{"id":4971,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4971"},"modified":"2024-11-28T14:46:59","modified_gmt":"2024-11-28T19:46:59","slug":"perakendecilerin-satis-kaybina-neden-olan-10-pazarlama-hatasi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/perakendecilerin-satis-kaybina-neden-olan-10-pazarlama-hatasi\/","title":{"rendered":"Perakendecilerin Sat\u0131\u015f Kaybetmesine Neden Olan 10 Ma\u011fazac\u0131l\u0131k Hatas\u0131"},"content":{"rendered":"

Ma\u011faza ma\u011fazac\u0131l\u0131\u011f\u0131 i\u00e7in m\u00fc\u015fteri ihtiya\u00e7lar\u0131 bir \u00f6ncelik olmal\u0131d\u0131r. Do\u011fru \u00fcr\u00fcnler ve fiyat noktalar\u0131 \u00f6nemli olsa da, fark\u0131 yaratan m\u00fc\u015fterilerdir. Yeni ve geri d\u00f6nen m\u00fc\u015fterilerin bir kombinasyonu olmadan perakende i\u015fletmeleri ba\u015far\u0131s\u0131z olur. \u00c7al\u0131\u015fma \u0130statistikleri B\u00fcrosu'na g\u00f6re, \u00e7al\u0131\u015fanlar\u0131 olan i\u015fletmelerin yakla\u015f\u0131k \u00fc\u00e7te ikisi sadece iki y\u0131l kadar hayatta kal\u0131yor. \u0130\u015fletmenizin hayatta kalma oran\u0131n\u0131 art\u0131rmak i\u00e7in, belirli ma\u011fazac\u0131l\u0131k hatalar\u0131ndan ka\u00e7\u0131nmak \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n

1. Gizli \u00dcr\u00fcnler<\/strong><\/h2>\n\n\n\n

Fiziksel ma\u011fazalar, \u00e7evrimi\u00e7i perakende se\u00e7enekleriyle rekabet etmek i\u00e7in her g\u00fcn m\u00fccadele ediyor - tek t\u0131klama, iki t\u0131klama ve patlama, tam olarak istenen \u00fcr\u00fcn \u015fimdi teslimat i\u00e7in yolda. M\u00fc\u015fteriler fiziksel bir ma\u011fazaya gelmeyi tercih ettiklerinde, istedikleri \u00fcr\u00fcn\u00fc bulmak asla zor olmamal\u0131 veya \u00e7ok fazla zaman almamal\u0131d\u0131r. M\u00fc\u015fterilerin \u00f6\u011felerin nerede oldu\u011funu tahmin etmesi gerekiyorsa, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 d\u00fc\u015fer. Do\u011fal gruplamalar, okunmas\u0131 kolay tabelalar ve net ekranlar, bir \u00fcr\u00fcn\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rman\u0131n en kolay yollar\u0131ndan \u00fc\u00e7\u00fcd\u00fcr. <\/p>\n\n\n\n

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Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n

2. Trafik Ak\u0131\u015f\u0131 Sorunlar\u0131<\/strong><\/h2>\n\n\n\n

B\u00fcy\u00fck vitrinler veya ge\u00e7i\u015f alanlar\u0131n\u0131 t\u0131kayan sat\u0131\u015f masalar\u0131 nedeniyle kalabal\u0131k hissettiren koridorlar, trafik ak\u0131\u015f\u0131 sorunlar\u0131n\u0131n ba\u015fl\u0131ca nedenleridir. \u00d6zel ihtiya\u00e7lar\u0131 olan m\u00fc\u015fteriler veya bebek arabal\u0131 bak\u0131c\u0131lar ma\u011fazan\u0131zda kolayca gezinebilir mi?<\/p>\n\n\n\n

M\u00fc\u015fterilerin durup sergilenen \u00fcr\u00fcnlere bakmak i\u00e7in yeterli alana sahip alanda hareket etmeleri gerekiyor. Alan\u0131n\u0131za uyacak \u015fekilde \u00f6zelle\u015ftirilmi\u015f \u015f\u0131k, mod\u00fcler sergi mobilyalar\u0131 ve donan\u0131mlar\u0131yla modernli\u011fi sa\u011flay\u0131n.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. K\u00f6t\u00fc M\u00fc\u015fteri Hizmetleri<\/strong><\/h2>\n\n\n\n

K\u00f6t\u00fc m\u00fc\u015fteri hizmetleri, \u00f6zellikle \u00e7al\u0131\u015fanlar kaba, alayc\u0131 veya sayg\u0131s\u0131z oldu\u011funda sat\u0131\u015flar\u0131 do\u011frudan etkiler. Bu davran\u0131\u015f, ne kadar harika g\u00f6r\u00fcnt\u00fcler veya \u00fcr\u00fcnler olursa olsun, m\u00fc\u015fterileri a\u00e7\u0131k\u00e7a uzakla\u015ft\u0131rabilir.<\/p>\n\n\n\n

M\u00fc\u015fterilere ilgisizli\u011fin yan\u0131 s\u0131ra ma\u011fazan\u0131n \u00fcr\u00fcnleri ve hizmetleri hakk\u0131nda bilgi sahibi olmamak, k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131za zarar verecektir. Ayr\u0131ca ma\u011fazan\u0131n zaman\u0131nda a\u00e7\u0131lmamas\u0131, erken kapanmas\u0131 ve yo\u011fun d\u00f6nemlerde yeterli personel sa\u011flanamamas\u0131 perakendecilerin s\u0131k\u00e7a yapt\u0131\u011f\u0131 hatalard\u0131r.<\/p>\n\n\n\n

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Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n

4. Ekranlar i\u00e7in Yetersiz B\u00fct\u00e7e<\/strong><\/h2>\n\n\n\n

Perakende ma\u011fazan\u0131z i\u00e7in sa\u011flam bir sat\u0131\u015f plan\u0131n\u0131n olmas\u0131 \u015fartt\u0131r, ancak yeniden sipari\u015fler, yeni \u00fcr\u00fcnlerin sat\u0131n al\u0131nmas\u0131 ve zamanlama indirimleri i\u00e7in bir planlama sisteminin \u00f6tesine ge\u00e7mesi gerekir. Ekranlar i\u00e7in kapsaml\u0131 bir b\u00fct\u00e7e, levha duvar aksesuarlar\u0131ndan duvara monte raf sistemlerine kadar de\u011fi\u015fen tabelalar, aksesuarlar, ayd\u0131nlatma ve armat\u00fcrler gibi \u00f6\u011feleri i\u00e7erir.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Gerekti\u011finde de\u011fi\u015ftirilerek ekran bile\u015fenlerini g\u00fcncel ve iyi durumda tutun. Ma\u011faza i\u00e7i ekranlar\u0131n\u0131z, d\u00f6n\u00fc\u015f\u00fcm yaratmada ger\u00e7ek g\u00fcce sahiptir, ancak bile\u015fenleri \u00f6l\u00e7\u00fclmezse sat\u0131\u015flar d\u00fc\u015fer. <\/p>\n\n\n\n

5. Kafa Kar\u0131\u015ft\u0131r\u0131c\u0131 G\u00f6r\u00fcnt\u00fcler<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fteri hangi \u00fcr\u00fcn\u00fcn, markan\u0131n veya hizmetin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 anlayamazsa, ekran\u0131n\u0131z\u0131n yeniden i\u015flenmesi gerekir. Ekranlar bir hikaye anlatabilir, basit olabilir, sanatsal olabilir veya benzer \u00f6\u011feleri bir araya getirebilir, ancak ama\u00e7 a\u00e7\u0131k olmal\u0131d\u0131r.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

6. <\/strong>Durgun Ekranlar<\/strong><\/h2>\n\n\n\n

Ma\u011faza vitrinlerini yeterince s\u0131k de\u011fi\u015ftirmemek yayg\u0131n bir hatad\u0131r. \u0130ster tatiller ister indirimler i\u00e7in olsun, herhangi bir tarihe veya mevsime \u00f6zel ekranlar\u0131 hemen de\u011fi\u015ftirin. Yeni ve eski ekranlarla m\u00fc\u015fteri etkile\u015fimini takip edin. Biri \u00e7al\u0131\u015fm\u0131yorsa, de\u011fi\u015ftirin. Son olarak, i\u015faretleri d\u00fczenli olarak g\u00fcncelleyin ve m\u00fc\u015fterilerin ekranla etkile\u015fimini te\u015fvik etmek i\u00e7in teknolojiyi dahil etmeyi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n

7. Tabela Sorunlar\u0131<\/strong><\/h2>\n\n\n\n

Te\u015fhir levhalar\u0131 ve\/veya herhangi bir genel ma\u011faza levhas\u0131 \u2013 \u00f6zellikle haritalar \u2013 a\u00e7\u0131k ve okunmas\u0131 kolay olmal\u0131d\u0131r. \u00c7i\u00e7ekli yaz\u0131 tiplerinden ve \u00e7ok k\u00fc\u00e7\u00fck puntolardan ka\u00e7\u0131n\u0131n. Her zaman tabela i\u00e7in \u00f6l\u00e7\u00fcn \u2014 \u00e7ok b\u00fcy\u00fck olan tabelalar bir ekran\u0131 g\u00f6lgeleyebilir ve \u00fcr\u00fcnden olumsuz etkilenebilir.<\/p>\n\n\n\n

\"\"
Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Di\u011fer bir yayg\u0131n hata, i\u015faretleri \u00e7ok s\u0131k geri d\u00f6n\u00fc\u015ft\u00fcrmeye \u00e7al\u0131\u015fmakt\u0131r. Tabelalar\u0131n yeniden kullan\u0131lmas\u0131 b\u00fct\u00e7eye yard\u0131mc\u0131 olabilir ve \u00e7evre i\u00e7in faydal\u0131 olabilir. Bununla birlikte, i\u015faretler eskidi\u011finde ve art\u0131k \u00e7ekici olmad\u0131\u011f\u0131nda, yenilerine yat\u0131r\u0131m yapman\u0131n zaman\u0131 geldi.<\/p>\n\n\n\n

8. K\u00f6t\u00fc Kat Hizmetleri<\/strong><\/h2>\n\n\n\n

Perakende alan\u0131nda bir gezintiye \u00e7\u0131k\u0131n ve kesinlikle m\u00fc\u015fteri perspektifinden bak\u0131n. Ne kadar temiz - ger\u00e7ekten mi? Vakumlama, toz alma ve pencere ve aynalar\u0131n temizli\u011fi gibi genel temizlik i\u015flemlerinin g\u00fcnl\u00fck olarak yap\u0131lmas\u0131 \u00f6nemlidir. M\u00fc\u015fteriler bir raf \u00fcr\u00fcn\u00fc al\u0131p tozlu parmaklarla uzakla\u015fmak istemiyor.<\/p>\n\n\n\n

Aranacak di\u011fer konular aras\u0131nda k\u0131r\u0131k\/eksik par\u00e7alar\u0131 olan vitrinler, de\u011fi\u015ftirilmesi gereken \u0131\u015f\u0131klar, soyulmu\u015f \u00e7\u0131kartmalar, solmu\u015f tabelalar veya tak\u0131l\u0131p d\u00fc\u015fme tehlikesi olu\u015fturabilecek y\u0131pranm\u0131\u015f hal\u0131lar yer al\u0131r. \u0130\u015fte burada perakende denetimi<\/a> Perakende denetimleri, marka standartlar\u0131na daha y\u00fcksek uyumluluk sa\u011flar ve sorunlar\u0131n, sonu\u00e7lar\u0131 etkilemeden \u00f6nce \u00e7\u00f6z\u00fclmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

9. \u00d6deme Alan\u0131n\u0131 Maksimize Etmemek<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fteriler \u00f6deme alan\u0131na girdiklerinde, sat\u0131n alma i\u015flemlerini ger\u00e7ekle\u015ftirmeleri muhtemeldir, ancak bu alan\u0131 en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131yor musunuz? Sakin ve iyi ayd\u0131nlat\u0131lm\u0131\u015f bir atmosfer yaratarak \u00f6deme alan\u0131ndan yararlan\u0131n. Yeni veya pop\u00fcler \u00fcr\u00fcnleri kasan\u0131n arkas\u0131ndaki duvarda sergileyin ve \u00e7al\u0131\u015fanlar\u0131n bu \u00f6\u011felerle ilgili sorular\u0131 yan\u0131tlayabildi\u011finden emin olun.<\/p>\n\n\n\n

Tezgahta veya \u00f6deme koridorunda g\u00f6r\u00fcnt\u00fclenen \u00e7ok fazla ek \u00fcr\u00fcnle m\u00fc\u015fteriyi bunaltmay\u0131n. M\u00fc\u015fteriler, d\u00fcrt\u00fc \u00f6\u011felerinin bu alanda olmas\u0131n\u0131 bekler, ancak \u00e7ok fazla olmas\u0131 karar yorgunlu\u011funa neden olabilir.<\/p>\n\n\n\n

10. Yeterince Kullan\u0131lmayan Pencere Ekranlar\u0131<\/strong><\/h2>\n\n\n\n

Vitrinler, yeni m\u00fc\u015fteriler \u00e7ekme ve m\u00fcdavimleri en yeni \u00fcr\u00fcnleri incelemeye te\u015fvik etme g\u00fcc\u00fcne sahiptir. Lo\u015f \u0131\u015f\u0131kl\u0131 ekranlar, da\u011f\u0131n\u0131k pencereler veya haftalard\u0131r de\u011fi\u015fmeyen g\u00f6rsel sunumlar i\u015fi bitirmez.<\/p>\n\n\n\n

Alan\u0131 tam olarak kullanmak i\u00e7in asma ekranlar gibi mod\u00fcler par\u00e7alara g\u00fcvenin - g\u00f6z\u00fc yukar\u0131dan a\u015fa\u011f\u0131ya do\u011fru \u00e7ekerek - veya daha fazla g\u00f6rsel ilgi yaratmak i\u00e7in de\u011fi\u015fken y\u00fckseklikli ekran standlar\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Basit de\u011fi\u015fiklikler bir ma\u011faza i\u00e7in b\u00fcy\u00fck bir fark yaratabilir. Hi\u00e7bir \u015fey an\u0131nda ba\u015far\u0131y\u0131 garanti etmez, ancak bu 10 yayg\u0131n hatadan ka\u00e7\u0131nmak ger\u00e7ekten yard\u0131mc\u0131 olabilir. M\u00fc\u015fteri hizmetlerini iyile\u015ftirmekten g\u00fc\u00e7l\u00fc ekranlara kadar, ma\u011fazac\u0131l\u0131k stratejilerinizi yeniden d\u00fc\u015f\u00fcnmenin zaman\u0131 geldi.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n
\n
\"amit<\/figure>\n<\/div>\n\n\n

Yazar biyografisi:<\/em><\/strong> Amit Adler, Sat\u0131\u015ftan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131d\u0131r. UD\u0130Z\u0130N<\/a>, 1995 y\u0131l\u0131nda kurulmu\u015f ve ekran sistemlerinin \u00e7e\u015fitlili\u011fi ile uluslararas\u0131 alanda \u00f6ne \u00e7\u0131km\u0131\u015ft\u0131r. Adler, uluslararas\u0131 sat\u0131\u015f ve i\u015f geli\u015ftirme konusunda bir ge\u00e7mi\u015fe sahiptir. <\/em><\/p>","protected":false},"excerpt":{"rendered":"

Ma\u011faza ma\u011fazac\u0131l\u0131\u011f\u0131 i\u00e7in m\u00fc\u015fteri ihtiya\u00e7lar\u0131 bir \u00f6ncelik olmal\u0131d\u0131r. Do\u011fru \u00fcr\u00fcnler ve fiyat noktalar\u0131 \u00f6nemli olsa da, fark\u0131 yaratan m\u00fc\u015fterilerdir. Yeni ve geri d\u00f6nen m\u00fc\u015fterilerin bir kombinasyonu olmadan perakende i\u015fletmeleri ba\u015far\u0131s\u0131z olur. \u00c7al\u0131\u015fma \u0130statistikleri B\u00fcrosu'na g\u00f6re, \u00e7al\u0131\u015fanlar\u0131 olan i\u015fletmelerin yakla\u015f\u0131k \u00fc\u00e7te ikisi sadece iki y\u0131l kadar hayatta kal\u0131yor. \u0130le \u2026 Perakendecilerin Sat\u0131\u015f Kaybetmesine Neden Olan 10 Ma\u011fazac\u0131l\u0131k Hatas\u0131<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[677173885,677173883,7094],"class_list":["post-4971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-retail","tag-sales"],"yoast_head":"\n10 Merchandising Mistakes Retailers Make That Lose Sales<\/title>\n<meta name=\"description\" content=\"To increase the survival rate for your business, it\u2019s essential to avoid certain merchandising mistakes. Here are 10 mistakes to avoid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/perakendecilerin-satis-kaybina-neden-olan-10-pazarlama-hatasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Merchandising Mistakes Retailers Make That Lose Sales\" \/>\n<meta property=\"og:description\" content=\"To increase the survival rate for your business, it\u2019s essential to avoid certain merchandising mistakes. 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Ma\u011fazalar yeniden a\u00e7\u0131l\u0131rken ve 4. \u00e7eyre\u011fe girerken, bir\u00e7ok perakendeci, m\u00fc\u015fterileri tekrar kar\u015f\u0131lamak ve onlar\u0131 cezbetmek i\u00e7in g\u00f6rsel pazarlamalar\u0131n\u0131 geli\u015ftirmenin yollar\u0131n\u0131 ar\u0131yor.","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5682,"url":"https:\/\/blog.bindy.com\/tr\/satislarinizi-olduren-5-perakende-pazarlama-hatasi\/","url_meta":{"origin":4971,"position":1},"title":"Sat\u0131\u015flar\u0131n\u0131z\u0131 \u00d6ld\u00fcren 5 Perakende Ma\u011fazac\u0131l\u0131k Hatas\u0131","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"M\u00fc\u015fterilerin ma\u011fazan\u0131za girdiklerinde alg\u0131lad\u0131klar\u0131 her \u015fey, vitrininizin kald\u0131r\u0131m \u00e7ekicili\u011finden, \u00f6deme s\u0131ras\u0131nda POS sisteminizle ya\u015fad\u0131klar\u0131 deneyime kadar perakende pazarlama kategorisine girer. \u00dcr\u00fcnleri do\u011fru \u015fekilde sergileyerek, ma\u011fazan\u0131z genelinde trafi\u011fin hareketlili\u011fini koruyabilirsiniz.","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5136,"url":"https:\/\/blog.bindy.com\/tr\/dikkat-edilmesi-gereken-5-perakende-satis-trendi\/","url_meta":{"origin":4971,"position":2},"title":"Dikkat Edilmesi Gereken 5 Perakende Sat\u0131\u015f Trendi","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Merchandising, perakende sekt\u00f6r\u00fcnde sat\u0131\u015f ve m\u00fc\u015fteri etkile\u015fiminin en b\u00fcy\u00fck itici g\u00fc\u00e7lerinden biridir ve olmaya devam edecektir. Ma\u011fazan\u0131z\u0131n nas\u0131l sergilendi\u011fi, marka alg\u0131s\u0131ndan m\u00fc\u015fteri deneyimine kadar her \u015feyi etkiler; bu nedenle merchandising giri\u015fimlerinizi g\u00fcncel ve g\u00fcncel tutman\u0131z \u00f6nemlidir. Bunu yapman\u0131n bir par\u00e7as\u0131...","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60112,"url":"https:\/\/blog.bindy.com\/tr\/bir-pazarlama-plani-nasil-olusturulur\/","url_meta":{"origin":4971,"position":3},"title":"Etkili Bir Sat\u0131\u015f Plan\u0131 Nas\u0131l Olu\u015fturulur?","author":"colinchan1","date":"Mart 31, 2023","format":false,"excerpt":"Perakendeciler ve t\u00fcketiciler, k\u00fcresel perakendedeki tedarik zinciri kesintileri nedeniyle stokta olmayan \u00fcr\u00fcnler ve bo\u015f raflarla bo\u011fu\u015fmaya ba\u015flayal\u0131 \u00e7ok da uzun zaman olmad\u0131. O zamandan beri zaman kesinlikle de\u011fi\u015fti ve zorluklar da de\u011fi\u015fti. 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Perakende sekt\u00f6r\u00fcnden \u00f6zellikle bahsetmiyor olsa da, bu s\u00f6z son derece do\u011fru; \u00f6zellikle de perakende ma\u011fazan\u0131z i\u00e7in \u00fcr\u00fcn planlamas\u0131 s\u00f6z konusu oldu\u011funda. Sipari\u015f etti\u011finiz ve \u00f6zenle sergiledi\u011finiz \u00fcr\u00fcnler...","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/tr\/perakende-pazarlama-kesin-rehber\/","url_meta":{"origin":4971,"position":5},"title":"Perakende Ma\u011fazac\u0131l\u0131k \u2013 Kesin K\u0131lavuz","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Bu rehber kimler i\u00e7indir? Perakende sat\u0131\u015f\u0131na dair bu kapsaml\u0131 rehber, eczaneler, spalar, klinikler, telekom\u00fcnikasyon, mobilya, ikinci el ve h\u0131zl\u0131 servis\/fast-casual restoranlar gibi sekt\u00f6rlerdeki \u00e7ok birimli perakendeciler i\u00e7indir. Bu rehber ayn\u0131 zamanda t\u00fcketici ambalajl\u0131 mal \u00fcreticilerine veya da\u011f\u0131t\u0131c\u0131lar\u0131na da yard\u0131mc\u0131 olur. 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