreferrer\">David Hoos, Pazarlama M\u00fcd\u00fcr\u00fc<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ama\u00e7 su\u00e7lamak de\u011fil, hatalar\u0131 saptamak ve i\u00e7g\u00f6r\u00fc kazanmakt\u0131r. Bunu yapmak i\u00e7in kampanya hakk\u0131nda a\u015fa\u011f\u0131daki gibi sorular sorun:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hangi y\u00f6nler iyi \u00e7al\u0131\u015ft\u0131?<\/li>\n\n\n\n<li>Ne iyi \u00e7al\u0131\u015fmad\u0131?<\/li>\n\n\n\n<li>Bu kampanyan\u0131n amac\u0131 neydi?<\/li>\n\n\n\n<li>Kampanya zaman\u0131nda y\u00fcr\u00fct\u00fcld\u00fc m\u00fc?<\/li>\n\n\n\n<li>Kampanya tam olarak uyguland\u0131 m\u0131?<\/li>\n\n\n\n<li>Sezonluk \u00fcr\u00fcn kampanyalarda bolca stokta yer ald\u0131 m\u0131?<\/li>\n\n\n\n<li>Program\u0131 planlarken veya uygularken ne gibi zorluklarla kar\u015f\u0131la\u015ft\u0131n\u0131z?<\/li>\n\n\n\n<li>Bir dahaki sefere daha iyi yapabilece\u011fimiz \u015feyler nelerdir?<\/li>\n\n\n\n<li>M\u00fc\u015fterilerden ne gibi geri bildirimler ald\u0131n\u0131z?<\/li>\n\n\n\n<li>Hangi \u015feyler plana g\u00f6re gitmedi?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm verilerinizi toplad\u0131ktan sonra, temel sorunlar\u0131 \u00f6zetleyin ve g\u00f6zden ge\u00e7irin ve \u00f6\u011frendiklerinizi bir sonraki kampanyaya aktarabilmeniz i\u00e7in bunlar\u0131 yat\u0131r\u0131m yapan herhangi bir lidere iletin.<a id=\"sample\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"merchandising-sample-checklists\"><strong>Ma\u011fazac\u0131l\u0131k: \u00d6rnek Kontrol Listeleri&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png\" alt=\"k\u0131rp\u0131lm\u0131\u015f-uyumluluk-3-device-mockup-fnl-transparent-bg-1.png\" class=\"wp-image-6252\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011fazalar\u0131n\u0131z\u0131 ticari \u00fcr\u00fcn uyumlulu\u011fu a\u00e7\u0131s\u0131ndan denetlemeye bug\u00fcn ba\u015flamak ister misiniz? A\u015fa\u011f\u0131daki \u00f6rnek kontrol listelerimizden birini kullan\u0131n ve performans i\u00e7in \u00e7\u0131tay\u0131 ayarlay\u0131n. Ayr\u0131ca, benimsemeyi d\u00fc\u015f\u00fcn\u00fcn <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ba\u011fla\u00e7<\/a>; M\u00fc\u015fterilerimizin 92%&#039;si ma\u011fazac\u0131l\u0131k programlar\u0131n\u0131n daha iyi y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc bildiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">bu\u00a0<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">yaz\u0131l\u0131m<\/a>\u00a0veya kulland\u0131\u011f\u0131n\u0131z hizmet, tam olarak kimin denetim yapt\u0131\u011f\u0131n\u0131 ve yapmad\u0131\u011f\u0131n\u0131 ve nerede oldu\u011funu s\u00f6yleyebilmeli, t\u00fcm perakende ma\u011fazalar\u0131n\u0131zda pazarlaman\u0131n do\u011fru, zaman\u0131nda ve eksiksiz bir \u015fekilde y\u00fcr\u00fct\u00fclmesini sa\u011flamak i\u00e7in ayr\u0131nt\u0131l\u0131 raporlar, zaman damgalar\u0131 ve foto\u011fraflar sa\u011flayabilmelidir.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Bu rehber kimler i\u00e7in? Perakende ticarete y\u00f6nelik bu kesin k\u0131lavuz, eczaneler, kapl\u0131calar, klinikler, telekom\u00fcnikasyon, mobilya, ikinci el ve h\u0131zl\u0131 servis\/h\u0131zl\u0131 rahat restoranlar gibi sekt\u00f6rlerde faaliyet g\u00f6steren \u00e7ok birimli perakendeciler i\u00e7indir. Bu k\u0131lavuz ayn\u0131 zamanda ambalajl\u0131 t\u00fcketim mallar\u0131n\u0131n \u00fcreticilerine veya distrib\u00fct\u00f6rlerine de yard\u0131mc\u0131 olur. Perakendede &quot;ma\u011fazac\u0131l\u0131k&quot;, geni\u015f bir organizasyonel faaliyet kapsam\u0131 i\u00e7in ge\u00e7erlidir: \u00fcr\u00fcn tasar\u0131m\u0131, te\u015fhir tasar\u0131m\u0131, \u00fcr\u00fcn \u2026 <a href=\"https:\/\/blog.bindy.com\/tr\/perakende-pazarlama-kesin-rehber\/\" class=\"more-link\"><span class=\"screen-reader-text\">Perakende Ma\u011fazac\u0131l\u0131k \u2013 Kesin K\u0131lavuz<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":57273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[677173885,39920987,430450308,677173909,3214679],"class_list":["post-6350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-merchandising-compliance","tag-merchandising-execution","tag-merchandising-guide","tag-retail-merchandising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Merchandising - The Definitive Guide<\/title>\n<meta name=\"description\" content=\"This definitive guide to retail merchandising is for retailers to refresh, execute, and validate merchandising programs across all locations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/perakende-pazarlama-kesin-rehber\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Merchandising - The Definitive Guide\" \/>\n<meta property=\"og:description\" content=\"This definitive guide to retail merchandising is for retailers to refresh, execute, and validate merchandising programs across all locations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/tr\/perakende-pazarlama-kesin-rehber\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:16:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:53:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?_t=1732823603\" \/>\n\t<meta property=\"og:image:width\" content=\"1166\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Retail Merchandising &#8211; The Definitive Guide\",\"datePublished\":\"2021-10-26T20:16:06+00:00\",\"dateModified\":\"2024-11-28T19:53:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/\"},\"wordCount\":7095,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/blog.bindy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1\",\"keywords\":[\"Merchandising\",\"merchandising compliance\",\"merchandising execution\",\"merchandising guide\",\"retail merchandising\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/\",\"url\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/\",\"name\":\"Retail Merchandising - The Definitive Guide\",\"isPartOf\":{\"@id\":\"https:\/\/blog.bindy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1\",\"datePublished\":\"2021-10-26T20:16:06+00:00\",\"dateModified\":\"2024-11-28T19:53:23+00:00\",\"description\":\"This definitive guide to retail merchandising is for retailers to refresh, execute, and validate merchandising programs across all locations.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1\",\"width\":1166,\"height\":465},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.bindy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retail Merchandising &#8211; The Definitive Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.bindy.com\/#website\",\"url\":\"https:\/\/blog.bindy.com\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\/\/blog.bindy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.bindy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.bindy.com\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\/\/blog.bindy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bindyhq\",\"https:\/\/x.com\/bindyhq\",\"https:\/\/www.linkedin.com\/company\/bindyhq\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\/\/www.bindy.com\"],\"url\":\"https:\/\/blog.bindy.com\/tr\/author\/betterdot\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perakende Pazarlama - Kesin K\u0131lavuz","description":"Perakende ma\u011fazac\u0131l\u0131kla ilgili bu kesin k\u0131lavuz, perakendecilerin t\u00fcm konumlarda ma\u011fazac\u0131l\u0131k programlar\u0131n\u0131 yenilemesi, y\u00fcr\u00fctmesi ve do\u011frulamas\u0131 i\u00e7indir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/tr\/perakende-pazarlama-kesin-rehber\/","og_locale":"tr_TR","og_type":"article","og_title":"Retail Merchandising - The Definitive Guide","og_description":"This definitive guide to retail merchandising is for retailers to refresh, execute, and validate merchandising programs across all locations.","og_url":"https:\/\/blog.bindy.com\/tr\/perakende-pazarlama-kesin-rehber\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:16:06+00:00","article_modified_time":"2024-11-28T19:53:23+00:00","og_image":[{"width":1166,"height":465,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?_t=1732823603","type":"image\/png"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"Retail Merchandising &#8211; The Definitive Guide","datePublished":"2021-10-26T20:16:06+00:00","dateModified":"2024-11-28T19:53:23+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/"},"wordCount":7095,"commentCount":2,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1","keywords":["Merchandising","merchandising compliance","merchandising execution","merchandising guide","retail merchandising"],"articleSection":["\ud83d\udc5c Merchandising"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/","url":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/","name":"Perakende Pazarlama - Kesin K\u0131lavuz","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1","datePublished":"2021-10-26T20:16:06+00:00","dateModified":"2024-11-28T19:53:23+00:00","description":"Perakende ma\u011fazac\u0131l\u0131kla ilgili bu kesin k\u0131lavuz, perakendecilerin t\u00fcm konumlarda ma\u011fazac\u0131l\u0131k programlar\u0131n\u0131 yenilemesi, y\u00fcr\u00fctmesi ve do\u011frulamas\u0131 i\u00e7indir.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1","width":1166,"height":465},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/retail-merchandising-the-definitive-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"Retail Merchandising &#8211; The Definitive Guide"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Denetimler, G\u00f6revler ve \u0130leti\u015fim","description":"Perakende ve Misafirperverlik Operasyonlar\u0131","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"ba\u011fla\u00e7","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"ba\u011fla\u00e7","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy, perakende ve konaklama sekt\u00f6rlerinde \u2714\ufe0f denetimleri, \ud83d\uddd3\ufe0f g\u00f6revleri ve \ud83d\udce3 ileti\u015fimi otomatikle\u015ftiren bulut tabanl\u0131 bir uygulamad\u0131r. Marka standartlar\u0131n\u0131, g\u00f6revleri ve d\u00fczeltici eylemleri sitelerinize kolayca da\u011f\u0131t\u0131n ve do\u011frulay\u0131n. Ger\u00e7ek zamanl\u0131 raporlar, imzalar, videolar ve foto\u011fraf do\u011frulamalar\u0131 al\u0131n.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/tr\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-1Eq","jetpack-related-posts":[{"id":1267,"url":"https:\/\/blog.bindy.com\/tr\/magaza-yurutme-amaci-kapsami-ve-en-iyi-uygulamalar\/","url_meta":{"origin":6350,"position":0},"title":"\u2b50 Perakende Uygulamas\u0131 Nedir? Ama\u00e7, Kapsam ve En \u0130yi Uygulamalar.","author":"Bindy","date":"Temmuz 10, 2023","format":false,"excerpt":"Perakende y\u00f6netimi, ma\u011faza d\u00fczeyinde ma\u011faza programlar\u0131n\u0131n, standartlar\u0131n\u0131n ve y\u00f6nergelerinin eksiksiz ve zaman\u0131nda uygulanmas\u0131n\u0131 sa\u011flayan uygulamalar ve destekleyici teknolojiler b\u00fct\u00fcn\u00fcd\u00fcr. Etkili perakende ve konaklama y\u00f6netimi, \u00f6ncelikle ileti\u015fim, ikinci olarak g\u00f6rev y\u00f6netimi ve \u00fc\u00e7\u00fcnc\u00fc olarak denetimler\/de\u011ferlendirmeler olmak \u00fczere belirli bile\u015fenleri gerektirir. Bu yaz\u0131da, amaca odaklan\u0131yoruz\u2026","rel":"","context":"&quot;\u2b50 Best practices&quot; i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/kategori\/bindy-hakkinda\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":11021,"url":"https:\/\/blog.bindy.com\/tr\/mal-planlamasi-akilli-perakendecilerin-bunu-nasil-dogru-yapacaklarina-dair-rehberi\/","url_meta":{"origin":6350,"position":1},"title":"\u00dcr\u00fcn Planlamas\u0131: Nas\u0131l Do\u011fru Yap\u0131laca\u011f\u0131na \u0130li\u015fkin Ak\u0131ll\u0131 Perakendeci K\u0131lavuzu","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Benjamin Franklin, &quot;Plan yapmamak, ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 planlamakt\u0131r&quot; demi\u015f. Perakende sekt\u00f6r\u00fcnden \u00f6zellikle bahsetmiyor olsa da, bu s\u00f6z son derece do\u011fru; \u00f6zellikle de perakende ma\u011fazan\u0131z i\u00e7in \u00fcr\u00fcn planlamas\u0131 s\u00f6z konusu oldu\u011funda. Sipari\u015f etti\u011finiz ve \u00f6zenle sergiledi\u011finiz \u00fcr\u00fcnler...","rel":"","context":"&quot;\ud83d\udc5c Merchandising&quot; i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":10693,"url":"https:\/\/blog.bindy.com\/tr\/perakendede-gorsel-pazarlama-en-iyi-bloglar\/","url_meta":{"origin":6350,"position":2},"title":"Perakendede G\u00f6rsel Ma\u011fazac\u0131l\u0131k: En \u0130yi Bloglar","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakendede g\u00f6rsel pazarlama, hizmet ve \u00fcr\u00fcnleri m\u00fc\u015fterilere, onlar\u0131 sat\u0131n almaya te\u015fvik edecek ve motive edecek \u015fekilde sunma uygulamas\u0131d\u0131r. Ma\u011fazalar yeniden a\u00e7\u0131l\u0131rken ve 4. \u00e7eyre\u011fe girerken, bir\u00e7ok perakendeci, m\u00fc\u015fterileri tekrar kar\u015f\u0131lamak ve onlar\u0131 cezbetmek i\u00e7in g\u00f6rsel pazarlamalar\u0131n\u0131 geli\u015ftirmenin yollar\u0131n\u0131 ar\u0131yor.","rel":"","context":"&quot;\ud83d\udc5c Merchandising&quot; i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60112,"url":"https:\/\/blog.bindy.com\/tr\/bir-pazarlama-plani-nasil-olusturulur\/","url_meta":{"origin":6350,"position":3},"title":"Etkili Bir Sat\u0131\u015f Plan\u0131 Nas\u0131l Olu\u015fturulur?","author":"colinchan1","date":"Mart 31, 2023","format":false,"excerpt":"Perakendeciler ve t\u00fcketiciler, k\u00fcresel perakendedeki tedarik zinciri kesintileri nedeniyle stokta olmayan \u00fcr\u00fcnler ve bo\u015f raflarla bo\u011fu\u015fmaya ba\u015flayal\u0131 \u00e7ok da uzun zaman olmad\u0131. O zamandan beri zaman kesinlikle de\u011fi\u015fti ve zorluklar da de\u011fi\u015fti. HubSpot taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, perakendecilerin 50%&#039;sinin...","rel":"","context":"&quot;\ud83d\udc5c Merchandising&quot; i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1224,"url":"https:\/\/blog.bindy.com\/tr\/pazarlama-denetimleri-amac-kapsam-ve-yontemler\/","url_meta":{"origin":6350,"position":4},"title":"Ma\u011fazac\u0131l\u0131k Denetimleri: Ama\u00e7, Kapsam ve Y\u00f6ntemler","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Sat\u0131n alma kararlar\u0131n\u0131n y\u00fczde doksan\u0131 yaln\u0131zca g\u00f6rsel g\u00f6r\u00fcn\u00fcme dayan\u0131yor! Ayr\u0131ca, \u00fcr\u00fcn \u015firketleri b\u00fct\u00e7elerinin ortalama 19%&#039;sini promosyon kampanyalar\u0131na harcarken, te\u015fhirlerin 40%&#039;sinden az\u0131 do\u011fru \u015fekilde uygulan\u0131yor. E\u011fer pazarlamada veya pazarlama uygulamas\u0131nda ba\u015far\u0131s\u0131z oluyorsan\u0131z, sat\u0131\u015flar\u0131 ka\u00e7\u0131r\u0131yorsunuz demektir, nokta.","rel":"","context":"&quot;\ud83d\udc5c Merchandising&quot; i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":179,"url":"https:\/\/blog.bindy.com\/tr\/uygunsuzlugun-pazarlama-maliyeti\/","url_meta":{"origin":6350,"position":5},"title":"Ticari Uyumsuzlu\u011fun Maliyeti","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakende sekt\u00f6r\u00fcnde ba\u015far\u0131n\u0131n uygulamaya ba\u011fl\u0131 oldu\u011fu s\u0131kl\u0131kla s\u00f6ylenir. Perakendeciler bug\u00fcn ne kadar iyi uygulama yap\u0131yor ve \u00fcr\u00fcn uygulamalar\u0131ndaki uyumsuzlu\u011fun maliyeti nedir? Ma\u011faza \u0130\u00e7i Uygulama A\u011f\u0131 Direkt\u00f6r\u00fc James Tenser ile ma\u011faza i\u00e7i uygulamalar\u0131n mevcut durumunu g\u00f6r\u00fc\u015fme f\u0131rsat\u0131 bulduk. A\u015fa\u011f\u0131da...","rel":"","context":"&quot;\ud83d\udc5c Merchandising&quot; i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/6350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=6350"}],"version-history":[{"count":100,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/6350\/revisions"}],"predecessor-version":[{"id":64981,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/6350\/revisions\/64981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/57273"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=6350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=6350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=6350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}