{"id":5095,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5095"},"modified":"2024-08-29T10:45:45","modified_gmt":"2024-08-29T14:45:45","slug":"perakendede-satislari-artirmak-icin-tuketici-psikolojisini-kullanmanin-10-yolu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/perakendede-satislari-artirmak-icin-tuketici-psikolojisini-kullanmanin-10-yolu\/","title":{"rendered":"Perakende Sat\u0131\u015flar\u0131 Art\u0131rmak \u0130\u00e7in T\u00fcketici Psikolojisini Kullanman\u0131n 10 Yolu"},"content":{"rendered":"

T\u00fcm insanlar benzer psikolojik ve duygusal tetikleyicileri payla\u015f\u0131rlar - ac\u0131ya kar\u015f\u0131 zevke, can s\u0131k\u0131nt\u0131s\u0131na kar\u015f\u0131 e\u011flenceye ve ho\u015fnutsuzlu\u011fa kar\u015f\u0131 memnuniyete y\u00f6nelme.<\/p>\n\n\n\n

Ortalama bir t\u00fcketici, al\u0131\u015fveri\u015f yaparken do\u011fal olarak maliyetleri ve faydalar\u0131 tartar. Perakendeciler, al\u0131\u015fveri\u015f yapanlar\u0131n davran\u0131\u015flar\u0131n\u0131 etkilemek ve sonu\u00e7ta d\u00f6n\u00fc\u015f\u00fcmleri ve toplam sat\u0131\u015flar\u0131 tatil sezonunda ve y\u0131l boyunca art\u0131rmak i\u00e7in bir dizi psikolojik teknik kullanabilir.<\/p>\n\n\n\n

1. Kar\u015f\u0131l\u0131kl\u0131l\u0131k \u0130lkesini Uygulay\u0131n<\/strong><\/h2>\n\n\n\n

En temelinde, kar\u015f\u0131l\u0131kl\u0131l\u0131k ilkesi \u015fudur: almak i\u00e7in ver. Perakendeciler bu psikolojik tekni\u011fi \u00e7a\u011flar boyunca ba\u015far\u0131yla kulland\u0131lar. M\u00fc\u015fterinin be\u011fendi\u011fi \u00fcr\u00fcn\u00fc sepetine eklemesine yol a\u00e7an numuneler sunan bakkaldan sat\u0131n alma ile hediye promosyonlar\u0131na kadar \u00e7al\u0131\u015f\u0131r. \u00dccretsiz numuneler, deneme boyutunda \u00fcr\u00fcnler veya sat\u0131n almayla birlikte hediye alan m\u00fc\u015fterilerin geri d\u00f6nme ve ba\u015fka al\u0131\u015fveri\u015fler yapma ve sosyal medya arac\u0131l\u0131\u011f\u0131yla olumlu geri bildirimler payla\u015fma olas\u0131l\u0131\u011f\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde daha y\u00fcksektir.<\/p>\n\n\n\n

Gibi markalar Lancome <\/a>M\u00fc\u015fterilerin \u00fcr\u00fcnlerini sat\u0131n al\u0131rken elde ettikleri katma de\u011ferin reklam\u0131n\u0131 yaparak harika bir i\u015f \u00e7\u0131kar\u0131n (a\u015fa\u011f\u0131da g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi).<\/p>\n\n\n\n

\"2018-03-19-lancome-GWP-otopark-ekran-daha
Foto\u011fraf kredisi: Lancome<\/figcaption><\/figure>\n\n\n\n

2. <\/strong>Duyulara \u00c7a\u011fr\u0131<\/strong><\/h2>\n\n\n\n

Fiziksel bir ma\u011fazay\u0131 ziyaret etmeyi se\u00e7en t\u00fcketiciler genellikle eksiksiz bir al\u0131\u015fveri\u015f deneyimi ister. Deneyimi en \u00fcst d\u00fczeye \u00e7\u0131karmak ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in duyular\u0131na hitap edin. Duydu\u011fumuz ve koklad\u0131\u011f\u0131m\u0131z \u015feylerin ruh halini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileme g\u00fcc\u00fc vard\u0131r. Al\u0131\u015fveri\u015f yapanlar tatil sezonunda tatil m\u00fczi\u011fi duymay\u0131 beklerler ve bu t\u00fcr arka plan sesleri ruh halini iyile\u015ftirir ve sezonun ruhunu yans\u0131t\u0131r. Kendine \u00f6zg\u00fc \u00e7am kokusu veya s\u0131cak kakao gibi aromalar da ruh haline katk\u0131da bulunur. \u00c7at\u0131rdayan ate\u015f, sahte kar ve di\u011fer mevsimlik dekorlar gibi g\u00f6rseller, tatil al\u0131\u015fveri\u015fi yapanlar i\u00e7in haz\u0131rlanm\u0131\u015f bir atmosfer yarat\u0131rken \u00f6nemli bir rol oynar.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

3. Yenili\u011fi Kutlay\u0131n<\/strong><\/h2>\n\n\n\n

Bilim bize, insan beyninde dopamin sal\u0131nd\u0131\u011f\u0131nda bir zevk tepkisini uyard\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Bu "iyi hissettiren" do\u011fal kimyasal\u0131n, sevdi\u011finiz bir yeme\u011fi tatmak gibi bir \u00f6d\u00fcl ald\u0131\u011f\u0131n\u0131zda sal\u0131nd\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyordu. Ancak, bir \u00f6d\u00fcl beklentisinin asl\u0131nda iyi hissi uyand\u0131ran \u015fey oldu\u011fu art\u0131k biliniyor. Ula\u015f\u0131lmas\u0131 zor konser biletleri i\u00e7in s\u0131rada beklemek veya yeni bir filmin ilk g\u00f6steriminde olmak, etkinlik \u00f6ncesi beklentiyle ilgili.<\/p>\n\n\n\n

Perakendeciler bunu yenili\u011fi kutlayarak kullanabilirler. Bir \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesiyle ilgili hype, \u00fcr\u00fcn yaln\u0131zca minimum g\u00fcncellemelerle yeni nesil olsa bile beklenti yarat\u0131r. M\u00fc\u015fteri beklentisini art\u0131rmak i\u00e7in tasarlanm\u0131\u015f yarat\u0131c\u0131 ekranlarla yeni bir \u00fcr\u00fcn i\u00e7in b\u00fcy\u00fck bir tan\u0131t\u0131m veya sezonun en pop\u00fcler stillerinin tan\u0131t\u0131m\u0131n\u0131 planlay\u0131n. Ekran\u0131, g\u00f6sterim tarihi olan tabela etiketleriyle tatil hediye paketinde kutulay\u0131n. A\u00e7\u0131klamay\u0131 ma\u011faza i\u00e7i bir etkinlik ve kutlama yap\u0131n.<\/p>\n\n\n\n

4. Bir Hikaye Anlat\u0131n<\/strong><\/h2>\n\n\n\n

\u0130li\u015fkilendirilebilir bir hikaye oldu\u011funda insanlar \u00f6\u011felerle daha iyi ba\u011flant\u0131 kurar. Tuhaf, i\u00e7 a\u00e7\u0131c\u0131 veya ilham verici bir \u015fey olabilir. Al\u0131\u015fveri\u015f\u00e7inin ilgisini \u00e7ekmek i\u00e7in g\u00f6rsel ma\u011fazac\u0131l\u0131k ekranlar\u0131n\u0131zla bir hikaye anlat\u0131n. Ayd\u0131nlatma, aksesuarlar ve do\u011fru te\u015fhir armat\u00fcrleri kilit unsurlard\u0131r.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

5. Aciliyet Olu\u015fturun<\/strong><\/h2>\n\n\n\n

\u0130ster \u00e7ok \u015feyde olsun, ister en yeni \u201co\u201d \u00f6\u011fenin sahipli\u011fini \u00fcstlenmek olsun, hi\u00e7 kimse bir \u015feyleri ka\u00e7\u0131rm\u0131\u015f gibi hissetmekten ho\u015flanmaz. Perakendeciler, bir aciliyet duygusu yaratarak erken tatil al\u0131\u015fveri\u015fini te\u015fvik edebilir. S\u0131n\u0131rl\u0131 say\u0131da piyasaya s\u00fcr\u00fclen \u00fcr\u00fcnler, kap\u0131 h\u0131rs\u0131zlar\u0131 ve yaln\u0131zca bir defaya mahsus ma\u011faza i\u00e7i etkinlikler, al\u0131\u015fveri\u015f yapanlar\u0131n \u015fimdi sat\u0131n almalar\u0131n\u0131 sa\u011flaman\u0131n ve sat\u0131\u015flar\u0131 art\u0131rmaya yard\u0131mc\u0131 olman\u0131n yollar\u0131d\u0131r.<\/p>\n\n\n\n

6. Ekstra Bir \u015eey Sunun<\/strong><\/h2>\n\n\n\n

Y\u0131l boyunca, ancak \u00f6zellikle tatil al\u0131\u015fveri\u015f sezonunda t\u00fcketiciler k\u00fc\u00e7\u00fck ekstralar\u0131 takdir ediyor. Sat\u0131n alma s\u0131ras\u0131nda hediye vermenin \u00f6tesine bak\u0131ld\u0131\u011f\u0131nda, bu ekstralar daha \u00e7ok al\u0131\u015fveri\u015f deneyimini iyile\u015ftirmeye y\u00f6neliktir. M\u00fc\u015fteriye internette gezinirken bir \u015fi\u015fe su veya bir fincan kahve sunun. Vince'in Pazar\u0131<\/a> Al\u0131\u015fveri\u015f yaparken sa\u011fl\u0131kl\u0131 bir at\u0131\u015ft\u0131rmal\u0131k olan \u00e7ocuklara bedava meyve reklam\u0131 yap\u0131yor (a\u015fa\u011f\u0131da g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi). <\/p>\n\n\n

\n
\"\u00dccretsizMeyve\"
Foto\u011fraf kredisi: Vince's Market<\/figcaption><\/figure>\n<\/div>\n\n\n

Refakat\u00e7iler i\u00e7in soyunma odalar\u0131n\u0131n yak\u0131n\u0131nda yeterli oturma yeri sa\u011flamay\u0131 d\u00fc\u015f\u00fcn\u00fcn ve ebeveynler engelsiz al\u0131\u015fveri\u015f yaparken boyama ve el i\u015fi aktivitelerini denetleyecek bir \u00e7al\u0131\u015fan\u0131n g\u00f6rev yapt\u0131\u011f\u0131 bir \u00e7ocuk alan\u0131 olu\u015fturmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n

7. Bir Topluluk Duygusu Yerle\u015ftirin<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fterilerinize ma\u011fazan\u0131z\u0131n yerel toplulu\u011fu destekledi\u011fini ve de\u011fer verdi\u011fini bildirin. Tatillerde, yurtd\u0131\u015f\u0131nda hizmet veren askeri ki\u015filer i\u00e7in bir oyuncak s\u00fcr\u00fc\u015f\u00fc, A\u011fa\u00e7 Verme veya kart du\u015fu sponsoru olun. M\u00fc\u015fteri takdir etkinlikleri ve sadakat programlar\u0131 arac\u0131l\u0131\u011f\u0131yla y\u0131l boyunca bu topluluk hissini destekleyin.<\/p>\n\n\n\n

8. M\u00fcnhas\u0131rl\u0131\u011f\u0131 Te\u015fvik Edin<\/strong><\/h2>\n\n\n\n

Aciliyet gibi, insanlar \u00f6zel oldu\u011funda "\u015fey"e dahil olmak isterler. \u0130nsanlar kendilerini \u00f6zel hissetmekten ho\u015flan\u0131r ve m\u00fcnhas\u0131rl\u0131k anahtard\u0131r. G\u00f6rsel ma\u011fazac\u0131l\u0131k yoluyla, bir \u00fcr\u00fcn\u00fc sergilemek ve m\u00fcnhas\u0131rl\u0131\u011f\u0131n\u0131 te\u015fvik etmek kolayd\u0131r. Yaya trafi\u011fini \u00e7ekmek i\u00e7in ekran\u0131 belirgin bir \u015fekilde ayarlay\u0131n ve \u00fcr\u00fcn\u00fcn \u00f6nemini a\u00e7\u0131k\u00e7a vurgulayan tabelalar ekleyin. Sadece tatiller i\u00e7in sunulan bir \u00fcr\u00fcn, yaln\u0131zca ma\u011fazan\u0131zda bulunan bir \u00fcr\u00fcn veya mesai saatleri d\u0131\u015f\u0131nda d\u00fczenlenen bir m\u00fc\u015fteri takdir etkinli\u011fi olabilir.<\/p>\n\n\n\n

9. Sosyal Kan\u0131t\u0131 Payla\u015f\u0131n<\/strong><\/h2>\n\n\n\n

D\u00fcnya \u00e7ap\u0131nda 3 milyar insan sosyal medyada aktif. T\u00fcketiciler bir marka veya yeni \u00fcr\u00fcn hakk\u0131nda bilgi edinmek istediklerinde, markan\u0131n resmi web sitesini ziyaret etmeden \u00f6nce sosyal medyaya y\u00f6nelme olas\u0131l\u0131klar\u0131 daha y\u00fcksektir. \u0130nsanlar sosyal medya arac\u0131l\u0131\u011f\u0131yla neleri sevdiklerini ve neleri sevmediklerini d\u00fczenli olarak yay\u0131nlar ve ma\u011fazan\u0131z\u0131n hizmet ve \u00fcr\u00fcn\u00fcn\u00fcn be\u011fenilebilirli\u011finin sosyal kan\u0131t\u0131n\u0131 sunar. Bu olumlu g\u00f6nderileri takip edin ve dijital ekranlar veya tabelalar arac\u0131l\u0131\u011f\u0131yla ma\u011fazada payla\u015f\u0131n. Al\u0131\u015fveri\u015f yapanlar, \u00f6zellikle sosyal medyada yay\u0131nlanm\u0131\u015fsa, di\u011fer t\u00fcketicilerin ne d\u00fc\u015f\u00fcnd\u00fcklerini fark edeceklerdir.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

10. Sakinlik ve Rahatl\u0131k Yarat\u0131n<\/strong><\/h2>\n\n\n\n

\u00c7evrimi\u00e7i al\u0131\u015fveri\u015f yaparken bir kadeh \u015farap veya bir fincan kakao yudumlarken kanepede rahat bir battaniyeye sar\u0131l\u0131 olarak oturmak kolayd\u0131r. M\u00fc\u015fterilerinize sakin ve rahat bir ma\u011faza i\u00e7i deneyimi de ya\u015fayabileceklerini g\u00f6sterin. Temiz, d\u00fczenli bir ma\u011faza, sakinle\u015ftirici bir ortam yaratman\u0131n en \u00f6nemli fakt\u00f6rlerinden biridir. Kaos sakinle\u015ftirici de\u011fildir. Al\u0131\u015fveri\u015f yapanlar\u0131 ma\u011fazay\u0131 ziyaret etmeyi se\u00e7tiklerinde mutlu eden kendilerini iyi hissettiren bir ortam i\u00e7in duyulara hitap etmek gibi di\u011fer psikolojik taktiklerden yararlan\u0131n.<\/p>\n\n\n\n

T\u00fcketici psikolojisini kullanmak, perakende sat\u0131\u015flar\u0131 art\u0131rmaya ve m\u00fc\u015fteri sadakati olu\u015fturmaya yard\u0131mc\u0131 olabilir. Ma\u011fazalar\u0131n yaln\u0131zca birbirleriyle de\u011fil, ayn\u0131 zamanda \u00e7evrimi\u00e7i al\u0131\u015fveri\u015fin cazibesine kar\u015f\u0131 da rekabet etti\u011fi tatil sezonunda \u00f6nemlidir. Bu sezon bu psikoloji tekniklerini deneyin ve sat\u0131\u015f trendinizin nas\u0131l oldu\u011funu g\u00f6r\u00fcn.<\/p>\n\n\n

\n
\"soyguncu\"<\/figure>\n<\/div>\n\n\n

Yazar hakk\u0131nda:
Robin Taray\u0131c\u0131<\/a> \u015firketinde \u0130\u015f Geli\u015ftirmeden Sorumlu K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131d\u0131r. OPTO<\/a>, burada tasar\u0131m ve i\u015f geli\u015ftirme ekiplerini y\u00f6netiyor. Brower, tasar\u0131m departman\u0131n\u0131 1983'te s\u0131f\u0131rdan kurdu ve son 35 y\u0131ld\u0131r organizasyonun ba\u015f tasar\u0131mc\u0131s\u0131 oldu.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

T\u00fcm insanlar benzer psikolojik ve duygusal tetikleyicileri payla\u015f\u0131rlar - ac\u0131ya kar\u015f\u0131 zevke, can s\u0131k\u0131nt\u0131s\u0131na kar\u015f\u0131 e\u011flenceye ve ho\u015fnutsuzlu\u011fa kar\u015f\u0131 memnuniyete y\u00f6nelme. Ortalama bir t\u00fcketici, al\u0131\u015fveri\u015f yaparken do\u011fal olarak maliyetleri ve faydalar\u0131 tartar. Perakendeciler, al\u0131\u015fveri\u015f yapanlar\u0131n davran\u0131\u015flar\u0131n\u0131 etkilemek ve nihayetinde tatil sezonunda d\u00f6n\u00fc\u015f\u00fcmleri ve toplam sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in bir dizi psikolojik teknik kullanabilir ve \u2026 Perakende Sat\u0131\u015flar\u0131 Art\u0131rmak \u0130\u00e7in T\u00fcketici Psikolojisini Kullanman\u0131n 10 Yolu<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[431564],"tags":[677173883,3214679,15617135,677173891],"class_list":["post-5095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail","tag-retail-merchandising","tag-retail-performance","tag-retail-trends"],"yoast_head":"\n10 Ways To Use Consumer Psychology To Increase Sales In Retail<\/title>\n<meta name=\"description\" content=\"Retailers can utilize a range of psychological techniques to influence shoppers\u2019 behavior and ultimately increase conversions and total sales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/perakendede-satislari-artirmak-icin-tuketici-psikolojisini-kullanmanin-10-yolu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ways To Use Consumer Psychology To Increase Sales In Retail\" \/>\n<meta property=\"og:description\" content=\"Retailers can utilize a range of psychological techniques to influence shoppers\u2019 behavior and ultimately increase conversions and total sales\" \/>\n<meta property=\"og:url\" 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Sitelerine ka\u00e7 ki\u015finin geldi\u011fini takip etmekten daha fazlas\u0131n\u0131 yapabiliyorlard\u0131:","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/kategori\/perakende-satislar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4588,"url":"https:\/\/blog.bindy.com\/tr\/perakendede-babalar-gunu-ilginc-gercekler-ve-ortaya-cikan-trendler\/","url_meta":{"origin":5095,"position":2},"title":"Perakendede Babalar G\u00fcn\u00fc: \u0130lgin\u00e7 Ger\u00e7ekler ve Y\u00fckselen Trendler","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Babalar G\u00fcn\u00fc gibi mevsimsel programlar, perakendeciler ve restoranlar i\u00e7in b\u00fcy\u00fck k\u00e2rlar sa\u011fl\u0131yor. Babalar G\u00fcn\u00fc harcamalar\u0131 $22 milyar\u0131 a\u015ft\u0131! NRF Ba\u015fkan\u0131 ve CEO'su Matthew Shay, "Babalar, kocalar ve o\u011fullar bu Babalar G\u00fcn\u00fc'nde sevgiyi hissedecekler," dedi. "Son on y\u0131lda, Babalar G\u00fcn\u00fc hediyelerine yap\u0131lan harcamalar \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131. Perakendeciler haz\u0131r...","rel":"","context":""\u2744\ufe0f Seasonal" i\u00e7inde","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/tr\/kategori\/mevsimsel-perakende\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1267,"url":"https:\/\/blog.bindy.com\/tr\/magaza-yurutme-amaci-kapsami-ve-en-iyi-uygulamalar\/","url_meta":{"origin":5095,"position":3},"title":"\u2b50 Perakende Uygulamas\u0131 Nedir? Ama\u00e7, Kapsam ve En \u0130yi Uygulamalar.","author":"Bindy","date":"Temmuz 10, 2023","format":false,"excerpt":"Perakende y\u00f6netimi, ma\u011faza d\u00fczeyinde ma\u011faza programlar\u0131n\u0131n, standartlar\u0131n\u0131n ve y\u00f6nergelerinin eksiksiz ve zaman\u0131nda uygulanmas\u0131n\u0131 sa\u011flayan uygulamalar ve destekleyici teknolojiler b\u00fct\u00fcn\u00fcd\u00fcr. Etkili perakende ve konaklama y\u00f6netimi, \u00f6ncelikle ileti\u015fim, ikinci olarak g\u00f6rev y\u00f6netimi ve \u00fc\u00e7\u00fcnc\u00fc olarak denetimler\/de\u011ferlendirmeler olmak \u00fczere belirli bile\u015fenleri gerektirir. Bu yaz\u0131da, amaca odaklan\u0131yoruz\u2026","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/kategori\/bindy-hakkinda\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5493,"url":"https:\/\/blog.bindy.com\/tr\/perakendede-sevgililer-gunu-ilginc-gercekler-ve-ortaya-cikan-trendler\/","url_meta":{"origin":5095,"position":4},"title":"Perakendede Sevgililer G\u00fcn\u00fc: \u0130lgin\u00e7 Ger\u00e7ekler ve Y\u00fckselen Trendler","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Sevgililer G\u00fcn\u00fc gibi mevsimsel programlar, perakendeciler ve restoranlar i\u00e7in b\u00fcy\u00fck k\u00e2rlar sa\u011fl\u0131yor. Sevgililer G\u00fcn\u00fc harcamalar\u0131 2024'te 25 milyar\u0131 a\u015ft\u0131! Ortalama harcama da ki\u015fi ba\u015f\u0131 $185,81'e kadar \u00e7\u0131k\u0131yor. \u00c7o\u011fu Amerikal\u0131 Sevgililer G\u00fcn\u00fc b\u00fct\u00e7esinin \u00e7o\u011funu h\u00e2l\u00e2 sevgilisine harcarken, Ulusal Perakende Federasyonu (NRF) ...","rel":"","context":""\u2744\ufe0f Seasonal" i\u00e7inde","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/tr\/kategori\/mevsimsel-perakende\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_342897512.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_342897512.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_342897512.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_342897512.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_342897512.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6462,"url":"https:\/\/blog.bindy.com\/tr\/magazalarda-musteri-trafigini-artirmanin-5-yolu\/","url_meta":{"origin":5095,"position":5},"title":"Ma\u011fazalarda Yaya Trafi\u011fini Artt\u0131rman\u0131n 5 Yolu","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"\u0130ster ilk perakende ma\u011fazan\u0131z\u0131 a\u00e7\u0131yor olun, ister deneyimli bir perakendeci olun, ister sadece sat\u0131\u015flar\u0131 art\u0131rmak isteyen deneyimli bir t\u00fcccar olun, ma\u011faza performans\u0131n\u0131 art\u0131rman\u0131n en \u00f6nemli yollar\u0131ndan biri, m\u00fc\u015fteri trafi\u011fini art\u0131rma f\u0131rsatlar\u0131n\u0131 belirlemektir. Nitekim bir ara\u015ft\u0131rma, "Ma\u011fazada al\u0131\u015fveri\u015f yapmak, perakendeciler i\u00e7in asl\u0131nda bir gelir art\u0131r\u0131c\u0131d\u0131r..." sonucuna varm\u0131\u015ft\u0131r.","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/kategori\/perakende-satislar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/5095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=5095"}],"version-history":[{"count":15,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/5095\/revisions"}],"predecessor-version":[{"id":63593,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/5095\/revisions\/63593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/5739"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=5095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=5095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=5095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}