{"id":60323,"date":"2023-07-14T13:30:41","date_gmt":"2023-07-14T17:30:41","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60323"},"modified":"2024-11-28T14:59:48","modified_gmt":"2024-11-28T19:59:48","slug":"birden-fazla-lokasyonda-satis-ve-promosyonlar-nasil-yonetilir","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/how-to-manage-sales-and-promotions-across-multiple-locations\/","title":{"rendered":"Birden Fazla Konumda Sezonluk Sat\u0131\u015flar\u0131 ve Promosyonlar\u0131 Y\u00f6netme"},"content":{"rendered":"

Sat\u0131\u015flardan ve promosyon d\u00f6nemlerinden en iyi \u015fekilde yararlanmak, ma\u011fazan\u0131za tonlarca gelir kazand\u0131rabilir. Asl\u0131nda, ger\u00e7ek mekanda faaliyet g\u00f6steren perakendeciler i\u00e7in promosyonlar genellikle 10% ila 45% toplam gelir<\/a>. Sezonluk indirimlerin ve promosyonlar\u0131n nas\u0131l y\u00f6netilece\u011fini anlamak, ba\u015far\u0131l\u0131 bir ma\u011faza y\u00f6netmenin anahtar\u0131d\u0131r. <\/p>\n\n\n\n

Ancak ayn\u0131 zamanda, ge\u00e7mi\u015f sat\u0131\u015f verileriniz, mevcut trendler ve envanteriniz hakk\u0131nda m\u00fckemmel bir anlay\u0131\u015fa sahip olman\u0131z\u0131 gerektirir, aksi takdirde fazla veya yetersiz stoklama riskini al\u0131rs\u0131n\u0131z ve bu nedenle bunun yerine geliri kaybedersiniz. <\/p>\n\n\n\n

Kar\u0131\u015f\u0131ma birden \u00e7ok konum eklemeye ba\u015flad\u0131\u011f\u0131n\u0131zda, promosyonlar\u0131 y\u00f6netme i\u015fi daha karma\u015f\u0131k hale gelir. Art\u0131k yerel farkl\u0131l\u0131klar\u0131, stok farkl\u0131l\u0131klar\u0131n\u0131 ve birden \u00e7ok ekip aras\u0131ndaki koordinasyonu hesaba katman\u0131z gerekiyor. <\/p>\n\n\n\n

Promosyonlar\u0131 birden \u00e7ok yerde y\u00f6netmenin zorluklar\u0131 nelerdir? <\/h2>\n\n\n\n

Yerel t\u00fcketici davran\u0131\u015f\u0131 ve tercihlerindeki farkl\u0131l\u0131klar <\/h3>\n\n\n\n

Her konumun, de\u011fi\u015fen tercihler ve davran\u0131\u015flarla kendine \u00f6zg\u00fc m\u00fc\u015fteri taban\u0131 vard\u0131r. Bu farkl\u0131l\u0131klar\u0131 anlamak ve kar\u015f\u0131lamak zor olabilir. Bir yerde iyi \u00e7al\u0131\u015fan bir \u015fey, ba\u015fka bir yerde ayn\u0131 etkiye sahip olmayabilir. Promosyonlar\u0131n yerel kitlede yank\u0131 uyand\u0131rmas\u0131n\u0131 sa\u011flamak i\u00e7in pazar ara\u015ft\u0131rmas\u0131 ve \u00f6zel bir yakla\u015f\u0131m gerektirir.<\/p>\n\n\n\n

Konumlar aras\u0131nda promosyonlar\u0131 y\u00f6netmenin zorluklar\u0131na bariz bir \u00f6rnek, ulusal bayramlard\u0131r. \u00d6rne\u011fin, ABD'de 4 Temmuz'da bir promosyon d\u00fczenliyorsan\u0131z, bu, uluslararas\u0131 konumlar\u0131n\u0131za \u00e7evrilmeyecektir.<\/p>\n\n\n\n

De\u011fi\u015fen yerel ve b\u00f6lgesel yasalar ve y\u00f6netmelikler <\/h3>\n\n\n\n

Farkl\u0131 konumlar\u0131n genellikle promosyonlar, indirimler ve reklamlarla ilgili \u00f6zel yasalar\u0131 ve d\u00fczenlemeleri vard\u0131r. \u00d6rne\u011fin, Kaliforniya'daki marketlerin i\u00e7ki stoklamas\u0131na yasal olarak izin verilirken Virginia'dakilerin buna izin verilmemektedir; bu, Safeway gibi ulusal bir zincirin Virginia'da i\u00e7ki promosyonlar\u0131 pazarlamaktan ka\u00e7\u0131nmas\u0131 gerekti\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n

Bu yasal gerekliliklerde gezinmek karma\u015f\u0131k ve zaman al\u0131c\u0131 olabilir. Herhangi bir yasal sorundan ka\u00e7\u0131nmak i\u00e7in bilgi sahibi olmak ve t\u00fcm tan\u0131t\u0131m faaliyetlerinin yerel d\u00fczenlemelere uygun olmas\u0131n\u0131 sa\u011flamak \u00e7ok \u00f6nemlidir.<\/p>\n\n\n

\n
\"\"<\/a>
Sat\u0131\u015f ve promosyonlar nas\u0131l y\u00f6netilir?<\/figcaption><\/figure>\n<\/div>\n\n\n

Stok y\u00f6netimi ve da\u011f\u0131t\u0131m\u0131 ile ilgili lojistik sorunlar<\/h3>\n\n\n\n

Sonu\u00e7 olarak, ba\u015far\u0131l\u0131 bir promosyonun b\u00fcy\u00fck bir k\u0131sm\u0131, \u00e7ok fazla envanter b\u0131rakmadan m\u00fc\u015fteri talebini kar\u015f\u0131lamak i\u00e7in do\u011fru miktarda envantere sahip olmakt\u0131r. Tekil bir yerde bu kadar zorluk yeter.<\/p>\n\n\n\n

Stok y\u00f6netimini ve birden fazla lokasyonda da\u011f\u0131t\u0131m\u0131 koordine etmek tam bir lojistik bulmaca olabilir. Her ma\u011faza, m\u00fc\u015fteri talebine ve b\u00f6lgesel tercihlere (veya yukar\u0131daki Safeway \u00f6rne\u011fi gibi yasalara) ba\u011fl\u0131 olarak farkl\u0131 envanter gereksinimlerine sahip olabilir ve bu da soruna bir\u00e7ok karma\u015f\u0131kl\u0131k katman\u0131 ekler.<\/p>\n\n\n\n

Farkl\u0131 ma\u011fazalar ve y\u00f6netim aras\u0131ndaki ileti\u015fim sorunlar\u0131<\/h3>\n\n\n\n

Birden fazla konumdaki promosyonlar\u0131 y\u00f6netirken etkili ileti\u015fim hayati \u00f6nem ta\u015f\u0131r. Ma\u011faza y\u00f6neticileri, b\u00f6lge y\u00f6neticileri ve merkezi y\u00f6netim ekibi aras\u0131nda a\u00e7\u0131k ve tutarl\u0131 ileti\u015fimin sa\u011flanmas\u0131 \u00e7ok \u00f6nemlidir. Bu, tan\u0131t\u0131m stratejilerinin, y\u00f6nergelerin iletilmesini ve endi\u015felerin veya geri bildirimlerin derhal ele al\u0131nmas\u0131n\u0131 i\u00e7erir. <\/p>\n\n\n\n

Herkesi ayn\u0131 fikirde tutmak lojistik a\u00e7\u0131dan zorlay\u0131c\u0131 olabilir, ancak ba\u015far\u0131l\u0131 olmak i\u00e7in bu \u015fartt\u0131r promosyon uygulamas\u0131<\/a>. Aksi takdirde promosyonun baz\u0131 ma\u011fazalarda unutulmas\u0131 veya istemedi\u011finiz \u015fekilde pazarlanmas\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz.<\/p>\n\n\n

\n
\"\u0130leti\u015fim<\/a>
Sat\u0131\u015f ve promosyonlar nas\u0131l y\u00f6netilir?<\/figcaption><\/figure>\n<\/div>\n\n\n

Sezonluk Sat\u0131\u015flar\u0131 Etkin Y\u00f6netmek i\u00e7in 6 Strateji<\/h2>\n\n\n\n

Sezonluk sat\u0131\u015flar\u0131 etkili bir \u015fekilde y\u00f6netmek s\u00f6z konusu oldu\u011funda, ba\u015far\u0131y\u0131 garantilemek i\u00e7in izlemeniz gereken baz\u0131 \u00f6nemli stratejiler vard\u0131r.<\/p>\n\n\n\n

Kapsaml\u0131 bir tan\u0131t\u0131m takvimi olu\u015fturun<\/h3>\n\n\n\n

Y\u0131l boyunca \u00f6nemli sezonluk indirimleri ve etkinlikleri \u00f6zetleyen iyi yap\u0131land\u0131r\u0131lm\u0131\u015f bir promosyon takvimi geli\u015ftirin. Bu, birden \u00e7ok konumda daha iyi planlama ve koordinasyon sa\u011flar. Promosyonlar\u0131n stratejik olarak zamanlamas\u0131n\u0131 sa\u011flayarak \u00e7at\u0131\u015fmalar\u0131 \u00f6nler ve m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131r. <\/p>\n\n\n\n

Bu takvimi, ge\u00e7mi\u015fte nelerin i\u015fe yarad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in ge\u00e7mi\u015f performansa bakarak ve ayn\u0131 zamanda bu y\u0131l \u00fcr\u00fcn lansmanlar\u0131, tatiller vb. ile hangi f\u0131rsatlara sahip olabilece\u011finizi de g\u00f6z \u00f6n\u00fcnde bulundurarak geli\u015ftirmelisiniz.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Stoklama ihtiya\u00e7lar\u0131 i\u00e7in yeterli tedarik zinciri y\u00f6netiminin sa\u011flanmas\u0131<\/h3>\n\n\n\n

Daha \u00f6nce de belirtildi\u011fi gibi, mevsimsel zirvelerde her bir konum i\u00e7in talebi tahmin etmek i\u00e7in ge\u00e7mi\u015f sat\u0131\u015f verilerini ve pazar e\u011filimlerini analiz etmeniz gerekecektir. <\/p>\n\n\n\n

Ancak ayn\u0131 zamanda sorunsuz \u00e7al\u0131\u015fan bir tedarik zinciri kurman\u0131z gerekecek, b\u00f6ylece promosyonlar i\u00e7in zaman\u0131nda envanteriniz olacak. Bunu sorunsuz bir \u015fekilde y\u00fcr\u00fcten bir tedarik zinciri, aylarca hatta y\u0131llarca s\u00fcren \u00e7al\u0131\u015fma ve optimizasyon gerektirebilir, bu nedenle oraya hemen ba\u015flamak \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n

Yerel k\u00fclt\u00fcrel etkinlikleri ve tatilleri uyarlay\u0131n<\/h3>\n\n\n\n

Daha \u00f6nceki 4 Temmuz \u00f6rne\u011finde oldu\u011fu gibi, promosyonlar\u0131 yerel k\u00fclt\u00fcrel etkinliklere, tatillere ve geleneklere uygun olacak \u015fekilde \u00f6zelle\u015ftirmek \u00e7ok \u00f6nemlidir. Her lokasyonun m\u00fc\u015fteri taban\u0131n\u0131n tercihlerini ve ilgi alanlar\u0131n\u0131 dikkate alarak, yerel toplulukta ger\u00e7ekten yank\u0131 uyand\u0131ran alakal\u0131 ve etkili promosyonlar geli\u015ftirebilirsiniz. Retro Replay, 4 Temmuz'daki indirimlerinin sosyal medyada reklam\u0131n\u0131 yaparak harika bir i\u015f \u00e7\u0131kar\u0131yor.<\/p>\n\n\n

\n
\"\"\/
Sat\u0131\u015f ve promosyonlar nas\u0131l y\u00f6netilir?<\/figcaption><\/figure>\n<\/div>\n\n\n

Kaynak<\/a><\/p>\n\n\n\n

Bu yakla\u015f\u0131m, artan m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 te\u015fvik eder ve kar\u015f\u0131l\u0131\u011f\u0131nda sat\u0131\u015flarda g\u00f6zle g\u00f6r\u00fcl\u00fcr bir art\u0131\u015fa yol a\u00e7ar. M\u00fc\u015fteriler bir promosyonun kendileri i\u00e7in \u00f6zel olarak tasarland\u0131\u011f\u0131n\u0131 hissettiklerinde, bu bir ba\u011f duygusu yarat\u0131r ve sat\u0131n alma heveslerini art\u0131r\u0131r.<\/p>\n\n\n\n

Envanter ve promosyon y\u00f6netimi i\u00e7in teknolojiden yararlan\u0131n<\/h3>\n\n\n\n

Teknoloji, g\u00fcn\u00fcm\u00fczde ba\u015far\u0131l\u0131 promosyonlar\u0131n y\u00fcr\u00fct\u00fclmesinde \u00e7ok \u00f6nemli bir rol oynamaktad\u0131r. \u00d6ncelikle, daha iyi promosyonlar planlayabilmeniz ve onlar i\u00e7in yeterli envanter sat\u0131n alabilmeniz i\u00e7in promosyonlar\u0131n tarihsel olarak sizin i\u00e7in nas\u0131l performans g\u00f6sterdi\u011fini anlamak i\u00e7in sat\u0131\u015f yaz\u0131l\u0131m\u0131na ve envanter y\u00f6netimi sistemlerine ihtiyac\u0131n\u0131z var.<\/p>\n\n\n\n

Ancak promosyonu y\u00fcr\u00fctmenize yard\u0131mc\u0131 olacak teknolojiyi de kullanman\u0131z gerekir. \u00d6rne\u011fin Bindy, a\u015fa\u011f\u0131dakiler i\u00e7in kolay bir yol sa\u011flar: Katlar\u0131n ve arka odalar\u0131n \u015firketin ileriye d\u00f6n\u00fck promosyon plan\u0131yla uyumlu olmas\u0131n\u0131 sa\u011flamak i\u00e7in birden fazla konum<\/a>. <\/p>\n\n\n

\n
\"\"<\/a>
Sat\u0131\u015f ve promosyonlar nas\u0131l y\u00f6netilir?<\/figcaption><\/figure>\n<\/div>\n\n\n

Promosyon ayr\u0131nt\u0131lar\u0131n\u0131 her ma\u011fazaya iletmek i\u00e7in ileti\u015fim stratejilerine sahip olun<\/h3>\n\n\n\n

Merkezi y\u00f6netim ekibi ile bireysel ma\u011faza konumlar\u0131 aras\u0131nda net ileti\u015fim kanallar\u0131 olu\u015fturun. Uygulamada tutarl\u0131l\u0131k ve do\u011fruluk sa\u011flamak i\u00e7in promosyon ayr\u0131nt\u0131lar\u0131n\u0131, y\u00f6nergeleri ve g\u00fcncellemeleri d\u00fczenli olarak payla\u015f\u0131n. Talbots gibi b\u00fcy\u00fck, yerle\u015fik perakendeciler i\u00e7in ortak bir taktik, ma\u011faza d\u00fczeniniz i\u00e7in tabela gibi \u015feyler hakk\u0131nda kesin talimatlar sa\u011flayan bir kitap\u00e7\u0131k olu\u015fturmakt\u0131r. Bu kitap\u00e7\u0131k, sat\u0131\u015f g\u00f6revlileri i\u00e7in \u00f6nerilen ifadeler gibi di\u011fer ayr\u0131nt\u0131lar\u0131 da i\u00e7erebilir. <\/p>\n\n\n\n

Ayr\u0131ca a\u00e7\u0131k ileti\u015fimi te\u015fvik etmeli ve ortaya \u00e7\u0131kabilecek sorular\u0131 veya endi\u015feleri ele almak i\u00e7in bir destek noktas\u0131 sa\u011flamal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n

Promosyonlar\u0131n uygulanmas\u0131 i\u00e7in ma\u011faza personelini e\u011fitin<\/h3>\n\n\n\n

Ba\u015far\u0131l\u0131 terfilerin anahtarlar\u0131ndan biri \u00f6n saflarda iyi haz\u0131rlanm\u0131\u015f ve bilgili bir ekibe sahip olmakt\u0131r. Bu nedenle, ma\u011faza personelinizi promosyonlar\u0131 etkili bir \u015fekilde uygulamak i\u00e7in ihtiya\u00e7 duyduklar\u0131 e\u011fitim ve kaynaklarla donatmak \u00e7ok \u00f6nemlidir. <\/p>\n\n\n\n

Onlara kapsaml\u0131 \u00fcr\u00fcn bilgisi sa\u011flayarak ve her promosyonun art\u0131lar\u0131n\u0131 ve eksilerini a\u00e7\u0131klayarak onlar\u0131 ba\u015far\u0131ya haz\u0131rlars\u0131n\u0131z. \u0130yi e\u011fitimli personel yaln\u0131zca genel m\u00fc\u015fteri deneyimini geli\u015ftirmekle kalmaz, ayn\u0131 zamanda promosyonlar\u0131n\u0131z\u0131n etkinli\u011fini en \u00fcst d\u00fczeye \u00e7\u0131karmada hayati bir rol oynar. Marka el\u00e7ileriniz haline gelirler, m\u00fc\u015fterilerle etkile\u015fime ge\u00e7erler ve sonu\u00e7lara y\u00f6n veren olumlu bir etki yarat\u0131rlar. Ekibinize yat\u0131r\u0131m yap\u0131n, onlar\u0131 do\u011fru ara\u00e7larla g\u00fc\u00e7lendirin ve uzmanl\u0131klar\u0131n\u0131n promosyonlar\u0131n\u0131z\u0131 yeni zirvelere ta\u015f\u0131mas\u0131n\u0131 izleyin!<\/p>\n\n\n

\n
\"\"\/
Sat\u0131\u015f ve promosyonlar nas\u0131l y\u00f6netilir?<\/figcaption><\/figure>\n<\/div>\n\n\n

Kaynak<\/a><\/p>\n\n\n\n

\u00c7\u00f6z\u00fcm<\/h2>\n\n\n\n

Promosyonlar\u0131 birden \u00e7ok perakende sat\u0131\u015f noktas\u0131nda y\u00f6netmek \u015fakaya gelmez. Ancak \u00f6nceden haz\u0131rlan\u0131rsan\u0131z ve ge\u00e7mi\u015fteki ba\u015far\u0131lar\u0131n\u0131zdan ve ba\u015far\u0131s\u0131zl\u0131klar\u0131n\u0131zdan ders \u00e7\u0131kar\u0131rsan\u0131z, ba\u015far\u0131l\u0131 bir terfi y\u00fcr\u00fctebilirsiniz. Ve nihayetinde, ba\u015far\u0131l\u0131 bir terfi daha fazlas\u0131na d\u00f6n\u00fc\u015fecek ve her y\u0131l kar hanenize b\u00fcy\u00fck miktarlar ekleyecektir.<\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice'dur. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermelerini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yazmaktad\u0131r. <\/p>","protected":false},"excerpt":{"rendered":"

Sat\u0131\u015flardan ve promosyon d\u00f6nemlerinden en iyi \u015fekilde yararlanmak, ma\u011fazan\u0131za tonlarca gelir kazand\u0131rabilir. Ger\u00e7ekte, ger\u00e7ek mekanda faaliyet g\u00f6steren perakendeciler i\u00e7in promosyonlar genellikle toplam gelirin 10% ile 45% aras\u0131nda bir k\u0131sm\u0131n\u0131 olu\u015fturur. Sezonluk indirimlerin ve promosyonlar\u0131n nas\u0131l y\u00f6netilece\u011fini anlamak, ba\u015far\u0131l\u0131 bir ma\u011faza y\u00f6netmenin anahtar\u0131d\u0131r. Ama ayn\u0131 zamanda sahip olmay\u0131 da gerektirir\u2026 Birden Fazla Konumda Sezonluk Sat\u0131\u015flar\u0131 ve Promosyonlar\u0131 Y\u00f6netme<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":159608866,"featured_media":60331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,677174005],"tags":[677173883,677173901,999575,2196862,20386393],"class_list":["post-60323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-how-to","tag-retail","tag-retail-audit-software","tag-retail-management","tag-retail-operations","tag-store-execution"],"yoast_head":"\nHow to Manage Seasonal Sales and Promotions Across Multiple Locations<\/title>\n<meta name=\"description\" content=\"Understanding how to manage seasonal sales and promotions is key to retail success. Promotions generally account for 10% to 45% of revenue.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/birden-fazla-lokasyonda-satis-ve-promosyonlar-nasil-yonetilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Manage Seasonal Sales and Promotions Across Multiple Locations\" \/>\n<meta property=\"og:description\" content=\"Understanding how to manage seasonal sales and promotions is key to retail success. 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S\u00fcrekli tedarik zinciri sorunlar\u0131, i\u015fg\u00fcc\u00fc s\u0131k\u0131nt\u0131s\u0131 ve durgunluk korkular\u0131 nedeniyle perakendeciler, envanter, personel ve operasyonlar dahil olmak \u00fczere i\u015fletmelerinin \u00e7e\u015fitli bile\u015fenlerinin en iyi durumda oldu\u011fundan emin olmak zorundad\u0131r. Bu durum \u00f6zellikle ayakkab\u0131 ve giyim perakendecileri i\u00e7in ge\u00e7erlidir. RetailDive taraf\u0131ndan al\u0131nt\u0131lanan ara\u015ft\u0131rma...","rel":"","context":""\ud83d\udc5f Fashion and Footwear" i\u00e7inde","block_context":{"text":"\ud83d\udc5f Fashion and Footwear","link":"https:\/\/blog.bindy.com\/tr\/category\/fashion-footwear\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/shutterstock_368660738.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/shutterstock_368660738.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/shutterstock_368660738.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/shutterstock_368660738.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/shutterstock_368660738.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6539,"url":"https:\/\/blog.bindy.com\/tr\/8-sales-boosting-opportunities-for-q4\/","url_meta":{"origin":60323,"position":2},"title":"4. \u00c7eyrek i\u00e7in Sat\u0131\u015flar\u0131 Art\u0131ran 8 F\u0131rsat","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Tatil sezonu geldi ve toplam tatil sat\u0131\u015flar\u0131n\u0131n 80%'sinin ger\u00e7ekle\u015fti\u011fi ma\u011fazalar\u0131n\u0131z, sat\u0131\u015f ve k\u00e2r marj\u0131 i\u00e7in adeta bir sava\u015f alan\u0131! Noel, geleneksel perakendeciler i\u00e7in \u00f6nemli olsa da (sadece ABD'de dekorasyon, parti, yiyecek ve hediyelere $1 trilyondan fazla harcama yap\u0131ld\u0131), ba\u015far\u0131l\u0131 bir d\u00f6rd\u00fcnc\u00fc \u00e7eyrek ge\u00e7irmek \u015fu anlama geliyor...","rel":"","context":""\u2744\ufe0f Seasonal" i\u00e7inde","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/tr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4797,"url":"https:\/\/blog.bindy.com\/tr\/top-10-kpis-that-smb-retailers-should-track-and-how-to-measure-them\/","url_meta":{"origin":60323,"position":3},"title":"KOB\u0130 Perakendecilerinin \u0130zlemesi Gereken En \u0130yi 10 KPI - Ve Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"K\u00fc\u00e7\u00fck bir i\u015fletme y\u00f6netirken, k\u00fc\u00e7\u00fck kararlar diye bir \u015fey yoktur. Ma\u011fazan\u0131zda ger\u00e7ekle\u015fen her i\u015flem ve etkile\u015fimin ard\u0131ndaki verileri sa\u011flayan perakende detaylar\u0131na ve analitik verilere derinlemesine inmeniz gerekir. \u0130\u015fte burada Temel Performans G\u00f6stergeleri (KPI) devreye giriyor; i\u015fletmenizin ba\u015far\u0131l\u0131 olup olmad\u0131\u011f\u0131n\u0131 g\u00f6steren say\u0131sal de\u011ferler\u2026","rel":"","context":""\ud83d\udcd6 How-to guides" i\u00e7inde","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/tr\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_289273100-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_289273100-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_289273100-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_289273100-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_289273100-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5772,"url":"https:\/\/blog.bindy.com\/tr\/7-manual-processes-every-retailer-should-quit-doing\/","url_meta":{"origin":60323,"position":4},"title":"Her Perakendecinin Yapmaktan Vazge\u00e7mesi Gereken 7 Manuel \u0130\u015flem","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakendeciler, asl\u0131nda t\u00fcm giri\u015fimciler, her zamankinden daha yo\u011fun ve \u00e7o\u011fu i\u015fletme sahibi yeterli zamanlar\u0131 olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Microsoft taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, y\u00f6neticilerin 1'inden fazlas\u0131 i\u015fte t\u00fckenmi\u015flik hissediyor. Siz de ayn\u0131 durumda m\u0131s\u0131n\u0131z? \u00d6yleyse, bo\u015f zamanlar\u0131n\u0131z\u0131 de\u011ferlendirmeyi bir \u00f6ncelik haline getirmelisiniz...","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1215620893.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1215620893.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1215620893.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1215620893.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1215620893.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1984,"url":"https:\/\/blog.bindy.com\/tr\/7-tips-to-guarantee-the-success-of-your-holiday-programs\/","url_meta":{"origin":60323,"position":5},"title":"Tatil Programlar\u0131n\u0131z\u0131n Ba\u015far\u0131s\u0131n\u0131 Garantilemek \u0130\u00e7in 7 \u0130pucu","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Tatil sezonu neredeyse geldi ve perakende sekt\u00f6r\u00fcndeyseniz, \u00f6n\u00fcm\u00fczdeki aylar i\u00e7in muhtemelen her \u015fey haz\u0131r. Muhtemelen tatil envanteriniz haz\u0131r ve bir dizi program planlam\u0131\u015fs\u0131n\u0131z. Sezonluk promosyonlardan k\u0131\u015f temal\u0131 vitrin d\u00fczenlemelerine kadar, tam olarak ne yapaca\u011f\u0131n\u0131z\u0131 biliyorsunuz...","rel":"","context":""\u2744\ufe0f Seasonal" i\u00e7inde","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/tr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/60323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/159608866"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=60323"}],"version-history":[{"count":21,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/60323\/revisions"}],"predecessor-version":[{"id":64993,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/60323\/revisions\/64993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/60331"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=60323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=60323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=60323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}