{"id":5682,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5682"},"modified":"2024-11-28T14:47:51","modified_gmt":"2024-11-28T19:47:51","slug":"satislarinizi-olduren-5-perakende-pazarlama-hatasi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/5-retail-merchandising-mistakes-that-are-killing-your-sales\/","title":{"rendered":"Sat\u0131\u015flar\u0131n\u0131z\u0131 \u00d6ld\u00fcren 5 Perakende Ma\u011fazac\u0131l\u0131k Hatas\u0131"},"content":{"rendered":"

M\u00fc\u015fterilerin ma\u011fazan\u0131za girdiklerinde alg\u0131lad\u0131klar\u0131 her \u015fey, vitrininizin g\u00f6steri\u015fsiz \u00e7ekicili\u011finden m\u00fc\u015fterilerin \u00f6deme s\u0131ras\u0131ndaki POS sisteminizle ya\u015fad\u0131\u011f\u0131 deneyime kadar perakende ma\u011fazac\u0131l\u0131k kategorisine girer. <\/span><\/p>\n\n\n\n

\u00dcr\u00fcnleri do\u011fru \u015fekilde satarak, ma\u011fazan\u0131z genelinde trafi\u011fin hareket etmesini sa\u011flayabilir, envanter g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc en \u00fcst d\u00fczeye \u00e7\u0131karabilir ve "sadece g\u00f6z atan" m\u00fc\u015fterileri tekrar eden al\u0131c\u0131lara d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/span><\/p>\n\n\n\n

Ba\u015far\u0131l\u0131 bir perakende i\u015fletmesi i\u015fletmek i\u00e7in, ma\u011faza i\u00e7i trafi\u011fi ve d\u00f6n\u00fc\u015f\u00fcmleri kaybetmenize neden olabilecek ticari no-no'lardan nas\u0131l ka\u00e7\u0131naca\u011f\u0131n\u0131z\u0131 bilmeniz gerekir. En yayg\u0131n ve en y\u0131k\u0131c\u0131 perakende ma\u011fazac\u0131l\u0131k hatalar\u0131ndan birka\u00e7\u0131na \u0131\u015f\u0131k tutal\u0131m ve bunun yerine neler yapabilece\u011finize bir g\u00f6z atal\u0131m.<\/span><\/p>\n\n\n\n

1. K\u00f6t\u00fc ayd\u0131nlat\u0131lm\u0131\u015f \u00fcr\u00fcnler<\/strong><\/h2>\n\n\n\n

K\u00f6t\u00fc ayd\u0131nlatma, en heyecan verici envanterin bile s\u0131k\u0131c\u0131 ve cans\u0131z g\u00f6r\u00fcnmesine neden olabilir. Bunu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcnde <\/span>70% <\/a>perakende sat\u0131n al\u0131mlar\u0131n \u00e7o\u011funa m\u00fc\u015fteri ma\u011fazaya gelene kadar karar verilmez, k\u00f6t\u00fc ayd\u0131nlat\u0131lm\u0131\u015f \u00fcr\u00fcnlerin sat\u0131\u015f rakamlar\u0131n\u0131z \u00fczerinde ne kadar ciddi olumsuz yan etkileri olabilece\u011fini g\u00f6rmek kolayd\u0131r. <\/span><\/p>\n\n\n\n

Perakendeciler \u00fcr\u00fcnlerini sergilemek i\u00e7in ayd\u0131nlatmay\u0131 yarat\u0131c\u0131 bir \u015fekilde kullanmak i\u00e7in b\u00fcy\u00fck bir \u00e7aba g\u00f6stermedi\u011finde. \u00dcr\u00fcnler cans\u0131z g\u00f6r\u00fcn\u00fcyor ve "patlam\u0131yor". Ne pahas\u0131na olursa olsun bu uygulamadan ka\u00e7\u0131n\u0131n.<\/span><\/p>\n\n\n\n

Ba\u015fka bir ipucu da ekranlar\u0131n\u0131zda bir odak noktas\u0131 olu\u015fturmakt\u0131r. Denge <\/a>KOB\u0130 perakendecilerini, odak noktas\u0131n\u0131n hikayeye eklemek i\u00e7in kulland\u0131\u011f\u0131n\u0131z g\u00f6rsel bir \u00f6\u011fe de\u011fil, satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn oldu\u011funu hat\u0131rlamalar\u0131 konusunda uyar\u0131yor. Ba\u015fka bir deyi\u015fle, manzaran\u0131n \u00fcr\u00fcn\u00fcn kendisinden daha ilgi \u00e7ekici oldu\u011fu bir sergi olu\u015fturmay\u0131n. Bunun yerine, \u00fcr\u00fcnlerinizi profesyonel bir vesikal\u0131k foto\u011fraf gibi \u00f6zen ve dikkatle ayd\u0131nlatarak ilgi oda\u011f\u0131 haline getirin. <\/span><\/p>\n\n\n\n

\u0130\u015fte perakende ayd\u0131nlatman\u0131n harika bir \u00f6rne\u011fi <\/span>Do\u011fru yapt\u0131.<\/span><\/i> Perakendeci, \u00fcr\u00fcnleri iyi ayd\u0131nlatmak i\u00e7in i\u015faret eden pim \u0131\u015f\u0131klar\u0131n\u0131n yan\u0131 s\u0131ra, \u00e7arp\u0131c\u0131 bir oyun etkisi yaratmak i\u00e7in \u00e7ok renkli ayd\u0131nlatmalar da kullan\u0131yor.<\/span><\/p>\n\n\n\n

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Bu g\u00f6nderiyi Instagram'da g\u00f6r\u00fcnt\u00fcle<\/div><\/div>
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Licht Kunst Licht AG (@lichtkunstlicht) taraf\u0131ndan payla\u015f\u0131lan bir g\u00f6nderi<\/a><\/p><\/div><\/blockquote>