{"id":5526,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5526"},"modified":"2024-11-28T16:08:25","modified_gmt":"2024-11-28T21:08:25","slug":"perakendecilerin-appledan-ogrenebilecegi-7-sey","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/perakendecilerin-appledan-ogrenebilecegi-7-sey\/","title":{"rendered":"Perakendecilerin Apple'dan \u00d6\u011frenebilecekleri 7 \u015eey"},"content":{"rendered":"

Bir i\u015f olarak b\u00fcy\u00fcmek i\u00e7in, i\u015fin en iyilerinden \u00f6\u011frenmelisiniz. Ve perakende s\u00f6z konusu oldu\u011funda, Apple'dan daha iyi olamaz.<\/p>\n\n\n\n

ne zaman elma mali sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131 <\/a><\/u>2018 mali y\u0131l\u0131 d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011fi i\u00e7in, hizmet gelirinin t\u00fcm zamanlar\u0131n en y\u00fcksek seviyesi olan $10 milyara ula\u015fmas\u0131yla, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 \u00e7eyre\u011fine g\u00f6re y\u00fczde 20 art\u0131\u015fla $62.9 milyar \u00e7eyreklik gelir oldu\u011fu ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

G\u00f6re Pazarlama Grafikleri<\/a>, Apple, metrekare ba\u015f\u0131na sat\u0131\u015f kategorisinde en iyi perakendeci olmaya devam ediyor ve perakende alan\u0131 metrekaresi ba\u015f\u0131na $5,546 kazan\u0131yor ve bu da onu $1.560'ta lider giyim perakendecisi Lululemon Athletica'dan \u00fc\u00e7 kat daha karl\u0131 k\u0131l\u0131yor. metrekare ba\u015f\u0131na.<\/p>\n\n\n\n

Rakamlar bir yana, ayn\u0131 zamanda perakendecilerin incelemesi ve taklit etmesi gereken \u201cApple\u201d \u00e7ekicili\u011fidir. \u0130nsanlar yeni \u00fcr\u00fcn lansmanlar\u0131 i\u00e7in kamp kuruyor, ma\u011fazalar\u0131 s\u00fcrekli doluyor ve m\u00fc\u015fteriler ve \u00e7al\u0131\u015fanlar aras\u0131nda b\u00fcy\u00fck bir itibara sahipler.<\/p>\n\n\n\n

Ba\u015far\u0131ya ula\u015fmak ve ger\u00e7ek bir k\u00fclt pe\u015finde ko\u015fmak i\u00e7in ne gerekiyor? Daha k\u00fc\u00e7\u00fck perakendecilerin bile bu ipu\u00e7lar\u0131n\u0131 Apple'dan alarak b\u00fcy\u00fck ad\u0131mlar atabilece\u011fi ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

Marka el\u00e7ileri i\u015fe al\u0131n<\/h2>\n\n\n\n

Her perakendeci, ma\u011fazan\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ekibinizin \u00fcyelerine ba\u011fl\u0131 oldu\u011funu bilir, bu nedenle i\u015f k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc benimseyen \u00e7al\u0131\u015fanlar\u0131 i\u015fe almak \u00f6nemlidir. Ara\u015ft\u0131rmalar bunu destekliyor<\/a><\/u> bir \u00e7al\u0131\u015fan\u0131n i\u015fteki ilk 18 aydaki ba\u015far\u0131s\u0131n\u0131n neredeyse yar\u0131s\u0131, \u015firketteki di\u011fer ki\u015filerle nas\u0131l uyum sa\u011flad\u0131klar\u0131na ba\u011fl\u0131d\u0131r.<\/p>\n\n\n\n

Apple s\u00f6z konusu oldu\u011funda, personelin t\u00fcm\u00fc, bir m\u00fc\u015fteriyle etkile\u015fime bile girmeden \u00f6nce b\u00fcy\u00fck bir incelemeden ge\u00e7irilir ve e\u011fitilir. Jay Elliot'a g\u00f6re, yazar\u0131n iki kitap<\/a><\/u> Apple hakk\u0131nda, \u201ck\u00fclt\u00fcre tamamen ba\u011fl\u0131 olmal\u0131s\u0131n\u0131z (Apple'da). \u00dcr\u00fcn\u00fc ve ne oldu\u011funu sevmelisiniz. Onlar (\u00e7al\u0131\u015fanlar) \u00fcr\u00fcn\u00fc seviyorlar.\u201d<\/p>\n\n\n\n

Personeliniz satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleri seviyor mu? Markan\u0131z\u0131 ve \u015firketin gelecekteki ba\u015far\u0131s\u0131n\u0131 umursuyorlar m\u0131? Mesaj\u0131n\u0131za inanan \u00e7al\u0131\u015fanlar\u0131n i\u015flerine odaklanma olas\u0131l\u0131klar\u0131 daha y\u00fcksektir ve \u015firketten ayr\u0131lma olas\u0131l\u0131klar\u0131 daha d\u00fc\u015f\u00fckt\u00fcr, dolay\u0131s\u0131yla daha az ciro olur.<\/p>\n\n\n\n

Do\u011fru t\u00fcrde yetenekleri kendinize \u00e7ekebilmeniz i\u00e7in i\u015f tan\u0131m\u0131n\u0131za \u015firket de\u011ferlerinizi ve k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc ekleyerek rakiplerinizden s\u0131yr\u0131l\u0131n.<\/p>\n\n\n\n

APPLE yolunu sat<\/h2>\n\n\n\n

Bir Apple Genius olmak i\u00e7in ne gerekti\u011fini merak ediyorsan\u0131z, d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden \u00e7ok daha karma\u015f\u0131k. Sonra tekrar, APPLE kadar basit - kelimenin tam anlam\u0131yla. Birka\u00e7 y\u0131l \u00f6nce Gizmodo s\u0131zd\u0131r\u0131lm\u0131\u015f<\/a><\/u> Apple'\u0131n Dahi E\u011fitimi \u00d6\u011frenci \u00c7al\u0131\u015fma Kitab\u0131'nda yay\u0131nland\u0131 ve kullanmalar\u0131na izin verilmeyen kelimelerden m\u00fc\u015fteri duygular\u0131na nas\u0131l dokunulaca\u011f\u0131na kadar her \u015feyin ba\u015ftan sona komut dosyas\u0131 olarak yaz\u0131ld\u0131\u011f\u0131n\u0131 ve planland\u0131\u011f\u0131n\u0131 ortaya koydu. \u00f6zellikle:<\/p>\n\n\n\n

A \u2013 M\u00fc\u015fterilere ki\u015fiselle\u015ftirilmi\u015f, s\u0131cak bir kar\u015f\u0131lama ile yakla\u015f\u0131n.<\/p>\n\n\n\n

P \u2013 M\u00fc\u015fterinin t\u00fcm ihtiya\u00e7lar\u0131n\u0131 anlamak i\u00e7in kibarca ara\u015ft\u0131r\u0131n.<\/p>\n\n\n\n

P \u2013 M\u00fc\u015fterinin bug\u00fcn eve g\u00f6t\u00fcrmesi i\u00e7in bir \u00e7\u00f6z\u00fcm sunun.<\/p>\n\n\n\n

L \u2013 Herhangi bir sorunu veya endi\u015feyi dinleyin ve \u00e7\u00f6z\u00fcn.<\/p>\n\n\n\n

E \u2013 Sevgi dolu bir veda ve d\u00f6n\u00fc\u015f daveti ile bitirin.<\/p>\n\n\n\n

Bir perakendeci olarak, benzer bir k\u0131saltma veya en az\u0131ndan \u015firketiniz i\u00e7in sat\u0131\u015f yakla\u015f\u0131m\u0131n\u0131z\u0131 a\u00e7\u0131klayan bir belge bulmak i\u00e7in zaman ay\u0131r\u0131n. Bu, personele t\u00fcm farkl\u0131 m\u00fc\u015fteri t\u00fcrleri ile ilgilenirken referans verecekleri bir \u015fey sunacak ve onlara tutarl\u0131 ve markal\u0131 bir deneyim sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

O zaman bu s\u00fcreci kurduktan sonra, d\u00fczenli olarak ma\u011faza denetimleri yapmak<\/a><\/u> ekibinizin olu\u015fturmak istedi\u011finiz marka deneyimine ba\u011fl\u0131 kalmas\u0131n\u0131 sa\u011flamak i\u00e7in.<\/p>\n\n\n\n

\"Shutterstock_304105157\"
Foto\u011fraf Kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n

M\u00fc\u015fterileri \u00fcr\u00fcnleri test etmeye davet edin<\/h2>\n\n\n\n

Bir Apple Store'a girdi\u011finizde, ak\u0131ll\u0131 m\u00fc\u015fteriler t\u00fcm diz\u00fcst\u00fc bilgisayar ekranlar\u0131n\u0131n 90 derecenin biraz \u00fczerinde konumland\u0131r\u0131ld\u0131\u011f\u0131n\u0131 fark edeceklerdir. Bu \u00e7\u0131lg\u0131nl\u0131\u011f\u0131n y\u00f6ntemi, bu pozisyonun sadece ekran\u0131 g\u00f6rmenizi sa\u011flamakla kalmaz, ayn\u0131 zamanda sizi kullanmaya davet etmesidir. Buna ek olarak, ma\u011fazadaki t\u00fcm \u00fcr\u00fcnlerin \u0130nternet eri\u015fimi vard\u0131r, yani m\u00fc\u015fteriler istedikleri her \u015feyi kullanabilir, ancak bunu kullanmak isterler - i\u015fte nedeni budur.<\/p>\n\n\n\n

ara\u015ft\u0131rmac\u0131lar<\/a><\/u> Bir \u00fcr\u00fcne ne kadar \u00e7ok dokunursan\u0131z, ona zihninizde o kadar \u00e7ok de\u011fer verdi\u011finizi ke\u015ffettiniz. B\u00f6ylece m\u00fc\u015fteriler \u00fcr\u00fcnleri \u00f6zg\u00fcrce kullanabildiklerinde, bu onlar\u0131n sahiplik duygular\u0131n\u0131 artt\u0131r\u0131r ve onlar\u0131 sat\u0131n almaya zorlar.<\/p>\n\n\n\n

Etkile\u015fimli elektronik \u00fcr\u00fcnler satmasan\u0131z bile, yeterli alan sa\u011flayarak, i\u015faretler koyarak ve hatta bunlar\u0131 kendiniz g\u00f6stererek al\u0131\u015fveri\u015f yapanlar\u0131 \u00fcr\u00fcnlerinizle etkile\u015fime girmeye te\u015fvik edebilirsiniz. Ama\u00e7, dikkatlerini \u00e7ekmek ve onlar\u0131 mal\u0131n sahipli\u011fini almaya davet etmek ve umar\u0131m onu eve g\u00f6t\u00fcrmek.<\/p>\n\n\n\n

Basit bir ma\u011faza d\u00fczenine odaklan\u0131n<\/h2>\n\n\n\n

Apple ma\u011fazalar\u0131 ile ilgili ba\u015fka bir \u015fey de basit olmalar\u0131d\u0131r - geni\u015f, iyi ayd\u0131nlat\u0131lm\u0131\u015f ve minimalist. Apple'\u0131n pencereleri, al\u0131\u015fveri\u015f yapanlara ma\u011fazada sergilenen \u00fcr\u00fcnleri net bir \u015fekilde g\u00f6rmelerini sa\u011flar, b\u00f6ylece yoldan ge\u00e7en insanlar hemen hemen her \u015feyi g\u00f6rebilir ve onlar\u0131 gelip al\u0131\u015fveri\u015f yapmaya davet eder.<\/p>\n\n\n\n

Bir bina, bas\u0131l\u0131 bir reklam veya bir web sitesi olsun, \u00e7al\u0131\u015fmalar g\u00f6stermi\u015ftir<\/a><\/u> g\u00f6rsel olarak basit tasar\u0131mlar\u0131n g\u00f6rsel olarak karma\u015f\u0131k tasar\u0131mlardan daha etkili oldu\u011funu. Bir ma\u011faza i\u015faretler, te\u015fhirler ve mallarla doluysa, m\u00fc\u015fteriler bilgileri o kadar kolay i\u015fleyemez ve depolayamaz, bu da onlar\u0131n olumlu eylemde bulunma olas\u0131l\u0131klar\u0131n\u0131 azalt\u0131r.<\/p>\n\n\n\n

Apple'dan bir ipucu al\u0131n ve ma\u011fazan\u0131z\u0131 temiz, iyi ayd\u0131nlat\u0131lm\u0131\u015f ve d\u00fczenli tutun. \u00dcr\u00fcn ekranlar\u0131n\u0131z\u0131n d\u0131\u015far\u0131dan g\u00f6r\u00fcn\u00fcm\u00fc engellemedi\u011finden emin olun ve \u00fcr\u00fcnler ile m\u00fc\u015fterinin yolu aras\u0131nda a\u00e7\u0131k bir yol b\u0131rak\u0131n.<\/p>\n\n\n\n

\"K\u00f6t\u00fc<\/a><\/figure>\n\n\n\n

De\u011fer ve deneyim yaratmaya odaklan\u0131n<\/h2>\n\n\n\n

Apple'da mesele sadece bir \u00fcr\u00fcn satmak de\u011fildir. Al\u0131\u015fveri\u015f yapanlar\u0131n hayatlar\u0131n\u0131 bir \u015fekilde zenginle\u015ftirmekle ilgili. Eski Apple Perakende K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ron Johnson'a g\u00f6re<\/a><\/u> Harvard Business Review ile konu\u015furken, Apple'\u0131 di\u011ferlerinden ay\u0131ran \u015fey, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde m\u00fc\u015fteriye nas\u0131l davrand\u0131klar\u0131d\u0131r:<\/p>\n\n\n\n

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\u201cBir ma\u011faza, mal sat\u0131n almak i\u00e7in bir yerden \u00e7ok daha fazlas\u0131 olmal\u0131d\u0131r. \u0130nsanlar\u0131n hayatlar\u0131n\u0131 zenginle\u015ftirmesine yard\u0131mc\u0131 olmal\u0131. Ma\u011faza sadece belirli bir \u00fcr\u00fcn ihtiyac\u0131n\u0131 kar\u015f\u0131l\u0131yorsa, t\u00fcketici i\u00e7in yeni de\u011fer t\u00fcrleri yaratm\u0131yor. \u0130\u015flem yap\u0131yor. Herhangi bir web sitesi bunu yapabilir. Ancak bir ma\u011faza, \u00f6rne\u011fin al\u0131\u015fveri\u015f yapanlar\u0131n kendilerini daha iyi hissetmelerini sa\u011flayan k\u0131yafetler bulmalar\u0131na yard\u0131mc\u0131 olabilir veya onlara ileti\u015fim bi\u00e7imlerini de\u011fi\u015ftirebilecek yeni bir cihaz tan\u0131tabilirse, ma\u011faza yaln\u0131zca \u00fcr\u00fcn sa\u011flaman\u0131n \u00f6tesinde de\u011fer kat\u0131yor demektir. Bunu yapabilen ma\u011fazalar ba\u015f\u0131 \u00e7ekecek.<\/p>\n\n\n\n

\u00c7o\u011fu ma\u011faza i\u00e7in, bir i\u015flem zihniyetinden - 'nas\u0131l daha fazla mal satar\u0131z?' - de\u011fer yaratan bir zihniyete ge\u00e7mek, tam bir revizyon gerektirecektir.<\/p>\n<\/blockquote>\n\n\n\n

Apple Store \u00e7al\u0131\u015fanlar\u0131 komisyonda de\u011fildir ve size bir \u015fey satmaya \u00e7al\u0131\u015fmazlar. Tek bir g\u00f6revleri var: Apple \u00fcr\u00fcn\u00fc olmasa bile sizin i\u00e7in do\u011fru olan \u00fcr\u00fcn\u00fc bulman\u0131za yard\u0131mc\u0131 olmak. T\u00fcm bunlar, i\u015flemin \u00f6tesinde de\u011fer yarat\u0131r.\u201d<\/p>\n\n\n\n

M\u00fc\u015fteri hizmetleri ve m\u00fc\u015fteri deneyimi aras\u0131ndaki fark budur - biri proaktif, di\u011feri reaktif. Giri\u015fimci ve mali dan\u0131\u015fmana g\u00f6re Patrick Bet-David<\/a><\/u>, m\u00fc\u015fteri hizmetleri \u201cSize nas\u0131l yard\u0131mc\u0131 olabilirim?\u201d, m\u00fc\u015fteri deneyimi ise \u201cBug\u00fcn nas\u0131ls\u0131n\u0131z?\u201d<\/p>\n\n\n\n

\u0130lkinde, \u00e7al\u0131\u015fan\u0131n sadece bir \u00fcr\u00fcn bulmalar\u0131na yard\u0131mc\u0131 olmaktan ba\u015fka se\u00e7ene\u011fi yoktur, ki bu sorun de\u011fil, ancak ikincisinde, m\u00fc\u015fterilerin tekrar tekrar geri gelmesini sa\u011flayacak ola\u011fan\u00fcst\u00fc bir deneyim sa\u011flamak i\u00e7in ger\u00e7ekten daha fazla alana sahiptirler.<\/p>\n\n\n\n

M\u00fc\u015fterileri dinleyin ve empati kurun<\/h2>\n\n\n\n

Sempati ve empati aras\u0131nda bir fark var ve bu Apple'\u0131n iyi bildi\u011fi bir \u015fey. Bir m\u00fc\u015fteri ma\u011fazan\u0131za geldi\u011finde, b\u00fcy\u00fck olas\u0131l\u0131kla \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn \u00e7\u00f6zmenize yard\u0131mc\u0131 olabilece\u011fi bir sorunu vard\u0131r. Apple bunu biliyor, bu y\u00fczden \u00e7al\u0131\u015fanlar\u0131 sorunlar\u0131 dinleyerek \u00e7\u00f6zmeleri ve m\u00fc\u015fterilerle empati kurmalar\u0131, kendilerini m\u00fc\u015fterinin yerine koymalar\u0131 i\u00e7in e\u011fitiyorlar.<\/p>\n\n\n\n

\u00d6rne\u011fin, \u015firketin ad\u0131mlar\u0131ndan biri \u201chizmet ad\u0131mlar\u0131<\/a><\/u>\u201d, \u201cherhangi bir sorunu veya endi\u015feyi dinlemek ve \u00e7\u00f6zmek\u201dtir. \u00d6nemli olan hemen satmak de\u011fil, \u201cm\u00fc\u015fterilerinizin t\u00fcm ihtiya\u00e7lar\u0131n\u0131 anlamak \u2013 baz\u0131lar\u0131n\u0131n sahip olduklar\u0131n\u0131n fark\u0131nda bile olmayabilecekleri\u201d.<\/p>\n\n\n\n

Kendi ma\u011fazan\u0131zda, m\u00fc\u015fterinizin sorunlar\u0131n\u0131 dinlemek i\u00e7in zaman ay\u0131r\u0131n. G\u00f6mlek umduklar\u0131 gibi uymad\u0131 m\u0131? Telefonun ekran\u0131 k\u0131r\u0131ld\u0131 m\u0131? \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131 onlarla empati kurmalar\u0131 i\u00e7in e\u011fitin ve sa\u011flad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ve hizmetlerle ya\u015famlar\u0131na nas\u0131l de\u011fer katabilece\u011finizi \u00f6\u011frenin. Bu, daha iyi \u00fcr\u00fcn \u00f6nerilerine ve artan sat\u0131\u015flara ve m\u00fc\u015fteri memnuniyetine yol a\u00e7acakt\u0131r.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

komisyon teklif etmeyin<\/h2>\n\n\n\n

Memnuniyetten bahsetmi\u015fken, memnun bir \u00e7al\u0131\u015fan etkili bir \u00e7al\u0131\u015fand\u0131r ve sonunda genellikle para gelir. Harika m\u00fc\u015fteri deneyimlerini ve memnun personeli te\u015fvik etmeye yard\u0131mc\u0131 olmak i\u00e7in komisyonlar\u0131 ortadan kald\u0131rmay\u0131 d\u00fc\u015f\u00fcn\u00fcn ve bunun yerine onlara ortalaman\u0131n \u00fczerinde bir \u00fccret \u00f6deyin ve m\u00fcmk\u00fcnse benzersiz avantajlar sunun.<\/p>\n\n\n\n

Apple \u00e7al\u0131\u015fanlar\u0131na teklif vermeyebilir \u00e7ok daha fazla para<\/a><\/u> di\u011fer perakendecilerden daha iyidir, ancak sa\u011fl\u0131k yararlar\u0131, \u015firket sto\u011fu, \u00fcr\u00fcn indirimleri ve 401(k) plan\u0131 sunarlar. Sonu\u00e7 olarak, sekt\u00f6rdeki en d\u00fc\u015f\u00fck devir oranlar\u0131ndan birine sahipler. Neden komisyon yok? Apple perakende y\u00f6neticisine g\u00f6re denyelle bruno<\/a><\/u>:<\/p>\n\n\n\n

\n

\u201cApple'da fikir, bu t\u00fcr te\u015fviklerin \u015firketin birincil hedeflerine, yani m\u00fc\u015fterilere en pahal\u0131 \u00fcr\u00fcnler yerine do\u011fru \u00fcr\u00fcnleri bulma ve markayla uzun vadeli bir ili\u015fki kurma hedeflerine kar\u015f\u0131 \u00e7al\u0131\u015fmas\u0131yd\u0131. Komisyonlar\u0131n, ayn\u0131 zamanda, dostlu\u011fu baltalayacak olan \u00e7al\u0131\u015fan rekabetini te\u015fvik edece\u011fi de d\u00fc\u015f\u00fcn\u00fcl\u00fcyordu. \u201d<\/p>\n<\/blockquote>\n\n\n\n

Apple, performansa dayal\u0131 te\u015fviklerin \u00e7o\u011fu zaman azalan m\u00fc\u015fteri deneyimi pahas\u0131na geldi\u011fini biliyor ve ama\u00e7 bu m\u00fc\u015fterinin tekrar tekrar geri d\u00f6nmesini sa\u011flamak. Ara\u015ft\u0131rma g\u00f6sterir<\/a><\/u> yeni bir m\u00fc\u015fteriye y\u00fczde 5-20 sat\u0131\u015f \u015fans\u0131na k\u0131yasla, mevcut bir m\u00fc\u015fteriye sat\u0131\u015f yapma olas\u0131l\u0131\u011f\u0131n\u0131z y\u00fczde 60-70 daha fazlad\u0131r.<\/p>\n\n\n\n

En iyi \u00e7\u00f6z\u00fcm\u00fc ve \u00fcr\u00fcnleri sunman\u0131n bir yolu olarak personelinizi m\u00fc\u015fterilerle zaman ge\u00e7irmeye te\u015fvik edin. M\u00fc\u015fteriye harika bir deneyim sunmak, yaln\u0131zca geri d\u00f6neceklerini garanti etmekle kalmayacak, ayn\u0131 zamanda arkada\u015flar\u0131na ve ailelerine harika m\u00fc\u015fteri deneyimini anlatacaklar\u0131n\u0131 da garanti edecektir.<\/p>\n\n\n\n

Alt \u00e7izgi<\/h2>\n\n\n\n

Tabii ki Apple'\u0131n sahip oldu\u011fu boyut, kapsam ve finansal rakamlar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda istedi\u011fini yapabilece\u011fini s\u00f6ylemek kolay. Ancak bu, ak\u0131lda kal\u0131c\u0131 - ve etkili - m\u00fc\u015fteri hizmetleri konusunda tekele sahip olduklar\u0131 anlam\u0131na gelmez. Do\u011fru insanlar\u0131 do\u011fru nedenlerle i\u015fe al\u0131rsan\u0131z, ola\u011fan\u00fcst\u00fc hizmet ve deneyimler sunarsan\u0131z ve ma\u011fazan\u0131z\u0131 insanlar\u0131 i\u00e7eri \u00e7ekecek \u015fekilde \u015fekillendirirseniz, ba\u015far\u0131 atmosferi yaratmaman\u0131z i\u00e7in hi\u00e7bir neden yoktur.<\/p>\n\n\n\n

\u00c7ok basit, dahiyane.<\/p>\n\n\n\n

Yazar Hakk\u0131nda:<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice'dur. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermelerini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yazmaktad\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"

Bir i\u015f olarak b\u00fcy\u00fcmek i\u00e7in, i\u015fin en iyilerinden \u00f6\u011frenmelisiniz. Ve perakende s\u00f6z konusu oldu\u011funda, Apple'dan daha iyi olamaz. Apple, 2018 mali y\u0131l\u0131 d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011fi i\u00e7in finansal sonu\u00e7lar\u0131n\u0131 yay\u0131nlad\u0131\u011f\u0131nda, \u00e7eyreklik $62.9 milyar gelir elde etti\u011fi ortaya \u00e7\u0131kt\u0131, bir art\u0131\u015f\u2026 Perakendecilerin Apple'dan \u00d6\u011frenebilecekleri 7 \u015eey<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[431564],"tags":[291,999575,677173891],"class_list":["post-5526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-apple","tag-retail-management","tag-retail-trends"],"yoast_head":"\n7 Things Retailers Can Learn From Apple<\/title>\n<meta name=\"description\" content=\"We all know Apple is a powerhouse in the retail market. 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