{"id":5052,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5052"},"modified":"2024-11-28T14:46:03","modified_gmt":"2024-11-28T19:46:03","slug":"satislari-artirmak-icin-gorsel-pazarlamada-5-aydinlatma-teknigi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","title":{"rendered":"Sat\u0131\u015flar\u0131 Art\u0131rmak i\u00e7in G\u00f6rsel Ma\u011fazac\u0131l\u0131k i\u00e7in 5 Ayd\u0131nlatma Tekni\u011fi"},"content":{"rendered":"

Perakende ayd\u0131nlatmas\u0131 sat\u0131\u015flar\u0131 art\u0131r\u0131yor mu? Amerl\u00fcks<\/a>, \u201cK\u00fcre<\/em>Almanya'daki b\u00fcy\u00fck bir market zinciri olan , ma\u011fazalar\u0131ndan birinin i\u00e7indeki tan\u0131t\u0131m alan\u0131nda renkli \u0131\u015f\u0131klar\u0131n bir kombinasyonunu denedi." Bu, tan\u0131t\u0131m alan\u0131ndaki sat\u0131\u015flarda %6%'lik bir art\u0131\u015fa yol a\u00e7t\u0131.<\/p>\n\n\n\n

Hala floresan t\u00fcpler kullan\u0131yorsan\u0131z, kesinlikle LED'e ge\u00e7menin zaman\u0131 geldi. Floresan ayd\u0131nlatma, kontrol edilemeyen veya k\u0131s\u0131lamayan sert bir \u0131\u015f\u0131k yayar ve bu da onu perakende ortam\u0131 i\u00e7in uygunsuz hale getirir.<\/p>\n\n\n\n

\u0130yi bir ayd\u0131nlatma taban\u0131, ma\u011fazan\u0131n alan\u0131na ve g\u00fcn\u00fcn veya y\u0131l\u0131n saatine ba\u011fl\u0131 olarak ayr\u0131 ayr\u0131 kontrol edilebilen bir dizi \u0131zgaradan olu\u015fmal\u0131d\u0131r. \u0130yi bir temele sahip oldu\u011funuzda, daha fazla katman ve teknik kullanmaya ba\u015flamaya haz\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n

A\u015fa\u011f\u0131da, ma\u011fazalar\u0131n\u0131za uygulayabilece\u011finiz be\u015f ayd\u0131nlatma tekni\u011fi verilmi\u015ftir.<\/p>\n\n\n\n

1. Raf Arkas\u0131 Ayd\u0131nlatma<\/h2>\n\n\n\n

Basit LED \u015feritler ile raflar\u0131n arkas\u0131 kolayca ayd\u0131nlat\u0131labilir. Ma\u011fazalar\u0131n\u0131z i\u00e7in an\u0131nda l\u00fcks bir his yarat\u0131r. Her \u015ferit ayr\u0131 ayr\u0131 kontrol edilebilir, b\u00f6ylece baz\u0131 raflar\u0131 vurgulayabilirsiniz, di\u011ferlerini de\u011fil. Bu teknik, \u00f6zellikle ma\u011fazadaki tavan ayd\u0131nlatmas\u0131n\u0131 azaltt\u0131\u011f\u0131n\u0131zda ve \u00fcr\u00fcnlerin \u00f6n plana \u00e7\u0131kmas\u0131na izin verdi\u011finizde etkilidir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

2. Soyunma Odas\u0131 Ayd\u0131nlatmas\u0131<\/h2>\n\n\n\n

Soyunma odas\u0131 ayd\u0131nlatmas\u0131 \u00e7ok \u00f6nemlidir. M\u00fc\u015fterinizin sat\u0131n alma karar\u0131 verece\u011fi yer buras\u0131d\u0131r. Ayd\u0131nlatman\u0131z ho\u015f olmayan g\u00f6lgeler olu\u015fturuyorsa veya m\u00fc\u015fteriyi daha az \u00e7ekici hissettiren sert bir tondaysa, sat\u0131n almak istemeyecektir.<\/p>\n\n\n\n

Soyunma odas\u0131 ayd\u0131nlatmas\u0131, \u00e7ok so\u011fuk olmamak (ho\u015f olmayan) veya \u00e7ok s\u0131cak (\u00e7ok sar\u0131, e\u015fyalar\u0131n rengini de\u011fi\u015ftirir) aras\u0131nda do\u011fru dengeyi sa\u011flamal\u0131d\u0131r. Soyunma odas\u0131 ayd\u0131nlatmas\u0131, m\u00fc\u015fterinin e\u015fit \u015fekilde ayd\u0131nlat\u0131lmas\u0131n\u0131 sa\u011flamak ve rahats\u0131z edici g\u00f6lgelerden ka\u00e7\u0131nmak i\u00e7in aynan\u0131n i\u00e7inde veya \u00e7evresinde ayd\u0131nlatmaya sahip olmal\u0131d\u0131r.<\/p>\n\n\n\n

3. Vitrin Ayd\u0131nlatmas\u0131<\/h2>\n\n\n\n

Raflar\u0131n\u0131z\u0131n arkas\u0131na ayd\u0131nlatma eklemeye benzer \u015fekilde, LED \u015feritleri dahil etmek i\u00e7in ba\u015fka bir ilgin\u00e7 yer de vitrin raflar\u0131n\u0131z\u0131n alt k\u0131sm\u0131d\u0131r. LED \u015feritler ayr\u0131 ayr\u0131 kontrol edilebildi\u011finden g\u00fcn\/mevsim boyunca farkl\u0131 raflar\u0131n vurgulanmas\u0131na yard\u0131mc\u0131 olabilirler. Bu teknik ayn\u0131 zamanda l\u00fcks bir his yarat\u0131r; m\u00fc\u015fterinin daha y\u00fcksek bir harcamay\u0131 hakl\u0131 \u00e7\u0131karmas\u0131na yard\u0131mc\u0131 olman\u0131n kolay bir yoludur.<\/p>\n\n\n\n

4. Alt Seviye Ayd\u0131nlatma<\/h2>\n\n\n\n

Perakende ma\u011fazalar\u0131nda alan her zaman birinci s\u0131n\u0131ft\u0131r, bu nedenle muhtemelen \u00fcr\u00fcnlerinizin bir k\u0131sm\u0131 yerdedir. G\u00f6z seviyesinin olduk\u00e7a alt\u0131nda oldu\u011fu i\u00e7in, stratejik olarak biraz ayd\u0131nlatmay\u0131 zeminin alt\u0131na yerle\u015ftirmek dikkat \u00e7ekmeye yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n

5. U\u00e7 Kapak Ayd\u0131nlatmas\u0131<\/h2>\n\n\n\n

U\u00e7 kapaklar genellikle tamamen \u0131\u015f\u0131ks\u0131z b\u0131rak\u0131l\u0131r, ancak b\u00fcy\u00fck bir perakende ma\u011fazas\u0131nda CPG iseniz, fark edilmek i\u00e7in \u00fcr\u00fcne ihtiyac\u0131n\u0131z vard\u0131r. U\u00e7 kapaklar, yaln\u0131zca ayd\u0131nlatmay\u0131 birle\u015ftirmek i\u00e7in de\u011fil, ayn\u0131 zamanda renkli \u0131\u015f\u0131klarla oynamak i\u00e7in de m\u00fckemmel bir yer olabilir. Bu, m\u00fc\u015fterilerin dikkatini \u00e7ekmeye yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

\u0130pucu: Pazarlaman\u0131z\u0131 d\u00fczenli tutun<\/h2>\n\n\n\n

Harika ayd\u0131nlatma tek ba\u015f\u0131na i\u015fe yaramaz! Unutmay\u0131n ki kimse da\u011f\u0131n\u0131k te\u015fhirleri ve d\u00fczensiz raflar\u0131 sevmez! \u00dcr\u00fcnlerinizi nokta at\u0131\u015f\u0131 ve markan\u0131n ruhuna uygun \u015fekilde sergileyin.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Perakende ayd\u0131nlatma sat\u0131\u015flar\u0131 art\u0131r\u0131r m\u0131? Amerlux'a g\u00f6re, "Almanya'daki b\u00fcy\u00fck bir market perakendecisi olan Globus, ma\u011fazalar\u0131ndan birinin i\u00e7indeki tan\u0131t\u0131m alan\u0131nda renkli \u0131\u015f\u0131klar\u0131n bir kombinasyonunu denedi." Bu, tan\u0131t\u0131m alan\u0131ndaki sat\u0131\u015flarda 6%'lik bir art\u0131\u015fa yol a\u00e7t\u0131. Hala floresan t\u00fcpler kullan\u0131yorsan\u0131z, kesinlikle ... Sat\u0131\u015flar\u0131 Art\u0131rmak i\u00e7in G\u00f6rsel Ma\u011fazac\u0131l\u0131k i\u00e7in 5 Ayd\u0131nlatma Tekni\u011fi<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,430450308,677173891],"class_list":["post-5052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-merchandising-execution","tag-retail-trends"],"yoast_head":"\n5 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