{"id":4797,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4797"},"modified":"2024-09-10T10:09:24","modified_gmt":"2024-09-10T14:09:24","slug":"kobi-perakendecilerin-takip-etmesi-gereken-en-onemli-10-kpi-ve-bunlarin-nasil-olculecegi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/kobi-perakendecilerin-takip-etmesi-gereken-en-onemli-10-kpi-ve-bunlarin-nasil-olculecegi\/","title":{"rendered":"KOB\u0130 Perakendecilerinin \u0130zlemesi Gereken En \u0130yi 10 KPI - Ve Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?"},"content":{"rendered":"

K\u00fc\u00e7\u00fck bir i\u015fletmeyi y\u00f6netirken, k\u00fc\u00e7\u00fck kararlar yoktur. Ma\u011fazan\u0131zda ger\u00e7ekle\u015fen her i\u015flemin ve etkile\u015fimin arkas\u0131ndaki verileri sa\u011flayan perakende ayr\u0131nt\u0131lar\u0131n\u0131 ve analizlerini incelemeniz gerekir.<\/span><\/p>\n\n\n\n

\u0130\u015fte burada Anahtar Performans G\u00f6stergeleri (KPI) devreye girer - i\u015fletmenizin hedeflerine ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6steren say\u0131sal de\u011ferler. Ba\u015far\u0131l\u0131 i\u015finizi b\u00fcy\u00fctmenize yard\u0131mc\u0131 olmak i\u00e7in kurulu\u015funuzun performans\u0131n\u0131 de\u011ferlendirmenin ve veriye dayal\u0131 kararlar alman\u0131n bir yolunu sa\u011flarlar.<\/span><\/p>\n\n\n\n

Ancak yine de bir anket<\/span> gekoboard<\/a> 49% k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme sahibinin herhangi bir KPI belirleyemedi\u011fini tespit etti. KPI'lar\u0131 takip eden i\u015fletme sahiplerinin hedeflerine ula\u015fma olas\u0131l\u0131klar\u0131 yakla\u015f\u0131k iki kat daha fazlayd\u0131! <\/span>Ayr\u0131ca, \u00f6l\u00e7\u00fcmlerini ger\u00e7ek zamanl\u0131 olarak takip eden \u015firketlerin 92%'sinin son 12 ay i\u00e7inde hedeflerinin bir k\u0131sm\u0131na veya tamam\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 da buldular.<\/p>\n\n\n\n

Bir i\u015fletmenin izleyebilece\u011fi kelimenin tam anlam\u0131yla y\u00fczlerce KPI olsa da, a\u015fa\u011f\u0131dakiler perakendenin \u00e7o\u011fu bi\u00e7iminde \u00f6zel ve her yerde bulunan bir \u00f6neme sahiptir.<\/span><\/p>\n\n\n\n

Sat\u0131\u015f geliri<\/strong><\/h2>\n\n\n\n
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Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr:<\/b> Sat\u0131\u015f geliri = mal ve hizmet sat\u0131\u015f\u0131ndan elde edilen gelir - iade edilen veya teslim edilemeyen mallar gibi \u015feylerle ilgili maliyet.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

<\/span>Basit\u00e7e s\u00f6ylemek gerekirse, sat\u0131\u015f geliri ne kadar satt\u0131\u011f\u0131n\u0131zd\u0131r. Aydan aya sat\u0131\u015f sonu\u00e7lar\u0131, \u015firketiniz hakk\u0131nda \u00e7ok \u015fey s\u00f6yleyebilir. \u0130nsanlar \u00fcr\u00fcn\u00fcn\u00fcz\u00fc\/hizmetinizi sat\u0131n almakla ilgileniyor mu? Pazarlama \u00e7abalar\u0131n\u0131z nas\u0131l sonu\u00e7 veriyor? Rakiplerinizi geride mi b\u0131rak\u0131yorsunuz?<\/span><\/p>\n\n\n\n

Sat\u0131\u015f gelirinizi de\u011ferlendirirken, pazardaki de\u011fi\u015fiklikler, \u00f6nceki pazarlama \u00e7abalar\u0131 vb. gibi \u015feyleri hesaba katt\u0131\u011f\u0131n\u0131zdan emin olun, \u00e7\u00fcnk\u00fc oyunda bir\u00e7ok fakt\u00f6r vard\u0131r. Sat\u0131\u015f gelirinizi art\u0131rmak uzun vadeli bir hedef olmal\u0131d\u0131r<\/span>. Bu metri\u011fi art\u0131rman\u0131n en belirgin yolu sat\u0131\u015f say\u0131s\u0131n\u0131 art\u0131rmakt\u0131r. Pazarlama \u00e7abalar\u0131n\u0131z\u0131 geni\u015fletmeyi, yeni personel almay\u0131 veya direnilmesi zor bir perakende ortam\u0131 yaratmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n\n\n\n

Eski deyimi hat\u0131rlay\u0131n: \u201cUmut bir y\u00f6netim stratejisi de\u011fildir\u201d. Bu nedenle ma\u011fazalar\u0131n\u0131z\u0131n daha y\u00fcksek sat\u0131\u015flara olanak sa\u011flayan bir ortam geli\u015ftirdi\u011fini ummay\u0131n. onlar\u0131 d\u00fczenli olarak denetleyin<\/a> ve d\u00fczeltici eylemler atamak<\/a> sorunlar bulundu\u011funda.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Net kar aral\u0131\u011f\u0131<\/strong><\/h2>\n\n\n\n
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Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr: <\/b>Net kar marj\u0131 = toplam sat\u0131\u015f geliri \u2013 toplam i\u015fletme giderleri (do\u011frudan maliyet + dolayl\u0131 maliyet + vergiler + faiz)<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Bu, basit ama \u00e7ok \u00f6nemli bir soruyu yan\u0131tl\u0131yor: i\u015finizden para kazan\u0131yor musunuz? Pazarlama ve i\u015f\u00e7ilik dahil t\u00fcm i\u015fletme maliyetlerini hesaba katar ve bu ay k\u0131rm\u0131z\u0131da m\u0131 yoksa ba\u015far\u0131l\u0131 bir \u015fekilde siyahta m\u0131 oldu\u011funuzu s\u00f6yler.<\/span><\/p>\n\n\n\n


Net kar marj\u0131n\u0131z\u0131 art\u0131rman\u0131n en kolay yolu, daha fazla satarak ve satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlerin fiyat\u0131n\u0131 y\u00fckselterek elde edebilece\u011finiz gelirinizi art\u0131rmakt\u0131r. Ya da di\u011fer taraftan, sat\u0131lan \u00fcr\u00fcnlerin hacmini art\u0131rmak i\u00e7in baz\u0131 \u00fcr\u00fcnlerin maliyetini d\u00fc\u015f\u00fcrmek. Mevcut tekliflerinizi tamamlayan yeni hizmetler veya \u00fcr\u00fcnler aras\u0131nda \u00e7apraz sat\u0131\u015f yapmay\u0131 deneyin. Net kar\u0131n\u0131z\u0131 bilmek, neyin en iyi sonucu verdi\u011fini g\u00f6rmek i\u00e7in s\u00fcrekli olarak yeni stratejiler bulman\u0131z\u0131 ve test etmenizi sa\u011flar.<\/span><\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

br\u00fct marj<\/strong><\/h2>\n\n\n\n
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Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr: <\/b>Br\u00fct kar marj\u0131 = (toplam sat\u0131\u015f geliri \u2013 sat\u0131lan mal\u0131n maliyeti) \/ toplam sat\u0131\u015f geliri<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Bu, \u015firketinizin rakamlara \u00e7evrilmi\u015f \u00fcretkenli\u011fidir. Br\u00fct marj size ne kadar kazand\u0131\u011f\u0131n\u0131z\u0131 ve mal almak i\u00e7in ne kadar harcad\u0131\u011f\u0131n\u0131z\u0131 s\u00f6yler. Son derece \u00f6nemlidir \u00e7\u00fcnk\u00fc size bordro, kira ve pazarlama gibi i\u015fletme maliyetlerine ne kadar harcayabilece\u011finizi s\u00f6yler.<\/span><\/p>\n\n\n\n

Y\u0131ldan y\u0131la sat\u0131\u015flar<\/strong><\/h2>\n\n\n\n
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Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr:<\/i><\/b> (2. Y\u0131l Toplam Sat\u0131\u015f \u2013 1. Y\u0131l Toplam Sat\u0131\u015f) \/ 1. Y\u0131l Toplam Sat\u0131\u015f x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Kula\u011fa tam olarak b\u00f6yle geliyor - sat\u0131\u015flar\u0131n\u0131z\u0131n bir y\u0131ldan di\u011ferine nas\u0131l kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131n\u0131n bir kar\u015f\u0131la\u015ft\u0131rmas\u0131, bu perakendenin genellikle mevsimlik oldu\u011fu g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda \u00f6nemlidir. Bu KPI ile, i\u015fletmenizin performans\u0131 hakk\u0131nda elmalar\u0131 elmalarla - veya daha do\u011frusu y\u0131ll\u0131k geliri y\u0131ll\u0131k gelirle - kar\u015f\u0131la\u015ft\u0131rabilirsiniz.<\/span><\/p>\n\n\n\n

Yukar\u0131daki denklem kafa kar\u0131\u015ft\u0131r\u0131c\u0131 g\u00f6r\u00fcnebilir, ancak en son 12 ayl\u0131k d\u00f6neminizin (2. y\u0131l) toplam sat\u0131\u015f gelirini bulmak i\u00e7in \u00f6nceki y\u0131ldan (1. y\u0131l) toplam geliri \u00e7\u0131kar\u0131n. Bu size ge\u00e7en y\u0131lki gelirdeki de\u011fi\u015fimi verir. \u015eimdi bunu toplam 1. y\u0131l sat\u0131\u015flar\u0131n\u0131za b\u00f6l\u00fcn ve 100 ile \u00e7arp\u0131n. Bu size b\u00fcy\u00fcme oran\u0131n\u0131z\u0131 verir.<\/span><\/p>\n\n\n\n

Ortalama m\u00fc\u015fteri harcamas\u0131<\/strong><\/h2>\n\n\n\n
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Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr:<\/b> Bug\u00fcne kadar yap\u0131lan toplam sat\u0131\u015f geliri \/ bug\u00fcne kadarki toplam m\u00fc\u015fteri say\u0131s\u0131.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n

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Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/span>Bu KPI, ortalama m\u00fc\u015fteri i\u015flem de\u011ferini veya ortalama m\u00fc\u015fterinin \u00fcr\u00fcnleriniz\/hizmetleriniz i\u00e7in ne kadar harcad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7er. Bu metri\u011fi iyile\u015ftirmenin en kolay yolu \u00fcr\u00fcnlerinizin fiyat\u0131n\u0131 art\u0131rmakt\u0131r. <\/span><\/p>\n\n\n\n

Bunun bir se\u00e7enek oldu\u011funu d\u00fc\u015f\u00fcnm\u00fcyorsan\u0131z, iyile\u015ftirilmi\u015f \u00fcr\u00fcn paketleme, yarat\u0131c\u0131 sat\u0131\u015f, sergileme ve m\u00fc\u015fterilerinizi satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn de\u011ferini daha iyi anlamalar\u0131 i\u00e7in e\u011fitme yoluyla rakiplerinizden daha fazla alg\u0131lanan de\u011fer sunun. Benzer \u00fcr\u00fcnleri bir pakette birlikte \u00e7apraz satmak gibi, yukar\u0131 sat\u0131\u015f da etkili bir stratejidir.<\/span><\/p>\n\n\n\n

M\u00fc\u015fteri edinme maliyeti<\/strong><\/h2>\n\n\n\n
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Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr: <\/b>Daha fazla m\u00fc\u015fteri edinmek i\u00e7in harcanan t\u00fcm maliyetleri (pazarlama giderleri) o zaman diliminde edinilen m\u00fc\u015fteri say\u0131s\u0131na b\u00f6l\u00fcn.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Bu, \u00f6deme yapan bir m\u00fc\u015fteri elde etmek i\u00e7in harcaman\u0131z gereken para miktar\u0131n\u0131 ifade eder. M\u00fc\u015fteri edinme maliyeti, gelecekteki t\u00fcm pazarlama \u00e7abalar\u0131n\u0131 y\u00f6nlendirmenize yard\u0131mc\u0131 olacak bir KPI'd\u0131r. M\u00fc\u015fterilerden para alma maliyetleri d\u00fc\u015f\u00fcr\u00fclebilirse, \u015firketin kar marj\u0131 y\u00fckselir, daha fazla kar elde edersiniz ve herkes mutlu olur.<\/span><\/p>\n\n\n\n

Buradaki uyar\u0131, herhangi bir trafik kampanyas\u0131n\u0131n gelir getirmeye ba\u015flamas\u0131n\u0131n zaman almas\u0131 ve \u00e7o\u011fu perakendecinin ayn\u0131 anda birka\u00e7 farkl\u0131 pazarlama kampanyas\u0131n\u0131n (\u00f6rne\u011fin, bask\u0131, \u0130nternet vb.)<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Web sitesi d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131<\/strong><\/h2>\n\n\n\n
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Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr:<\/b> Gibi bir ara\u00e7 tak\u0131n<\/span><\/i> Google Analytics<\/a> Trafi\u011fi ve sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmlerini izleyebilmeniz i\u00e7in e-ticaret web sitenize. <\/span><\/i><\/p>\n\n\n\n

Ziyaret eden her 100 ki\u015fi i\u00e7in iki ki\u015fi \u00f6deme yapan m\u00fc\u015fteri haline gelmelidir.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

<\/span>Bu, web sitenizin sat\u0131\u015flar\u0131 art\u0131rmada ne kadar etkili oldu\u011funu belirleme konusunda en kritik \u00f6l\u00e7\u00fcmd\u00fcr. Amac\u0131n\u0131z web sitenize trafik \u00e7ekmekse, bu ziyaret\u00e7ilerin ka\u00e7\u0131n\u0131n \u00f6deme yapan m\u00fc\u015fteri haline geldi\u011fini \u00f6l\u00e7mezseniz, pazarlama \u00e7abalar\u0131n\u0131z\u0131n ne kadar etkili oldu\u011funu belirlemek zordur. Bu, pazarlaman\u0131z\u0131n olas\u0131 al\u0131c\u0131lar\u0131 etkili bir \u015fekilde i\u015fe al\u0131p almad\u0131\u011f\u0131n\u0131 size s\u00f6yler.<\/span> Ayr\u0131ca sana s\u00f6yler bir \u00fcr\u00fcn sat\u0131n alma niyeti olmadan sadece siteyi ziyaret eden ki\u015fi.<\/span><\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Envanter devir h\u0131z\u0131<\/strong><\/h2>\n\n\n\n
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Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr: <\/b>Sat\u0131lan mallar\u0131n maliyetlerini, eldeki ortalama stok miktar\u0131n\u0131n maliyetine b\u00f6l\u00fcn.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Raflar\u0131n\u0131zda veya arka odan\u0131zda duran mal, temelde \u00e7\u00f6pe att\u0131\u011f\u0131n\u0131z parad\u0131r.<\/span>. <\/span>W\u0130\u015fte bu KPI'n\u0131n bu kadar \u00f6nemli olmas\u0131n\u0131n nedeni budur. Bu metrik, bir \u015firketin bir d\u00f6nem i\u00e7inde ka\u00e7 kez envanter satt\u0131\u011f\u0131n\u0131 ve envanteri de\u011fi\u015ftirdi\u011fini g\u00f6sterir. <\/span>Ave ben<\/span>t ne s\u0131kl\u0131kla sipari\u015f vermeniz gerekti\u011fine ve raflar\u0131n\u0131zda olmas\u0131 gereken belirli bir \u00fcr\u00fcn\u00fcn say\u0131s\u0131n\u0131 nas\u0131l optimize edece\u011finize karar vermeniz i\u00e7in gerekli verileri sa\u011flar.<\/span><\/p>\n\n\n\n

Envanter sat\u0131lana kadar kar yok<\/span>. Bu nedenle, ne kadar ihtiyac\u0131n\u0131z oldu\u011funu ve satman\u0131n ne kadar s\u00fcrd\u00fc\u011f\u00fcn\u00fc bilmek ba\u015far\u0131n\u0131n anahtar\u0131d\u0131r.<\/span><\/p>\n\n\n\n

Bordro y\u00fczdesi<\/strong><\/h2>\n\n\n\n
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Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr:<\/i><\/b> (Fiili Bordro Maliyetleri \/ Toplam Sat\u0131\u015f Geliri) x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Bu, bordroya harcanan br\u00fct gelirin y\u00fczdesini \u00f6l\u00e7er.<\/span>. <\/span>Bu \u00e7o\u011fu perakendeci i\u00e7in y\u00fcr\u00fcmesi zor bir \u00e7izgidir. Sat\u0131\u015flar\u0131 optimize etmek i\u00e7in yeterli say\u0131da \u00e7al\u0131\u015fan\u0131n\u0131z\u0131n olmas\u0131n\u0131 isteseniz de, ger\u00e7ekten ihtiyac\u0131n\u0131z olmayan \u00e7al\u0131\u015fanlar\u0131 da i\u015fe almak istemezsiniz. <\/span><\/p>\n\n\n\n

\u00c7o\u011fu perakendeci, bordro y\u00fczdelerinin toplam gelirlerinin 15-30% olmas\u0131n\u0131 hedefliyor. Bu KPI'yi hesaplarken net kar\u0131n\u0131z\u0131 de\u011fil br\u00fct gelirinizi kulland\u0131\u011f\u0131n\u0131zdan emin olun.<\/span><\/p>\n\n\n\n

M\u00fc\u015fteri tutma oran\u0131<\/strong><\/h2>\n\n\n\n
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Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr: <\/b>(C1 \u2013 NC) \/ C2 x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

C1 = D\u00f6nem sonundaki toplam m\u00fc\u015fteri say\u0131s\u0131<\/i><\/p>\n\n\n\n

NC = Bu zaman dilimindeki yeni m\u00fc\u015fteri say\u0131s\u0131<\/i><\/p>\n\n\n\n

C2 = D\u00f6nem ba\u015flang\u0131c\u0131ndaki toplam m\u00fc\u015fteri say\u0131s\u0131<\/i><\/p>\n\n\n

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Foto\u011fraf kredisi: ShutterStock<\/figcaption><\/figure>\n<\/div>\n\n\n

Bu KPI, ilk kez al\u0131c\u0131lara kar\u015f\u0131 tekrar ziyaret\u00e7i olan m\u00fc\u015fterilerin y\u00fczdesidir. Sad\u0131k ve tekrar eden m\u00fc\u015fterilere sahip olmak bir\u00e7ok y\u00f6nden faydal\u0131d\u0131r<\/span>. <\/span>N\u00e7\u00fcnk\u00fc yeni bir m\u00fc\u015fteri edinmek, mevcut m\u00fc\u015fteriyi elde tutmaktan alt\u0131 ila yedi kat daha pahal\u0131d\u0131r. \u0130deal olarak, bir y\u0131l i\u00e7inde ma\u011fazan\u0131z\u0131 ziyaret eden ve sonraki y\u0131l geri d\u00f6nen m\u00fc\u015fterilerin y\u00fczdesinin m\u00fcmk\u00fcn oldu\u011funca 100%'ye yak\u0131n olmas\u0131n\u0131 istersiniz.<\/span><\/p>\n\n\n\n

M\u00fc\u015fterileri elde tutman\u0131n yolu, m\u00fckemmel m\u00fc\u015fteri hizmetleri ve insanlar\u0131n geri gelmesini sa\u011flayan kaliteli \u00fcr\u00fcnler sunmakt\u0131r. Ayr\u0131ca, mevcut m\u00fc\u015fterilere m\u00fc\u015fteri sadakat programlar\u0131 ve indirimler sunmak, geri d\u00f6nme \u015fanslar\u0131n\u0131 art\u0131rabilir. <\/span><\/p>\n\n\n\n

KOB\u0130'lerin izlemesi gereken KPI'lar: Son s\u00f6zler<\/strong><\/h3>\n\n\n\n

Bu verilerin izlenmesinin son derece \u00f6nemli oldu\u011fu a\u00e7\u0131kt\u0131r. Metrikleri izlemek ve \u00f6zel ihtiya\u00e7lar\u0131n\u0131za g\u00f6re \u00f6zel raporlar olu\u015fturmak i\u00e7in Google Analytics veya ba\u015fka herhangi bir POS sistemi ile olu\u015fturulmu\u015f \u00f6zelle\u015ftirilmi\u015f g\u00f6sterge tablolar\u0131n\u0131 kullanabilirsiniz.<\/span>. <\/span>Yine de, mutlaka izleyin KPI'lar<\/a> ger\u00e7ek zamanda. Bu, \u00f6nemli performans trendlerini ve \u00fcretkenlik de\u011fi\u015fikliklerini takip edebilmenizi garanti eder.<\/span><\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/p>\n\n\n

\n
\"francesanicasio\"<\/figure>\n<\/div>\n\n\n
<\/i>Francesca Nicasio<\/a> t\u00fcccarlar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131na, m\u00fc\u015fteri hizmetlerini iyile\u015ftirmelerine ve genel olarak daha iyi perakendeciler olmalar\u0131na yard\u0131mc\u0131 olan perakende trendleri ve ipu\u00e7lar\u0131 hakk\u0131nda yazmaya kendini adam\u0131\u015f bir serbest yazar ve i\u00e7erik stratejistidir. \u00c7al\u0131\u015fmalar\u0131, a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere en iyi perakende sekt\u00f6r\u00fc yay\u0131nlar\u0131nda yer ald\u0131. Perakende Temas Noktalar\u0131<\/a>, Sokak d\u00f6v\u00fc\u015f\u00fc<\/a>, Perakende M\u00fc\u015fteri Deneyimi<\/a>, SATMAK<\/a>, ve dahas\u0131. Ayn\u0131 zamanda \u00f6nde gelen bir d\u00fc\u015f\u00fcnce lideridir. LinkedIn<\/a>ve sitede 300.000'den fazla profesyonel taraf\u0131ndan takip edilmektedir.<\/em><\/div>","protected":false},"excerpt":{"rendered":"

K\u00fc\u00e7\u00fck bir i\u015fletmeyi y\u00f6netirken, k\u00fc\u00e7\u00fck kararlar yoktur. Ma\u011fazan\u0131zda ger\u00e7ekle\u015fen her i\u015flemin ve etkile\u015fimin arkas\u0131ndaki verileri sa\u011flayan perakende ayr\u0131nt\u0131lar\u0131n\u0131 ve analizlerini incelemeniz gerekir. \u0130\u015fte burada Anahtar Performans G\u00f6stergeleri (KPI) devreye girer - i\u015fletmenizin hedeflerine ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6steren say\u0131sal de\u011ferler. Onlar \u2026 KOB\u0130 Perakendecilerinin \u0130zlemesi Gereken En \u0130yi 10 KPI - Ve Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174005,431564],"tags":[359326,7092,677173883,677174140,677173890],"class_list":["post-4797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-retail-sales","tag-kpi","tag-metrics","tag-retail","tag-small-business","tag-smbs"],"yoast_head":"\nTop 10 KPIs That SMB Retailers Should Track \u2014 And How To Measure Them<\/title>\n<meta name=\"description\" content=\"Businesses that track KPIs are twice as likely to hit their targets. 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S\u00f6ylemeye gerek yok...","rel":"","context":""\ud83d\udc65 Human Resources, Staff and Hiring" i\u00e7inde","block_context":{"text":"\ud83d\udc65 Human Resources, Staff and Hiring","link":"https:\/\/blog.bindy.com\/tr\/kategori\/ise-aliyor\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1956,"url":"https:\/\/blog.bindy.com\/tr\/6-adimda-bir-perakende-denetim-yazilimi-tedarikcisi-secin\/","url_meta":{"origin":4797,"position":5},"title":"\u2b50 6 Ad\u0131mda Perakende ve Misafirperverlik Denetim Yaz\u0131l\u0131m\u0131 Nas\u0131l Se\u00e7ilir","author":"Bindy","date":"Haziran 10, 2023","format":false,"excerpt":"Perakende ve konaklama sekt\u00f6r\u00fcndeki m\u00fc\u015fterilere se\u00e7enekler sunmak, Bindy k\u00fclt\u00fcr\u00fcn\u00fcn bir par\u00e7as\u0131d\u0131r. Do\u011fru site y\u00fcr\u00fctme yaz\u0131l\u0131m\u0131 sa\u011flay\u0131c\u0131s\u0131n\u0131 alt\u0131 ad\u0131mda nas\u0131l se\u00e7ebilece\u011finizi ele alal\u0131m. Metodoloji: Perakende denetim yaz\u0131l\u0131m\u0131 sa\u011flay\u0131c\u0131s\u0131 olarak, tarafs\u0131z kalman\u0131n zor oldu\u011fu s\u00f6ylenebilir. Bu nedenle tarafs\u0131z kal\u0131yoruz...","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/kategori\/bindy-hakkinda\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_339674453.jpg?fit=1200%2C789&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_339674453.jpg?fit=1200%2C789&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_339674453.jpg?fit=1200%2C789&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_339674453.jpg?fit=1200%2C789&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_339674453.jpg?fit=1200%2C789&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/4797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=4797"}],"version-history":[{"count":29,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/4797\/revisions"}],"predecessor-version":[{"id":63893,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/4797\/revisions\/63893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/10040"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=4797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=4797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=4797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}