{"id":4200,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4200"},"modified":"2024-11-28T14:53:54","modified_gmt":"2024-11-28T19:53:54","slug":"satislari-artirmak-icin-7-gorsel-pazarlama-teknigi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/7-visual-merchandising-techniques-to-increase-sales\/","title":{"rendered":"Sat\u0131\u015flar\u0131 Artt\u0131racak 7 G\u00f6rsel Ma\u011fazac\u0131l\u0131k Tekni\u011fi"},"content":{"rendered":"<p class=\"wp-block-paragraph\">G\u00f6rsel ma\u011fazac\u0131l\u0131k bir etki yarat\u0131r ve i\u015fletmenizi ziyaret eden her misafir \u00fczerinde bir izlenim b\u0131rak\u0131r. M\u00fc\u015fterinin ma\u011fazan\u0131n d\u0131\u015f\u0131ndan ve i\u00e7eriden g\u00f6rebildi\u011fi her \u015fey perakende alan\u0131n\u0131 optimize etmek i\u00e7in i\u015fe yarayabilir. Vitrin vitrinlerinden tabelalara ve genel kat plan\u0131na kadar, etkili g\u00f6rsel ma\u011fazac\u0131l\u0131k teknikleri markay\u0131 yans\u0131tmak, m\u00fc\u015fteriyi me\u015fgul etmek ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in uyumlu bir \u015fekilde \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">istihdam etmenin en iyi yollar\u0131 nelerdir <a href=\"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">etkili g\u00f6rsel ma\u011fazac\u0131l\u0131k<\/a>? M\u00fc\u015fterinin \u00fcr\u00fcn fark\u0131ndal\u0131\u011f\u0131n\u0131 ve sat\u0131n alma iste\u011fini art\u0131rabilecek tekniklerin bir kombinasyonunu d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-create-displays-for-target-customers\"><strong>1. Hedef M\u00fc\u015fteriler i\u00e7in Ekranlar Olu\u015fturun<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Bu g\u00f6nderiyi Instagram&#039;da g\u00f6r\u00fcnt\u00fcle<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Target (@target) taraf\u0131ndan payla\u015f\u0131lan bir g\u00f6nderi<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterinin yolculu\u011fu ke\u015fifle ba\u015flar, ard\u0131ndan son d\u00f6n\u00fc\u015f\u00fcm ve sat\u0131\u015ftan \u00f6nce se\u00e7enek kar\u015f\u0131la\u015ft\u0131rmaya ge\u00e7er. G\u00f6rsel ma\u011fazac\u0131l\u0131k kullanarak hedef m\u00fc\u015fterilerinizin tarz\u0131n\u0131 belirlemek, onlar\u0131 ke\u015fiften sat\u0131\u015fa ge\u00e7irmede \u00f6nemli bir unsurdur. Hedef m\u00fc\u015fterileriniz kimler? Bu, vitrinleri tasarlarken \u00f6nemli bir sorudur. Onlar\u0131n ya\u015fam tarz\u0131na veya arzu ettikleri ya\u015fam tarz\u0131na hitap etmeyi hedefleyin. Kullanmak <a href=\"https:\/\/blog.bindy.com\/tr\/gorsel-pazarlama-kontrol-listesi\/\" target=\"_blank\" rel=\"noreferrer noopener\">bu sat\u0131\u015f kontrol listesi<\/a> lokasyonlar\u0131n\u0131z genelinde g\u00f6rsel ma\u011fazac\u0131l\u0131k program\u0131n\u0131z\u0131 olu\u015fturmak veya g\u00fcncellemek i\u00e7in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-less-can-be-more\"><strong>2. Daha Az Daha Fazla Olabilir<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Duyulara g\u00f6rsel bir sald\u0131r\u0131, m\u00fc\u015fteriyi bunalt\u0131yor. \u00c7ok fazla \u00f6\u011fe ve \u00e7ak\u0131\u015fan renkler, k\u00fc\u00e7\u00fck bir \u00e7ocu\u011fun t\u00fcm oyuncaklar\u0131 yere atm\u0131\u015f gibi g\u00f6r\u00fcnmesine neden olur; sonu\u00e7 kaostur. Bunald\u0131klar\u0131nda, m\u00fc\u015fteriler uzakla\u015fmaya e\u011filimlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekranlarda da\u011f\u0131n\u0131kl\u0131k ve kaostan ka\u00e7\u0131n\u0131n. Bunun yerine, tutarl\u0131 bir tema\/hikaye olu\u015fturmak i\u00e7in tek bir \u00f6\u011feyi veya birka\u00e7 ilgili \u00f6\u011feyi \u00f6ne \u00e7\u0131karmaya odaklan\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Bu g\u00f6nderiyi Instagram&#039;da g\u00f6r\u00fcnt\u00fcle<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Chris Guillot taraf\u0131ndan payla\u015f\u0131lan bir g\u00f6nderi | Perakende Ko\u00e7u (@merchantmethod)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-tell-a-story\"><strong>3. Bir Hikaye Anlat\u0131n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6rsel ma\u011fazac\u0131l\u0131k vitrininiz i\u00e7in bir hikaye, hem tasar\u0131m s\u00fcrecinde yard\u0131mc\u0131 olur hem de m\u00fc\u015fterinin \u00fcr\u00fcnlerle ba\u011flant\u0131 kurmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. Hikaye, tek bir te\u015fhire \u00f6zg\u00fc olabilir veya te\u015fhirden te\u015fhire tek bir uyumlu tema kullan\u0131larak t\u00fcm perakende alan\u0131 boyunca akacak \u015fekilde yap\u0131labilir. \u0130kincisini, ana pencere veya giri\u015fin yak\u0131n\u0131ndaki bo\u015fluk ile vitrinde ba\u015flat\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anlat\u0131 karma\u015f\u0131k olmak zorunda de\u011fildir ve \u201cokula d\u00f6n\u00fc\u015f\u201d veya \u201cyaz zaman\u0131 e\u011flencesi\u201d kadar denenmi\u015f ve ger\u00e7ek bir \u015fey olabilir. Hikayeyi\/temay\u0131 tutarl\u0131 tutmak i\u00e7in renk ve i\u015faretlere g\u00fcvenin. Bu, tabelada ayn\u0131 renk zemini veya anahtar kelimeleri kullanmak kadar basit olabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-be-specific-with-signage\"><strong>4. Tabela Konusunda Spesifik Olun<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ekran, \u00f6\u011feleri m\u00fckemmel bir \u015fekilde sergileyebilir, ancak tabela ba\u015far\u0131s\u0131z olursa, hepsi ba\u015far\u0131s\u0131z olur. S\u00f6zl\u00fc i\u015faretlerden ka\u00e7\u0131n\u0131n - \u00e7ok fazla bilgi g\u00f6z ard\u0131 edilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be\u015f saniye kural\u0131n\u0131 deneyin: \u0130\u015fareti, herhangi bir kar\u0131\u015f\u0131kl\u0131k olmadan anlam\u0131n\u0131 \u00f6z\u00fcmseyerek, be\u015f saniye veya daha k\u0131sa s\u00fcrede kolayca okuyabilmelisiniz. Mesaj\u0131n\u0131z\u0131n daha uzun olmas\u0131 gerekiyorsa, genel g\u00f6rsel ma\u011fazac\u0131l\u0131k temas\u0131na estetik olarak dahil edilmi\u015f bir dizi i\u015faret d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eski deyimi hat\u0131rlay\u0131n: \u201cUmut bir y\u00f6netim stratejisi de\u011fildir\u201d. Bu nedenle ma\u011fazalar\u0131n\u0131z\u0131n uygun tabela ve sergiler yerle\u015ftirdi\u011fini ummay\u0131n.&nbsp;<a href=\"https:\/\/blog.bindy.com\/tr\/bindy-is-akisi\/\" target=\"_blank\" rel=\"noreferrer noopener\">onlar\u0131 d\u00fczenli olarak denetleyin<\/a>&nbsp;ve&nbsp;<a href=\"https:\/\/blog.bindy.com\/tr\/guclu-eylem-plani\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00fczeltici eylemler atamak<\/a>&nbsp;sorunlar bulundu\u011funda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"62849\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/bindy-statment_linkedin-single-image-ad-1200-x-627-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?fit=1201%2C628&amp;ssl=1\" data-orig-size=\"1201,628\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Statment_Linkedin &amp;#8211; Single Image Ad &amp;#8211; 1200 x 627 &amp;#8211; 4\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-62849\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?w=1201&amp;ssl=1 1201w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=765%2C400&amp;ssl=1 765w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-window-displays-attract-foot-traffic\"><strong>5. Pencere Ekranlar\u0131 Yaya Trafi\u011fi \u00c7ekiyor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yaya trafi\u011fini \u00e7ekmek i\u00e7in yeni ve daha de\u011ferli \u00fcr\u00fcnleri pencerede veya giri\u015fe en yak\u0131n yerde sergileyin. \u0130lk izlenimler bir fark yarat\u0131r. Yoldan ge\u00e7en biri karanl\u0131k, kirli veya bak\u0131ms\u0131z g\u00f6r\u00fcnen bir ma\u011fazayla ilgilenmez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duygusal bir etki yaratmak i\u00e7in \u00f6n camlar\u0131n temiz tutulmas\u0131 ve ekran\u0131n iyi ayd\u0131nlat\u0131lmas\u0131 veya ayd\u0131nlat\u0131lmas\u0131 gerekir. Ancak bazen minimal ayd\u0131nlatma, belirli tasar\u0131mlar i\u00e7in en iyi sonucu verir. Yine, tabela a\u00e7\u0131k, \u00f6zl\u00fc ve pencerenin temas\u0131na\/hikayesine ba\u011fl\u0131 olmal\u0131d\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Bu g\u00f6nderiyi Instagram&#039;da g\u00f6r\u00fcnt\u00fcle<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Shopper Matters (@shoppermatters) taraf\u0131ndan payla\u015f\u0131lan bir g\u00f6nderi<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bonus-tip-8-audit-stores-for-merchandising-compliance\">6<strong>. Ma\u011fazac\u0131l\u0131k i\u00e7in ma\u011fazalar\u0131 denetleme <\/strong>Uygulamak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Say\u0131s\u0131z tan\u0131t\u0131m ekran\u0131 d\u00fczg\u00fcn bir \u015fekilde y\u00fcr\u00fct\u00fclm\u00fcyor! Bir \u00e7al\u0131\u015fma, ekranlar\u0131n uyumluluk oran\u0131n\u0131n \u015fu seviyelerden y\u00fcksek olmas\u0131n\u0131n beklendi\u011fini buldu: <a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a> ancak ger\u00e7ekte uyum yaln\u0131zca <a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">40%<\/a>. Ma\u011fazac\u0131l\u0131k sergilerinizi m\u00fckemmelle\u015ftirmek ve yukar\u0131daki ipu\u00e7lar\u0131n\u0131 takip etmek i\u00e7in harcad\u0131\u011f\u0131n\u0131z aylar\u0131n bo\u015fa gitmesine izin vermeyin!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olu\u015fturmak <a href=\"https:\/\/blog.bindy.com\/tr\/gorsel-pazarlama-kontrol-listesi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ticari kontrol listesi<\/a> ve ma\u011fazalar\u0131n\u0131z\u0131 ma\u011fazac\u0131l\u0131k uyumlulu\u011fu a\u00e7\u0131s\u0131ndan denetleyin. <a href=\"https:\/\/blog.bindy.com\/tr\/magaza-yurutme-amaci-kapsami-ve-en-iyi-uygulamalar\/\" target=\"_blank\" rel=\"noreferrer noopener\">uygun uygulama<\/a> Sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in. Her ma\u011fazac\u0131l\u0131k promosyonunun uygulanmas\u0131n\u0131 yerle\u015fik bir ma\u011fazac\u0131l\u0131k takip etmelidir. <a href=\"https:\/\/blog.bindy.com\/tr\/bindy-is-akisi\/\" target=\"_blank\" rel=\"noreferrer noopener\">denetim s\u00fcreci ve i\u015f ak\u0131\u015f\u0131<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Foto\u011fraflar ve<a href=\"https:\/\/blog.bindy.com\/tr\/site-ziyaretleri-icin-videolarin-faydalari\/\" target=\"_blank\" rel=\"noreferrer noopener\"> videolar<\/a> \u00f6zellikle bir sat\u0131\u015f program\u0131 y\u00fcr\u00fct\u00fcrken uzun bir yol kat edin. \u0130leti\u015fim kuracak g\u00f6rsellere sahip olmak <i>ne yapmal\u0131 ve ne yapmamal\u0131<\/i> sizin ve ekibinizin m\u00fckemmel \u015fekilde \u00e7al\u0131\u015fmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin, ma\u011fazan\u0131z\u0131n\/raflar\u0131n\u0131z\u0131n nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6steren foto\u011fraflar da dahil olmak \u00fczere \u00fcr\u00fcn te\u015fhirlerine ba\u011fl\u0131 kalmak s\u00f6z konusu oldu\u011funda <i>meli<\/i>&nbsp;bak, neyin g\u00f6r\u00fcnt\u00fcleri ile birlikte&nbsp;<i>yapmamak <\/i>vizyonunuza ula\u015fmak i\u00e7in uzun bir yol kat edecek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-analyze-weekly-sales-and-change-displays\"><strong>7. Haftal\u0131k Sat\u0131\u015flar\u0131 Analiz Edin ve Ekranlar\u0131 De\u011fi\u015ftirin<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6rsel ma\u011fazac\u0131l\u0131\u011f\u0131n\u0131z, m\u00fc\u015fterinin karar yolculu\u011funda ba\u015fka bir temas noktas\u0131d\u0131r. Etkili olmak i\u00e7in haftal\u0131k sat\u0131\u015flar\u0131 analiz etmek ve ekranlar\u0131n sat\u0131\u015flar\u0131 etkileyip etkilemedi\u011fini ve nas\u0131l etkiledi\u011fini belirlemek \u00f6nemlidir. Eski ekranlar normal m\u00fc\u015fteriler taraf\u0131ndan g\u00f6r\u00fcnmez hale gelir ve yenilerine y\u0131pranm\u0131\u015f g\u00f6r\u00fcn\u00fcr. D\u00f6n\u00fc\u015f\u00fcm potansiyelini art\u0131rmak i\u00e7in g\u00fcncel tutun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in g\u00f6rsel ma\u011fazac\u0131l\u0131k, markay\u0131 yans\u0131t\u0131rken m\u00fc\u015fteriyi de me\u015fgul etmelidir. Bir hikaye anlatmal\u0131, duyulara hitap etmeli ve bir galon boya ile gitmek i\u00e7in ressam\u0131n kaseti gibi ikincil sat\u0131n al\u0131mlar i\u00e7in bir hat\u0131rlatma g\u00f6revi g\u00f6rmelidir. Etkili g\u00f6rsel ma\u011fazac\u0131l\u0131k, sat\u0131\u015flar\u0131 art\u0131rma g\u00fcc\u00fcne sahiptir ve nihai d\u00f6n\u00fc\u015f\u00fcmde \u00f6nemli bir rol oynar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bonus \u0130pucu #8. Sat\u0131\u015f Ekibi Bilgisi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f ekibinin her bir \u00fcyesinin, g\u00f6rsel ma\u011fazac\u0131l\u0131k te\u015fhirlerinde k\u00fcrat\u00f6rl\u00fc\u011f\u00fcn\u00fc yap\u0131lan \u00fcr\u00fcnler hakk\u0131nda bilgi sahibi olmas\u0131 gerekir. Bu, \u00f6zellikle etkile\u015fimli ekranlar i\u00e7in \u00f6nemlidir. Bir ekip \u00fcyesi m\u00fc\u015fterinin sorusuna cevap veremezse, g\u00fcven azal\u0131r ve sat\u0131\u015f\u0131 kaybetme olas\u0131l\u0131\u011f\u0131 artar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12452\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Yazar hakk\u0131nda:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"https:\/\/www.linkedin.com\/in\/yanavoldman\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" data-attachment-id=\"4204\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/profilepicture\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?fit=200%2C200&amp;ssl=1\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ProfilePicture\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?fit=200%2C200&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?resize=200%2C200&#038;ssl=1\" alt=\"Profil foto\u011fraf\u0131\" class=\"wp-image-4204\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Yana Voldman, Strateji ve \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fcd\u00fcr. <a href=\"http:\/\/udizine.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">UD\u0130Z\u0130N<\/a>, 1995 y\u0131l\u0131nda, perakendecilerin ihtiya\u00e7lar\u0131na g\u00f6re i\u015flevsellik ile e\u015fle\u015fen bir dizi te\u015fhir armat\u00fcr\u00fc yaratma vizyonuyla kurulmu\u015f, sadece performans g\u00f6steren de\u011fil ayn\u0131 zamanda g\u00fc\u00e7l\u00fc bir estetik \u00e7ekicili\u011fe sahip te\u015fhir ve tabela \u00fcr\u00fcnleri \u00fcretmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>G\u00f6rsel ma\u011fazac\u0131l\u0131k bir etki yarat\u0131r ve i\u015fletmenizi ziyaret eden her misafir \u00fczerinde bir izlenim b\u0131rak\u0131r. M\u00fc\u015fterinin ma\u011fazan\u0131n d\u0131\u015f\u0131ndan ve i\u00e7eriden g\u00f6rebildi\u011fi her \u015fey perakende alan\u0131n\u0131 optimize etmek i\u00e7in \u00e7al\u0131\u015fabilir. Vitrin te\u015fhirlerinden tabelalara ve genel kat plan\u0131na kadar, etkili g\u00f6rsel ma\u011fazac\u0131l\u0131k teknikleri, a\u015fa\u011f\u0131dakileri yans\u0131tmak i\u00e7in uyumlu bir \u015fekilde \u00e7al\u0131\u015f\u0131r\u2026 <a href=\"https:\/\/blog.bindy.com\/tr\/7-visual-merchandising-techniques-to-increase-sales\/\" class=\"more-link\"><span class=\"screen-reader-text\">Sat\u0131\u015flar\u0131 Artt\u0131racak 7 G\u00f6rsel Ma\u011fazac\u0131l\u0131k Tekni\u011fi<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,677173883,9869044],"class_list":["post-4200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-retail","tag-retail-displays"],"yoast_head":"<!-- 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