{"id":6131,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6131"},"modified":"2024-09-04T15:46:17","modified_gmt":"2024-09-04T19:46:17","slug":"erisilebilirligi-artirma-perakendeciler-musteriler-icin-cevrimici-ve-cevrimdisi-erisimi-nasil-iyilestirebilir","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/improving-accessibility-how-retailers-can-improve-online-and-offline-access-for-customers\/","title":{"rendered":"Eri\u015filebilirli\u011fi \u0130yile\u015ftirme: Perakendeciler M\u00fc\u015fteriler i\u00e7in \u00c7evrimi\u00e7i ve \u00c7evrimd\u0131\u015f\u0131 Eri\u015fimi Nas\u0131l \u0130yile\u015ftirebilir?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Bir bakkal, eri\u015filebilir bir \u00f6deme \u015feridini a\u00e7\u0131k tutmad\u0131\u011f\u0131 i\u00e7in su\u00e7land\u0131. \u0130\u015flem tezgah\u0131nda bo\u015f alan b\u0131rakmad\u0131\u011f\u0131 i\u00e7in bir kahve d\u00fckkan\u0131na para cezas\u0131 verildi. Bir restoran, bar ve antikac\u0131, hizmet hayvan\u0131n\u0131n i\u00e7eri girmesine izin vermedi\u011fi i\u00e7in su\u00e7land\u0131. Bunlar, Engelli Amerikal\u0131lar Yasas\u0131 (ADA) y\u00f6nergelerine uymad\u0131klar\u0131 i\u00e7in ABD Adalet Bakanl\u0131\u011f\u0131 ile yak\u0131n zamanda anla\u015fmaya varan birka\u00e7 perakende sat\u0131\u015f noktas\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sadece k\u00fc\u00e7\u00fck perakendeciler de de\u011fil. Kahve d\u00fckkan\u0131 b\u00fcy\u00fck bir uluslararas\u0131 \u015firketin par\u00e7as\u0131yken, bakkal\u0131n 400&#039;den fazla yeri var. Perakendeciler, yaln\u0131zca fiziksel konumlar i\u00e7in de\u011fil, ADA uyumlulu\u011fuyla ilgili davalarla giderek daha fazla kar\u015f\u0131 kar\u015f\u0131ya kalmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herhangi bir i\u015fletme sahibi<span style=\"color: var(--color-text);\">t Para cezalar\u0131ndan ve k\u00f6t\u00fc reklamlardan ka\u00e7\u0131nmak i\u00e7in. Ancak bir dakika geri \u00e7ekilin ve madalyonun di\u011fer y\u00fcz\u00fcn\u00fc d\u00fc\u015f\u00fcn\u00fcn: Dar marjlar\u0131n hayatta kalma fark\u0131 anlam\u0131na gelebilece\u011fi bir sekt\u00f6rde, tahmin edilenlere daha iyi hizmet etmek <\/span><a href=\"https:\/\/www.cdc.gov\/media\/releases\/2024\/s0716-Adult-disability.html\" target=\"_blank\" rel=\"noreferrer noopener\">70 milyon engelli Amerikal\u0131<\/a><span style=\"color: var(--color-text);\"> iyi bir ticari anlam ifade eder. Ayr\u0131ca, i\u015fletmenin gelece\u011fe d\u00f6n\u00fck olmas\u0131na yard\u0131mc\u0131 olabilir; 2030&#039;a kadar 71,5 milyon Baby Boomer, 65 ya\u015f\u0131n \u00fczerinde olacak ve bu da ya\u015fa ba\u011fl\u0131 ko\u015fullar\u0131 kar\u015f\u0131lamak i\u00e7in ek ihtiya\u00e7lar\u0131 beraberinde getirecek.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engelli m\u00fc\u015fteriler i\u00e7in deste\u011fin iyile\u015ftirilmesi, isteksizce ele al\u0131nacak bir \u015fey de\u011fil, ger\u00e7ek bir kazan-kazan fikriyle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"in-store-accommodations\"><strong>Ma\u011faza \u0130\u00e7i Konaklama<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fiziksel perakende sat\u0131\u015f yeri i\u00e7in ADA gereksinimleri, otoparktan kasaya kadar \u00e7ok \u00e7e\u015fitlidir. Bu <a href=\"https:\/\/blog.bindy.com\/tr\/perakendeciler-icin-erisilebilirlik-kontrol-listesi\/\" target=\"_blank\" rel=\"noopener noreferrer\">eri\u015filebilirlik kontrol listesi<\/a> fiziksel bir konumda neye ihtiya\u00e7 duyuldu\u011funa dair harika bir genel bak\u0131\u015f sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu temel bilgiler yerine getirildi\u011finde, engelli m\u00fc\u015fteriler i\u00e7in harika bir deneyim sunman\u0131n di\u011fer al\u0131\u015fveri\u015f yapanlara da nas\u0131l fayda sa\u011flayabilece\u011fini d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soyunma odalar\u0131n\u0131n tekerlekli sandalyeye uygun olmas\u0131n\u0131 sa\u011flamak, t\u00fcm al\u0131\u015fveri\u015f yapanlar\u0131n yararlanabilece\u011fi anlam\u0131na gelir. <a href=\"https:\/\/blog.bindy.com\/tr\/amerikalilar-ile-engelliler-yasasina-uyum-icin-perakendeci-kilavuzu\/\" target=\"_blank\" rel=\"noopener noreferrer\">eklenen bo\u015fluk.<\/a> Daha a\u011f\u0131r e\u015fyalar\u0131 alt raflara ta\u015f\u0131mak, al\u0131\u015fveri\u015f yapanlara mobilite sorunlar\u0131 olanlardan \u00e7ok daha fazla yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Engelli m\u00fc\u015fteriler i\u00e7in makul konaklama, yaln\u0131zca iyi bir m\u00fc\u015fteri hizmetidir.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fczenli <a href=\"https:\/\/blog.bindy.com\/tr\/otopark-isletmecilerinin-yapmasi-gereken-3-tur-denetim\/\" target=\"_blank\" rel=\"noopener noreferrer\">otopark denetimi<\/a> eri\u015filebilir yol boyunca engeller olup olmad\u0131\u011f\u0131n\u0131 veya b\u00fcy\u00fck \u00e7atlaklar\u0131n veya y\u00fckseltilmi\u015f alanlar\u0131n eri\u015fimi engelleyip engellemedi\u011fini ortaya \u00e7\u0131karabilir. ADA uyumlulu\u011fu i\u00e7in gerekli olmakla birlikte, bu t\u00fcr d\u00fczenli kontrol, ma\u011fazaya eri\u015fimin g\u00fcvenli olmas\u0131n\u0131 ve t\u00fcm m\u00fc\u015fteriler i\u00e7in do\u011fru ilk izlenimi vermesini sa\u011flayabilir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56862\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/accessibility_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"accessibility_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56862\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/accessibility_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">T\u0131pk\u0131 iki k\u00fc\u00e7\u00fck \u00e7ocu\u011fuyla bo\u011fu\u015fan bir annenin paketleri arabas\u0131na ta\u015f\u0131mak i\u00e7in yard\u0131ma ihtiya\u00e7 duymas\u0131 gibi, g\u00f6rme bozuklu\u011fu olan bir ki\u015finin kendilerine etiketi okumas\u0131 i\u00e7in bir memura ihtiyac\u0131 olabilir. Bu teslim ediyor <a href=\"https:\/\/blog.bindy.com\/tr\/keeping-customers-happy-with-the-in-store-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">ki\u015fiselle\u015ftirilmi\u015f deneyim<\/a> her ikisi i\u00e7in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engelli m\u00fc\u015fterilere hizmet verme anlay\u0131\u015f\u0131 olu\u015fturun <a href=\"https:\/\/blog.bindy.com\/tr\/musteri-hizmetleri-standartlari-nasil-iyilestirilir\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00fc\u015fteri hizmetleri standartlar\u0131n\u0131z<\/a>. ABD Tar\u0131m Bakanl\u0131\u011f\u0131 bir rapor yay\u0131nlad\u0131. <a href=\"https:\/\/www.nrcs.usda.gov\/Internet\/FSE_DOCUMENTS\/nrcs142p2_020448.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">y\u00f6nerge<\/a> personelinin belirli engelleri olan m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 daha iyi kar\u015f\u0131lamas\u0131na yard\u0131mc\u0131 olmak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri hizmetleri uzmanlar\u0131ndan olu\u015fan sa\u011flam bir \u00e7ekirdek olu\u015ftururken, her \u00e7al\u0131\u015fan\u0131n ilgili kurallar\u0131 bildi\u011finden emin olun. <a href=\"https:\/\/www.ada.gov\/service_animals_2010.htm\" target=\"_blank\" rel=\"noopener noreferrer\">hizmet hayvanlar\u0131<\/a>, \u00e7\u00fcnk\u00fc bu son zamanlarda artan bir uygulama alan\u0131 olmu\u015ftur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-enhancements\"><strong>\u00c7evrimi\u00e7i Geli\u015ftirmeler<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fiziksel \u00e7evre, yeniden yap\u0131lanma gerekti\u011finde maliyetli de\u011fi\u015fiklikler getirebilse de, anla\u015f\u0131lmas\u0131 biraz daha kolay olabilir. ADA uyumlulu\u011fu, \u00f6l\u00e7\u00fclebilir d\u00fczenlemelere \u00f6zeldir. Perakendeciler i\u00e7in \u00f6nemi giderek artan bir alan olan internet, daha az nettir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kesin olan, davalardaki art\u0131\u015ft\u0131r. bu <a href=\"https:\/\/nrf.com\/blog\/ada-website-lawsuits-growing-problem-retailers\" target=\"_blank\" rel=\"noopener noreferrer\">Ulusal Perakende Federasyonu<\/a> 2018&#039;de web sitesiyle ilgili ADA davalar\u0131n\u0131n say\u0131s\u0131n\u0131n &quot;artan bir h\u0131zla artt\u0131\u011f\u0131n\u0131&quot; bildirdi. A\u011fustos 2018&#039;de, <a href=\"https:\/\/appleinsider.com\/articles\/18\/08\/20\/apple-sued-over-claims-website-is-inaccessible-to-visually-impaired-users\" target=\"_blank\" rel=\"noopener noreferrer\">Apple&#039;a dava a\u00e7\u0131ld\u0131<\/a>&nbsp;kendi web sitesi i\u00e7in. Dava, Apple&#039;\u0131n web sitesinin g\u00f6rme engelli t\u00fcketiciler i\u00e7in tam olarak eri\u015filebilir olmad\u0131\u011f\u0131n\u0131 iddia etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NRF, ADA&#039;n\u0131n ilk olarak internetten \u00e7ok \u00f6nce y\u00fcr\u00fcrl\u00fc\u011fe girdi\u011fini belirtiyor. Bazen birbiriyle \u00e7eli\u015fen bir dizi federal mahkeme karar\u0131ndan bu yana ge\u00e7en y\u0131llarda, ADA y\u00f6nergelerini internete uygulamaya \u00e7al\u0131\u015ft\u0131. Web&#039;in y\u00f6netim organ\u0131 olan Worldwide Web Consortium (W3C), <a href=\"https:\/\/www.w3.org\/WAI\/fundamentals\/accessibility-intro\/#context\" target=\"_blank\" rel=\"noopener noreferrer\">kendi y\u00f6nergeleri<\/a> temel web eri\u015filebilirli\u011fi i\u00e7in. Bu y\u00f6nergeler, tasar\u0131m ve renk kullan\u0131m\u0131ndan, ba\u015fl\u0131klar\u0131n s\u00f6zc\u00fck se\u00e7imine ve ba\u011flant\u0131 metnine kadar her \u015feyi kapsar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6z\u00fcnde, internet sayfas\u0131, g\u00f6rme veya i\u015fitme engeli olup olmad\u0131\u011f\u0131na veya gezinmek i\u00e7in ses kullan\u0131p kullanmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n t\u00fcm kullan\u0131c\u0131lar taraf\u0131ndan eri\u015filebilir olmal\u0131d\u0131r. \u00d6rne\u011fin, resimlerin ve videolar\u0131n renklerinde ve metin a\u00e7\u0131klamalar\u0131nda uygun kontrast\u0131 kullan\u0131n. \u0130stenmeyen posta g\u00f6nderenleri engellemek i\u00e7in tasarlanm\u0131\u015f CAPTCHA c\u00fcmleleri, herhangi bir ses alternatifi yoksa g\u00f6rme bozuklu\u011fu olanlar\u0131 engelleyebilir. Ba\u011flant\u0131 metni, kullan\u0131c\u0131y\u0131 nereye g\u00f6t\u00fcrece\u011fi konusunda spesifik olmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011faza i\u00e7i iyile\u015ftirmelerin t\u00fcm al\u0131\u015fveri\u015f yapanlara fayda sa\u011flayabilece\u011fi gibi, bunlar <a href=\"https:\/\/www.w3.org\/WAI\/fundamentals\/accessibility-principles\/#standards\" target=\"_blank\" rel=\"noopener noreferrer\">eri\u015filebilirlik ilkeleri<\/a> iyi web tasar\u0131m\u0131n\u0131n unsurlar\u0131d\u0131r ve herkes i\u00e7in \u00e7evrimi\u00e7i deneyimi geli\u015ftirebilir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\u00c7\u00f6z\u00fcm <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir perakende sat\u0131\u015f yerine giren her alt\u0131 m\u00fc\u015fteriden birinin, bir t\u00fcr fiziksel veya zihinsel konaklama olana\u011f\u0131ndan yararlanabilece\u011fini unutmay\u0131n. Bu g\u00f6rmezden gelinmesi gereken b\u00fcy\u00fck bir izleyici kitlesi. Ve d\u00fc\u015f\u00fcnmek i\u00e7in b\u00fcy\u00fck bir f\u0131rsat. Bununla birlikte, bu al\u0131\u015fveri\u015f yapanlar i\u00e7in dijital ve fiziksel deneyimin iyile\u015ftirilmesi, hem ma\u011fazalar hem de m\u00fc\u015fteriler i\u00e7in fayda sa\u011flayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yazar hakk\u0131nda:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"803\" data-attachment-id=\"5716\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/rm-nlreyhle_headshot_2019-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=800%2C803&amp;ssl=1\" data-orig-size=\"800,803\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"RM-NLReyhle_Headshot_2019 (1)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=700%2C703&amp;ssl=1\" src=\"https:\/\/i1.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?zoom=0.8999999761581421&amp;resize=217%2C218&amp;ssl=1\" alt=\"RM-NLReyhle_Headshot_2019 (1)\" class=\"wp-image-5716\" style=\"width:183px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Nicole Leinbach Reyhle Kurucusu&nbsp;<a href=\"https:\/\/retailminded.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Perakende Fikirli<\/a>&nbsp;ve bir&nbsp;<a href=\"https:\/\/retailminded.com\/retail-minded-resource-guide\/retail-101-the-book\/\" target=\"_blank\" rel=\"noopener noreferrer\">yay\u0131nlanm\u0131\u015f yazar<\/a>. The Today Show, Forbes ve say\u0131s\u0131z B2B yay\u0131n\u0131na s\u0131k s\u0131k katk\u0131da bulunmaktad\u0131r. Reyhle, American Express&#039;in Small Business Saturday&#039;inin s\u00f6zc\u00fcs\u00fcd\u00fcr ve \u00e7e\u015fitli sekt\u00f6r kaynaklar\u0131 i\u00e7in perakende d\u00fc\u015f\u00fcnce lideri olarak d\u00fczenli olarak yazmaktad\u0131r.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Bir bakkal, eri\u015filebilir bir \u00f6deme \u015feridini a\u00e7\u0131k tutmad\u0131\u011f\u0131 i\u00e7in su\u00e7land\u0131. \u0130\u015flem tezgah\u0131nda bo\u015f alan b\u0131rakmad\u0131\u011f\u0131 i\u00e7in bir kahve d\u00fckkan\u0131na para cezas\u0131 verildi. Bir restoran, bar ve antikac\u0131, hizmet hayvan\u0131n\u0131n i\u00e7eri girmesine izin vermedi\u011fi i\u00e7in su\u00e7land\u0131. Bunlar yak\u0131n zamanda yerle\u015fen bir avu\u00e7 perakende sat\u0131\u015f noktas\u0131\u2026 <a href=\"https:\/\/blog.bindy.com\/tr\/improving-accessibility-how-retailers-can-improve-online-and-offline-access-for-customers\/\" class=\"more-link\"><span class=\"screen-reader-text\">Eri\u015filebilirli\u011fi \u0130yile\u015ftirme: Perakendeciler M\u00fc\u015fteriler i\u00e7in \u00c7evrimi\u00e7i ve \u00c7evrimd\u0131\u015f\u0131 Eri\u015fimi Nas\u0131l \u0130yile\u015ftirebilir?<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":6186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005,677174195],"tags":[677173905,88195,567606362,544636766],"class_list":["post-6131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-accessibility","tag-ada-compliance","tag-customer-experience","tag-disabilities-compliance","tag-store-accessibility"],"yoast_head":"<!-- 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