{"id":58220,"date":"2023-09-01T08:07:21","date_gmt":"2023-09-01T12:07:21","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=58220"},"modified":"2025-09-03T11:52:08","modified_gmt":"2025-09-03T15:52:08","slug":"marka-standartlari-nelerdir","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/what-are-brand-standards\/","title":{"rendered":"\u2b50 Perakende ve Misafirperverlik Sekt\u00f6r\u00fcnde Marka Standartlar\u0131 Nelerdir ve Neden \u00d6l\u00e7\u00fclmelidir?"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Marka standartlar\u0131, markala\u015fma, m\u00fc\u015fteri hizmetleri, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, tercih edilen sat\u0131c\u0131lar, sat\u0131\u015f, temizlik, insan kaynaklar\u0131, g\u00fcvenlik, kay\u0131plar\u0131n \u00f6nlenmesi ve yang\u0131n\u0131n \u00f6nlenmesi dahil olmak \u00fczere bir perakende veya konaklama a\u011f\u0131n\u0131n geni\u015f alanlar\u0131n\u0131 kapsar. \u0130\u015fletmenin nas\u0131l sunulmas\u0131 gerekti\u011fini ve programlar\u0131n nas\u0131l uygulanmas\u0131 gerekti\u011fini y\u00f6netirler.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7o\u011fu perakende ve konaklama grubu ileti\u015fim kurar ve franchise sahiplerinin ve y\u00f6neticilerin marka standartlar\u0131na uymalar\u0131n\u0131 bekler. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/tr\/magaza-yurutme-amaci-kapsami-ve-en-iyi-uygulamalar\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00fczg\u00fcn bir \u015fekilde y\u00fcr\u00fct\u00fcld\u00fc<\/a>marka standartlar\u0131 her franchise sahibini bir marka el\u00e7isine d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n\n\n\n<span id=\"about-injection\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MARKA STANDARTLARININ UYGULANMASININ B\u0130R\u00c7OK AVANTAJI VARDIR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ma\u011faza i\u00e7i sat\u0131\u015flar\u0131 art\u0131r\u0131n <a href=\"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">ma\u011fazac\u0131l\u0131k<\/a><\/li>\n\n\n\n<li>Markalama ve konumland\u0131rman\u0131n tutarl\u0131 bir \u015fekilde uygulanmas\u0131yla markay\u0131 ileriye ta\u015f\u0131y\u0131n<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/tr\/markayi-site-ziyaretleriyle-nasil-korursunuz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Markay\u0131 koruyun<\/a><\/li>\n\n\n\n<li>M\u00fc\u015fterilerinizin ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n sa\u011fl\u0131k ve g\u00fcvenli\u011fini koruyun<\/li>\n\n\n\n<li>M\u00fc\u015fteri memnuniyetini art\u0131r\u0131n. M\u00fc\u015fterilerin iyi y\u00f6netilen ma\u011fazalara ve sitelere te\u015fekk\u00fcr etme yollar\u0131 vard\u0131r: geri gelirler!<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">En ba\u015far\u0131l\u0131 markalar\u0131n hepsinin ortak bir \u00f6zelli\u011fi var: rakiplerinden daha iyi performans g\u00f6steriyorlar. Yanl\u0131\u015f inan\u0131\u015flara kap\u0131lmay\u0131n. Oda\u011f\u0131 \u015funa odakla <a href=\"https:\/\/blog.bindy.com\/tr\/magaza-yurutme-amaci-kapsami-ve-en-iyi-uygulamalar\/\" target=\"_blank\" rel=\"noreferrer noopener\">marka standartlar\u0131n\u0131n uygulanmas\u0131<\/a>, daha iyi i\u015fletiliyor ve daha karl\u0131 lokasyonlar ve franchise sahipleri.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Basit g\u00f6r\u00fcn\u00fcyor, ama \u00f6yle de\u011fil mi?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00fczeyde, konu basittir. Standartlar\u0131 yay\u0131nlay\u0131n, \u015firket intranetine koyun, franchise sahiplerine g\u00f6nderin. Biraz e\u011fitim ekleyin. Bunlar\u0131n hepsini yap\u0131n ve marka standartlar\u0131 takip edilecektir, de\u011fil mi?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u00e7 bir \u015fey bu kadar kolay m\u0131?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">nedenleri var&nbsp;<strong>\u00f6l\u00e7me&nbsp;<\/strong>marka standartlar\u0131 \u00f6nemli&nbsp;<strong>ba\u015farmak&nbsp;<\/strong>marka standartlar\u0131. Hadi ba\u015flayal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E\u011fitim yeterli de\u011fil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E\u011fitim esast\u0131r ancak e\u011fitim tek ba\u015f\u0131na marka standartlar\u0131n\u0131n takip edildi\u011fini garanti etmez. Ma\u011faza personeli e\u011fitilebilir, testi yan\u0131tlayabilir ve testi ge\u00e7ebilir ancak \u00f6\u011frendikleri becerileri \u00f6nemli olan yerde, m\u00fc\u015fteri deneyimini geli\u015ftirerek uyguluyorlar m\u0131?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amac\u0131n\u0131z e\u011fitim u\u011fruna e\u011fitim vermek de\u011fil. Amac\u0131n\u0131z en \u00fcst\u00fcn \u00fcr\u00fcn ve hizmeti sunmak. Her bir misafir ve m\u00fc\u015fteri i\u00e7in marka standartlar\u0131n\u0131 sunuyor ve uyguluyor musunuz? \u00d6l\u00e7medi\u011finiz s\u00fcrece nas\u0131l bileceksiniz?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">E\u011fitim gerekli ama yeterli de\u011fil.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63391\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/what-are-brand-standards\/training-not-sufficient-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"training-not-sufficient-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63391\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-engages-franchisees\">Marka Standartlar\u0131n\u0131 \u00d6l\u00e7mek franchise sahiplerini harekete ge\u00e7irir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6l\u00e7\u00fcm, marka standartlar\u0131n\u0131 ve en iyi uygulamalar\u0131 s\u00fcrekli olarak g\u00fc\u00e7lendirerek sahipleri\/franchise sahiplerini harekete ge\u00e7irir. Uyumlulu\u011fu \u00f6l\u00e7mek pasif bir faaliyet de\u011fildir. Ma\u011faza sahibini veya franchise sahibini marka standard\u0131na, &quot;m\u00fckemmel puana&quot;, &quot;en iyi uygulamaya&quot; s\u00fcrekli olarak at\u0131fta bulunmaya ve konumu s\u00fcrekli iyile\u015ftirme yoluna koymaya aktif olarak harekete ge\u00e7irir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-shapes-operations\">Marka Standartlar\u0131n\u0131 \u00d6l\u00e7mek operasyonlar\u0131 \u015fekillendirir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">i\u00e7inde \u00f6l\u00e7\u00fcm<a href=\"https:\/\/blog.bindy.com\/tr\/perakende-denetim-kontrol-listesi-nasil-olusturulur\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;elektronik form<\/a>&nbsp;merkez ofisin verileri eyleme ge\u00e7irilebilir bilgilere d\u00f6n\u00fc\u015ft\u00fcrmesine olanak tan\u0131r: e\u011filimleri, sorunlu alanlar\u0131, iyile\u015ftirmeleri ve kabul edilemezleri tekrarlama.&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ba\u011fla\u00e7<\/a>&nbsp;m\u00fc\u015fteriler, toplad\u0131klar\u0131 saha kan\u0131tlar\u0131na yan\u0131t olarak programlar\u0131 ve standartlar\u0131 s\u0131kl\u0131kla g\u00fcncellerler. Belki belirli alanlarda ek e\u011fitime ihtiya\u00e7 duyulabilir veya yeni standartlar\u0131n veya k\u0131lavuzlar\u0131n benimsenmesi gerekebilir.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00d6l\u00e7\u00fcm, merkez ofise &quot;sahada g\u00f6z&quot; verir ve operasyon yol haritan\u0131z\u0131 \u015fekillendirir.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&amp;ssl=1\" alt=\"Tabletli bir ma\u011fazada b\u00f6lge m\u00fcd\u00fcr\u00fc perakende denetimi\" class=\"wp-image-12477\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-the-customer-experience\">Marka Standartlar\u0131n\u0131 \u00d6l\u00e7mek M\u00fc\u015fteri Deneyimini Art\u0131r\u0131r<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marka standartlar\u0131 \u201ciyi hissettiren\u201d bir \u015fey de\u011fildir. Daha yal\u0131n, daha temiz ve daha verimli ma\u011fazalar anlam\u0131na gelir. M\u00fc\u015fterilerin temiz ve verimli ma\u011fazalara te\u015fekk\u00fcr etmenin bir yolu var, geri geliyorlar! Marka standartlar\u0131, m\u00fc\u015fterilerinizin geri gelip gelmemelerinin nedenidir. Onlar\u0131 \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fczden emin olun.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1042\" data-attachment-id=\"59813\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/customer-complaints-are-your-friend-how-do-you-treat-your-friends\/bindy-infographic-fnl-cust-exp-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=1251%2C1042&amp;ssl=1\" data-orig-size=\"1251,1042\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Cust exp-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1\" alt=\"M\u00fc\u015fteri deneyimi\" class=\"wp-image-59813\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?w=1251&amp;ssl=1 1251w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=1024%2C853&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-sales\">Marka Standartlar\u0131n\u0131 \u00d6l\u00e7mek Sat\u0131\u015flar\u0131 Art\u0131r\u0131r<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pazar ara\u015ft\u0131rmas\u0131, ma\u011faza i\u00e7i programlara uyulmamas\u0131n\u0131n perakende sekt\u00f6r\u00fcne br\u00fct sat\u0131\u015flar\u0131n 1%&#039;sine mal oldu\u011funu g\u00f6steriyor. \u00d6l\u00e7\u00fcm\u00fcn uyumu do\u011furdu\u011fu gibi, uyum da sat\u0131\u015flar\u0131 do\u011furur. Devam\u0131n\u0131 oku&nbsp;<a href=\"https:\/\/blog.bindy.com\/tr\/the-cost-of-non-compliance\/\">uyumsuzluk maliyeti<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marka Standartlar\u0131n\u0131 \u00d6l\u00e7meniz Gerekiyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u0130\u015fletim prosed\u00fcrlerini ve denetlenebilir \u00f6\u011feleri iki ayr\u0131 ba\u015fl\u0131k olarak ele almak yerine yakla\u015f\u0131m\u0131n\u0131z\u0131 &quot;bekledi\u011finiz \u015feyi denetleyin&quot; \u015feklinde de\u011fi\u015ftirin. Belgelenen ve iletilen standard\u0131, a\u015fa\u011f\u0131dakiler i\u00e7in kullan\u0131lan standartla ayn\u0131 olarak ele al\u0131n:&nbsp;<a href=\"https:\/\/blog.bindy.com\/tr\/perakende-denetimi-nedir\/\" target=\"_blank\" rel=\"noreferrer noopener\">denetim<\/a>, do\u011frulama ve&nbsp;<a href=\"https:\/\/blog.bindy.com\/tr\/guclu-eylem-plani\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00fczeltme<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Programlar\u0131n ve standartlar\u0131n ileti\u015fimi ve y\u00fcr\u00fct\u00fclmesi ayn\u0131 spektrumdad\u0131r. Ba\u015far\u0131l\u0131 markalar&nbsp;<a href=\"https:\/\/blog.bindy.com\/tr\/bindy-is-akisi\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u00fcrekli \u00f6\u011frenme ve do\u011frulama ilkesi etraf\u0131nda i\u015f ak\u0131\u015flar\u0131 olu\u015fturun<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka standartlar\u0131n\u0131n tutarl\u0131 bir \u00f6l\u00e7ek kullan\u0131larak iletilmesi, g\u00fc\u00e7lendirilmesi ve \u00f6l\u00e7\u00fclmesi i\u00e7in ileti\u015fiminizi \u00f6l\u00e7\u00fcn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6l\u00e7\u00fcmler ayr\u0131ca, i\u015fi y\u00f6netmeye ve markay\u0131 ileriye ta\u015f\u0131maya yard\u0131mc\u0131 olmak i\u00e7in merkez ofiste analitik ve raporlamay\u0131 m\u00fcmk\u00fcn k\u0131lar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"490\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&#038;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">excel sizi geride tutuyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">kullanma<a href=\"https:\/\/blog.bindy.com\/tr\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Excel ve e-posta<\/a> marka standartlar\u0131 i\u00e7in yava\u015f, hataya a\u00e7\u0131k ve emek yo\u011fun. Ayr\u0131ca organizasyonu bilgili i\u015f kararlar\u0131 almak i\u00e7in ihtiya\u00e7 duydu\u011fu analizlerden mahrum b\u0131rak\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/tr\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel bir y\u00f6netim sistemi de\u011fildir ve marka standartlar\u0131n\u0131 geni\u015f \u00f6l\u00e7ekte yakalaman\u0131za yard\u0131mc\u0131 olmaz<\/a>. Bu i\u015finize yard\u0131mc\u0131 olmuyor, onu geri tutuyor.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12477\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Gizli Al\u0131\u015fveri\u015f Yeterli De\u011fil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6lge m\u00fcd\u00fcr\u00fcn\u00fcn ziyareti e\u011fitici ve \u00f6nleyici niteliktedir. Bu s\u00fcre\u00e7, lokasyonlar\u0131n verimli, g\u00fcvenli, karl\u0131 ve m\u00fc\u015fteriye haz\u0131r olmas\u0131n\u0131 sa\u011flar. Bu \u00e7ok \u00f6nemlidir, \u00e7\u00fcnk\u00fc gizli al\u0131\u015fveri\u015fin aksine, B\u00f6lge M\u00fcd\u00fcr\u00fc liderli\u011findeki bir ziyaret, operasyonlar\u0131 denetleyebilir ve sorunlar\u0131 \u00f6nleyebilir <em>\u00f6nceki<\/em> onlar olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6lge m\u00fcd\u00fcr\u00fc sonucu kat\u0131 bir \u015fekilde incelemiyor, s\u00fcrecin kendisinin ba\u015far\u0131l\u0131 bir sonuca yard\u0131mc\u0131 olup olmad\u0131\u011f\u0131n\u0131 kontrol ediyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Olumlu bir m\u00fc\u015fteri deneyimi bo\u015flukta olmaz. \u0130\u015flem makinesinin t\u00fcm par\u00e7alar\u0131 ayr\u0131 ayr\u0131 ve birlikte iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131nda olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/tr\/gizli-musteriler-ve-bolge-muduru-liderligindeki-denetimler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gizli al\u0131\u015fveri\u015f program\u0131, i\u00e7 ileti\u015fim ve denetim programlar\u0131n\u0131n yerine ge\u00e7mez<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Son S\u00f6z<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marka standartlar\u0131n\u0131n daha y\u00fcksek sat\u0131\u015flar, daha y\u00fcksek marjlar, sa\u011fl\u0131k ve g\u00fcvenlik ve iyile\u015ftirilmi\u015f m\u00fc\u015fteri deneyimi gibi bir\u00e7ok faydas\u0131 vard\u0131r. Ancak bunlara ula\u015fmak istiyorsan\u0131z, bunlar\u0131 \u00f6l\u00e7meye, izlemeye ve d\u00fczeltmeye haz\u0131r olmal\u0131s\u0131n\u0131z. Bu erdemli uyumluluk d\u00f6ng\u00fcs\u00fc, perakende ve misafirperverlik i\u015fletmenizi daha yal\u0131n, daha karl\u0131 hale getirecek ve misafir ve m\u00fc\u015fteri memnuniyetini, \u00f6nerileri ve 5 y\u0131ld\u0131zl\u0131 yorumlar\u0131 art\u0131racakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Marka standartlar\u0131, markala\u015fma, m\u00fc\u015fteri hizmetleri, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, tercih edilen sat\u0131c\u0131lar, sat\u0131\u015f, temizlik, insan kaynaklar\u0131, g\u00fcvenlik, kay\u0131plar\u0131n \u00f6nlenmesi ve yang\u0131n\u0131n \u00f6nlenmesi dahil olmak \u00fczere bir perakende veya konaklama a\u011f\u0131n\u0131n geni\u015f alanlar\u0131n\u0131 kapsar. \u0130\u015fletmenin nas\u0131l sunulmas\u0131 gerekti\u011fini ve programlar\u0131n nas\u0131l uygulanmas\u0131 gerekti\u011fini y\u00f6netirler. \u00c7o\u011fu perakende ve konaklama grubu ileti\u015fim kurar ve franchise sahiplerinin ve y\u00f6neticilerin a\u015fa\u011f\u0131dakileri yapmas\u0131n\u0131 bekler: <a href=\"https:\/\/blog.bindy.com\/tr\/what-are-brand-standards\/\" class=\"more-link\"><span class=\"screen-reader-text\">\u2b50 Perakende ve Misafirperverlik Sekt\u00f6r\u00fcnde Marka Standartlar\u0131 Nelerdir ve Neden \u00d6l\u00e7\u00fclmelidir?<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174230,677174188],"tags":[677174208,677174267,55665360],"class_list":["post-58220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-brand-standards","category-hotel-3","tag-brand-standards","tag-hotel-audit","tag-retail-audit-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2b50 What Are Brand Standards in Retail and Hospitality and Why Measure Them?<\/title>\n<meta name=\"description\" content=\"The purpose and many benefits of brand standards in retail and hospitality, and why you should measure them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/marka-standartlari-nelerdir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2b50 What Are Brand Standards in Retail and Hospitality and Why Measure Them?\" \/>\n<meta property=\"og:description\" content=\"The purpose and many benefits of brand standards in retail and hospitality, and why you should measure them.\" \/>\n<meta property=\"og:url\" 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Ma\u011faza \u0130\u00e7i Uygulama A\u011f\u0131 taraf\u0131ndan yap\u0131lan bir anket, bu sorunun bir y\u00f6n\u00fcn\u00fc, \u00f6zellikle de \u00fcr\u00fcn pazarlamas\u0131n\u0131 \u00f6l\u00e7meyi ama\u00e7lad\u0131 ve perakende profesyonellerine ma\u011faza i\u00e7i \u00fcr\u00fcn pazarlamas\u0131n\u0131n performans\u0131n\u0131 nas\u0131l \u00f6l\u00e7t\u00fcklerini sordu. Ankete kat\u0131lanlar\u0131n y\u00fczde 28&#039;i &quot;varsay\u0131mda bulunduklar\u0131n\u0131&quot; s\u00f6yledi...","rel":"","context":"&quot;\u2b50 Best practices&quot; i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":930,"url":"https:\/\/blog.bindy.com\/tr\/the-mighty-action-plan\/","url_meta":{"origin":58220,"position":4},"title":"\u2b50 Perakende Denetim Eylem Plan\u0131 ve D\u00fczeltici Eylem Nedir?","author":"Bindy","date":"A\u011fustos 20, 2023","format":false,"excerpt":"B\u00f6lge m\u00fcd\u00fcrleri, perakende veya konaklama denetimi kapsam\u0131nda tesisleri ziyaret ettiklerinde sorunlarla kar\u015f\u0131la\u015fmalar\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r. En iyi ve en \u00e7al\u0131\u015fkan i\u015fletmeciler bile zaman zaman hata yapar. Marka standartlar\u0131n\u0131n bir sebebi vard\u0131r: markay\u0131 korurlar ve tesisleri misafirler i\u00e7in daha cazip ve daha k\u00e2rl\u0131 hale getirirler.","rel":"","context":"&quot;\u2b50 Best practices&quot; i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_66713802.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_66713802.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_66713802.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_66713802.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_66713802.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":955,"url":"https:\/\/blog.bindy.com\/tr\/dont-sweat-the-score-seize-the-opportunity\/","url_meta":{"origin":58220,"position":5},"title":"\u2b50 Perakende Denetim Puan\u0131n\u0131 Kafan\u0131za Takmay\u0131n, F\u0131rsat\u0131 Yakalay\u0131n","author":"Bindy","date":"Nisan 1, 2023","format":false,"excerpt":"Denetim \u00f6\u011felerine puan de\u011ferleri atamak, perakende ve konaklama denetimlerinde yayg\u0131n bir uygulamad\u0131r. Buradaki ama\u00e7, tesis i\u00e7in genel bir puan elde etmek ve tesisin bir program veya standart setine uygunlu\u011funun bir g\u00f6stergesini elde etmektir. Ancak bir tesise puan vermek, i\u015fletmeciden beklenmedik tepkiler alabilir...","rel":"","context":"&quot;\u2b50 Best practices&quot; i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/58220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=58220"}],"version-history":[{"count":32,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/58220\/revisions"}],"predecessor-version":[{"id":66225,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/58220\/revisions\/66225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/25825"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=58220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=58220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=58220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}