{"id":6198,"date":"2023-04-30T15:16:04","date_gmt":"2023-04-30T19:16:04","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6198"},"modified":"2025-09-09T12:39:19","modified_gmt":"2025-09-09T16:39:19","slug":"magaza-iletisimi-ve-uygulamasi-perakendeciler-icin-kapsamli-bir-rehber","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/store-communication-and-execution-a-comprehensive-guide-for-retailers\/","title":{"rendered":"\u2b50 Site \u0130leti\u015fimi: Perakende ve Misafirperverlik \u0130\u00e7in Kapsaml\u0131 Bir K\u0131lavuz"},"content":{"rendered":"

Etkili perakende ve konaklama uygulamalar\u0131 belirli bile\u015fenleri gerektirir; birincisi ileti\u015fim, ikincisi g\u00f6rev y\u00f6netimi<\/a>ve \u00fc\u00e7\u00fcnc\u00fc denetimler \/ de\u011ferlendirmeler<\/a>. Bu yaz\u0131da ileti\u015fime odaklan\u0131yoruz.<\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Neden bu rehber?<\/h2>\n\n\n\n

Programlar\u0131n, marka standartlar\u0131n\u0131n ve i\u015fletme prosed\u00fcrlerinin ileti\u015fimi ve d\u00fczg\u00fcn bir \u015fekilde uygulanmas\u0131, perakende ve konaklama end\u00fcstrileri i\u00e7in s\u0131k\u0131nt\u0131l\u0131 bir nokta olmaya devam ediyor. Bir perakende veya konaklama i\u015fletmesi geni\u015fledik\u00e7e veya co\u011frafi olarak \u00e7e\u015fitlilik kazand\u0131k\u00e7a, siteler ile merkez ofis aras\u0131ndaki fiziksel ayr\u0131m, ileti\u015fimi ve etkile\u015fimi giderek zorla\u015ft\u0131r\u0131yor. <\/p>\n\n\n\n

\u0130leti\u015fim koptu\u011funda, siteler marka standartlar\u0131n\u0131 nas\u0131l uygulayacaklar\u0131, i\u015fletme prosed\u00fcrlerine nas\u0131l uyacaklar\u0131 veya operasyon, sat\u0131\u015f, sa\u011fl\u0131k ve emniyet veya g\u00fcvenlik alanlar\u0131ndaki programlar\u0131 nas\u0131l uygulayacaklar\u0131 konusunda bilgisiz hale gelebilir veya kafalar\u0131 kar\u0131\u015fabilir. \u00dcstelik merkez ofis, alana ili\u015fkin ilgi gerektiren sorulardan, endi\u015felerden ve sorunlardan habersiz olabilir.<\/p>\n\n\n\n

\u0130yi haber \u015fu ki, ileti\u015fimi ve uygulamay\u0131 geli\u015ftirmenize yard\u0131mc\u0131 olacak stratejiler ve ara\u00e7lar var. Sitelerle ileti\u015fim kurma ve sitelerden geri bildirim alma yetene\u011fi \u00f6nemlidir.<\/p>\n\n\n\n

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K\u00f6t\u00fc y\u00fcr\u00fct\u00fclen promosyonlara be\u015f g\u00fcn i\u00e7inde yan\u0131t vermek, 14.5%<\/a> gelir geri kazan\u0131m\u0131. Promosyon te\u015fhirlerini d\u00fczg\u00fcn bir \u015fekilde y\u00fcr\u00fcten ma\u011fazalar, 193%<\/a>!<\/p>\n<\/blockquote>\n\n\n\n

Mevcut kurumsal ileti\u015fim s\u00fcreciniz \u00e7\u00f6z\u00fclmesi gereken bir sorunsa, bu kapsaml\u0131 ileti\u015fim rehberi tam size g\u00f6re!<\/p>\n\n\n\n\n\n\n\n

\u0130\u00c7\u0130NDEK\u0130LER<\/h2>\n\n\n\n
Zay\u0131f \u0130leti\u015fimin Maliyeti<\/a><\/td><\/tr>
Site \u0130leti\u015fimi ve Y\u00fcr\u00fct\u00fclmesi Nas\u0131l Geli\u015ftirilir?<\/a><\/td><\/tr>
Ortak \u0130leti\u015fim T\u00fcrleri<\/a><\/td><\/tr>
Site Ziyaretleriyle \u015eahsen \u0130leti\u015fim Kurun<\/a><\/td><\/tr>
Site \u0130leti\u015fimi ve Uygulamas\u0131yla \u0130lerlemeye Devam Ediyoruz<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

K\u00f6t\u00fc ileti\u015fimin maliyeti<\/strong><\/h2>\n\n\n\n

Zay\u0131f ileti\u015fim, zay\u0131f uygulamayla sonu\u00e7lan\u0131r ve zay\u0131f uygulama, sonu\u00e7 \u00fczerinde b\u00fcy\u00fck bir etkiye sahip olabilir. Pazarlama ve ma\u011fazac\u0131l\u0131k genellikle gelir art\u0131\u015f\u0131n\u0131 sa\u011flamaktan sorumludur ve bunun sonucunda konaklama, perakende ve CPG'nin 10-24%<\/a> pazarlama i\u00e7in toplam \u015firket b\u00fct\u00e7esinin Bu, kaynaklar\u0131n\u0131z\u0131n b\u00fcy\u00fck bir yat\u0131r\u0131m\u0131d\u0131r.<\/p>\n\n\n\n

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\u015fa\u015f\u0131rt\u0131c\u0131 90%<\/a> T\u00fcketim Mallar\u0131 \u015firketlerinin y\u00fczdesi, uyumla ilgili hayal k\u0131r\u0131kl\u0131\u011f\u0131 bildiriyor (yeniden stoklama, promosyon uygulamas\u0131, \u00e7al\u0131\u015fanlar\u0131n \u00fcr\u00fcn bilgisi, do\u011fru fiyatland\u0131rma).<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

y\u00fczde k\u0131rk dokuz<\/a> planlanan t\u00fcm perakende te\u015fhirlerin eksik; 60%<\/a> uygun olmayan \u015fekilde y\u00fcr\u00fct\u00fcl\u00fcr. Bu, k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z\u0131 etkiler: \u015firketler, 25%<\/a> standartlar\u0131n alt\u0131nda uygulama nedeniyle gelirleri.
<\/a><\/p>\n\n\n\n

Site ileti\u015fimi nas\u0131l geli\u015ftirilir?<\/strong><\/h2>\n\n\n\n

\u0130leti\u015fimi kolayla\u015ft\u0131r\u0131n<\/strong><\/h3>\n\n\n\n

Siteler ve merkez ofis aras\u0131ndaki ileti\u015fim, ileti\u015fim platformu se\u00e7imi nedeniyle s\u0131kl\u0131kla bozuluyor. Operat\u00f6rler genellikle sitelerle ileti\u015fim i\u00e7in e-posta, WhatsApp, Skype, Facebook Messenger veya telefon g\u00f6r\u00fc\u015fmeleri gibi tan\u0131d\u0131k platformlar\u0131 varsay\u0131lan olarak kullan\u0131r. Geni\u015f \u00e7apta eri\u015filebilir olmas\u0131na ra\u011fmen bu ileti\u015fim kanallar\u0131 \u00e7ift y\u00f6nl\u00fc, eyleme ge\u00e7irilebilir veya izlenebilir kurumsal ileti\u015fim olacak \u015fekilde tasarlanmam\u0131\u015ft\u0131r.<\/p>\n\n\n\n

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\u00c7ok fazla ileti\u015fim arac\u0131 kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na neden olur; \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n temel kaynak dosyalar\u0131, y\u00f6nergeler, g\u00f6revler ve geri bildirim i\u00e7in nereye gideceklerini bilmeleri gerekir.<\/p>\n<\/blockquote>\n\n\n\n

\u0130lk ad\u0131m ileti\u015fim s\u00fcrecinizi kolayla\u015ft\u0131rmakt\u0131r. S\u00fcreciniz h\u00e2l\u00e2 e-posta ve telefon ileti\u015fimini i\u00e7erse de ileti\u015fiminiz \u00f6ncelikle bunlara ba\u011fl\u0131 olmamal\u0131d\u0131r. <\/p>\n\n\n\n

\u0130leti\u015fim ve uygulama i\u00e7in temel ihtiya\u00e7lar\u0131n bir listesini yap\u0131n; \u00f6rnek a i\u00e7erik y\u00f6netimi<\/a> sistem, g\u00f6rev y\u00f6netimi<\/a> tamamlamay\u0131 atamak ve izlemek i\u00e7in yaz\u0131l\u0131m, anl\u0131k mesajla\u015fma <\/a>h\u0131zl\u0131 ileti\u015fim i\u00e7in, KPI'lar<\/a> herkesi ayn\u0131 sayfada bulu\u015fturmak ve ayn\u0131 hedeflere odaklanmak. ba\u011fla\u00e7<\/a> perakende ve konaklama ileti\u015fimi ve uygulamalar\u0131 i\u00e7in tasarlanm\u0131\u015f, bu ihtiya\u00e7lar\u0131 kutudan \u00e7\u0131kt\u0131\u011f\u0131 gibi kar\u015f\u0131layan bir bulut yaz\u0131l\u0131m\u0131 \u00e7\u00f6z\u00fcm\u00fcd\u00fcr.<\/p>\n\n\n\n

Tutarl\u0131 olun <\/strong><\/h3>\n\n\n\n

\u0130ster tek bir siteyle, ister bir grup siteyle, ister t\u00fcm sitelerinizle ileti\u015fim kuruyor olun, s\u00fcreci tutarl\u0131 tutun. Sitelerden destek almak ve yan\u0131t beklentilerini belirlemek i\u00e7in \u00f6ng\u00f6r\u00fclebilirlik esast\u0131r ve gereklidir. \u00d6rne\u011fin, acil m\u00fcdahale gerektiren g\u00f6revleri (\u00fcr\u00fcn geri \u00e7a\u011f\u0131rma, tehlikeli durum, \u00f6nemli sistem kesintisi) iletmek i\u00e7in her zaman ayn\u0131 y\u00f6ntemi\/platformu kullan\u0131n. <\/p>\n\n\n\n

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\u0130leti\u015fimi ne kadar standartla\u015ft\u0131r\u0131p merkezile\u015ftirirseniz o kadar etkili olacakt\u0131r.<\/p>\n<\/blockquote>\n\n\n\n

Yapmak \u00c7ift y\u00f6nl\u00fc ileti\u015fim<\/strong><\/h3>\n\n\n\n

\u0130leti\u015fim her iki y\u00f6nde de gitmelidir. Bunu yeterince vurgulayam\u0131yoruz: sitelerinizin, franchise alanlar\u0131n\u0131z\u0131n ve y\u00f6neticilerinizin sizinle ileti\u015fim kurmas\u0131 gerekiyor. B\u00f6lge veya b\u00f6lge y\u00f6neticileri, merkez ofis ile sahalar aras\u0131nda \u00f6nemli bir ba\u011flant\u0131 sa\u011flar. Ancak b\u00f6lge y\u00f6neticileri her y\u0131l yaln\u0131zca bir kez sitelerinde bulunabilirler. \u00dc\u00e7 hafta<\/a>. Arpalar\u0131n\u0131zdan haber almadan, onlar\u0131n hangi zorluklarla kar\u015f\u0131la\u015ft\u0131klar\u0131n\u0131 ve yard\u0131m etmek i\u00e7in hangi ad\u0131mlar\u0131 atabilece\u011finizi nas\u0131l bilebilirsiniz?<\/p>\n\n\n\n

Merkez ofisten Sitelere<\/h3>\n\n\n\n

Merkez ofisin t\u00fcm\/baz\u0131 b\u00f6lgelerdeki t\u00fcm\/baz\u0131 tesislere bilgi iletmesi gerekiyor.<\/p>\n\n\n\n

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Bu bilgiler "a\u015fa\u011f\u0131 do\u011fru" hareket eder ve yakla\u015fan sezonluk programlar\u0131, ma\u011faza i\u00e7i giri\u015fimleri, \u00fcr\u00fcn geri \u00e7a\u011f\u0131rmalar\u0131n\u0131 ve planogram de\u011fi\u015fikliklerini duyurmak i\u00e7in kullan\u0131labilir.<\/p>\n<\/blockquote>\n\n\n\n

Baz\u0131lar\u0131 "eylem yap\u0131labilir" (al\u0131c\u0131lar\u0131n bir i\u015flemi tamamlamas\u0131n\u0131 gerektirir), di\u011ferleri ise yaln\u0131zca bilgi ama\u00e7l\u0131d\u0131r.<\/p>\n\n\n\n

Sitelerden merkez ofise<\/h3>\n\n\n\n

Tesislerin (genellikle franchise sahibi, y\u00f6netici veya m\u00fcd\u00fcr yard\u0131mc\u0131s\u0131) genellikle sorular sormas\u0131, endi\u015felerini dile getirmesi veya sorunlar\u0131 merkez ofise belgelemesi gerekir.<\/p>\n\n\n\n

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Bu bilgiler "yukar\u0131 do\u011fru" gider ve Genel Merkez'in al\u0131nd\u0131\u011f\u0131n\u0131 onaylamas\u0131n\u0131, eyleme ge\u00e7mesini ve sonucu siteye geri iletmesini gerektirdi\u011finden genellikle eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir.<\/p>\n<\/blockquote>\n\n\n\n

Otomasyonun bulunmad\u0131\u011f\u0131 durumlarda bu genellikle e-posta yoluyla veya bir destek hatt\u0131n\u0131 arayarak ger\u00e7ekle\u015ftirilir.<\/p>\n\n\n\n

MERKEZ\u0130 \u0130K\u0130 Y\u00d6NL\u00dc \u0130LET\u0130\u015e\u0130M<\/h3>\n\n\n\n

\u00c7\u00f6z\u00fcm, ileti\u015fimi merkezile\u015ftiren ve her iki y\u00f6nde de \u00e7al\u0131\u015fan ileti\u015fim yaz\u0131l\u0131m\u0131d\u0131r.<\/p>\n\n\n\n

Bilginin yukar\u0131 veya a\u015fa\u011f\u0131 do\u011fru hareket etmesi, bir ileti\u015fim paketinin eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir olup olmamas\u0131 ve bir siteyi, bir grup siteyi veya t\u00fcm siteleri ilgilendirmesi fark etmez, \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n

YAPMAK \u0130leti\u015fim \u015eirket k\u00fclt\u00fcr\u00fcn\u00fcn bir par\u00e7as\u0131<\/strong><\/h3>\n\n\n\n

Gallup Anketine g\u00f6re \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 ortalamalar\u0131 33%<\/a>. \u0130yi ileti\u015fim<\/a> ba\u011fl\u0131 \u00e7al\u0131\u015fanlar\u0131 te\u015fvik eden en \u00f6nemli fakt\u00f6rlerden biridir. \u015eirket hedefleri, sorumluluklar\u0131, beklentileri ve organizasyonel de\u011fi\u015fiklikler konusunda spesifik olun. Net olmak g\u00fcveni artt\u0131r\u0131r.<\/p>\n\n\n\n

Bir sorunu \u00e7\u00f6zmek veya politika de\u011fi\u015fikli\u011fini uygulamak s\u00f6z konusu oldu\u011funda, \u00f6zellikle \u00f6n saflardaki \u00e7al\u0131\u015fanlar\u0131n\u0131zdan geri bildirim isteyin. \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n ne ve nas\u0131l d\u00fc\u015f\u00fcnd\u00fcklerini anlamak ve geri bildirimlerini istemek, kendilerini de\u011ferli hissetmelerine yard\u0131mc\u0131 olur. De\u011fer verildi\u011fini hissetmektir bir numaral\u0131 s\u00fcr\u00fcc\u00fc<\/a> Ba\u011fl\u0131l\u0131k ve \u00e7al\u0131\u015fan memnuniyeti.<\/p>\n\n\n\n

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\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n bilgilerinizle tek bir yerden kolayca eri\u015febilecekleri bir platform se\u00e7in. Ayn\u0131 kaynaklar herhangi bir zamanda herhangi bir cihazda kullan\u0131labilir olmal\u0131d\u0131r. Bunu yapmak, \u00f6n saflardaki \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n kat\u0131l\u0131m\u0131n\u0131 daha olas\u0131 hale getirir.<\/p>\n<\/blockquote>\n\n\n\n

Son olarak, t\u00fcm \u00e7al\u0131\u015fanlar\u0131n eri\u015fime sahip olmas\u0131 gerekir. Site ileti\u015fiminiz ve y\u00fcr\u00fctmeniz i\u00e7in bir yaz\u0131l\u0131m platformu se\u00e7erseniz kullan\u0131c\u0131 taraf\u0131ndan \u00fccretlendirilen platformlara dikkat edin; bu, t\u00fcm \u00e7al\u0131\u015fanlar\u0131 i\u015fe dahil etme maliyetlerinizi art\u0131racakt\u0131r. Bindy, \u00e7o\u011fu plana sahip s\u0131n\u0131rs\u0131z kullan\u0131c\u0131 ve siteye sahiptir<\/a>. Daha fazla \u00f6demeden herkesi gemiye al\u0131n.<\/p>\n\n\n\n

Bir platforma eri\u015femeyen \u00e7al\u0131\u015fanlar duyurular\u0131 ve \u00f6nemli bilgileri ka\u00e7\u0131r\u0131yor ve kendi ba\u015flar\u0131na sorun \u00e7\u00f6zme konusunda daha az yetkiye sahip oluyorlar. Bu, ileti\u015fimi engeller ve fark\u0131ndal\u0131\u011fa ve do\u011fru uygulamaya ayk\u0131r\u0131d\u0131r. Unutmay\u0131n, m\u00fc\u015fterilerinizin bir \u00e7al\u0131\u015fan\u0131n haftada 4 saat ya da 40 saat \u00e7al\u0131\u015fmas\u0131n\u0131 umursamad\u0131\u011f\u0131n\u0131, her \u00e7al\u0131\u015fan\u0131n bir marka el\u00e7isi oldu\u011funu unutmay\u0131n.<\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

<\/a><\/p>\n\n\n\n

Ortak \u0130leti\u015fim T\u00fcrleri<\/h2>\n\n\n\n

Eri\u015filebilir ve kolayla\u015ft\u0131r\u0131lm\u0131\u015f ileti\u015fim, i\u015fletmeniz i\u00e7in de\u011ferli getiriler sa\u011flayabilir. \u015eimdi ister iki ister 2.000 siteniz olsun, t\u00fcm kurulu\u015flar\u0131n ileti\u015fim kurmas\u0131 gereken baz\u0131 temel noktalara bakal\u0131m. \u0130leti\u015fim \u00f6nerilerimizi iki kategoriye ay\u0131rd\u0131k: sat\u0131\u015f ve operasyonlar.<\/p>\n\n\n\n

ma\u011fazac\u0131l\u0131k<\/strong><\/h3>\n\n\n\n

Teknik olarak, perakende ma\u011fazac\u0131l\u0131k kategorisi, bir m\u00fc\u015fteri alg\u0131lar<\/a> ma\u011fazan\u0131zla kar\u015f\u0131la\u015ft\u0131klar\u0131nda: vitrinler<\/a>, ayd\u0131nlatma<\/a>, ma\u011faza d\u00fczeni<\/a>, tabela<\/a>, \u00fcr\u00fcn te\u015fhir<\/a>, POS promosyonlar\u0131<\/a>. Tasar\u0131m\u0131n\u0131z ve ma\u011fazac\u0131l\u0131k operasyon prosed\u00fcrleriniz kapsaml\u0131 olmal\u0131d\u0131r: Sergiler ne zaman g\u00fcncellenmeli? Soyunma odalar\u0131nda ne t\u00fcr bir ayd\u0131nlatma bekleniyor? \u00dcr\u00fcnler raflara nas\u0131l yerle\u015ftirilmeli? <\/p>\n\n\n\n

\"ma\u011fazac\u0131l\u0131k\"<\/a><\/figure>\n\n\n\n

Ma\u011fazac\u0131l\u0131k o kadar \u00f6nemlidir ki, blogumuzda size yard\u0131mc\u0131 olmak i\u00e7in ma\u011fazac\u0131l\u0131kla ilgili tam bir kategorimiz var. ma\u011fazac\u0131l\u0131k en iyi uygulamalar\u0131<\/a>. Ayr\u0131ca, yapman\u0131za yard\u0131mc\u0131 olacak nas\u0131l yap\u0131l\u0131r ve kontrol listelerimiz de var. ticari denetimler<\/a> veya g\u00fcncelleyin ma\u011fazac\u0131l\u0131k standartlar\u0131<\/a>.<\/p>\n\n\n\n

Burada, herhangi bir ticari sat\u0131\u015f politikas\u0131na dahil edilmesi ve bilinen gelir s\u00fcr\u00fcc\u00fcleri olduklar\u0131 i\u00e7in kolayca iletilmesi gereken iki bile\u015fene odaklanmak istiyoruz: marka bilinci olu\u015fturma ve promosyonlar.<\/p>\n\n\n\n

Marka Standartlar\u0131<\/h3>\n\n\n\n

perakende uzman\u0131 Francesca Nicasio<\/a> Zorlay\u0131c\u0131 bir markan\u0131n "\u015firketinize harika insanlar\u0131 \u00e7ekti\u011fini, sadakati destekledi\u011fini ve sat\u0131\u015flar\u0131 art\u0131rd\u0131\u011f\u0131n\u0131" belirtiyor. Asl\u0131nda, bir markay\u0131 tutarl\u0131 bir \u015fekilde sunmaya atfedilen ortalama gelir art\u0131\u015f\u0131, 23%<\/a>! Bu nedenle, marka y\u00f6nergelerinizi ve standartlar\u0131n\u0131z\u0131 iletmeniz \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Promosyon y\u00fcr\u00fctme<\/h3>\n\n\n\n

\u015eirketler ortalama olarak 19%<\/a> promosyon kampanyalar\u0131ndan elde ettikleri toplam br\u00fct gelirin Bir promosyon kampanyas\u0131n\u0131 ba\u015far\u0131yla y\u00fcr\u00fctmek, \u00e7ok say\u0131da hareketli par\u00e7a ve departman\u0131 kapsar. Herkesi ayn\u0131 sayfada, silolar\u0131ndan ve i\u015fbirli\u011fi moduna sokmak zor olabilir.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Buras\u0131 bir ma\u011faza ileti\u015fim platformu<\/a> ger\u00e7ekten yard\u0131mc\u0131 olabilir. Do\u011fru platform, \u00e7al\u0131\u015fanlara kampanyan\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in gereken g\u00f6revleri kolayca eri\u015febilecekleri, payla\u015fabilecekleri, yorum yapabilecekleri, geri bildirimde bulunabilecekleri ve kontrol edebilecekleri bir yer sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

Operasyonlar<\/strong><\/h2>\n\n\n\n

KPI'lar<\/h3>\n\n\n\n

\u00c7al\u0131\u015fanlar, organizasyon i\u00e7inde neler olup bitti\u011fini bilmek isterler. Yukar\u0131da belirtildi\u011fi gibi, organizasyonun payla\u015f\u0131m\u0131 KPI'lar<\/a> \u00e7al\u0131\u015fanlarla bir ba\u011fl\u0131l\u0131k k\u00fclt\u00fcr\u00fc geli\u015ftirir. \u00c7al\u0131\u015fanlar bilmek istiyor<\/a> kurulu\u015fun nas\u0131l yapt\u0131\u011f\u0131, kurulu\u015fun hedeflerinin ne oldu\u011fu ve kurumsal hedeflere ula\u015fmaya katk\u0131da bulunmadaki rollerinin ne oldu\u011fu.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

E\u011fitim<\/h3>\n\n\n\n

\u00c7al\u0131\u015fanlar e\u011fitim istiyor! Asl\u0131nda, 63%<\/a> Yeni beceriler \u00f6\u011frenmenin ve \u00f6zel e\u011fitim alman\u0131n kariyer geli\u015fimi i\u00e7in gerekli oldu\u011funa inanan \u00e7al\u0131\u015fanlar\u0131n oran\u0131. Etkili e\u011fitim devam ediyor. Giri\u015fimci<\/a> \u00dc\u00e7 ayl\u0131k ula\u015f\u0131labilir hedefler belirleyerek geli\u015ftirmeyi optimize etmeyi \u00f6nerir. \u00dc\u00e7 ayl\u0131k hedefler, bir ba\u015far\u0131 hissini g\u00f6rmek ve te\u015fvik etmek daha kolayd\u0131r. Ayr\u0131ca, d\u00fczeltme i\u00e7in zay\u0131f alanlar\u0131 daha h\u0131zl\u0131 belirlemenize yard\u0131mc\u0131 olabilirler.<\/p>\n\n\n\n

\u00dc\u00e7 ayl\u0131k hedef belirlemenin kurulmas\u0131 ve izlenmesinin \u00e7ok fazla zaman alaca\u011f\u0131ndan endi\u015feleniyorsan\u0131z, Giri\u015fimci, performans\u0131 izlemek ve \u00f6l\u00e7mek i\u00e7in s\u00fcreci otomatikle\u015ftirmenizi \u00f6nerir. Size bir platform sunan bir platform se\u00e7in. ak\u0131ll\u0131 kontrol listesi<\/a> veya g\u00f6rev y\u00f6netimi<\/a>. \u00c7al\u0131\u015fanlar hedefleri g\u00f6zden ge\u00e7irebilir, ba\u015far\u0131lar\u0131 i\u015faretleyebilir ve geri bildirimde bulunabilir. Y\u00f6neticiler, kimin do\u011fru yolda oldu\u011funu ve hangi alanlara dikkat edilmesi gerekti\u011fini h\u0131zl\u0131 bir \u015fekilde g\u00f6rmek i\u00e7in raporlar \u00e7al\u0131\u015ft\u0131rabilir.<\/p>\n\n\n

\n
\"Y\u00f6netici,
Foto\u011fraf Kredisi: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

M\u00fc\u015fteri hizmetleri standartlar\u0131<\/h3>\n\n\n\n

G\u00f6re Harvard \u0130\u015fletme \u0130ncelemesi<\/a>, yeni bir m\u00fc\u015fteri edinmek, mevcut bir m\u00fc\u015fteriyi elde tutmaktan be\u015f ila 25 kat daha pahal\u0131d\u0131r. y\u00fczde altm\u0131\u015f sekiz<\/a> M\u00fc\u015fteri hizmetleri zay\u0131fsa ve personel kay\u0131ts\u0131z olarak alg\u0131lan\u0131rsa m\u00fc\u015fterilerin geri d\u00f6nmeyecektir.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

M\u00fc\u015fterilerinizi ve misafirlerinizi tan\u0131y\u0131n ve hizmet standartlar\u0131n\u0131z\u0131 onlar\u0131n hizmet beklentilerini kar\u015f\u0131layacak \u015fekilde uyarlay\u0131n. Standartlar ve beklentiler de\u011fi\u015febilir; bu nedenle \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n, m\u00fc\u015fteri beklentilerini kar\u015f\u0131lamak i\u00e7in ihtiya\u00e7 duyduklar\u0131 e\u011fitim ve hizmet standartlar\u0131na kolayca eri\u015febilmelerini sa\u011flay\u0131n. Nereden ba\u015flayaca\u011f\u0131n\u0131zdan emin de\u011fil misiniz? Blogumuza bak\u0131n, \u201cM\u00fc\u015fteri Hizmetleri Standartlar\u0131 Nas\u0131l \u0130yile\u015ftirilir<\/a>\u201d<\/p>\n\n\n\n

Kay\u0131p \u00f6nleme politikalar\u0131<\/h3>\n\n\n\n

G\u00fcvenlik politikalar\u0131n\u0131z\u0131 y\u00fcr\u00fctenler \u00e7al\u0131\u015fanlar\u0131n\u0131zd\u0131r. LP politikalar\u0131n\u0131z\u0131 ve prosed\u00fcrlerinizi a\u00e7\u0131k\u00e7a belgeleyin ve t\u00fcm \u00e7al\u0131\u015fanlara sa\u011flay\u0131n. Sean Sportun, G\u00fcvenlik ve Kay\u0131p \u00d6nleme M\u00fcd\u00fcr\u00fc, \u015firketinde Daire K<\/a>, \u015fu g\u00f6zlemde bulunuyor: \u201c\u00c7al\u0131\u015fanlar kendilerinden ne istendi\u011fini anlarsa ve e\u011fitim ilgili ve ili\u015fkilendirilebilir kal\u0131rsa, kurulu\u015f geli\u015fmi\u015f bir uyum d\u00fczeyi ya\u015fayacakt\u0131r. Do\u011fru e\u011fitim, ba\u015far\u0131 \u015fans\u0131n\u0131 art\u0131r\u0131r ve kal\u0131c\u0131 bir emniyet ve g\u00fcvenlik k\u00fclt\u00fcr\u00fc olu\u015fturur.\u201d<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Nicasio<\/a> anlatmay\u0131 ve g\u00f6stermeyi tavsiye eder. \u201cDiyelim ki nakit i\u015fleme i\u00e7in \u00f6zel \u00f6nlemleriniz var. E\u011fitim s\u0131ras\u0131nda bunlar\u0131 s\u00f6zl\u00fc olarak iletmek isteyeceksiniz, ancak siz (veya ekibinizin deneyimli bir \u00fcyesi) s\u00fcreci yeni i\u015fe al\u0131nanlar\u0131n\u0131za da g\u00f6stermeli ve g\u00f6revi yerine getirdikleri ilk birka\u00e7 kez onlar\u0131 denetlemelisiniz.\u201d Ayr\u0131ca, \u00e7al\u0131\u015fanlar\u0131n bir araya geldi\u011fi yerlerde (stok odas\u0131, tezgah\u0131n arkas\u0131, arka ofis) y\u00f6nergelerinizi yazd\u0131rman\u0131z\u0131 \u00f6nerir. Yeni tehditler ortaya \u00e7\u0131k\u0131yor, bu nedenle g\u00fcncellemelerin net bir \u015fekilde iletildi\u011finden emin olun.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

sa\u011fl\u0131k & G\u00fcvenlik<\/h3>\n\n\n\n

Sa\u011fl\u0131k ve g\u00fcvenlik politika ve protokollerine uymaman\u0131n maliyeti art\u0131yor 45%<\/a> Maliyetler aras\u0131nda yerle\u015fimler, i\u015f kesintileri ve gelir kayb\u0131 anlam\u0131na gelen \u00fcretkenlik kayb\u0131 yer al\u0131yor. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u0130n\u015faat sekt\u00f6r\u00fcnde yak\u0131n zamanda yap\u0131lan bir ara\u015ft\u0131rmada, 75%<\/a> Ankete kat\u0131lanlar\u0131n oran\u0131, uyumsuzlu\u011fun nedeni olarak bilgi eksikli\u011fini su\u00e7lad\u0131. \u00c7ok var perakende \u00e7al\u0131\u015fma alan\u0131ndaki tehlikeler<\/a>\u00e7o\u011fu sahne arkas\u0131nda. Stok odalar\u0131, y\u00fckleme alanlar\u0131, giri\u015f\/\u00e7\u0131k\u0131\u015flar, yang\u0131n tehlikeleri ve k\u0131r\u0131k paletler perakendeciler i\u00e7in yayg\u0131n g\u00fcvenlik endi\u015feleridir.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Uyumsuzluk, g\u0131da g\u00fcvenli\u011fi geri \u00e7a\u011f\u0131rmalar\u0131n\u0131n say\u0131s\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc 22%<\/a> 2015 ile 2016 aras\u0131nda. G\u0131da geri \u00e7a\u011f\u0131rma ba\u015f\u0131na fiyat etiketi ortalama $10 milyon. Ek olarak, \u00e7al\u0131\u015fanlar\u0131n ma\u011fazada kendilerinin veya bir m\u00fc\u015fterinin yaralanmas\u0131 veya hava durumuyla ilgili acil bir durum olmas\u0131 durumunda nas\u0131l m\u00fcdahale edeceklerini bilmeleri gerekir.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u00d6nleme en iyisidir ve Safety and Health Magazine, yat\u0131r\u0131lan her $1 i\u00e7in $2-6 aras\u0131nda getiri<\/a> yaralanma \u00f6nlemede! Sa\u011fl\u0131k ve g\u00fcvenlik politikan\u0131z\u0131 ileterek yaralanmalardan, yasal \u00fccretlerden ve i\u015f kesintilerinden ka\u00e7\u0131n\u0131n. Bizim kullan\u0131n \u00f6rnek kontrol listesi<\/a> sa\u011fl\u0131k ve g\u00fcvenlik program\u0131n\u0131z\u0131 konumlar\u0131n\u0131zda g\u00fcncellemek i\u00e7in.
<\/a><\/p>\n\n\n\n

\u015eahsen ileti\u015fim kurun <\/strong>Site ziyaretleri<\/h2>\n\n\n\n

Site ileti\u015fimi i\u00e7in yaz\u0131l\u0131m kullanmak, politikalar\u0131n ve prosed\u00fcrlerin t\u00fcm siteler i\u00e7in her zaman kullan\u0131labilir olmas\u0131n\u0131 sa\u011flar. Ancak yaz\u0131l\u0131m daha iyi ve daha yal\u0131n bir i\u015f ak\u0131\u015f\u0131 i\u00e7in bir ara\u00e7t\u0131r; seyahatleri azaltabilir ve site ziyaretlerinin s\u0131kl\u0131\u011f\u0131n\u0131 azaltabilir, ancak \u00e7o\u011fu durumda siteleri tamamen ziyaret etmenin yerini tutmaz. Site ziyaretleri markay\u0131 korur<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Hata yapmay\u0131n, site ziyaretleri bir kaynak taahh\u00fcd\u00fcd\u00fcr. Yak\u0131n zamanda yap\u0131lan bir ankette b\u00f6lge y\u00f6neticileri, zamanlar\u0131n\u0131n \u00e7o\u011funu saha ziyaretlerini haz\u0131rlamak, ger\u00e7ekle\u015ftirmek ve takip etmek i\u00e7in harcad\u0131klar\u0131n\u0131 tahmin ediyor (aralar\u0131nda haftada 10-20 saat<\/a>!). A\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere site ziyareti s\u00fcre\u00e7lerinizi otomatikle\u015ftirme: ak\u0131ll\u0131 kontrol listeleri<\/a> ve otomatik d\u00fczeltici takip<\/a> \u00f6nemli zaman ve para tasarrufu sa\u011flayabilir.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
\n

Denetimler siteyi me\u015fgul eder. Denetimler pasif bir faaliyet de\u011fildir. Merkez ofis \u00fcyelerine site y\u00f6neticileri ve \u00e7al\u0131\u015fanlarla konu\u015fma f\u0131rsat\u0131 sunuyorlar. Soru sorun, dinleyin ve kaynak sunun.<\/p>\n<\/blockquote>\n\n\n\n

Son olarak, farkl\u0131 ma\u011faza ve otellerin farkl\u0131 \u015fekillerde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 unutmay\u0131n. Franchise alanlar\u0131n ve y\u00f6neticilerin kendi deneyimlerine dayal\u0131 olarak farkl\u0131 \u00f6ncelikleri ve e\u011filimleri vard\u0131r. Bu beklenen bir durumdur ancak kurulu\u015flar\u0131n temel programlar\u0131n ve marka standartlar\u0131n\u0131n tam olarak, zaman\u0131nda ve t\u00fcm tesislerde uyguland\u0131\u011f\u0131ndan emin olmalar\u0131 gerekir. <\/p>\n\n\n\n


<\/a><\/p>\n\n\n

\n
\"\u0130leti\u015fim<\/a><\/figure>\n<\/div>\n\n\n

Site ileti\u015fimi ve y\u00fcr\u00fct\u00fclmesinde ilerleme<\/strong><\/h2>\n\n\n\n

Standartlar\u0131, prosed\u00fcrleri ve programlar\u0131 iletmeye zaman ay\u0131r\u0131rsan\u0131z, standartlar\u0131n alt\u0131nda uygulama ve s\u00fcrt\u00fc\u015fmeleri azaltacaks\u0131n\u0131z. Daha mutlu \u00e7al\u0131\u015fanlara, daha y\u00fcksek sat\u0131\u015flara ve daha d\u00fc\u015f\u00fck risklere sahip olacaks\u0131n\u0131z. Bu g\u00fcn ba\u015flayaca\u011f\u0131m<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Etkili perakende ve konaklama i\u015fletmecili\u011fi uygulamas\u0131 belirli bile\u015fenler gerektirir, birincisi ileti\u015fim, ikincisi g\u00f6rev y\u00f6netimi ve \u00fc\u00e7\u00fcnc\u00fcs\u00fc denetimler\/de\u011ferlendirmeler. Bu yaz\u0131da ileti\u015fime odaklan\u0131yoruz. Bu k\u0131lavuz neden? Programlar\u0131n, marka standartlar\u0131n\u0131n ve i\u015fletme prosed\u00fcrlerinin ileti\u015fimi ve do\u011fru bir \u015fekilde uygulanmas\u0131 perakende ve konaklama end\u00fcstrileri i\u00e7in bir sorun noktas\u0131 olmaya devam ediyor. Bir perakende veya konaklama i\u015fletmesi geni\u015fledik\u00e7e\u2026 \u2b50 Site \u0130leti\u015fimi: Perakende ve Misafirperverlik \u0130\u00e7in Kapsaml\u0131 Bir K\u0131lavuz<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":57276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174231],"tags":[22621804,209029600,69404461],"class_list":["post-6198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-execution","tag-retail-execution","tag-retail-execution-software","tag-store-communication"],"yoast_head":"\n\u2b50 Site Communication: A Comprehensive Guide for Retail and Hospitality<\/title>\n<meta name=\"description\" content=\"Strategies, best practices, and tools to improve communication and execution in your retail and hospitality network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/magaza-iletisimi-ve-uygulamasi-perakendeciler-icin-kapsamli-bir-rehber\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2b50 Site Communication: A Comprehensive Guide for Retail and Hospitality\" \/>\n<meta property=\"og:description\" content=\"Strategies, best practices, and tools to improve communication and execution in your retail and hospitality network.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/tr\/magaza-iletisimi-ve-uygulamasi-perakendeciler-icin-kapsamli-bir-rehber\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-30T19:16:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T16:39:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Store-Communication_Post-blue.png?_t=1757435959\" \/>\n\t<meta property=\"og:image:width\" content=\"1167\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" 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Eylemin tek ba\u015f\u0131na s\u00f6zlerden daha \u00f6nemli oldu\u011funu anlatmak i\u00e7in neden bu kadar \u00e7ok ifade kullan\u0131yoruz? Program ve standartlar\u0131n uygulanmas\u0131, perakende ve konaklama markalar\u0131 i\u00e7in olmazsa olmazd\u0131r. \u0130\u015fte nedeni. 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Ama\u00e7, Kapsam ve En \u0130yi Uygulamalar.","author":"Bindy","date":"Temmuz 10, 2023","format":false,"excerpt":"Perakende y\u00f6netimi, ma\u011faza d\u00fczeyinde ma\u011faza programlar\u0131n\u0131n, standartlar\u0131n\u0131n ve y\u00f6nergelerinin eksiksiz ve zaman\u0131nda uygulanmas\u0131n\u0131 sa\u011flayan uygulamalar ve destekleyici teknolojiler b\u00fct\u00fcn\u00fcd\u00fcr. Etkili perakende ve konaklama y\u00f6netimi, \u00f6ncelikle ileti\u015fim, ikinci olarak g\u00f6rev y\u00f6netimi ve \u00fc\u00e7\u00fcnc\u00fc olarak denetimler\/de\u011ferlendirmeler olmak \u00fczere belirli bile\u015fenleri gerektirir. Bu yaz\u0131da, amaca odaklan\u0131yoruz\u2026","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":67038,"url":"https:\/\/blog.bindy.com\/tr\/bindy-vs-gospotcheck\/","url_meta":{"origin":6198,"position":5},"title":"Bindy ve GoSpotCheck kar\u015f\u0131la\u015ft\u0131rmas\u0131","author":"colinchan1","date":"Ocak 7, 2026","format":false,"excerpt":"In this post we compare the features and benefits of two leading retail audit platforms, Bindy and GoSpotCheck. Bindy is the leading GoSpotCheck alternative for multi-unit operators who need to scale to hundreds of sites without increasing per-user software costs Choosing the right\u00a0store communication, retail audit\/inspection and task management software\u00a0will\u2026","rel":"","context":""\ud83d\udcca Retail Audit Software" i\u00e7inde","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-audit\/"},"img":{"alt_text":"Retail audits and task management","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/6198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=6198"}],"version-history":[{"count":67,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/6198\/revisions"}],"predecessor-version":[{"id":66332,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/6198\/revisions\/66332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/57276"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=6198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=6198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=6198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}