{"id":45800,"date":"2021-10-26T15:16:26","date_gmt":"2021-10-26T20:16:26","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=45800"},"modified":"2025-09-05T08:23:09","modified_gmt":"2025-09-05T12:23:09","slug":"birden-fazla-otel-ve-kanalda-misafirperverlik-markanizin-deneyimini-nasil-tutarli-hale-getirirsiniz","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/how-to-keep-your-hospitality-brand-experience-consistent-across-multiple-hotels-and-channels\/","title":{"rendered":"Konaklama Markas\u0131 Deneyiminizi Birden Fazla Otel ve Kanalda Tutarl\u0131 Tutman\u0131n Yollar\u0131"},"content":{"rendered":"

Otel i\u015fletmecili\u011fi i\u015findeyseniz deneyim her \u015feydir. Konaklama sekt\u00f6r\u00fcn\u00fcn her zamankinden daha rekabet\u00e7i oldu\u011fu g\u00fcn\u00fcm\u00fczde, kendinizi farkl\u0131 k\u0131lman\u0131n en iyi yolu, her zaman benzersiz deneyimler sunmakt\u0131r. Nihayet, Tutarl\u0131 kalite, konaklama sekt\u00f6r\u00fcn\u00fcn konuklara AirBnb yerine otel se\u00e7me olana\u011f\u0131 sunabilmesinin bir nedenidir<\/a>.<\/p>\n\n\n\n

Ancak, bunu \u00f6l\u00e7ekte yapmak zor olabilir. Birka\u00e7 yerde birden fazla ekibi denetledi\u011finizde, ayr\u0131nt\u0131lar\u0131n \u00e7atlaklardan ge\u00e7mesi ve tutarl\u0131l\u0131\u011f\u0131n a\u015f\u0131nmas\u0131 \u00e7ok kolayd\u0131r. <\/p>\n\n\n\n

Bu g\u00f6nderide, otelinizin marka deneyiminin genel olarak tutarl\u0131 olmas\u0131n\u0131 sa\u011flamak i\u00e7in bunun olmas\u0131n\u0131 nas\u0131l \u00f6nleyece\u011finize ili\u015fkin stratejiler ve taktikleri tart\u0131\u015faca\u011f\u0131z. <\/p>\n\n\n\n

Marka standartlar\u0131n\u0131z\u0131 dahili olarak belirleyin<\/h2>\n\n\n\n

Tutarl\u0131l\u0131k set \u00fczerinde anla\u015fmaya varmakla ba\u015flar marka standartlar\u0131<\/a> herkesin takip etmesi gereken \u015fey. Otelin liderleri \u015firketin markas\u0131n\u0131n neyle ilgili oldu\u011funu belirlemelidir. Ba\u015fkalar\u0131n\u0131n oteli nas\u0131l alg\u0131lamas\u0131n\u0131 istiyorsunuz? Tarz\u0131n\u0131z ve hikayeniz nedir? Otelinizi rakiplerinizden farkl\u0131 k\u0131lan nedir?<\/p>\n\n\n\n

Bunlar\u0131n hepsi, \u015firketin standartlar\u0131n\u0131 \u00fcst d\u00fczeyde bilgilendirece\u011finden, liderli\u011fin ve y\u00f6netimin yan\u0131tlamas\u0131 gereken \u00f6nemli sorulard\u0131r. \u00d6rne\u011fin, ho\u015fg\u00f6r\u00fcye odaklanan bir otel, tamamen de\u011fer ve rahatl\u0131k ile ilgili kurulu\u015flardan \u00e7ok farkl\u0131 standartlara sahip olacakt\u0131r. <\/p>\n\n\n\n

Oradan, bu standartlar\u0131 ekibin geri kalan\u0131na iletmenin en iyi yolunu bulman\u0131z gerekiyor. Bu genellikle marka y\u00f6nergeleri, \u00e7al\u0131\u015fan k\u0131lavuzlar\u0131 ve S\u00c7P'ler kullan\u0131larak bunlar\u0131n belgelenmesini i\u00e7erir.<\/p>\n\n\n\n

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Genel M\u00fcd\u00fcr\u00fc Calvin Ling, Ling Grubu<\/a>Bir marka ve pazarlama ajans\u0131 olan , bu s\u00fcreci olduk\u00e7a iyi \u00f6zetliyor: \u201c\u0130lk \u015fey, otel markan\u0131z\u0131n temel deneyim temas noktalar\u0131n\u0131 anlamakt\u0131r. Bunlar\u0131 a\u00e7\u0131k\u00e7a belirledikten sonra, bu, standart \u00e7al\u0131\u015fma prosed\u00fcrlerinin veya \u00e7al\u0131\u015fma kitaplar\u0131n\u0131n bir par\u00e7as\u0131 olarak belgelenmeli ve \u00e7al\u0131\u015fan e\u011fitimlerine dahil edilmelidir.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Daha da iyisi, kullan\u0131n Marka standartlar\u0131n\u0131z\u0131 ve programlar\u0131n\u0131z\u0131 t\u00fcm otellerde uygulayabilece\u011finiz bir platform<\/a>Franchise sahibinin sahibi oldu\u011fu veya kurumsal oldu\u011fu. <\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Personel e\u011fitiminizi g\u00fc\u00e7lendirin<\/h2>\n\n\n\n

\u00c7al\u0131\u015fanlar\u0131n\u0131z otelinizin standartlar\u0131n\u0131 korumada kritik bir rol oynar, bu nedenle e\u011fitim programlar\u0131n\u0131z\u0131n yerinde oldu\u011fundan emin olun. <\/p>\n\n\n\n

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Ling'in dedi\u011fi gibi, "Genellikle tutarl\u0131 bir deneyim i\u00e7in anahtar ba\u015far\u0131 fakt\u00f6r\u00fcn\u00fcn, t\u00fcm \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n markal\u0131 bir misafir deneyiminin \u00f6nemini anlamas\u0131n\u0131 sa\u011flamak oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz."<\/p>\n<\/blockquote>\n\n\n\n

Bu nedenle, personelinize m\u00fckemmel marka el\u00e7ileri ve g\u00f6revliler olmalar\u0131 i\u00e7in ihtiya\u00e7 duyduklar\u0131 her \u015feyi verin. Onlara y\u00f6nergelerinizi i\u00e7eren bir el kitab\u0131n\u0131n yan\u0131 s\u0131ra ad\u0131m ad\u0131m k\u0131lavuzlar ve kontrol listeleri<\/a>.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Personelin otelinizi ba\u015far\u0131yla temsil etmesini ve temsil etmesini sa\u011flamak i\u00e7in marka e\u011fitimi al\u0131\u015ft\u0131rmalar\u0131 yapmak da \u00f6nemlidir. <\/p>\n\n\n\n

Neden ekip \u00fcyelerini otelin hikayesi ve pazardaki konumu hakk\u0131nda e\u011fiten etkile\u015fimli oturumlar d\u00fczenlemiyorsunuz? Ancak onlara \u015firketin neyle ilgili oldu\u011funu anlatmaktan vazge\u00e7meyin; ekip \u00fcyelerinizin tartmas\u0131na izin verin ve s\u00f6ylemelerini sa\u011flay\u0131n sen<\/em> ne onlar<\/em> \u015eirketin markas\u0131n\u0131n her \u015feyle ilgili oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Bu, iki y\u00f6nl\u00fc tart\u0131\u015fmalara ba\u015flamak ve herkesin otelin neyi temsil etti\u011fini anlamas\u0131n\u0131 sa\u011flamak i\u00e7in iyi bir yoldur. <\/p>\n\n\n\n

\u00c7apraz e\u011fitim ve vardiya de\u011fi\u015fimlerini d\u00fc\u015f\u00fcn\u00fcn <\/h2>\n\n\n\n

Bireysel veya \u015fube d\u00fczeyinde e\u011fitim \u00f6nemlidir, ancak i\u015fleri bir ad\u0131m daha ileri g\u00f6t\u00fcrmek istiyorsan\u0131z, otellerinizde \u00e7apraz e\u011fitim veya vardiya de\u011fi\u015fimi giri\u015fimleri uygulamay\u0131 d\u00fc\u015f\u00fcn\u00fcn. <\/p>\n\n\n\n

Ba\u015f dan\u0131\u015fman Baron Christopher Hanson, "Herhangi bir y\u00f6neticinin \u00e7ok konumlu otellerde operasyonel tutarl\u0131l\u0131\u011f\u0131 uygulayabilmesinin en iyi yollar\u0131ndan biri, kilit \u00e7al\u0131\u015fanlar\u0131 zincirinizdeki \u00e7e\u015fitli konumlarda \u00e7al\u0131\u015fmaya y\u00f6nlendiren bir \u00e7apraz e\u011fitim ve vardiya de\u011fi\u015fim program\u0131 uygulamakt\u0131r" diyor. sahibi RedBaronABD<\/a>.<\/p>\n\n\n\n

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Otellerin tutarl\u0131l\u0131\u011f\u0131 sa\u011flama konusunda yapt\u0131\u011f\u0131 en b\u00fcy\u00fck hata, asla \u00e7apraz antrenman yapmayan veya birlikte \u00e7al\u0131\u015fmayan izole ekiplerin ayn\u0131 i\u015fi tek tip olarak yapmas\u0131n\u0131 beklemektir. Her bir lokasyonda farkl\u0131 \u00e7al\u0131\u015fanlar\u0131n g\u00f6zlerini ve ellerini tutman\u0131n tek yolu, onlar\u0131 farkl\u0131 lokasyonlarda \u00e7al\u0131\u015fmak \u00fczere fiziksel olarak ta\u015f\u0131makt\u0131r.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Ekip \u00fcyeleri aras\u0131nda daha g\u00fc\u00e7l\u00fc ili\u015fkiler geli\u015ftirmenin yan\u0131 s\u0131ra, \u00e7al\u0131\u015fanlar\u0131 evlerinin d\u0131\u015f\u0131nda \u00e7al\u0131\u015fmaya g\u00f6ndermek de meydana gelen sorunlara \u0131\u015f\u0131k tutabilir.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Hanson'a g\u00f6re, \u00e7al\u0131\u015fanlar\u0131 farkl\u0131 konumlarda d\u00f6nd\u00fcrd\u00fc\u011f\u00fcn\u00fczde, en sesli olanlar "hemen dikkat \u00e7ekmek i\u00e7in herhangi bir tutars\u0131zl\u0131\u011f\u0131 d\u00fcr\u00fcst\u00e7e rapor edecektir."<\/p>\n\n\n\n

Bu da sorunlar\u0131 \u00f6n plana \u00e7\u0131karacak, b\u00f6ylece daha sonra de\u011fil, daha erken \u00e7\u00f6zebilirsiniz. <\/p>\n\n\n\n

Fiziksel ve dijital kanallar aras\u0131nda tutarl\u0131l\u0131k sa\u011flay\u0131n<\/h2>\n\n\n\n

Tutarl\u0131l\u0131\u011f\u0131 korumak, yaln\u0131zca t\u00fcm fiziksel konumlar\u0131n\u0131z\u0131 ayn\u0131 hizada tutmakla ilgili de\u011fildir. Ayr\u0131ca konuklar\u0131n \u00e7evrimi\u00e7i deneyiminin standartlar\u0131n\u0131za uygun olmas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z. <\/p>\n\n\n\n

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"Her sekt\u00f6rde oldu\u011fu gibi, tutarl\u0131 bir m\u00fc\u015fteri deneyimi, net bir misyona ve performanslar\u0131n\u0131 y\u00f6nlendiren temel direklere sahip otantik bir marka ile ba\u015flar" diyor Meredith Kasheta. MMC Ajans\u0131<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

Devam ediyor, \u201cBu net g\u00f6rev, konuklar otele girmeden \u00f6nce ba\u015fl\u0131yor. \u00c7evrimi\u00e7i ba\u015flar. Ara\u015ft\u0131rma, 75% ile 80%+ aras\u0131nda m\u00fc\u015fterinin herhangi bir insan etkile\u015fimi olmadan elektronik olarak seyahat rezervasyonu yapt\u0131\u011f\u0131n\u0131 bildiriyor. \u00c7evrimi\u00e7i m\u00fc\u015fteri deneyiminin, bizzat ya\u015fayacaklar\u0131yla e\u015fle\u015fmesi zorunludur.\u201d<\/p>\n\n\n\n

Bunu, otellerinizde sahip oldu\u011funuz \u00f6nemli markala\u015fma veya tasar\u0131m \u00f6\u011felerinin \u00e7evrimi\u00e7i olarak da mevcut oldu\u011fundan emin olarak ger\u00e7ekle\u015ftirebilirsiniz. \u015eirketinizin web sitesi, otellerinizde sahip oldu\u011funuz tema ve motifi yans\u0131tmal\u0131d\u0131r. <\/p>\n\n\n\n

Dijital bir m\u00fc\u015fteri destek ekibiniz varsa, marka bilinci olu\u015fturma ve en iyi ileti\u015fim uygulamalar\u0131 konusunda bilgili olmalar\u0131 gerekir. Konuklarla \u00e7evrimi\u00e7i etkile\u015fim kurma bi\u00e7imleri, fiziksel konumlar\u0131n\u0131zdakilerin davran\u0131\u015flar\u0131n\u0131 yans\u0131tmal\u0131d\u0131r. <\/p>\n\n\n\n

Bu, B\u00fcy\u00fck Kurt Locas\u0131'n\u0131n uygulamaya koydu\u011fu bir \u015feydir. Aile tatil k\u00f6y\u00fc zincirinin sohbet acenteleri, a\u015f\u0131r\u0131 kat\u0131 veya resmi olmadan h\u0131zl\u0131 ve sayg\u0131l\u0131d\u0131r - ve bu tav\u0131r, otel personelinin sahadaki davran\u0131\u015f\u0131yla tutarl\u0131d\u0131r.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Teknoloji y\u0131\u011f\u0131n\u0131n\u0131z\u0131 kontrol alt\u0131nda tutun<\/h2>\n\n\n\n

Otellerinizi \u00e7al\u0131\u015f\u0131r durumda tutan donan\u0131m ve yaz\u0131l\u0131m, konuk deneyimini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebilir. Bu nedenle, do\u011fru \u00e7\u00f6z\u00fcmleri kulland\u0131\u011f\u0131n\u0131zdan VE teknoloji y\u0131\u011f\u0131n\u0131n\u0131z\u0131n her yerde ayn\u0131 oldu\u011fundan emin olun. <\/p>\n\n\n\n

\u00d6rne\u011fin, t\u00fcm konumlar\u0131n\u0131z i\u00e7in ayn\u0131 otel rezervasyon sistemini kullanmak, misafirler i\u00e7in tutarl\u0131 bir rezervasyon deneyimi yaratacak ve b\u00f6ylece her zaman ne bekleyeceklerini bilecekler. <\/p>\n\n\n\n

Benzer \u015fekilde, yerinde belirli teknik olanaklar veya hizmetler sunuyorsan\u0131z, bunu her yerde yapmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Bir \u00e7\u00f6z\u00fcm hala test a\u015famas\u0131ndaysa, do\u011fru beklentileri belirlemek i\u00e7in bunu konuklar\u0131n\u0131za iletmeniz gerekir. <\/p>\n\n\n\n

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Kasheta, "Teknoloji veya tesislerdeki y\u00fckseltmeler \u00e7evrimi\u00e7i ve yerinde payla\u015f\u0131lmal\u0131d\u0131r" diyor. "Teknolojinin yeni bir program oldu\u011funa veya a\u015famalar halinde kullan\u0131ma sunuldu\u011funa dair g\u00f6stergeler olmadan konuklar kendi kendine check-in i\u015flemini bir yerde ya\u015farken di\u011ferinde de\u011fil, tutarl\u0131l\u0131k bozulur."<\/p>\n<\/blockquote>\n\n\n\n

Tek tip bir deneyim yaratman\u0131n \u00f6tesinde, t\u00fcm lokasyonlar\u0131n\u0131zda ayn\u0131 \u00e7\u00f6z\u00fcmleri kullanmak veri toplamay\u0131 da kolayla\u015ft\u0131r\u0131r. Konumlar\u0131nda farkl\u0131 yaz\u0131l\u0131mlar kullanan \u00e7ok \u00e7\u0131k\u0131\u015fl\u0131 i\u015fletmeler genellikle \u00e7e\u015fitli kaynaklardan gelen raporlar\u0131 bir araya getirmek zorunda kal\u0131r ve bu da zaman kayb\u0131na ve insan hatas\u0131na yol a\u00e7ar. <\/p>\n\n\n\n

\u00d6te yandan, t\u00fcm sat\u0131\u015f noktalar\u0131 i\u00e7in tek bir otel y\u00f6netim yaz\u0131l\u0131m\u0131na sahip olmak, raporlama ve analizlerinizi d\u00fczene sokabilir, b\u00f6ylece otel performans\u0131n\u0131 verimli bir \u015fekilde inceleyebilir ve eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler ortaya \u00e7\u0131karabilirsiniz. <\/p>\n\n\n\n

Misafirlerinizden geri bildirim toplay\u0131n<\/h2>\n\n\n\n

Giri\u015fimlerinizin i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmeniz mi gerekiyor? Do\u011frudan misafirlerinizden geri bildirim al\u0131n. <\/p>\n\n\n\n

Bunu yapmak olduk\u00e7a basittir ve otomatik pilota bile koyabilece\u011finiz bir \u015feydir. Bir\u00e7ok otel, konuklar\u0131n konaklamalar\u0131ndan sonra otomatik geri bildirim iste\u011fi e-postalar\u0131 g\u00f6nderir.<\/p>\n\n\n\n

\u0130\u015fte Getaway House'dan bir \u00f6rnek. Mesaj, konu\u011fa Getaway'in kabinlerinden birinde kald\u0131\u011f\u0131 i\u00e7in te\u015fekk\u00fcr ederek ba\u015flar ve onlar\u0131 \u015firketin misafir deneyimini iyile\u015ftirmesine yard\u0131mc\u0131 olmak i\u00e7in her t\u00fcrl\u00fc \u201cfikri, tepkiyi, ele\u015ftiriyi ve g\u00f6zlemi\u201d payla\u015fmaya davet eder. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Ald\u0131\u011f\u0131n\u0131z geri bildirimleri d\u00fczenli olarak g\u00f6zden ge\u00e7irin ve yinelenen sorunlar\u0131 veya \u015fikayetleri not edin, b\u00f6ylece bunlar\u0131 d\u00fczeltmek i\u00e7in uygun eylemi ger\u00e7ekle\u015ftirebilirsiniz. <\/p>\n\n\n\n

M\u00fclk ziyaretleri ger\u00e7ekle\u015ftirin<\/h2>\n\n\n\n

\u00dc\u00e7\u00fcnc\u00fc taraf hizmetler taraf\u0131ndan sa\u011flanan y\u0131ll\u0131k otel performans raporlar\u0131 ve anketler gibi giri\u015fimler, kesinlikle otellerinizin nas\u0131l performans g\u00f6sterdi\u011fi konusunda size fikir verebilir. Ancak, kendi m\u00fclklerinizi ve franchise alanlar\u0131n\u0131z\u0131 d\u00fczenli olarak fiziksel olarak de\u011ferlendirmenin \u00f6nemini unutmayal\u0131m. <\/p>\n\n\n\n

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Kurucusu Willie Greer olarak \u00dcr\u00fcn Analisti<\/a> \u201cSistemin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ger\u00e7ekten de\u011ferlendirecek veya g\u00f6zlemleyecek konumda de\u011filseniz, konuk deneyiminin tutarl\u0131 olmas\u0131n\u0131 sa\u011flayamazs\u0131n\u0131z. Ger\u00e7ek bir ziyaret olmadan, ne kadar protokol koyarsan\u0131z koyun, protokollere uyulup uyulmad\u0131\u011f\u0131n\u0131 g\u00f6remezsiniz.\u201d <\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bu ama\u00e7la, her otelin uygulamalar\u0131n\u0131 ve operasyonlar\u0131n\u0131 inceleyebilmeniz ve de\u011ferlendirebilmeniz i\u00e7in d\u00fczenli saha ziyaretleri planlay\u0131n. A\u015fa\u011f\u0131daki gibi bir denetim \u00e7\u00f6z\u00fcm\u00fc kullanarak bu uygulamay\u0131 kolayla\u015ft\u0131r\u0131n: Bindy.<\/a> Bindy, otel ziyaretleri yaparken hi\u00e7bir \u015feyi ka\u00e7\u0131rmaman\u0131z\u0131 sa\u011flamak i\u00e7in kontrol listeleri olu\u015fturman\u0131za ve yap\u0131land\u0131rman\u0131za olanak tan\u0131r. Ayr\u0131ca, foto\u011fraf ekleri, tarih damgalar\u0131 ve ayr\u0131nt\u0131l\u0131 ge\u00e7mi\u015fler gibi \u00f6zelliklerle, herhangi bir eylem \u00f6\u011fesinin zaman\u0131nda tamamlanmas\u0131n\u0131 garanti edebilirsiniz.<\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice'dur. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermelerini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yazmaktad\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"

Otel i\u015fletmecili\u011fi i\u015findeyseniz deneyim her \u015feydir. Konaklama sekt\u00f6r\u00fcn\u00fcn her zamankinden daha rekabet\u00e7i oldu\u011fu g\u00fcn\u00fcm\u00fczde, kendinizi farkl\u0131 k\u0131lman\u0131n en iyi yolu, her zaman benzersiz deneyimler sunmakt\u0131r. Sonu\u00e7ta, konaklama sekt\u00f6r\u00fcn\u00fcn konuklara AirBnb yerine otel se\u00e7me olana\u011f\u0131 sunabilmesinin bir nedeni de tutarl\u0131 kalitedir. Ancak yapmak\u2026 Konaklama Markas\u0131 Deneyiminizi Birden Fazla Otel ve Kanalda Tutarl\u0131 Tutman\u0131n Yollar\u0131<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":45802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174188],"tags":[677174208,677174216],"class_list":["post-45800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-3","tag-brand-standards","tag-hotels"],"yoast_head":"\nHow to Keep Your Hospitality Brand Experience Consistent Across Multiple Hotels and Channels<\/title>\n<meta name=\"description\" content=\"If you\u2019re in the hotel business, you know that experience is everything. 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