{"id":5167,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5167"},"modified":"2025-09-05T08:34:10","modified_gmt":"2025-09-05T12:34:10","slug":"eczaneler-icin-perakende-satis-fikirleri","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/retail-merchandising-ideas-for-pharmacies\/","title":{"rendered":"Eczaneler i\u00e7in Perakende Sat\u0131\u015f Fikirleri"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hasta sa\u011fl\u0131\u011f\u0131 ve g\u00fcvenli\u011fi i\u00e7in y\u00fcksek standartlar\u0131 kar\u015f\u0131lamak Eczaneler i\u00e7in en \u00f6nemli odak noktas\u0131d\u0131r. Ancak, hastalar\u0131n bekledi\u011fi bak\u0131m\u0131 sunmaya devam etmek i\u00e7in eczanelerin de ba\u015far\u0131l\u0131 perakende ma\u011fazalar\u0131 olmas\u0131 gerekir. Ma\u011fazac\u0131l\u0131k g\u00f6z ard\u0131 edilemez. Perakende sat\u0131\u015f alan\u0131 yetersiz, d\u00fczensiz veya \u00e7ekici de\u011filse, eczaneler marka sadakatini ve sat\u0131\u015flar\u0131 nas\u0131l art\u0131rabilir?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u015fa\u011f\u0131da, eczane ma\u011fazac\u0131l\u0131\u011f\u0131n\u0131 geli\u015ftirmek i\u00e7in baz\u0131 ipu\u00e7lar\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-exterior\">Do\u011fru \u0130zlenimi Yarat\u0131n: D\u0131\u015f Mekan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Daha m\u00fc\u015fteri ma\u011fazaya girmeden bir izlenim olu\u015fur. \u0130ngiltere Eczanesi <a href=\"http:\/\/www.warman-freed.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Warman-Freed<\/a> i\u00e7indeki giri\u015fimleri desteklemek i\u00e7in d\u0131\u015f ve vitrinlerini yeniden odaklamaya karar verdi. Onlar payla\u015ft\u0131&nbsp;<a href=\"https:\/\/www.p3pharmacy.co.uk\/merchandising-made-easy\" target=\"_blank\" rel=\"noopener noreferrer\">bu standartlar<\/a> yaya trafi\u011fini \u00e7eken g\u00f6rsel olarak ilgi \u00e7ekici pencereler olu\u015fturmaya yard\u0131mc\u0131 olmak i\u00e7in.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tek bir tema veya mesaj se\u00e7in ve uzaktan anla\u015f\u0131lan b\u00fcy\u00fck \u00e7arp\u0131c\u0131 g\u00f6rseller kullan\u0131n.<\/li>\n\n\n\n<li>Ulusal sa\u011fl\u0131k bilinci etkinlikleri ve mevsimsel semptom ihtiya\u00e7lar\u0131 etraf\u0131nda d\u00f6nen temalar\u0131 bilgilendirmeye yard\u0131mc\u0131 olacak bir sat\u0131\u015f takvimi olu\u015fturun.<\/li>\n\n\n\n<li>M\u00fc\u015fterileri gelip sunulan \u00fcr\u00fcn veya hizmete eri\u015fmeye davet eden net bir harekete ge\u00e7irici mesaja sahip olun.<\/li>\n\n\n\n<li>Da\u011f\u0131n\u0131kl\u0131ktan ka\u00e7\u0131n\u0131n ve pencere ekranlar\u0131n\u0131z\u0131 basit ve d\u00fczenli tutun.<\/li>\n\n\n\n<li>Pencere ekranlar\u0131n\u0131z\u0131 kalibre etmek i\u00e7in farkl\u0131 departmanlardaki ki\u015filerden geri bildirim al\u0131n.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"5203\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/shutterstock_509881411\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_509881411\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?resize=700%2C525&#038;ssl=1\" alt=\"Shutterstock_509881411\" class=\"wp-image-5203\"\/><figcaption class=\"wp-element-caption\">Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-interior\">Do\u011fru \u0130zlenimi Yarat\u0131n: \u0130\u00e7 Mekan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l i\u00e7inde, baz\u0131 eczane perakendecileri, steril veya geleneksel ma\u011faza formatlar\u0131ndan daha \u201cbutik\u201d formata dramatik bir ge\u00e7i\u015f yapt\u0131. gibi markalar <a href=\"http:\/\/www.cedrapharmacy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sedir Eczanesi<\/a> New York&#039;ta, temel sa\u011fl\u0131k ve ki\u015fiselle\u015ftirme de\u011ferlerini vurgulayan benzersiz bir alan\u0131n k\u00fcrat\u00f6rl\u00fc\u011f\u00fcn\u00fc yapt\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"5204\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/shutterstock_1044489397\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1044489397\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=700%2C467&#038;ssl=1\" alt=\"Shutterstock_1044489397\" class=\"wp-image-5204\"\/><figcaption class=\"wp-element-caption\">Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ulusal Serbest Eczac\u0131lar Birli\u011fi Ma\u011faza Operasyonlar\u0131 ve Pazarlama K\u0131demli Direkt\u00f6r\u00fc Gabe Trahan, eczanelerin bir pazarda yapmakta oldu\u011funu hissetti\u011fi en b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k hatalar\u0131ndan baz\u0131lar\u0131n\u0131 payla\u015ft\u0131. <a href=\"https:\/\/www.youtube.com\/watch?v=Qty6ve6naow\" target=\"_blank\" rel=\"noopener noreferrer\">NCPA ile \u00e7evrimi\u00e7i r\u00f6portaj.<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Canl\u0131 ve ba\u015far\u0131l\u0131 g\u00f6r\u00fcn\u00fcn! M\u00fccadele ediyormu\u015f gibi g\u00f6r\u00fcnen bir bankayla i\u015f yapmazs\u0131n\u0131z ve bir m\u00fc\u015fteri zamana hapsolmu\u015f ve zar zor ayakta kalm\u0131\u015f gibi g\u00f6r\u00fcnen bir eczane se\u00e7mez. \u2013 Gabe Trahan<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00fckkan\u0131n \u00f6n\u00fcn\u00fc ihmal etmeyin. M\u00fcmk\u00fcnse bu alan\u0131n sunumundan sorumlu olacak bir ki\u015fi belirleyin.<\/li>\n\n\n\n<li>M\u00fc\u015fterilerin kategoride gezinmesine yard\u0131mc\u0131 olmak i\u00e7in en \u00e7ok satan \u00fcr\u00fcnleri ve b\u00fcy\u00fck etiket markalar\u0131n\u0131 g\u00f6z hizas\u0131na yerle\u015ftirin.<\/li>\n\n\n\n<li>Sunum, ma\u011faza genelinde anlaml\u0131 kategori ak\u0131\u015f\u0131 ile d\u00fczenli ve d\u00fczenli olmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Tarihli g\u00f6r\u00fcn\u00fcml\u00fc bir i\u00e7 mekandan ka\u00e7\u0131n\u0131n. Bir alan\u0131 yeniden icat etmek, birka\u00e7 armat\u00fcr\u00fc ve ana boya rengini g\u00fcncellemek kadar kolay olabilir.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-on-seasonality\">Mevsimselli\u011fe Odaklanmak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcn oda\u011f\u0131n\u0131z\u0131 y\u00f6nlendirmek i\u00e7in mevsimleri kullanmak, maksimum etki i\u00e7in ma\u011fazac\u0131l\u0131ktan yararlanman\u0131n harika bir yoludur. \u00d6rne\u011fin so\u011fuk alg\u0131nl\u0131\u011f\u0131 ve alerji mevsimini al\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" data-attachment-id=\"5205\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/shutterstock_1179603328\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1179603328\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?fit=700%2C394&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?resize=700%2C394&#038;ssl=1\" alt=\"Shutterstock_1179603328\" class=\"wp-image-5205\"\/><figcaption class=\"wp-element-caption\">Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fterilerin Eczanenize girerken ilk nereye y\u00fcr\u00fcd\u00fcklerini izleyin. \u0130lk gittikleri alanlarda fark edilebilir bir kal\u0131p var m\u0131? Bu b\u00f6lgelerin etraf\u0131ndaki raflar\u0131 veya masalar\u0131, sezona \u00f6zel \u00fcr\u00fcnlere odaklanm\u0131\u015f bir \u00fcr\u00fcn yelpazesiyle en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131n.<\/li>\n\n\n\n<li>\u00d6n ve u\u00e7 ekranlar, m\u00fc\u015fterilerin arayaca\u011f\u0131 en alakal\u0131 veya pop\u00fcler \u00fcr\u00fcnleri vurgulamal\u0131d\u0131r.<\/li>\n\n\n\n<li>Geni\u015f formatl\u0131 \u00fcr\u00fcnler ve g\u00f6z hizas\u0131nda solda pop\u00fcler markalar. M\u00fc\u015fteri, okurken yapt\u0131\u011f\u0131 gibi raflar\u0131 soldan sa\u011fa do\u011fru tarayacakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising\">\u00c7apraz Ma\u011fazac\u0131l\u0131k<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Farkl\u0131 kategorileri bir arada kullanmak, bir m\u00fc\u015fterinin ilgisini \u00e7ekmek i\u00e7in geldiklerine ek olarak ba\u015fka bir SKU almak i\u00e7in harika bir f\u0131rsatt\u0131r. \u00c7apraz sat\u0131\u015f ayn\u0131 zamanda m\u00fc\u015fterilere birden fazla koridorda gezinmek i\u00e7in zaman kazand\u0131r\u0131r. Olumlu bir deneyim, geri d\u00f6nen bir m\u00fc\u015fteri demektir!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fterilerin orada yeni \u00fcr\u00fcnler bulmay\u0131 bekleyebilmeleri i\u00e7in yeni \u00fcr\u00fcnlerle s\u0131k s\u0131k g\u00fcncellenen belirlenmi\u015f bir alan olu\u015fturun.<\/li>\n\n\n\n<li>Double, sat\u0131\u015f\u0131 te\u015fvik etmek i\u00e7in tamamlay\u0131c\u0131 \u00f6\u011felerle ba\u015fka bir alandaki bir \u00fcr\u00fcn\u00fc temsil eder.<\/li>\n\n\n\n<li>Genellikle k\u00fc\u00e7\u00fck, kas\u0131tl\u0131 gruplar halinde birlikte sat\u0131n al\u0131nan \u00fcr\u00fcnleri masalarda veya a\u00e7\u0131l\u0131r ekranlarda e\u015fle\u015ftirin. \u00d6rne\u011fin, so\u011fuk alg\u0131nl\u0131\u011f\u0131 ve grip ilac\u0131 ile e\u015fle\u015ftirilmi\u015f dokular ve el dezenfektan\u0131.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56953\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/bindy-banner-ads-with-iph13_linkedin-1-copie-16-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 16-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56953\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"know-your-customer-demographic\">M\u00fc\u015fteri Demografinizi Tan\u0131y\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En s\u0131k m\u00fc\u015fterilerinizin ya\u015f grubu ve ya\u015fam tarz\u0131 nedir? Genellikle re\u00e7ete gerektiren daha eski bir demografiye, ev \u00fcr\u00fcnlerine ihtiya\u00e7 duyan ailelere veya temel ihtiya\u00e7lar arayan Y ku\u015fa\u011f\u0131na m\u0131 hizmet ediyorsunuz?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ana m\u00fc\u015fterileriniz gen\u00e7 aileler de\u011filse, \u00e7e\u015fitli farkl\u0131 bebek bak\u0131m SKU&#039;lar\u0131 sunman\u0131n bir anlam\u0131 yoktur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ma\u011fazan\u0131z i\u00e7in h\u0131zl\u0131 ve yava\u015f sat\u0131lan \u00fcr\u00fcn\u00fc not edin ve kategori performans\u0131n\u0131 etkilemek i\u00e7in SKU \u00e7e\u015fitlerini nas\u0131l d\u00fczenleyebilece\u011finizi g\u00f6r\u00fcn.<\/li>\n\n\n\n<li>Bir \u00fcr\u00fcn\u00fcn raf\u0131n\u0131zda ne kadar s\u00fcre durdu\u011funu \u00f6l\u00e7\u00fcn. M\u00fc\u015fterileriniz ilgi g\u00f6stermiyorsa, \u00fcr\u00fcn \u00e7e\u015fitlili\u011finizi kald\u0131rarak da\u011f\u0131t\u0131n.<\/li>\n\n\n\n<li>B\u00f6lgenizdeki m\u00fc\u015fterilerde en \u00e7ok neyin yank\u0131 uyand\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in kategoriler i\u00e7inde ve d\u0131\u015f\u0131nda \u00fcr\u00fcn\u00fc ikame etmekten korkmay\u0131n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"less-is-more\">Az ama \u00f6z<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fazla stoklanm\u0131\u015f bir eczane da\u011f\u0131n\u0131k ve gezinmesi zor g\u00f6r\u00fcnebilir. Bir m\u00fc\u015fterinin i\u00e7eri girmesi, nereye gitmesi gerekti\u011fini belirlemesi ve arad\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc almas\u0131 kolay olmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Numark Eczanesi Perakende Servis M\u00fcd\u00fcr\u00fc <a href=\"https:\/\/www.pharmaceutical-journal.com\/news-and-analysis\/good-merchandising-basic-tips-for-success\/10006860.article\" target=\"_blank\" rel=\"noopener noreferrer\">Steve Voyse tavsiye ediyor<\/a>;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00d6nemli olan do\u011fru \u00fcr\u00fcnlerin do\u011fru yerlerde bulunmas\u0131d\u0131r. Yayg\u0131n bir hata, bir alana \u00e7ok fazla stok doldurmaya \u00e7al\u0131\u015fmakt\u0131r. Bu, \u00fcr\u00fcnlerin di\u011fer \u00fcr\u00fcnlerin arkas\u0131na kaymas\u0131na veya m\u00fc\u015fteri taraf\u0131na bakmas\u0131na neden olabilir ve bu da m\u00fc\u015fterinin arad\u0131\u011f\u0131n\u0131 bulmas\u0131n\u0131 zorla\u015ft\u0131rabilir. Marka liderleri, arka arkaya g\u00f6r\u00fcnt\u00fclenen ayn\u0131 \u00fcr\u00fcnden iki veya \u00fc\u00e7\u00fcn\u00fc garanti edebilir.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kategoriler ve alt kategoriler mant\u0131kl\u0131 olmal\u0131 ve sezgisel bir \u015fekilde birbirine akmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Dergiler, i\u00e7ecekler ve \u015fekerleme gibi d\u00fcrt\u00fcsel \u00fcr\u00fcnler i\u00e7in \u00e7\u0131k\u0131\u015f alan\u0131n\u0131 ve tezgah alan\u0131n\u0131 kullan\u0131n; ancak g\u00f6r\u00fcnt\u00fcleri d\u00fczenlenmi\u015f ve basit tutmaya \u00e7al\u0131\u015f\u0131n.<\/li>\n\n\n\n<li>Da\u011f\u0131n\u0131kl\u0131\u011f\u0131 azaltmak karar yorgunlu\u011funu azalt\u0131r ve m\u00fc\u015fterinin sat\u0131n alma karar\u0131 vermesine yard\u0131mc\u0131 olabilir. M\u00fc\u015fterileri se\u00e7imle bo\u011fmamak i\u00e7in tablolar ve a\u00e7\u0131l\u0131r ekranlar gibi vurgulanan alanlardaki \u00f6\u011feleri se\u00e7in.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Eczane alan\u0131n\u0131z\u0131 satarken izledi\u011finiz ek en iyi uygulamalar\u0131n\u0131z var m\u0131? Yorumlarda onlar hakk\u0131nda duymak isteriz!<\/p>","protected":false},"excerpt":{"rendered":"<p>Hasta sa\u011fl\u0131\u011f\u0131 ve g\u00fcvenli\u011fi i\u00e7in y\u00fcksek standartlar\u0131 kar\u015f\u0131lamak Eczaneler i\u00e7in en \u00f6nemli odak noktas\u0131d\u0131r. Ancak, hastalar\u0131n bekledi\u011fi bak\u0131m\u0131 sunmaya devam etmek i\u00e7in eczanelerin de ba\u015far\u0131l\u0131 perakende ma\u011fazalar\u0131 olmas\u0131 gerekir. Ma\u011fazac\u0131l\u0131k g\u00f6z ard\u0131 edilemez. Perakende sat\u0131\u015f alan\u0131 yetersiz sat\u0131lm\u0131\u015fsa, da\u011f\u0131n\u0131ksa veya \u00e7ekici de\u011filse, eczaneler marka sadakatini ve sat\u0131\u015flar\u0131 nas\u0131l art\u0131rabilir? A\u015fa\u011f\u0131da, \u2026 <a href=\"https:\/\/blog.bindy.com\/tr\/retail-merchandising-ideas-for-pharmacies\/\" class=\"more-link\"><span class=\"screen-reader-text\">Eczaneler i\u00e7in Perakende Sat\u0131\u015f Fikirleri<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715],"tags":[677173885,677173886,142765],"class_list":["post-5167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","tag-merchandising","tag-pharmacy","tag-retail-pharmacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Merchandising Ideas for Pharmacies<\/title>\n<meta name=\"description\" content=\"To continue delivering the care patients expect, pharmacies must also be successful retail stores. Merchandising cannot be overlooked.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/eczaneler-icin-perakende-satis-fikirleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Merchandising Ideas for Pharmacies\" \/>\n<meta property=\"og:description\" content=\"To continue delivering the care patients expect, pharmacies must also be successful retail stores. 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