{"id":58060,"date":"2022-03-31T12:18:37","date_gmt":"2022-03-31T16:18:37","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=58060"},"modified":"2025-09-05T08:07:35","modified_gmt":"2025-09-05T12:07:35","slug":"bir-perakende-kooperatifini-basariyla-yonetmek-icin-7-ipucu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/7-tips-to-successfully-manage-a-retail-co-op\/","title":{"rendered":"Bir Perakende Kooperatifini Ba\u015far\u0131yla Y\u00f6netmek i\u00e7in 7 \u0130pucu"},"content":{"rendered":"

S\u00fcrd\u00fcr\u00fclebilirlik, topluluk ve kurumsal sosyal sorumluluk (KSS) ile ilgili de\u011ferler t\u00fcketiciler i\u00e7in \u00f6n planda ve merkez haline geldi, bu nedenle bir\u00e7ok marka son birka\u00e7 y\u0131lda KSS \u00e7abalar\u0131n\u0131 art\u0131rd\u0131. <\/p>\n\n\n\n

Ancak, baz\u0131 perakendecilerin uzun s\u00fcredir bu de\u011ferlere \u00f6ncelik verdi\u011fini belirtmekte fayda var. <\/p>\n\n\n\n

Kooperatif ma\u011fazalar\u0131ndan bahsediyoruz. Kooperatifler olarak da bilinen kooperatifler, topluluk \u00fcyeleri taraf\u0131ndan sahip olunan ve y\u00f6netilen ma\u011fazalard\u0131r. Geleneksel k\u00e2r amac\u0131 g\u00fcden i\u015fletmelerin aksine, kooperatifler taraf\u0131ndan al\u0131nan kararlar \u00fc\u00e7\u00fcnc\u00fc taraf hissedarlar ve yat\u0131r\u0131mc\u0131lardan ziyade \u00fcyeler ve t\u00fcketiciler taraf\u0131ndan belirlenir.<\/p>\n\n\n\n

Bu nedenle, kooperatiflerin sosyal sorumluluk sergileme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. A National Co+op Grocers (NCG) taraf\u0131ndan haz\u0131rlanan 2020 raporu<\/a> Kooperatiflerin \u201corganik, adil ticaret, B Corp ve kooperatifle \u00fcretilen \u00fcr\u00fcnlerin sat\u0131\u015f\u0131nda \u00f6nc\u00fcl\u00fck etti\u011fini\u201d tespit etti. Rapora g\u00f6re, geleneksel marketlerdeki 3% ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, kooperatiflerdeki g\u0131da sat\u0131\u015flar\u0131n\u0131n 47%'si organik \u00fcr\u00fcnlerden geliyor.<\/p>\n\n\n\n

Dahas\u0131, 4 g\u0131da kooperatifinden 3'\u00fc topluluklar\u0131 i\u00e7in ihtiyaca dayal\u0131 indirim programlar\u0131 sa\u011flayarak sa\u011fl\u0131kl\u0131 g\u0131dan\u0131n \u00f6n\u00fcndeki engellerin azalt\u0131lmas\u0131na yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n

Kooperatifler ger\u00e7ekten \u00f6zel bir t\u00fcr ma\u011fazad\u0131r ve pe\u015finden gitmeye de\u011ferdir. Bir ma\u011faza a\u00e7may\u0131 planl\u0131yorsan\u0131z veya zaten bir ma\u011fazan\u0131z varsa, a\u015fa\u011f\u0131daki kooperatif perakende y\u00f6netimi ipu\u00e7lar\u0131 i\u015flerin sorunsuz y\u00fcr\u00fcmesine yard\u0131mc\u0131 olacakt\u0131r. <\/p>\n\n\n\n

\u00dcyelerinizi me\u015fgul edin <\/h2>\n\n\n\n

\u00dcyeler, herhangi bir kooperatifin can damar\u0131d\u0131r. Bir perakende kooperatifi olarak, onlara yaln\u0131zca ma\u011fazay\u0131 desteklemek i\u00e7in de\u011fil, ayn\u0131 zamanda onu ger\u00e7ekten i\u015fletmek i\u00e7in de g\u00fcvenirsiniz. <\/p>\n\n\n\n

S\u00f6ylemeye gerek yok, \u00fcyeleri me\u015fgul tutmak \u00e7ok \u00f6nemlidir. <\/p>\n\n\n\n

Finansal kazanc\u0131 a\u015fan bir vizyon olu\u015fturmakla ba\u015flayan ba\u015far\u0131. Oradan, vizyonunuzu ve de\u011ferlerinizi payla\u015fan \u00fcyeler bulman\u0131z gerekir. <\/p>\n\n\n\n

\n

\u201cKooperatif ma\u011fazalar hakk\u0131nda bilinmesi gereken bir \u015fey, \u00e7ok fazla kar elde etmenin bir \u00f6ncelik olmad\u0131\u011f\u0131d\u0131r. Bu nedenle, daha k\u00e2r odakl\u0131larsa \u00fcyeleri motive etmek zor olabilir\u201d diyor \u015firketin kurucusu Perry Valentine. AtPerry'nin<\/a>. <\/p>\n<\/blockquote>\n\n\n\n

\u201cBir kooperatif ma\u011faza a\u00e7arken g\u00fc\u00e7l\u00fc bir vizyona sahip olmak, ayn\u0131 hedefleri payla\u015fan \u00fcyeleri \u00e7ekebilir ve i\u015fe alabilir. Bu vizyona sahip olarak, kar\u015f\u0131l\u0131kl\u0131 yard\u0131m\u0131 te\u015fvik etmenin yan\u0131 s\u0131ra, \u00fcyeleri motive etmek i\u00e7in b\u00fcy\u00fck k\u00e2rlara dayanmayan bir kooperatif ma\u011fazas\u0131 kurabilirsiniz.\u201d<\/p>\n\n\n\n

Vizyonunuzu ve de\u011ferlerinizi belirlemenin tek seferde yap\u0131lan bir etkinlik olmad\u0131\u011f\u0131n\u0131 unutmay\u0131n. \u00dcye ileti\u015fimlerinizde ve e-postalar ve web siteniz de dahil olmak \u00fczere m\u00fc\u015fteriye y\u00f6nelik varl\u0131klar\u0131n\u0131zda bunlar\u0131 s\u00fcrekli olarak g\u00fc\u00e7lendirmeye \u00e7al\u0131\u015f\u0131n. <\/p>\n\n\n\n

\u00dcyelerinize ayr\u0131cal\u0131klar ve f\u0131rsatlar sunmak da etkile\u015fimi art\u0131rabilir. Fredericksburg G\u0131da Kooperatifi<\/a> \u00d6rne\u011fin, Virginia'da \u00fcyelere, vaka sipari\u015flerinde 15% indirim ve \u0130\u015fbirli\u011fi Anla\u015fmalar\u0131nda 10% ek indirim gibi \u00f6zel tekliflere eri\u015fim sa\u011flar.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Yerel sat\u0131c\u0131larla g\u00fc\u00e7l\u00fc ili\u015fkiler kurun<\/h2>\n\n\n\n

Yerel kaynakl\u0131 \u00fcr\u00fcnlere eri\u015fim, kooperatif perakendecili\u011finin en b\u00fcy\u00fck \u00e7ekimlerinden biridir. Bu, \u00f6zellikle t\u00fcketicilerin giderek daha fazla yerel al\u0131\u015fveri\u015f yapmay\u0131 tercih etti\u011fi g\u00fcn\u00fcm\u00fczde ge\u00e7erlidir. <\/p>\n\n\n\n

\u0130yi haber \u015fu ki, \u00e7o\u011fu kooperatif yerel g\u0131da kaynaklar\u0131ndan yararlanma konusunda usta. NGC taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma, 2020'de 185 yerel \u00e7ift\u00e7i ve \u00fcreticiden sat\u0131n al\u0131nan ortalama kooperatifin; bu \u00fcr\u00fcnler, kooperatifin sat\u0131\u015flar\u0131n\u0131n 22%'sini olu\u015fturmaya devam etti. <\/p>\n\n\n\n

Kendi kooperatifinizde bu rakamlar\u0131 kar\u015f\u0131lamaya ve a\u015fmaya \u00e7al\u0131\u015f\u0131n. Yerel \u00e7ift\u00e7ilerle ili\u015fkiler kurun ve geli\u015ftirin ve raflar\u0131n\u0131z\u0131 stoklarken \u00fcr\u00fcnlerine \u00f6ncelik verin. Toplulu\u011funuzu zenginle\u015ftirmenin yan\u0131 s\u0131ra, \u00f6zellikle tedarik zinciri sorunlar\u0131 k\u00f6t\u00fcle\u015fmeye devam ederken, yerel kaynak sa\u011flaman\u0131n i\u015finize b\u00fcy\u00fck fayda sa\u011flayaca\u011f\u0131n\u0131 g\u00f6rebilirsiniz. <\/p>\n\n\n\n

NGC'nin i\u015faret etti\u011fi gibi, g\u0131da kooperatifleri, yerel \u00fcreticilerle olan g\u00fc\u00e7l\u00fc ili\u015fkileri sayesinde pandemi s\u0131ras\u0131nda di\u011fer perakendecilere k\u0131yasla nispeten iyi performans g\u00f6sterdi. <\/p>\n\n\n\n

\n

\u201cCOVID-19 pandemisinin ilk g\u00fcnlerinde, \u00f6ncelikle ulusal tedarik zincirlerine g\u00fcvenen bir\u00e7ok bakkal, raflar\u0131n\u0131 stoklu tutamad\u0131. Buna kar\u015f\u0131l\u0131k, bir\u00e7ok g\u0131da kooperatifi, yerel \u00e7ift\u00e7ilerle g\u00fc\u00e7l\u00fc ili\u015fkiler sayesinde et, \u00fcr\u00fcn, yumurta ve s\u00fct gibi g\u0131dalar\u0131 rafta tutabildi.\u201d NGC'yi web sitesinde belirtiyor<\/a>. <\/p>\n<\/blockquote>\n\n\n\n

D\u00fczenli toplant\u0131lar yap\u0131n<\/h2>\n\n\n\n
\n

\u201cBir kooperatif ma\u011faza i\u015fletirken ak\u0131lda tutulmas\u0131 gereken birka\u00e7 \u00f6nemli \u015fey var. En \u00f6nemlisi, kooperatif \u00fcyelerinin ma\u011fazan\u0131n sahibi olduklar\u0131n\u0131 ve ma\u011fazan\u0131n ba\u015far\u0131s\u0131na yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 hissetmelerini sa\u011flamakt\u0131r\u201d diye a\u00e7\u0131kl\u0131yor. Morshed Alam<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

Ona g\u00f6re, d\u00fczenli toplant\u0131lar yapmak \u00fcyelerle ba\u011flant\u0131da kalman\u0131n anahtar\u0131d\u0131r. Morshed, bu toplant\u0131lar\u0131n "ma\u011fazan\u0131n operasyonlar\u0131n\u0131 tart\u0131\u015fmas\u0131 ve bu konuda al\u0131nan kararlarda herkese s\u00f6z hakk\u0131 vermesi" gerekti\u011fini ekliyor.<\/p>\n\n\n\n

Toplant\u0131lar\u0131n\u0131z\u0131n s\u0131kl\u0131\u011f\u0131 i\u015fbirli\u011finize ba\u011fl\u0131d\u0131r. Baz\u0131lar\u0131 ayda bir veya \u00fc\u00e7 ayda bir y\u00f6netim kurulu toplant\u0131lar\u0131 yapmay\u0131 tercih ederken, di\u011ferleri bunlar\u0131 y\u0131ll\u0131k olarak yapabilir. <\/p>\n\n\n\n

Durum ne olursa olsun, toplant\u0131lar\u0131n\u0131z\u0131n iyi belgelendi\u011finden emin olun. \u015eeffafl\u0131k herhangi bir i\u015fte \u00e7ok \u00f6nemlidir, ancak \u00fcyeler y\u00fcksek oranda dahil olduklar\u0131 ve onlara yat\u0131r\u0131m yapt\u0131klar\u0131 i\u00e7in kooperatiflerde \u00f6nemi daha belirgindir. \u00dcyeler d\u00f6ng\u00fcde tutulduklar\u0131nda, kooperatifin nas\u0131l y\u00f6netilece\u011fi konusunda bilin\u00e7li kararlar vermek i\u00e7in daha iyi bir konumda olurlar. <\/p>\n\n\n\n

Urban Greens Co-Op Market, toplant\u0131lar\u0131n\u0131 belgeleme ve payla\u015fma konusunda m\u00fckemmel bir i\u015f \u00e7\u0131kar\u0131yor. Urban Greens'in web sitesinde Y\u00f6netim Kurulu Toplant\u0131 Tutanaklar\u0131'na ayr\u0131lm\u0131\u015f bir sayfas\u0131 var. \u0130nsanlar toplant\u0131 g\u00fcndemlerine, finansal \u00f6zetlere, slaytlara ve daha fazlas\u0131na kolayca eri\u015febilir. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Prosed\u00fcrlerinizi belgeleyin <\/h2>\n\n\n\n

Bununla birlikte, i\u015fbirli\u011fi prosed\u00fcrlerinizin iyi belgelendi\u011finden ve do\u011fru ki\u015filer taraf\u0131ndan eri\u015filebilir oldu\u011fundan da emin olman\u0131z gerekir. <\/p>\n\n\n\n

Kooperatifte uygulad\u0131\u011f\u0131n\u0131z t\u00fcm s\u00fcre\u00e7leri tan\u0131mlay\u0131n \u2013 \u00f6rne\u011fin, \u00fcyeleri y\u00f6netmek, \u00fcr\u00fcnleri sat\u0131n almak, sat\u0131\u015flar\u0131 ba\u015flatmak vb. \u0130lgili her ad\u0131m\u0131 not al\u0131n ve g\u00fcvenli bir klas\u00f6re (ideal olarak bulut tabanl\u0131 olan) yazmas\u0131n\u0131 ve saklanmas\u0131n\u0131 sa\u011flay\u0131n ). <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bunu yapmak, ekip \u00fcyelerinin s\u00fcre\u00e7leri y\u00fcr\u00fctmek i\u00e7in gerekli bilgilere eri\u015fmesini sa\u011flar. <\/p>\n\n\n\n

S\u00fcre\u00e7lerinizi dijitalle\u015ftirin <\/h2>\n\n\n\n

S\u00fcre\u00e7lerinizi dijitalle\u015ftirerek daha da kolayla\u015ft\u0131rabilirsiniz. S\u0131k\u0131c\u0131 g\u00f6revleri otomatikle\u015ftirmek ve insan hatalar\u0131n\u0131 azaltmak i\u00e7in i\u015f uygulamalar\u0131n\u0131 ve platformlar\u0131n\u0131 kullan\u0131n. <\/p>\n\n\n\n

\u00d6rne\u011fin, \u00fcyelik ba\u015fvurular\u0131n\u0131 manuel olarak almak yerine, s\u00fcreci \u00e7evrimi\u00e7i uygulay\u0131p uygulayamayaca\u011f\u0131n\u0131za bak\u0131n, b\u00f6ylece potansiyel \u00fcyeler uygun, self servis bir portal arac\u0131l\u0131\u011f\u0131yla i\u015fbirli\u011finize kat\u0131labilirler. <\/p>\n\n\n\n

Fredericksburg G\u0131da Kooperatifi bunu yap\u0131yor. kendi web sitesinde<\/a>, insanlar kolayca bir ba\u015fvuru doldurabilir ve aidatlar\u0131n\u0131 kredi kart\u0131 veya PayPal hesab\u0131 kullanarak \u00f6deyebilir. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Belirli ekipmanlar\u0131 site sens\u00f6rleriyle entegre ederek ma\u011faza i\u00e7i prosed\u00fcrlerinizi de dijitalle\u015ftirebilirsiniz. Bindy gibi \u00e7\u00f6z\u00fcm sa\u011flay\u0131c\u0131lar, s\u0131cakl\u0131k, nem ve CO seviyelerini izleyebilen ticari kablosuz sens\u00f6rler sa\u011flar.  <\/p>\n\n\n\n

Bu sens\u00f6rler, normal e\u015fiklerin d\u0131\u015f\u0131ndaki ko\u015fullar\u0131 alg\u0131layabilir ve Bindy, herhangi bir yanl\u0131\u015fl\u0131k varsa kooperatif ekibine bildirir. \u00d6rne\u011fin, ma\u011fazan\u0131z\u0131n so\u011futucular\u0131 beklenmedik bir \u015fekilde \u0131s\u0131nmaya ba\u015flarsa, Bindy otomatik olarak bir uyar\u0131 g\u00f6nderir<\/a> b\u00f6ylece hemen harekete ge\u00e7ebilirsiniz.<\/p>\n\n\n\n

Perakende verilerinize ve analizlerinize dikkat edin<\/h2>\n\n\n\n

\u0130\u015fbirli\u011finizi y\u00fcr\u00fctmek i\u00e7in zaten dijital ara\u00e7lar kullan\u0131yorsan\u0131z, sat\u0131\u015flar\u0131n\u0131za ve \u00fcr\u00fcn performans\u0131n\u0131za \u0131\u015f\u0131k tutan verilere ve analizlere eri\u015fiminiz olabilir. Bu raporlar\u0131 s\u0131k s\u0131k g\u00f6zden ge\u00e7irmeye \u00f6zen g\u00f6sterin. <\/p>\n\n\n\n

Anahtar performans g\u00f6stergelerinizi (KPI) fazla mesai s\u00fcresini takip edin ve karar vermenize yard\u0131mc\u0131 olacak e\u011filimleri ve \u00f6ng\u00f6r\u00fcleri belirlemeyi hedefleyin. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u00d6rne\u011fin, \u00fcr\u00fcn performans raporlar\u0131, en iyi tedarik\u00e7ileriniz hakk\u0131nda bilgi verir ve bu da sipari\u015f miktarlar\u0131n\u0131z\u0131 art\u0131rman\u0131z\u0131 isteyebilir. \u00d6te yandan, sat\u0131\u015f verileri size pazarlama giri\u015fimlerinizin i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 s\u00f6yleyebilir, b\u00f6ylece onlar\u0131 buna g\u00f6re hassasla\u015ft\u0131rabilirsiniz. <\/p>\n\n\n\n

Ma\u011fazan\u0131z\u0131 d\u00fczenli olarak de\u011ferlendirin ve inceleyin<\/h2>\n\n\n\n

Kooperatif y\u00f6netim uygulamalar\u0131n\u0131z\u0131n i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 nas\u0131l anlars\u0131n\u0131z? Basit: Ma\u011fazan\u0131z\u0131 d\u00fczenli olarak denetlemeniz ve incelemeniz gerekir. <\/p>\n\n\n\n

Yerinde denetimler<\/a> Kooperatifinizin giri\u015fimlerini eylem halindeyken ilk elden g\u00f6rmenizi sa\u011flar, b\u00f6ylece standartlar\u0131n\u0131za uygun olup olmad\u0131klar\u0131n\u0131 belirleyebilirsiniz. \u00dcr\u00fcnler do\u011fru g\u00f6r\u00fcnt\u00fcleniyor mu? Personeliniz kooperatifinizin niteliklerini ve de\u011ferlerini sergiliyor mu? Bu sorular\u0131 yan\u0131tlaman\u0131n en iyi yolu bulundu\u011funuz yeri ziyaret etmektir. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

En iyi sonu\u00e7lar i\u00e7in, bir Bindy gibi denetim ve denetim yaz\u0131l\u0131m\u0131<\/a>, d\u00fczene koymak i\u00e7in kontrol listelerinizi, programlar\u0131n\u0131z\u0131 ve eylem \u00f6\u011felerinizi dijitalle\u015ftirir site ziyaretleri<\/a>. Bindy, tefti\u015f yapmay\u0131, bulgular\u0131n\u0131z\u0131 belgelemeyi ve d\u00fczeltici eylemlerin zaman\u0131nda yap\u0131lmas\u0131n\u0131 sa\u011flamay\u0131 kolayla\u015ft\u0131r\u0131r. <\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice'dur. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermelerini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yazmaktad\u0131r. <\/p>","protected":false},"excerpt":{"rendered":"

S\u00fcrd\u00fcr\u00fclebilirlik, topluluk ve kurumsal sosyal sorumluluk (KSS) ile ilgili de\u011ferler t\u00fcketiciler i\u00e7in \u00f6n planda ve merkez haline geldi, bu nedenle bir\u00e7ok marka son birka\u00e7 y\u0131lda KSS \u00e7abalar\u0131n\u0131 art\u0131rd\u0131. Ancak, baz\u0131 perakendecilerin uzun s\u00fcredir bu de\u011ferlere \u00f6ncelik verdi\u011fini belirtmekte fayda var. Kooperatif ma\u011fazalar\u0131ndan bahsediyoruz. Ayr\u0131ca \u015f\u00f6yle bilinir \u2026 Bir Perakende Kooperatifini Ba\u015far\u0131yla Y\u00f6netmek i\u00e7in 7 \u0130pucu<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et 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De\u011fi\u015fiklik yaparken g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken en \u00f6nemli alanlardan biri de perakende ma\u011fazan\u0131z\u0131n tasar\u0131m\u0131d\u0131r. Estetik, al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 ve t\u00fcketici tercihleri s\u00fcrekli geli\u015fiyor, bu y\u00fczden...","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/shutterstock_1373121191-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/shutterstock_1373121191-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/shutterstock_1373121191-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/shutterstock_1373121191-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/shutterstock_1373121191-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5493,"url":"https:\/\/blog.bindy.com\/tr\/valentines-day-in-retail-interesting-facts-and-emerging-trends\/","url_meta":{"origin":58060,"position":2},"title":"Perakendede Sevgililer G\u00fcn\u00fc: \u0130lgin\u00e7 Ger\u00e7ekler ve Y\u00fckselen Trendler","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Sevgililer G\u00fcn\u00fc gibi mevsimsel programlar, perakendeciler ve restoranlar i\u00e7in b\u00fcy\u00fck k\u00e2rlar sa\u011fl\u0131yor. Sevgililer G\u00fcn\u00fc harcamalar\u0131 2024'te 25 milyar\u0131 a\u015ft\u0131! Ortalama harcama da ki\u015fi ba\u015f\u0131 $185,81'e kadar \u00e7\u0131k\u0131yor. \u00c7o\u011fu Amerikal\u0131 Sevgililer G\u00fcn\u00fc b\u00fct\u00e7esinin \u00e7o\u011funu h\u00e2l\u00e2 sevgilisine harcarken, Ulusal Perakende Federasyonu (NRF) ...","rel":"","context":""\u2744\ufe0f Seasonal" i\u00e7inde","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/tr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_342897512.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_342897512.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_342897512.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_342897512.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_342897512.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":29575,"url":"https:\/\/blog.bindy.com\/tr\/how-to-be-an-agile-retailer-6-expert-backed-ideas\/","url_meta":{"origin":58060,"position":3},"title":"\u00c7evik Bir Perakendeci Nas\u0131l Olunur: Uzman Destekli 6 Fikir","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"H\u0131zla de\u011fi\u015fen t\u00fcketici e\u011filimleri ve artan rekabet ortam\u0131nda \u00e7eviklik, perakende sekt\u00f6r\u00fcnde s\u00fcper bir g\u00fc\u00e7 haline geldi. Bug\u00fcn ve gelecek y\u0131llarda ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z, h\u0131zl\u0131, \u00e7evik ve uyumlu olmay\u0131 \u00f6\u011frenmeniz \u00e7ok \u00f6nemli. Bu yaz\u0131, perakende \u00e7evikli\u011fi konusunu daha detayl\u0131 olarak ele al\u0131yor.","rel":"","context":""\ud83d\udcd6 How-to guides" i\u00e7inde","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/tr\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2011\/06\/shutterstock_196039457.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2011\/06\/shutterstock_196039457.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2011\/06\/shutterstock_196039457.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2011\/06\/shutterstock_196039457.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2011\/06\/shutterstock_196039457.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5095,"url":"https:\/\/blog.bindy.com\/tr\/10-ways-to-use-consumer-psychology-to-increase-sales-in-retail\/","url_meta":{"origin":58060,"position":4},"title":"Perakende Sat\u0131\u015flar\u0131 Art\u0131rmak \u0130\u00e7in T\u00fcketici Psikolojisini Kullanman\u0131n 10 Yolu","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"T\u00fcm insanlar benzer psikolojik ve duygusal tetikleyicilere sahiptir: ac\u0131ya kar\u015f\u0131 hazza, can s\u0131k\u0131nt\u0131s\u0131na kar\u015f\u0131 e\u011flenceye ve ho\u015fnutsuzlu\u011fa kar\u015f\u0131 tatmine y\u00f6nelmek. Ortalama bir t\u00fcketici al\u0131\u015fveri\u015f yaparken do\u011fal olarak maliyetleri ve faydalar\u0131 tartar. Perakendeciler, al\u0131\u015fveri\u015f yapanlar\u0131n davran\u0131\u015flar\u0131n\u0131 etkilemek ve nihayetinde d\u00f6n\u00fc\u015f\u00fcmleri ve toplam sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in \u00e7e\u015fitli psikolojik teknikler kullanabilirler\u2026","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_598918634.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_598918634.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_598918634.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_598918634.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_598918634.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5136,"url":"https:\/\/blog.bindy.com\/tr\/5-retail-merchandising-trends-to-watch-out-for\/","url_meta":{"origin":58060,"position":5},"title":"Dikkat Edilmesi Gereken 5 Perakende Sat\u0131\u015f Trendi","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Merchandising, perakende sekt\u00f6r\u00fcnde sat\u0131\u015f ve m\u00fc\u015fteri etkile\u015fiminin en b\u00fcy\u00fck itici g\u00fc\u00e7lerinden biridir ve olmaya devam edecektir. Ma\u011fazan\u0131z\u0131n nas\u0131l sergilendi\u011fi, marka alg\u0131s\u0131ndan m\u00fc\u015fteri deneyimine kadar her \u015feyi etkiler; bu nedenle merchandising giri\u015fimlerinizi g\u00fcncel ve g\u00fcncel tutman\u0131z \u00f6nemlidir. Bunu yapman\u0131n bir par\u00e7as\u0131...","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/58060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=58060"}],"version-history":[{"count":13,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/58060\/revisions"}],"predecessor-version":[{"id":66291,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/58060\/revisions\/66291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/58061"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=58060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=58060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=58060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}