{"id":5812,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5812"},"modified":"2024-09-10T10:24:57","modified_gmt":"2024-09-10T14:24:57","slug":"musterilerin-magazanizin-onunden-gecmelerinin-nedenleri","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/musterilerin-magazanizin-onunden-gecmelerinin-nedenleri\/","title":{"rendered":"M\u00fc\u015fterilerin Ma\u011fazan\u0131z\u0131n Yan\u0131ndan Ge\u00e7mesinin Nedenleri"},"content":{"rendered":"

Ger\u00e7ek bir ma\u011faza i\u015fletmek s\u00f6z konusu oldu\u011funda en \u00f6nemli \u00f6nlemlerden biri yaya trafi\u011fi elde etmektir. Ne kadar fazla trafik olu\u015fturursan\u0131z, sat\u0131\u015f ve m\u00fc\u015fteri kat\u0131l\u0131m\u0131 i\u00e7in daha fazla f\u0131rsata d\u00f6n\u00fc\u015f\u00fcr ve bu da ana hedefe, yani artan gelire yol a\u00e7ar.<\/p>\n\n\n\n

Hem k\u00fc\u00e7\u00fck hem de b\u00fcy\u00fck perakendeciler i\u00e7in m\u00fc\u015fterilerin keyif ald\u0131\u011f\u0131 ve girmek istedi\u011fi bir vitrine sahip olmak \u00f6nemlidir. Ama ger\u00e7ekten biliyor musun sadece<\/em> ne kadar \u00f6nemli? \u0130\u015fte ger\u00e7ek - i\u015finizin d\u0131\u015f\u0131 kabaca \u015funlardan sorumlu olabilir: Pazarlama imaj\u0131n\u0131z\u0131n 45%'si<\/a>.<\/p>\n\n\n\n

Be\u011fen ya da be\u011fenme, m\u00fc\u015fteriler yapmak<\/em> bir kitab\u0131 vitrininize geldi\u011finde kapa\u011f\u0131na g\u00f6re de\u011ferlendirin. Asl\u0131nda m\u00fc\u015fteriler, bir ma\u011fazan\u0131n yan\u0131ndan ge\u00e7tikten sonraki ilk 15 saniye i\u00e7inde ilgi duyduklar\u0131 \u015feyler ve ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lay\u0131p kar\u015f\u0131layamayaca\u011f\u0131 konusunda da yarg\u0131da bulunurlar. Bu, iyi bir izlenim b\u0131rakmak i\u00e7in \u00e7ok fazla bir zaman de\u011fil ve bu ilk testi ge\u00e7emezseniz, bu m\u00fc\u015fteriler ma\u011fazan\u0131z\u0131n hemen yan\u0131ndan ge\u00e7meye devam edecek ve b\u00fcy\u00fck olas\u0131l\u0131kla rakiplerinize do\u011fru gidecektir.<\/p>\n\n\n\n

Neyse ki, sizin alabilece\u011finiz m\u00fc\u015fteri dolarlar\u0131n\u0131 rakiplerinizin ele ge\u00e7irmesini engellemeye yard\u0131mc\u0131 olacak yollar var. Yard\u0131mc\u0131 olmak i\u00e7in a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun.<\/p>\n\n\n\n

\u0130PUCU #1: Engelleme Temyizini G\u00fc\u00e7lendirin<\/strong><\/h2>\n\n\n\n

\u00c7al\u0131\u015fmalar g\u00f6stermi\u015ftir ki 70% ilk sat\u0131\u015f<\/a> vitrin kald\u0131r\u0131m \u00e7ekicili\u011fi y\u00fcz\u00fcnden olur. M\u00fc\u015fteriler d\u0131\u015far\u0131dan bak\u0131ld\u0131\u011f\u0131nda, d\u00f6k\u00fclen boyadan, vitrin otlar\u0131na, kirli pencerelere, k\u0131smen ayd\u0131nlat\u0131lm\u0131\u015f tabelalara, ma\u011fazan\u0131n ne satt\u0131\u011f\u0131 konusunda netlik olmamas\u0131na ve tabii ki k\u00f6t\u00fc vitrin d\u00fczenlemelerine kadar her \u015fey hakk\u0131nda yarg\u0131da bulunurlar.<\/p>\n\n\n\n

Bak\u0131m g\u00f6revlerinden g\u00f6rsel \u00e7ekicili\u011fe kadar, vitrininizin misafirperver olmas\u0131 ve potansiyel m\u00fc\u015fterilerin ger\u00e7ekten girmek isteyece\u011fi bir yer gibi g\u00f6r\u00fcnmesi gerekir; siz onun bu haliyle gayet iyi g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc d\u00fc\u015f\u00fcnseniz bile. Ger\u00e7ek \u015fu ki, yan\u0131n\u0131zdan ge\u00e7en her m\u00fc\u015fteri siz de\u011filsiniz, bu nedenle iyi ayd\u0131nlat\u0131lm\u0131\u015f, bak\u0131ml\u0131 ve misafirperver bir ma\u011faza vitrinine sahip olman\u0131n, m\u00fc\u015fterileri ma\u011fazan\u0131za \u00e7ekmenize yard\u0131mc\u0131 olabilece\u011fini unutmay\u0131n.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bu hedefe ula\u015fmaya yard\u0131mc\u0131 olmak i\u00e7in, d\u0131\u015f pencerelerinizdeki \u00fcr\u00fcn te\u015fhirleri arac\u0131l\u0131\u011f\u0131yla ma\u011fazan\u0131z\u0131n vitrinini taze ve ilgi \u00e7ekici tutmak \u00f6nemlidir. Ekranlar\u0131n\u0131zda bir ruh hali olu\u015fturmak ve merak uyand\u0131rmak i\u00e7in \u00e7e\u015fitli renkler kullan\u0131n ve ayd\u0131nlatmay\u0131 de\u011fi\u015ftirin, ayr\u0131ca i\u015f yapmaya a\u00e7\u0131k oldu\u011funuzu iletin. <\/p>\n\n\n\n

Tabelalar bunun ba\u015far\u0131lmas\u0131na yard\u0131mc\u0131 olabilir, ancak bu tabelalar\u0131n kald\u0131r\u0131mdan ve hatta daha uzaktan kolayca okunmas\u0131 ve g\u00f6r\u00fclebilmesi \u00f6nemlidir. Ba\u015fka bir deyi\u015fle, ma\u011faza \u00e7al\u0131\u015fma saatlerinizi elle yazmay\u0131n, bunun yerine m\u00fc\u015fterilerinizin ma\u011fazan\u0131z\u0131n hemen yan\u0131nda bulunmalar\u0131na gerek kalmadan g\u00f6rebilecekleri kadar cesur, okunmas\u0131 kolay yaz\u0131 tiplerine sahip g\u00fc\u00e7l\u00fc tabelalara yat\u0131r\u0131m yap\u0131n.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ma\u011fazan\u0131z\u0131n yukar\u0131dakileri ba\u015far\u0131p ba\u015farmad\u0131\u011f\u0131n\u0131 m\u0131 merak ediyorsunuz?<\/p>\n\n\n\n

Ma\u011faza tabelalar\u0131n\u0131z\u0131 de\u011ferlendirmek i\u00e7in iyi bir test, ona potansiyel bir m\u00fc\u015fteriymi\u015fsiniz gibi d\u0131\u015far\u0131dan bakmakt\u0131r. Pencerelerinizin, kap\u0131lar\u0131n\u0131z\u0131n ve duvarlar\u0131n\u0131z\u0131n fiziksel durumunu de\u011ferlendirin ve neyin biraz fazladan TLC gerekebilece\u011fini belirleyin. Ard\u0131ndan, pencereleri y\u0131kamak, \u00f6n giri\u015fi s\u00fcp\u00fcrmek ve pencere ekranlar\u0131n\u0131 g\u00fc\u00e7lendirmek gibi \u00e7e\u015fitli bak\u0131m g\u00f6revlerini ortaklar\u0131n\u0131za atay\u0131n.<\/p>\n\n\n\n

Eski deyimi hat\u0131rlay\u0131n: \u201cUmut bir y\u00f6netim stratejisi de\u011fildir\u201d. Bu nedenle ma\u011fazalar\u0131n\u0131z\u0131n \u00e7ekicili\u011finin azalmas\u0131n\u0131 ummay\u0131n. onlar\u0131 d\u00fczenli olarak denetleyin<\/a> ve d\u00fczeltici eylemler atamak<\/a> sorunlar bulundu\u011funda.<\/p>\n\n\n\n

\u0130PUCU #2: Satt\u0131\u011f\u0131n\u0131z \u00dcr\u00fcn\u00fc Kolay Anla\u015f\u0131l\u0131r Hale Getirin <\/strong><\/h2>\n\n\n\n

Potansiyel m\u00fc\u015fterilerin ne satt\u0131\u011f\u0131n\u0131z hakk\u0131nda hi\u00e7bir fikri yoksa, ma\u011fazan\u0131za girmek i\u00e7in hangi motivasyonlar\u0131 var? Ne yapt\u0131\u011f\u0131n\u0131z\u0131 veya ne satt\u0131\u011f\u0131n\u0131z\u0131 vitrininizden s\u00f6yleyebilirler mi? Markan\u0131z\u0131n onlara neler sunabilece\u011fini veya rakiplerinizden nas\u0131l farkl\u0131 oldu\u011funuzu anl\u0131yorlar m\u0131?<\/p>\n\n\n\n

D\u0131\u015f tabelalar\u0131n\u0131z tart\u0131\u015fmas\u0131z en \u00f6nemli tabela t\u00fcr\u00fcd\u00fcr \u00e7\u00fcnk\u00fc m\u00fc\u015fterilerin kap\u0131dan ma\u011fazan\u0131za girmesine yard\u0131mc\u0131 olacakt\u0131r. Binaen bir \u00e7al\u0131\u015fmaya<\/a>, 76% t\u00fcketici daha \u00f6nce hi\u00e7 ziyaret etmedikleri bir ma\u011fazaya sadece tabelas\u0131na bakarak girmeyi se\u00e7ti ve bir 68% daha bir tabela g\u00f6z\u00fcne \u00e7arpt\u0131ktan sonra \u00fcr\u00fcn veya hizmet sat\u0131n ald\u0131\u011f\u0131n\u0131 itiraf etti.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Vitrin tabelalar\u0131n\u0131zdan promosyon afi\u015flerine, insanlar\u0131 kar\u015f\u0131layan ve bir sat\u0131\u015f\u0131 vurgulayan sandvi\u00e7 panolara kadar, tabelalar \u00e7o\u011fu m\u00fc\u015fterinin perakende ma\u011fazalar\u0131 hakk\u0131nda sahip oldu\u011fu ilk izlenimdir. Bunu ak\u0131lda tutarak, tabela ayn\u0131 zamanda bir t\u00fcccar\u0131n sahip oldu\u011fu en \u00f6nemli sat\u0131\u015f ara\u00e7lar\u0131ndan biridir.<\/p>\n\n\n\n

Tam olarak hangi \u00fcr\u00fcn veya hizmetleri sundu\u011funuzu ve m\u00fc\u015fterilerin neden onsuz yapamayaca\u011f\u0131n\u0131 netle\u015ftirin. Mesaj\u0131n temiz, net, \u00f6zl\u00fc oldu\u011fundan ve ma\u011fazan\u0131z\u0131n satt\u0131\u011f\u0131n\u0131 yans\u0131tt\u0131\u011f\u0131ndan emin olun. Sonu\u00e7 olarak, ma\u011fazan\u0131z\u0131n ne satt\u0131\u011f\u0131 konusunda onlara sa\u011flad\u0131\u011f\u0131n\u0131z netlik sayesinde daha fazla m\u00fc\u015fteriyi a\u011f\u0131rlayacaks\u0131n\u0131z.<\/p>\n\n\n\n

\u0130PUCU #3: Bir Harekete Ge\u00e7irici Mesaj sa\u011flay\u0131n<\/strong><\/h2>\n\n\n\n

Ne satt\u0131\u011f\u0131n\u0131z\u0131 g\u00f6steren temiz ve bak\u0131ml\u0131 bir vitrine sahip olmak bir zorunluluktur, ancak bir harekete ge\u00e7irici mesaj eklemek, kald\u0131r\u0131m \u00e7ekicili\u011finizi ba\u015fka bir seviyeye y\u00fckseltir. Potansiyel m\u00fc\u015fterilere ma\u011fazan\u0131za girmeleri i\u00e7in bir neden vermek, sat\u0131\u015flar\u0131n yan\u0131 s\u0131ra ma\u011faza trafi\u011finizi de art\u0131rman\u0131za yard\u0131mc\u0131 olabilir. Bu son ipucunu vitrin stratejilerinize dahil etmek, g\u00f6zden ka\u00e7\u0131r\u0131lmamas\u0131 gereken bir \u015feydir.<\/p>\n\n\n\n

Kula\u011fa a\u00e7\u0131k gibi gelse de, potansiyel m\u00fc\u015fterilerin harekete ge\u00e7mesine yard\u0131mc\u0131 olmak i\u00e7in promosyonlar\u0131n ve sat\u0131\u015flar\u0131n bir aciliyet duygusuyla tan\u0131t\u0131lmas\u0131 gerekir. Vitrininizde sat\u0131\u015f i\u015faretleri kulland\u0131\u011f\u0131n\u0131zdan emin olun, ayn\u0131 zamanda m\u00fc\u015fterileri geleneksel sat\u0131\u015f i\u015faretlerinin \u00f6tesinde te\u015fviklerle cezbedin. \u00d6zel bir etkinli\u011finiz var m\u0131? Yoksa yak\u0131nda biri mi gelecek? Yak\u0131n zamanda envanter \u00e7e\u015fitlerinize yeni, heyecan verici bir sat\u0131c\u0131y\u0131 memnuniyetle kar\u015f\u0131lad\u0131n\u0131z m\u0131? G\u00fcn boyu \u00fccretsiz ikramlar sunuyor musunuz? Beklenenin \u00f6tesine ge\u00e7in ve m\u00fc\u015fterilerinizi perakende deneyiminizin bir par\u00e7as\u0131 olmaya ve kat\u0131lmaya te\u015fvik etmeye yard\u0131mc\u0131 olmak i\u00e7in bu ayr\u0131nt\u0131lar\u0131 vitrininiz arac\u0131l\u0131\u011f\u0131yla payla\u015f\u0131n.<\/p>\n\n\n\n

Ba\u015fka bir ipucu? \u0130nsanlara ma\u011fazan\u0131zda olabileceklerden yararlanmak i\u00e7in ne kadar (veya az) zamanlar\u0131n\u0131n kald\u0131\u011f\u0131n\u0131 s\u00f6yleyen geri say\u0131mlar ekledi\u011finizden emin olun. Ama\u00e7, onlara tam anlam\u0131yla ne yapmalar\u0131 gerekti\u011fini s\u00f6ylemektir - harika bir teklif i\u00e7in ma\u011fazaya gelin.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Alt \u00e7izgi<\/strong><\/h2>\n\n\n\n

Perakendenin amac\u0131, m\u00fc\u015fterilere eksiksiz bir \u00e7\u00f6z\u00fcm sunmakt\u0131r ve bu, ho\u015f bir ma\u011faza vitrini sa\u011flamakla ba\u015flar. Kendinizi m\u00fc\u015fterinizin yerine koyun \u2014 durup ma\u011fazan\u0131zda al\u0131\u015fveri\u015f yapar m\u0131yd\u0131n\u0131z? Kendinize kar\u015f\u0131 d\u00fcr\u00fcst olun ve mevcut stratejinizde g\u00f6rebilece\u011finiz bo\u015fluklar\u0131 doldurun. Ger\u00e7ek \u015fu ki, iyi bir ilk izlenim b\u0131rakmak i\u00e7in ikinci bir \u015fans\u0131n\u0131z yok\u2026 bu nedenle vitrininizin gurur duyabilece\u011finiz harika bir izlenimden ba\u015fka bir \u015fey vermedi\u011finden emin olun.<\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/p>\n\n\n

\n
\"RM-NLReyhle_Headshot_2019<\/figure>\n<\/div>\n\n\n

Nicole Leinbach Reyhle Kurucusu Perakende Fikirli<\/a> ve bir yay\u0131nlanm\u0131\u015f yazar<\/a>. The Today Show, Forbes ve say\u0131s\u0131z B2B yay\u0131n\u0131na s\u0131k s\u0131k katk\u0131da bulunmaktad\u0131r. Reyhle, American Express'in Small Business Saturday'inin s\u00f6zc\u00fcs\u00fcd\u00fcr ve \u00e7e\u015fitli sekt\u00f6r kaynaklar\u0131 i\u00e7in perakende d\u00fc\u015f\u00fcnce lideri olarak d\u00fczenli olarak yazmaktad\u0131r.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Ger\u00e7ek bir ma\u011faza i\u015fletmek s\u00f6z konusu oldu\u011funda en \u00f6nemli \u00f6nlemlerden biri yaya trafi\u011fi elde etmektir. Ne kadar fazla trafik olu\u015fturursan\u0131z, sat\u0131\u015f ve m\u00fc\u015fteri kat\u0131l\u0131m\u0131 i\u00e7in daha fazla f\u0131rsata d\u00f6n\u00fc\u015f\u00fcr ve bu da ana hedefe, yani artan gelire yol a\u00e7ar. Hem k\u00fc\u00e7\u00fck hem de b\u00fcy\u00fck perakendeciler i\u00e7in, m\u00fc\u015fterilerin keyif ald\u0131\u011f\u0131 ve be\u011fendi\u011fi bir ma\u011fazaya sahip olmak\u2026 M\u00fc\u015fterilerin Ma\u011fazan\u0131z\u0131n Yan\u0131ndan Ge\u00e7mesinin Nedenleri<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[431564],"tags":[175,677173885,677173883,2384341,151491],"class_list":["post-5812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-marketing","tag-merchandising","tag-retail","tag-store-windows","tag-storefront"],"yoast_head":"\nReasons Why Customers are Walking Past Your Store<\/title>\n<meta name=\"description\" content=\"Put yourself in your customer\u2019s shoes,\u00a0would you stop and shop at your store? Be honest, and fill in any gaps you might see in your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/musterilerin-magazanizin-onunden-gecmelerinin-nedenleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reasons Why Customers are Walking Past Your Store\" \/>\n<meta property=\"og:description\" content=\"Put yourself in your customer\u2019s shoes,\u00a0would you stop and shop at your store? 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Vitrin te\u015fhirlerinden tabelalara ve genel kat plan\u0131na kadar, etkili g\u00f6rsel pazarlama...","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7176,"url":"https:\/\/blog.bindy.com\/tr\/perakendeciler-olumlu-bir-ilk-izlenimi-nasil-yaratabilirler\/","url_meta":{"origin":5812,"position":1},"title":"Perakendeciler Nas\u0131l Olumlu Bir \u0130lk \u0130zlenim Yaratabilir?","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"En son ne zaman bir \u015fey veya biri hakk\u0131nda varsay\u0131mda bulundunuz? Ger\u00e7ek \u015fu ki, varsay\u0131mlar genellikle i\u00e7g\u00fcd\u00fcsel olarak yap\u0131l\u0131r; do\u011fru veya yanl\u0131\u015f olsun. Bu senaryolar hakk\u0131nda hi\u00e7bir \u015fey bilmeden durumlara, deneyimlere ve hatta insanlara tepki vermek insan do\u011fas\u0131n\u0131n bir par\u00e7as\u0131d\u0131r. \u015eunu s\u00f6ylemek yerinde olur...","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/kategori\/perakende-satislar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_598918634.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_598918634.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_598918634.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_598918634.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_598918634.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":10693,"url":"https:\/\/blog.bindy.com\/tr\/perakendede-gorsel-pazarlama-en-iyi-bloglar\/","url_meta":{"origin":5812,"position":2},"title":"Perakendede G\u00f6rsel Ma\u011fazac\u0131l\u0131k: En \u0130yi Bloglar","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakendede g\u00f6rsel pazarlama, hizmet ve \u00fcr\u00fcnleri m\u00fc\u015fterilere, onlar\u0131 sat\u0131n almaya te\u015fvik edecek ve motive edecek \u015fekilde sunma uygulamas\u0131d\u0131r. Ma\u011fazalar yeniden a\u00e7\u0131l\u0131rken ve 4. \u00e7eyre\u011fe girerken, bir\u00e7ok perakendeci, m\u00fc\u015fterileri tekrar kar\u015f\u0131lamak ve onlar\u0131 cezbetmek i\u00e7in g\u00f6rsel pazarlamalar\u0131n\u0131 geli\u015ftirmenin yollar\u0131n\u0131 ar\u0131yor.","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/tr\/perakende-pazarlama-kesin-rehber\/","url_meta":{"origin":5812,"position":3},"title":"Perakende Ma\u011fazac\u0131l\u0131k \u2013 Kesin K\u0131lavuz","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Bu rehber kimler i\u00e7indir? Perakende sat\u0131\u015f\u0131na dair bu kapsaml\u0131 rehber, eczaneler, spalar, klinikler, telekom\u00fcnikasyon, mobilya, ikinci el ve h\u0131zl\u0131 servis\/fast-casual restoranlar gibi sekt\u00f6rlerdeki \u00e7ok birimli perakendeciler i\u00e7indir. Bu rehber ayn\u0131 zamanda t\u00fcketici ambalajl\u0131 mal \u00fcreticilerine veya da\u011f\u0131t\u0131c\u0131lar\u0131na da yard\u0131mc\u0131 olur. Perakendede "sat\u0131\u015f", geni\u015f bir kurumsal faaliyet yelpazesini kapsar:\u2026","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6462,"url":"https:\/\/blog.bindy.com\/tr\/magazalarda-musteri-trafigini-artirmanin-5-yolu\/","url_meta":{"origin":5812,"position":4},"title":"Ma\u011fazalarda Yaya Trafi\u011fini Artt\u0131rman\u0131n 5 Yolu","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"\u0130ster ilk perakende ma\u011fazan\u0131z\u0131 a\u00e7\u0131yor olun, ister deneyimli bir perakendeci olun, ister sadece sat\u0131\u015flar\u0131 art\u0131rmak isteyen deneyimli bir t\u00fcccar olun, ma\u011faza performans\u0131n\u0131 art\u0131rman\u0131n en \u00f6nemli yollar\u0131ndan biri, m\u00fc\u015fteri trafi\u011fini art\u0131rma f\u0131rsatlar\u0131n\u0131 belirlemektir. Nitekim bir ara\u015ft\u0131rma, "Ma\u011fazada al\u0131\u015fveri\u015f yapmak, perakendeciler i\u00e7in asl\u0131nda bir gelir art\u0131r\u0131c\u0131d\u0131r..." sonucuna varm\u0131\u015ft\u0131r.","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/kategori\/perakende-satislar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7063,"url":"https:\/\/blog.bindy.com\/tr\/yaya-trafigi-analizinin-evrimi-ve-nasil-kullanilacagi\/","url_meta":{"origin":5812,"position":5},"title":"Yaya Trafik Analizinin Evrimi ve Nas\u0131l Kullan\u0131laca\u011f\u0131","author":"Bindy","date":"Haziran 26, 2021","format":false,"excerpt":"Yaya trafi\u011fi analizi, geleneksel ma\u011fazalar\u0131n e-ticaret markalar\u0131n\u0131n faydaland\u0131\u011f\u0131 zengin m\u00fc\u015fteri i\u00e7g\u00f6r\u00fclerine ula\u015fmalar\u0131na yard\u0131mc\u0131 oluyor. \u00c7evrimi\u00e7i al\u0131\u015fveri\u015f yayg\u0131nla\u015ft\u0131\u011f\u0131nda, e-ticaret markalar\u0131 veri konusunda \u00fcst\u00fcnl\u00fck sa\u011flad\u0131. Sitelerine ka\u00e7 ki\u015finin geldi\u011fini takip etmekten daha fazlas\u0131n\u0131 yapabiliyorlard\u0131:","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/kategori\/perakende-satislar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/5812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=5812"}],"version-history":[{"count":25,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/5812\/revisions"}],"predecessor-version":[{"id":63898,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/5812\/revisions\/63898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/61555"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=5812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=5812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=5812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}